F

Senior Marketing Designer

Farther
Full-time
On-site
New York, United States
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Marketing Designer

πŸ”Ή Company: Farther

πŸ”Ή Location: Hybrid - New York, NY

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-07-09

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Designing engaging visuals and graphics for Farther's wealth management platform
  • Collaborating with cross-functional teams to ensure consistent branding and messaging
  • Creating marketing collateral and multimedia content that showcases product capabilities and client benefits
  • Maintaining and evolving brand guidelines to reflect Farther's cutting-edge technology and trusted advisor positioning

ASSUMPTION: This role requires a strong understanding of both design principles and the financial services industry to effectively communicate complex financial concepts through visual storytelling.

πŸ“‹ Key Responsibilities

βœ… Design engaging visuals and graphics for website, digital campaigns, and social media that highlight our wealth management platform features

βœ… Develop creative assets for videos, sizzle reels, and multimedia content that showcase product capabilities and client benefits

βœ… Create marketing collateral including email templates, banners, and event materials that align with our fintech brand identity

βœ… Partner closely with marketing, product, content, and design teams to ensure consistent messaging and visual cohesion across all touchpoints

βœ… Support ad hoc creative needs that drive user acquisition and brand awareness in the competitive fintech landscape

βœ… Maintain and evolve brand guidelines to reflect our cutting-edge technology and trusted advisor positioning

ASSUMPTION: This role requires a high level of creativity, attention to detail, and the ability to work well under tight deadlines in a fast-paced startup environment.

🎯 Required Qualifications

Education: Bachelor's degree in Design, Marketing, or a related field

Experience: 2-5 years of experience in marketing design, with fintech or financial services experience preferred

Required Skills:

  • Strong portfolio demonstrating marketing design work
  • Proficiency with design and multimedia tools including Adobe Creative Suite, Figma, and After Effects
  • Ability to translate complex fintech concepts into clear, engaging visuals that build trust
  • Excellent collaboration and communication skills with cross-functional teams
  • Thrives in a fast-paced startup environment with evolving priorities and tight deadlines
  • Strategic thinking paired with strong execution capabilities

Preferred Skills:

  • Experience designing for B2B2C audiences in financial services
  • Motion graphics and video editing capabilities
  • Understanding of performance marketing and conversion-focused design
  • Knowledge of web design principles and user experience best practices

ASSUMPTION: While a degree in design or marketing is preferred, Farther values skills and experience over formal education. Relevant work experience may be considered in lieu of a degree.

πŸ’° Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Senior Marketing Designer role in New York City)

Benefits:

  • Competitive comp package that rewards impact
  • Work alongside some of the brightest minds in fintech
  • Ground-floor opportunity at a fast-scaling startup
  • Chart your own growth path as we expand
  • Full health benefits + 401(k) matching & Roth IRA options
  • Unlimited PTO

Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills, experience, and negotiation.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services

Company Size: 201-500 employees (Mid-sized startup with a fast-growing team)

Founded: 2019 (Farther is a relatively new company with a short but impressive history)

Company Description:

  • Farther is a rapidly growing RIA that combines expert advisors with cutting-edge technology to deliver a comprehensive, tailored wealth management experience.
  • The company's founders are leaders and innovators from the private wealth industry who possess a unique blend of traditional wealth management, fintech, and technology production expertise.
  • Farther is backed by top-tier venture capital firms, fintech investors, and industry leaders.

Company Specialties:

  • Finance
  • Investments
  • Cash Management
  • Personal Finance
  • Wealth Management
  • and Financial Planning

Company Website: https://farther.com

ASSUMPTION: Farther's focus on technology and innovation sets it apart in the wealth management industry, offering applicants a unique opportunity to grow with a forward-thinking company.

πŸ“Š Role Analysis

Career Level: Mid-level (This role offers opportunities for growth and career advancement within the marketing team)

Reporting Structure: This role reports directly to the Head of Marketing and works closely with various teams, including product, content, and design.

Work Arrangement: Hybrid (This role offers a flexible work arrangement with the option to work remotely)

Growth Opportunities:

  • As Farther continues to grow, there will be opportunities for the Senior Marketing Designer to take on more responsibilities and advance their career within the marketing team.
  • The company's focus on innovation and technology provides ample opportunities for learning and professional development.

