π Core Information
πΉ Job Title: Senior Marketing Designer
πΉ Company: Farther
πΉ Location: Hybrid - New York, NY
πΉ Job Type: Full-time
πΉ Category: Marketing
πΉ Date Posted: 2025-07-09
πΉ Experience Level: 2-5 years
πΉ Remote Status: Remote OK
π Job Overview
Key aspects of this role include:
- Designing engaging visuals and graphics for Farther's wealth management platform
- Collaborating with cross-functional teams to ensure consistent branding and messaging
- Creating marketing collateral and multimedia content that showcases product capabilities and client benefits
- Maintaining and evolving brand guidelines to reflect Farther's cutting-edge technology and trusted advisor positioning
ASSUMPTION: This role requires a strong understanding of both design principles and the financial services industry to effectively communicate complex financial concepts through visual storytelling.
π Key Responsibilities
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Design engaging visuals and graphics for website, digital campaigns, and social media that highlight our wealth management platform features
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Develop creative assets for videos, sizzle reels, and multimedia content that showcase product capabilities and client benefits
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Create marketing collateral including email templates, banners, and event materials that align with our fintech brand identity
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Partner closely with marketing, product, content, and design teams to ensure consistent messaging and visual cohesion across all touchpoints
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Support ad hoc creative needs that drive user acquisition and brand awareness in the competitive fintech landscape
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Maintain and evolve brand guidelines to reflect our cutting-edge technology and trusted advisor positioning
ASSUMPTION: This role requires a high level of creativity, attention to detail, and the ability to work well under tight deadlines in a fast-paced startup environment.
π― Required Qualifications
Education: Bachelor's degree in Design, Marketing, or a related field
Experience: 2-5 years of experience in marketing design, with fintech or financial services experience preferred
Required Skills:
- Strong portfolio demonstrating marketing design work
- Proficiency with design and multimedia tools including Adobe Creative Suite, Figma, and After Effects
- Ability to translate complex fintech concepts into clear, engaging visuals that build trust
- Excellent collaboration and communication skills with cross-functional teams
- Thrives in a fast-paced startup environment with evolving priorities and tight deadlines
- Strategic thinking paired with strong execution capabilities
Preferred Skills:
- Experience designing for B2B2C audiences in financial services
- Motion graphics and video editing capabilities
- Understanding of performance marketing and conversion-focused design
- Knowledge of web design principles and user experience best practices
ASSUMPTION: While a degree in design or marketing is preferred, Farther values skills and experience over formal education. Relevant work experience may be considered in lieu of a degree.
π° Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Senior Marketing Designer role in New York City)
Benefits:
- Competitive comp package that rewards impact
- Work alongside some of the brightest minds in fintech
- Ground-floor opportunity at a fast-scaling startup
- Chart your own growth path as we expand
- Full health benefits + 401(k) matching & Roth IRA options
- Unlimited PTO
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills, experience, and negotiation.
π Applicant Insights
π Company Context
Industry: Financial Services
Company Size: 201-500 employees (Mid-sized startup with a fast-growing team)
Founded: 2019 (Farther is a relatively new company with a short but impressive history)
Company Description:
- Farther is a rapidly growing RIA that combines expert advisors with cutting-edge technology to deliver a comprehensive, tailored wealth management experience.
- The company's founders are leaders and innovators from the private wealth industry who possess a unique blend of traditional wealth management, fintech, and technology production expertise.
- Farther is backed by top-tier venture capital firms, fintech investors, and industry leaders.
Company Specialties:
- Finance
- Investments
- Cash Management
- Personal Finance
- Wealth Management
- and Financial Planning
Company Website: https://farther.com
ASSUMPTION: Farther's focus on technology and innovation sets it apart in the wealth management industry, offering applicants a unique opportunity to grow with a forward-thinking company.
π Role Analysis
Career Level: Mid-level (This role offers opportunities for growth and career advancement within the marketing team)
Reporting Structure: This role reports directly to the Head of Marketing and works closely with various teams, including product, content, and design.
Work Arrangement: Hybrid (This role offers a flexible work arrangement with the option to work remotely)
Growth Opportunities:
- As Farther continues to grow, there will be opportunities for the Senior Marketing Designer to take on more responsibilities and advance their career within the marketing team.
- The company's focus on innovation and technology provides ample opportunities for learning and professional development.
