Senior Marketing Director

📌 Core Information

🔹 Job Title: Senior Marketing Director

🔹 Company: Maxwood Furniture

🔹 Location: Charleston, South Carolina, United States

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading and scaling marketing strategies for five direct-to-consumer brands across multiple ecommerce channels
• Mentoring and growing a team of marketers while fostering a culture of excellence and innovation
• Developing and implementing bold, cohesive marketing strategies that drive both top-line growth and bottom-line results
• Leveraging AI and martech tools to personalize campaigns, automate content, and deepen customer insights
• Ensuring brand consistency and maintaining each brand's unique voice and visual identity
• Collaborating cross-functionally with product, IT, operations, creative, and sales teams to align marketing initiatives with broader business goals

ASSUMPTION: This role requires a strategic thinker with a strong background in D2C ecommerce marketing, proven leadership skills, and a passion for brand storytelling and analytics.

📋 Key Responsibilities

✅ Own digital marketing strategy and performance across platforms like Shopify and Amazon, focusing on driving both top-line growth and bottom-line results

✅ Lead, mentor, and grow a talented team of marketers and creatives, along with trusted external partners

✅ Develop and implement bold, cohesive marketing strategies across five unique brands—from customer acquisition to retention and loyalty

✅ Identify and deploy cutting-edge tools to personalize campaigns, automate content, and deepen customer insights

✅ Maintain and evolve each brand’s voice and visual identity, ensuring consistency and excellence across all channels

✅ Translate data into insight-driven marketing that truly resonates with customer behaviors, needs, and preferences

✅ Partner with product, IT, operations, creative, and sales teams to align marketing initiatives with broader business goals. Represent the marketing function at key leadership meetings

ASSUMPTION: This role requires a hands-on leader who can balance strategic thinking with day-to-day execution and team management.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, or a related field

Experience: 10+ years of D2C ecommerce marketing experience, with at least 3 in a senior leadership role—experience in lifestyle, home, or furniture categories is a plus

Required Skills:

• Proven ability to scale ecommerce brands through smart, performance-driven marketing
• Deep understanding of performance marketing, conversion funnels, and customer journey optimization
• Experience implementing AI, automation, and data tools to drive efficiency and insight
• Exceptional team leadership skills, with a collaborative, empowering management style
• A natural storyteller with strong communication skills and a love for brand-building

Preferred Skills:

• Experience in the furniture or home goods industry
• Fluency in Spanish or another language

ASSUMPTION: Candidates with a strong background in digital marketing, a proven track record of driving ecommerce growth, and experience leading high-performing teams will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $180,000 per year (Based on industry standards for a Senior Marketing Director with 10+ years of experience in the D2C ecommerce space)

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work as needed

ASSUMPTION: The salary range provided is an estimate based on industry standards and the level of experience required for this role. Actual compensation may vary based on factors such as the candidate's specific experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Maxwood Furniture operates in the competitive furniture and home furnishings manufacturing industry, with a focus on direct-to-consumer sales through its ecommerce platforms.

Company Size: Maxwood Furniture has 51-200 employees, providing a mid-sized company environment where applicants can have a significant impact on the business.

Founded: Maxwood Furniture was founded in 2003 and has since grown to manufacture several distinct brands and product lines, serving diverse customers worldwide.

Company Description:

• Maxwood Furniture is a one-stop-shop for diverse wood furniture products, offering youth brands, primary bedroom collections, dining collections, console, coffee & side tables, and more.
• The company works with various customers, including large retailers, design firms, procurement firms, hotel groups, and turn-key companies.
• Maxwood Furniture manufactures products in its state-of-the-art 1,300,000 sq. ft. factory in Vietnam and ships container direct from there, as well as from its US-based distribution centers.

Company Specialties:

• Custom Design
• Container Direct Programs
• Commercial Packages
• Manufacturer
• Wood Furniture
• Dining Collections
• Bedroom Collections
• Occasional Furniture
• Youth Brands
• Console, Coffee & Side Tables
• And Dining Tables
• Benches & Chairs

Company Website: http://www.maxwoodfurniture.com

ASSUMPTION: Maxwood Furniture's diverse product offerings and customer base provide ample opportunities for marketing innovation and growth.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the CEO or another high-level executive within the company.

Reporting Structure: The Senior Marketing Director will lead a team of marketers and creatives, as well as manage external partners, and will be expected to collaborate with various departments, including product, IT, operations, creative, and sales.

Work Arrangement: This role is on-site, with a requirement to relocate to Daniel Island, SC before starting work. However, there may be flexibility for remote work as needed.

Growth Opportunities:

• As Maxwood Furniture continues to grow, there may be opportunities for the Senior Marketing Director to expand their team or take on additional responsibilities within the company.
• This role provides an excellent opportunity for a senior marketing professional to make a significant impact on the business and grow their career within a dynamic and expanding organization.

ASSUMPTION: The successful candidate for this role will have a proven track record of driving ecommerce growth and leading high-performing teams, and will be eager to take on the challenges and opportunities that come with a senior-level position in a growing company.

🌍 Location & Work Environment

Office Type: Maxwood Furniture's headquarters is located in Charleston, South Carolina, with an additional location in Mullins, South Carolina.

