📌 Core Information
🔹 Job Title: Senior Marketing Director - New Ventures
🔹 Company: Wellhub
🔹 Location: São Paulo, São Paulo, Brazil
🔹 Job Type: On-site
🔹 Category: Not specified
🔹 Date Posted: Wed Apr 02 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid
📌 Essential Job Details
🚀 Job Overview
Key aspects of this role include:
- Leading the marketing strategy for Wellhub's New Ventures, focusing on growth and brand positioning.
- Utilizing B2B and B2B2C expertise in a data-driven and agile environment.
- Collaborating with cross-functional teams to implement strategic marketing initiatives.
- Executing a comprehensive user acquisition and retention strategy to drive long-term value.
ASSUMPTION: The role involves significant collaboration across global teams given the description of working on "global initiatives."
📋 Key Responsibilities
✅ Develop and implement marketing strategies aligned with New Ventures’ objectives.
✅ Create marketing plans that include short-term and long-term objectives.
✅ Identify opportunities to expand B2B and B2B2C strategies.
✅ Execute full-funnel marketing strategies for lead generation.
✅ Develop user acquisition and retention strategies.
✅ Ensure a strong brand identity and oversee content marketing strategy.
✅ Analyze data to improve marketing performance and report findings.
✅ Lead and mentor a cross-functional marketing team.
ASSUMPTION: The responsibilities imply a strategic and analytical focus on marketing, pivotal for driving growth in a tech company.
🎯 Required Qualifications
Education: Not specified
Experience: 10+ years in relevant senior marketing roles, proven leadership experience in managing teams, strong analytical skills
Required Skills:
- Leadership
- Strategic Thinking
- Data-Driven Decision-Making
- B2B Marketing Expertise
- User Growth Expertise
Preferred Skills:
- Agility & Adaptability
- Exceptional communication skills
ASSUMPTION: The specified skills suggest the need for a seasoned professional capable of navigating complex marketing landscapes.
💰 Compensation & Benefits
Salary Range: Not specified; expected to align with industry standards for senior roles in São Paulo.
Benefits:
- Health, dental, and life insurance
- Flexible work model offerings
- Access to gyms, fitness studios, and wellness resources
- Paid time off and parental leave
- Career growth opportunities and development programs
Working Hours: 40 hours per week, with flexible schedule options
ASSUMPTION: The benefits package highlights Wellhub's commitment to employee wellbeing, likely a reflection of their alignment with their wellness-focused mission.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services, supporting global corporate wellbeing initiatives
Company Size: 1,001-5,000 employees, indicating a mid-size, high-growth environment
Founded: 2012, originally as Gympass, with recent rebranding to Wellhub
Company Description:
- Provides a wellness platform connecting employees to fitness and wellness services
- Operates in 11 countries, supporting millions of users and partners
- Emphasizes productivity, retention, and lower healthcare costs
Company Specialties:
- Fitness and Wellness Integration
- Corporate Health Initiatives
- Global Employee Engagement
Company Website: http://wellhub.com
ASSUMPTION: The company’s rebranding suggests a strategic shift towards a broader wellness solution, influencing marketing strategies.
📊 Role Analysis
Career Level: Senior executive role requiring strategic leadership
Reporting Structure: Likely reports to C-level or senior VP, given the role's executive nature
Work Arrangement: Hybrid work model, with a focus on in-office collaboration in São Paulo
Growth Opportunities:
- Potential for career advancement to more senior roles within Wellhub
- Opportunity to lead global marketing initiatives and product launches
- Chance to collaborate with international teams
ASSUMPTION: The role's complexity and location in a significant market like São Paulo suggest a pivotal position in Wellhub’s growth strategy.
🌍 Location & Work Environment
Office Type: Modern workspace designed for collaboration and innovation
Office Location(s): São Paulo, Brazil
Geographic Context:
- Located in a major business hub in Brazil, offering vibrant cultural experiences
- São Paulo is known for its diverse population and economic activity
- Access to a broad talent pool and local commerce
Work Schedule: Flexible hours that accommodate personal and business needs
ASSUMPTION: The São Paulo location may be strategic for accessing local markets and leveraging regional insights.
💼 Interview & Application Insights
Typical Process:
- Initial resume screening by HR
- First round interview with recruitment specialist
- Technical and strategic assessment with department leadership
- Final interview with C-level or senior management
Key Assessment Areas:
- Leadership and team management capabilities
- Proficiency in developing and executing B2B marketing strategies
- Experience with data analysis and decision-making
Application Tips:
- Highlight previous successes in leading high-impact marketing initiatives
- Emphasize adaptability in fast-paced environments
- Showcase strategic planning and problem-solving experiences
ATS Keywords: Marketing Strategy, Team Leadership, B2B, Analytics, User Growth
ASSUMPTION: The hiring process is likely thorough, given the importance of this role in strategic marketing efforts.
🛠️ Tools & Technologies
- Marketing analytics platforms (e.g., Google Analytics)
- CRM software (e.g., Salesforce)
- Project management tools (e.g., Jira or Asana)
ASSUMPTION: Assumes the use of industry-standard tools for data-driven marketing and project management.
👔 Cultural Fit Considerations
Company Values:
- Wellbeing-first approach
- Adaptability and innovation
- Collaboration and inclusion
Work Style:
- Emphasizes a work-life balance
- Encourages open communication and feedback
- Fosters a supportive and agile work environment
Self-Assessment Questions:
- How do I drive user growth in diverse markets?
- Can I lead and develop marketing teams effectively?
- Am I comfortable working in a fast-paced, evolving industry?
ASSUMPTION: Culture at Wellhub is built around wellbeing, which influences how teams interact and perform.
⚠️ Potential Challenges
- Balancing strategic vision with fast-paced execution
- Maintaining team alignment across global operations
- Adapting quickly to market changes and new technologies
- Ensuring consistent brand identity amidst the rebranding transition
ASSUMPTION: Challenges will likely stem from the dynamic nature of global marketing within an evolving wellness industry.
📈 Similar Roles Comparison
- More focus on comprehensive wellness solutions than typical fitness company roles
- Requires a higher level of strategic oversight due to global initiatives
- Demands a balance between user acquisition and brand development
ASSUMPTION: Comparison draws from trends in tech-enabled wellness services, where strategic marketing roles are expanding.
📝 Sample Projects
- Launch a new product line integrating several wellness services
- Develop a comprehensive B2B partner engagement strategy
- Create a data-driven marketing campaign targeting global expansion
ASSUMPTION: Sample projects are speculative based on the role’s responsibilities and company goals.
❓ Key Questions to Ask During Interview
- How does Wellhub plan to expand its New Ventures portfolio?
- What metrics will define success in this role?
- How is the marketing team structured in São Paulo?
- What are the current challenges faced by the New Ventures team?
- How does Wellhub foster cross-functional collaboration?
ASSUMPTION: Questions are designed to probe strategic initiatives and team dynamics within the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Wellhub careers page.
- Prepare an updated resume highlighting strategic marketing achievements.
- Research Wellhub’s market positioning and recent initiatives.
- Ensure your application aligns with the company’s mission and values.
- Follow up with the HR team for status updates post-application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