ASSUMPTION: Given Farther's rapid growth and focus on innovation, this role offers significant opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: Hybrid (Farther has offices in New York City and San Francisco, with the option to work remotely)

Office Location(s): 4 World Trade Center, New York, NY 10007, US and San Francisco, CA 94107, US

Geographic Context:

  • New York City is a major financial hub, providing ample opportunities for networking and professional growth in the financial services industry.
  • The city's vibrant culture and diverse population offer a rich environment for creative inspiration.
  • Farther's hybrid work arrangement allows employees to enjoy the benefits of both an office environment and remote work.

Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely

ASSUMPTION: Farther's hybrid work arrangement offers employees the best of both worlds, providing a collaborative office environment while also allowing for the flexibility of remote work.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call with the HR team
  • Design challenge or portfolio review
  • Final interview with the Head of Marketing and/or other team members

Key Assessment Areas:

  • Design skills and portfolio quality
  • Communication and collaboration skills
  • Understanding of financial services and fintech industry
  • Cultural fit and alignment with Farther's values

Application Tips:

  • Tailor your resume and portfolio to highlight relevant design experience and skills for this role
  • Prepare examples of your work that demonstrate your ability to translate complex financial concepts into clear, engaging visuals
  • Research Farther's brand and values to ensure a strong cultural fit

ATS Keywords: Marketing Design, Visual Storytelling, Adobe Creative Suite, Figma, After Effects, Collaboration, Communication, Strategic Thinking, Execution, Motion Graphics, Video Editing, Performance Marketing, Web Design, User Experience

ASSUMPTION: Farther's application process is designed to assess both your design skills and your cultural fit with the company's values and mission.

πŸ› οΈ Tools & Technologies

  • Adobe Creative Suite (Photoshop, Illustrator, After Effects)
  • Figma
  • Microsoft Office Suite (PowerPoint, Word)
  • Video editing software (e.g., Premiere Pro, Final Cut Pro)

ASSUMPTION: While proficiency with these tools is required, Farther is open to considering candidates who are skilled in alternative design and multimedia software.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Integrity
  • Excellence
  • Client-centric

Work Style:

  • Fast-paced and dynamic
  • Collaborative and team-oriented
  • Focused on results and impact
  • Adaptable and open to change

Self-Assessment Questions:

  • Do you thrive in a fast-paced, startup environment with evolving priorities and tight deadlines?
  • Are you comfortable working collaboratively with cross-functional teams to ensure consistent messaging and visual cohesion?
  • Do you have a strong understanding of both design principles and the financial services industry?

ASSUMPTION: Farther values candidates who are not only skilled in marketing design but also align with the company's values and work style.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines in a fast-paced startup environment
  • Translating complex financial concepts into clear, engaging visuals for both financial advisors and their clients
  • Balancing the need for innovation with the requirement to maintain brand consistency
  • Adapting to changes in priorities and workflow as the company grows and evolves

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in a dynamic and innovative environment.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing design roles, this position requires a strong understanding of both design principles and the financial services industry
  • Farther's focus on technology and innovation sets it apart in the wealth management industry, offering applicants a unique opportunity to grow with a forward-thinking company
  • This role offers significant opportunities for career growth and development within the marketing team as Farther continues to expand

ASSUMPTION: While this role shares similarities with other marketing design positions, its unique focus on the financial services industry and Farther's innovative approach to wealth management make it a distinctive opportunity.

πŸ“ Sample Projects

  • Designing a series of infographics that explain complex financial concepts in an accessible and engaging way
  • Creating a set of brand guidelines that reflect Farther's cutting-edge technology and trusted advisor positioning
  • Developing a suite of marketing materials for an upcoming event, including email templates, banners, and social media graphics

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on Farther's current needs and priorities.

❓ Key Questions to Ask During Interview

  • Can you describe the company's plans for growth and expansion in the coming years, and how this role fits into those plans?
  • How does the marketing team collaborate with other departments, such as product and content, to ensure consistent messaging and branding?
  • What are the most significant challenges facing the company in the near future, and how can this role help address them?
  • How does Farther support the professional development and growth of its employees, particularly in the marketing team?
  • What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: These questions are designed to help you better understand the role, the company, and the opportunities for growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and portfolio to highlight relevant design experience and skills for this role
  • Prepare examples of your work that demonstrate your ability to translate complex financial concepts into clear, engaging visuals
  • Research Farther's brand and values to ensure a strong cultural fit
  • Follow up with a thank-you note after your interview, reiterating your interest in the role and the company

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.