Senior Marketing Designer

📌 Core Information

🔹 Job Title: Senior Marketing Designer

🔹 Company: Ethos Life

🔹 Location: Bangalore, Karnātaka, India

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: 2025-07-18

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Designing high-volume performance-driven marketing content
• Owning the visual development of email and lifecycle marketing
• Applying and evolving the Ethos brand across key marketing channels
• Bringing animation and motion design into the marketing toolkit
• Adapting seamlessly between consumer-facing and partner creative

ASSUMPTION: This role requires a high level of adaptability and multitasking, as the designer will need to manage multiple projects simultaneously and shift between different brand voices and goals.

📋 Key Responsibilities

✅ Design a high volume of performance-driven marketing content, from concept to execution, across various channels such as email campaigns, social media ads, landing pages, affiliate creative, decks, digital ads, company material, and animations.

✅ Own the visual development of email and lifecycle marketing, designing engaging templates, layouts, graphics, and dynamic content that drive retention, engagement, and conversion.

✅ Apply and evolve the Ethos brand across key marketing channels, ensuring every touchpoint feels consistent, elevated, and strategically tailored to its audience and platform.

✅ Bring animation and motion design into the marketing toolkit, helping add energy, clarity, and polish across digital surfaces.

✅ Adapt seamlessly between consumer-facing and partner (agent) creative, understanding the nuances of each audience and collaborating with different internal teams to deliver effective, on-brand work that supports distinct goals and messaging strategies.

✅ Support creative for new product launches and evolving product lines, designing assets that clearly communicate value, drive engagement, and align with go-to-market strategy across various product types and customer segments.

✅ Partner closely with marketing, growth, and product design teams to craft compelling visual stories through thoughtful use of iconography, typography, photography, animation, and infographics.

✅ Take initiative in shaping strategic design direction, proactively pitching and executing ideas that align with business objectives and enhance the user experience.

✅ Lead high-impact projects from brief through execution in a fast-paced, dynamic environment, balancing speed, quality, and adaptability.

ASSUMPTION: The role requires strong communication skills, both written and verbal, to clearly explain design decisions and collaborate effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Design or a related field

Experience: 5-8+ years of experience in marketing design, with a portfolio that demonstrates strong conceptual thinking, visual craft, and performance-driven work

Required Skills:

• Expertise in Figma and Adobe Creative Suite
• Proficiency with motion design or animation
• Deep understanding of marketing funnels, audience segmentation, and channel best practices
• Strong communication skills, both written and verbal
• Proven experience designing conversion-oriented marketing materials that balance craft and performance

Preferred Skills:

• Experience in DTC, fintech, or financial services industries
• Ability to lead design projects end-to-end, from insights and ideation to execution and iteration
• Skilled in storytelling, visual hierarchy, and audience-first thinking
• Comfortable working across multiple product types and audiences
• Experience collaborating cross-functionally with marketing, growth, and product teams
• Thrives in a fast-paced, feedback-rich environment with shifting priorities and evolving goals
• Highly organized and self-directed; able to manage multiple projects simultaneously, meet deadlines, and adapt quickly
• Attentive to design details
• Receptive to feedback and collaborative in an iterative design process

ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a strong portfolio showcasing their design skills and experience in marketing design.

💰 Compensation & Benefits

Salary Range: INR 15,000,000 - 20,000,000 per annum (Based on industry standards for a senior marketing designer role in Bangalore)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous vacation and time-off policies
• Employee stock options
• Professional development opportunities
• Flexible work arrangements

Working Hours: Full-time (40 hours per week), with flexible work arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing designer role in Bangalore. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance

Company Size: 501-1,000 employees (Mid-size)

Founded: 2016

Company Description:

• Ethos blends industry expertise and technology to provide accessible and affordable life insurance coverage.
• The company leverages deep technology and data science to streamline the life insurance process, making it more accessible and convenient for users.
• Ethos has raised over $400 million of capital from prominent investors and is one of the largest U.S. life insurance issuers.
• The company continues to scale quickly and is looking for passionate individuals to join its team.

Company Specialties:

• Life Insurance
• Term Life Insurance
• and Technology

Company Website: http://www.ethos.com

ASSUMPTION: Ethos is a well-established company in the insurance industry, with a strong focus on technology and innovation. The company's mid-size status allows for a more agile and collaborative work environment.

📊 Role Analysis

Career Level: Mid-career (5-10 years of experience)

Reporting Structure: The Senior Marketing Designer will report directly to the Head of Brand & Creative or a similar role.

Work Arrangement: Hybrid (a combination of on-site and remote work)

Growth Opportunities:

• Potential to take on more responsibilities and advance to a leadership role within the marketing design team.
• Opportunities to work on high-impact projects and contribute to the company's growth and success.
• Chance to gain experience in a fast-paced, dynamic environment and develop skills in marketing design, project management, and leadership.

ASSUMPTION: The role offers significant growth opportunities for the right candidate, allowing them to develop their skills and advance their career within the company.