Office Location(s): 125 Fairchild St, Suite 300, Charleston, South Carolina 29492, US; 3630 E Highway 76, Mullins, South Carolina 29574, US

Geographic Context:

• Charleston, South Carolina, is a coastal city known for its rich history, vibrant culture, and beautiful beaches.
• The Charleston area offers a high quality of life, with excellent schools, healthcare facilities, and recreational opportunities.
• The cost of living in Charleston is relatively affordable compared to other major metropolitan areas in the United States.

Work Schedule: The work schedule for this role is full-time, typically 40 hours per week, with flexibility for remote work as needed.

ASSUMPTION: Applicants should be comfortable working in an on-site environment and be willing to relocate to the Charleston, South Carolina area before starting work.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interviews with key stakeholders, including the CEO and other senior leaders
• Final round interviews, potentially including a case study or presentation
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Expertise in digital marketing and ecommerce growth strategies
• Brand storytelling and communication skills
• Analytical and data-driven approach to marketing

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using keywords from the job description such as "D2C ecommerce," "performance marketing," "team leadership," and "brand strategy."
• Be prepared to discuss your experience with AI and martech tools, as well as your ability to drive growth and optimize customer journeys.
• Showcase your creativity and storytelling abilities by providing examples of successful marketing campaigns you've led in the past.

ATS Keywords: D2C Ecommerce, Digital Marketing, Team Leadership, Brand Strategy, AI Innovation, Customer-Centric Focus, Performance Marketing, Analytics, Collaboration, Storytelling, Communication, Marketing Strategy, Customer Acquisition, Retention, Loyalty, Conversion Optimization

ASSUMPTION: Applicants should be prepared to demonstrate their strategic thinking, leadership skills, and expertise in digital marketing and ecommerce growth strategies throughout the interview process.

🛠️ Tools & Technologies

• Shopify
• Amazon Seller Central
• Google Analytics
• Facebook Ads Manager
• SEMrush or similar SEO tools
• Marketing automation platforms (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: The successful candidate will have experience with a variety of digital marketing tools and platforms, and be comfortable learning and implementing new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Quality: Maxwood Furniture is committed to providing high-quality, solid wood furniture at a great value.
• Innovation: The company continually seeks to improve its products and processes through cutting-edge technology and creative problem-solving.
• Customer Focus: Maxwood Furniture prioritizes understanding and meeting the needs of its diverse customer base.

Work Style:

• Collaborative: Maxwood Furniture values a team-oriented approach to problem-solving and decision-making.
• Adaptable: The company encourages employees to be flexible and responsive to change in a dynamic and growing environment.
• Data-Driven: Maxwood Furniture makes informed decisions based on data and analytics to drive growth and improve performance.

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment, and are you comfortable working with a diverse range of stakeholders?
• Are you comfortable using data and analytics to inform your marketing strategies and make data-driven decisions?
• Do you have a proven track record of driving ecommerce growth and optimizing customer journeys in a dynamic and growing organization?

ASSUMPTION: Applicants should assess their fit with Maxwood Furniture's company values and work style, and be prepared to discuss their alignment with these factors during the interview process.

⚠️ Potential Challenges

• Managing a team remotely, as needed, while maintaining a strong on-site presence and culture
• Balancing strategic thinking with day-to-day execution and team management
• Adapting to a dynamic and growing organization, with changing priorities and responsibilities
• Managing multiple brands with distinct voices and visual identities

ASSUMPTION: The successful candidate will be comfortable navigating these challenges and leveraging them as opportunities for growth and innovation.

📈 Similar Roles Comparison

• Unlike other senior marketing roles, this position focuses specifically on driving growth for five distinct direct-to-consumer brands within a single organization.
• This role offers a unique opportunity to lead a growing portfolio of brands within a dynamic and expanding ecommerce company.
• Career progression in this role may include expanding the team, taking on additional responsibilities, or exploring opportunities within Maxwood Furniture's broader organization.

ASSUMPTION: Applicants should consider the unique aspects of this role and how it compares to other senior marketing positions in the industry.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a new product launch across multiple brands and channels
• Optimizing customer journeys and conversion funnels using data and analytics to drive ecommerce growth
• Collaborating with cross-functional teams to create and implement innovative AI and martech solutions for personalized campaigns and automated content

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they have driven growth and improved performance in previous roles.

❓ Key Questions to Ask During Interview

• Can you describe the current marketing strategies for each of the five brands, and how they differ from one another?
• How does the marketing team collaborate with other departments, such as product, IT, operations, creative, and sales, to align marketing initiatives with broader business goals?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Maxwood Furniture support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how does that manifest in this role?

ASSUMPTION: Applicants should prepare thoughtful and insightful questions that demonstrate their understanding of the role and their eagerness to contribute to Maxwood Furniture's continued success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, using keywords from the job description such as "D2C ecommerce," "performance marketing," "team leadership," and "brand strategy."
• Prepare for interviews by researching Maxwood Furniture's company values, work style, and the unique aspects of this role compared to other senior marketing positions in the industry.
• Follow up with the HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.