ASSUMPTION: Given Farther's rapid growth and focus on innovation, this role offers significant opportunities for career growth and development.
π Location & Work Environment
Office Type: Hybrid (Farther has offices in New York City and San Francisco, with the option to work remotely)
Office Location(s): 4 World Trade Center, New York, NY 10007, US and San Francisco, CA 94107, US
Geographic Context:
- New York City is a major financial hub, providing ample opportunities for networking and professional growth in the financial services industry.
- The city's vibrant culture and diverse population offer a rich environment for creative inspiration.
- Farther's hybrid work arrangement allows employees to enjoy the benefits of both an office environment and remote work.
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work remotely
ASSUMPTION: Farther's hybrid work arrangement offers employees the best of both worlds, providing a collaborative office environment while also allowing for the flexibility of remote work.
πΌ Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- Design challenge or portfolio review
- Final interview with the Head of Marketing and/or other team members
Key Assessment Areas:
- Design skills and portfolio quality
- Communication and collaboration skills
- Understanding of financial services and fintech industry
- Cultural fit and alignment with Farther's values
Application Tips:
- Tailor your resume and portfolio to highlight relevant design experience and skills for this role
- Prepare examples of your work that demonstrate your ability to translate complex financial concepts into clear, engaging visuals
- Research Farther's brand and values to ensure a strong cultural fit
ATS Keywords: Marketing Design, Visual Storytelling, Adobe Creative Suite, Figma, After Effects, Collaboration, Communication, Strategic Thinking, Execution, Motion Graphics, Video Editing, Performance Marketing, Web Design, User Experience
ASSUMPTION: Farther's application process is designed to assess both your design skills and your cultural fit with the company's values and mission.
π οΈ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, After Effects)
- Figma
- Microsoft Office Suite (PowerPoint, Word)
- Video editing software (e.g., Premiere Pro, Final Cut Pro)
ASSUMPTION: While proficiency with these tools is required, Farther is open to considering candidates who are skilled in alternative design and multimedia software.
π Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Excellence
- Client-centric
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on results and impact
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, startup environment with evolving priorities and tight deadlines?
- Are you comfortable working collaboratively with cross-functional teams to ensure consistent messaging and visual cohesion?
- Do you have a strong understanding of both design principles and the financial services industry?
ASSUMPTION: Farther values candidates who are not only skilled in marketing design but also align with the company's values and work style.
β οΈ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced startup environment
- Translating complex financial concepts into clear, engaging visuals for both financial advisors and their clients
- Balancing the need for innovation with the requirement to maintain brand consistency
- Adapting to changes in priorities and workflow as the company grows and evolves
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in a dynamic and innovative environment.
π Similar Roles Comparison
- Unlike traditional marketing design roles, this position requires a strong understanding of both design principles and the financial services industry
- Farther's focus on technology and innovation sets it apart in the wealth management industry, offering applicants a unique opportunity to grow with a forward-thinking company
- This role offers significant opportunities for career growth and development within the marketing team as Farther continues to expand
ASSUMPTION: While this role shares similarities with other marketing design positions, its unique focus on the financial services industry and Farther's innovative approach to wealth management make it a distinctive opportunity.
π Sample Projects
- Designing a series of infographics that explain complex financial concepts in an accessible and engaging way
- Creating a set of brand guidelines that reflect Farther's cutting-edge technology and trusted advisor positioning
- Developing a suite of marketing materials for an upcoming event, including email templates, banners, and social media graphics
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but the specific projects may vary depending on Farther's current needs and priorities.
β Key Questions to Ask During Interview
- Can you describe the company's plans for growth and expansion in the coming years, and how this role fits into those plans?
- How does the marketing team collaborate with other departments, such as product and content, to ensure consistent messaging and branding?
- What are the most significant challenges facing the company in the near future, and how can this role help address them?
- How does Farther support the professional development and growth of its employees, particularly in the marketing team?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: These questions are designed to help you better understand the role, the company, and the opportunities for growth and development.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and portfolio to highlight relevant design experience and skills for this role
- Prepare examples of your work that demonstrate your ability to translate complex financial concepts into clear, engaging visuals
- Research Farther's brand and values to ensure a strong cultural fit
- Follow up with a thank-you note after your interview, reiterating your interest in the role and the company
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.