🌍 Location & Work Environment

Office Type: Hybrid (a combination of on-site and remote work)

Office Location(s): Bangalore, Karnātaka, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnātaka and is known for its tech industry and vibrant culture.
• The city offers a mix of urban and suburban living options, with a cost of living that is generally lower than other major Indian cities.
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year.

Work Schedule: Full-time (40 hours per week), with flexible work arrangements

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote flexibility, catering to different work preferences and needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Design challenge or case study presentation
• Final round interview with the design team and/or stakeholders
• Background check and offer extension

Key Assessment Areas:

• Design skills and portfolio
• Communication and presentation skills
• Problem-solving and critical thinking
• Adaptability and cultural fit
• Understanding of marketing funnels, audience segmentation, and channel best practices

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
• Prepare a strong portfolio showcasing your design skills and marketing design experience.
• Be ready to discuss your design process, decision-making, and any challenges you've faced in previous projects.
• Research Ethos and the role to demonstrate your understanding and enthusiasm for the opportunity.
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role.

ATS Keywords: Marketing Design, Figma, Adobe Creative Suite, Motion Design, Animation, Audience Segmentation, Channel Best Practices, Conversion-Oriented, Performance-Driven, Brand Evolution, Email Marketing, Lifecycle Marketing, Product Launch, Collaboration, Project Management

ASSUMPTION: Ethos uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can help improve your visibility to the hiring team.

🛠️ Tools & Technologies

• Figma
• Adobe Creative Suite (Photoshop, Illustrator, After Effects)
• Motion design or animation software (e.g., Adobe Animate, Bodymovin, or After Effects)
• Project management tools (e.g., Asana, Trello, or JIRA)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, or Google Workspace)

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, as they are commonly used in marketing design and project management.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing change and continuous improvement
• Customer-centricity: Putting customers first in all decisions and actions
• Collaboration: Working together to achieve common goals
• Integrity: Acting with honesty and transparency
• Accountability: Taking ownership and responsibility for one's actions

Work Style:

• Fast-paced and dynamic, with shifting priorities and evolving goals
• Collaborative and cross-functional, with a focus on teamwork and communication
• Data-driven and analytical, with a strong emphasis on performance and results
• Adaptable and flexible, with a willingness to learn and grow in a changing environment

Self-Assessment Questions:

• How do you stay organized and manage multiple projects simultaneously in a fast-paced environment?
• Can you provide an example of a time when you had to adapt quickly to a significant change in project scope or direction?
• How do you ensure that your design work is both on-brand and optimized for performance across various marketing channels?
• Can you describe a situation where you had to collaborate with multiple stakeholders to deliver a successful project, and how you handled any conflicts or differing opinions?

ASSUMPTION: Ethos values candidates who are adaptable, organized, and able to manage multiple projects simultaneously in a fast-paced, collaborative environment.

⚠️ Potential Challenges

• Managing multiple projects simultaneously with shifting priorities and evolving goals
• Adapting to a fast-paced, dynamic work environment with a high level of uncertainty
• Balancing the need for creativity and innovation with the requirement for consistent, on-brand design across various marketing channels
• Collaborating effectively with cross-functional teams, including marketing, growth, and product design teams
• Working with a large volume of marketing content and ensuring consistency and quality across all touchpoints

ASSUMPTION: The role may present challenges in terms of workload, adaptability, and collaboration, but it also offers significant opportunities for growth and impact.

📈 Similar Roles Comparison

• Unlike other marketing design roles, this position requires a strong understanding of marketing funnels, audience segmentation, and channel best practices.
• Ethos places a greater emphasis on performance and results, with a focus on driving retention, engagement, and conversion through design.
• This role offers more opportunities for collaboration and cross-functional work, as the designer will be working closely with marketing, growth, and product design teams.

ASSUMPTION: The role is unique in its focus on performance-driven marketing design and cross-functional collaboration, setting it apart from similar roles in the industry.

📝 Sample Projects

• Designing a comprehensive email marketing campaign, including templates, layouts, graphics, and dynamic content, to drive user engagement and conversion
• Creating a series of social media ads for a new product launch, showcasing its unique features and benefits while maintaining a consistent brand voice and aesthetic
• Developing a set of animated explainer videos to simplify complex financial concepts and improve user understanding of Ethos' products and services

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for the Senior Marketing Designer role at Ethos, highlighting the importance of adaptability, creativity, and strategic thinking.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Brand & Creative department, and how this role fits into the broader organization?
• What are the most significant challenges facing the marketing design team currently, and how can this role help address them?
• How does Ethos approach brand evolution and consistency across various marketing channels, and what role will this position play in maintaining and strengthening our brand identity?
• Can you provide an example of a recent marketing campaign that was particularly successful, and how the design contributed to its overall performance?
• What opportunities exist for growth and advancement within the marketing design team, and how does Ethos support the professional development of its employees?

ASSUMPTION: Asking thoughtful, informed questions during the interview demonstrates your interest in the role and commitment to understanding Ethos' unique culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare a strong portfolio showcasing your design skills and marketing design experience.
• Be ready to discuss your design process, decision-making, and any challenges you've faced in previous projects.
• Research Ethos and the role to demonstrate your understanding and enthusiasm for the opportunity.
• Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.