Senior Marketing Executive

📌 Core Information

🔹 Job Title: Senior Marketing Executive

🔹 Company: Landmark Group

🔹 Location: Dubai, United Arab Emirates

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: Mid-Senior Level (2-5 years)

🔹 Remote Status: On-site with hybrid work arrangement

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing campaigns to attract, engage, and retain customers within the loyalty programme.
• Collaborating with cross-functional teams to ensure alignment and integration of loyalty programme initiatives with overall business operations.
• Conducting market research and analysis to identify opportunities for growth and improvement within the loyalty programme.
• Managing the marketing budget for the loyalty programme to maximize ROI.
• Leading a creative team and managing major marketing campaign roll-outs in multiple regions.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive successful marketing campaigns and initiatives.

📋 Key Responsibilities

✅ Develop and execute strategic plans for the marketing and awareness of the loyalty programme, aligning with overall business objectives.

✅ Conduct market research and analysis to identify opportunities for growth and improvement within the loyalty programme.

✅ Develop unique and attractive loyalty campaigns that create a stir in the world of loyalty.

✅ Plan and execute marketing campaigns to promote the loyalty programme, including email marketing, social media, digital advertising, and other channels.

✅ Develop strong external (OOH) marketing launch initiatives together with partner brands.

✅ Steer and project manage major marketing campaign roll-outs in multiple regions.

✅ Develop compelling messaging and creative assets to drive engagement and participation in the loyalty programme.

✅ Develop briefs for designers and copywriters, and review designs and copy prior to execution to ensure correctness and quality of message.

✅ Develop an A/B test culture in content creation and continuously improve content for best engagement.

✅ Utilize data analytics tools to track and analyze key performance metrics related to customer acquisition, retention, and loyalty.

✅ Generate regular reports to measure the effectiveness of marketing campaigns and initiatives, and make data-driven recommendations for improvement.

✅ Work closely with cross-functional teams, including Product, brands, and Customer Service, to ensure alignment and integration of loyalty programme initiatives with overall business operations.

✅ Communicate effectively with internal stakeholders to provide updates on marketing initiatives, campaign performance, and upcoming promotions.

✅ Assist in the development and management of the marketing budget for the loyalty programme, ensuring optimal allocation of resources to maximize ROI.

ASSUMPTION: This role requires a combination of operational execution, strategic thinking, creativity, and strong analytical skills to optimize customer acquisition, retention, and loyalty initiatives.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business Administration, or a related field.

Experience: 3+ years of experience in marketing, with a focus on loyalty programme management or customer relationship management.

Required Skills:

• Proven experience in leading a creative team and managing ATL and BTL marketing campaigns.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Experience with marketing automation tools, CRM platforms, and analytics software.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Creative thinking and problem-solving abilities, with a passion for driving results and exceeding targets.
• Ability to multitask and prioritize tasks in a fast-paced environment.

Preferred Skills:

• Experience in leading a team in a retail or hospitality environment.
• Fluency in Arabic.

ASSUMPTION: Candidates should have a strong background in marketing, with a focus on loyalty programme management or customer relationship management, and a proven track record of driving successful marketing campaigns and initiatives.

💰 Compensation & Benefits

Salary Range: AED 25,000 - 35,000 per month (industry standard for mid-senior level marketing roles in Dubai)

Benefits:

• Excellent Remuneration
• Training and Upskilling
• Team Events
• Celebrations
• Amenities

Working Hours: 40 hours per week, with a hybrid work arrangement (2-3 days on-site per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level marketing roles in Dubai. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail

Company Size: 10,001+ employees (global retail and hospitality conglomerate)

Founded: 1973 (Bahrain), with a presence in the UAE since 1990

Company Description:

• Landmark Group is one of the largest and most successful omnichannel retail and hospitality conglomerates, with presence across 17 countries in the Middle East, Africa, India, and Southeast Asia.
• The Group owns and operates 21 established homegrown and 4 franchise brands across an extensive network of more than 2,200 outlets, encompassing a gross leasable area of 30 million square feet.
• Landmark Group's success is driven by its diverse portfolio of established brands, across multiple retail categories, offering a comprehensive range of products across fashion, home, groceries, and electronics.
• Beyond retail, Landmark Group has diversified into the leisure, fitness, and hospitality sectors with brands like Fitness First, Citymax, Fun City, Fun Ville, Zafran, and Carluccio’s.
• The Group boasts unparalleled logistics capabilities, owning the MENA region's largest privately-owned distribution hub - Omega Logistics and Logistiq, which offers state-of-the-art third-party logistics services.
• Landmark Group places a strong emphasis on delivering exceptional value and achieving customer satisfaction throughout its comprehensive product range. Across its loyalty programmes, the Group enjoys a loyal customer base with more than 35 million active users.

Company Specialties:

• Retail
• Malls
• Fashion
• Ecommerce
• Hospitality
• Supply Chain
• and Leisure

Company Website: http://www.landmarkgroup.com/

ASSUMPTION: Landmark Group's extensive network of outlets and diverse portfolio of brands provide ample opportunities for career growth and development within the marketing function.

📊 Role Analysis

Career Level: Mid-Senior Level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of Marketing or a similar senior-level position within the organization.

Work Arrangement: Hybrid work arrangement (2-3 days on-site per week, with the remaining days working remotely)

Growth Opportunities:

• Progression to a senior marketing management role within the organization.
• Expansion into other regions or brands within the Landmark Group portfolio.
• Potential involvement in strategic projects or initiatives that drive the Group's overall business objectives.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to progress within the marketing function or expand into other areas of the business.

🌍 Location & Work Environment

Office Type: Modern, well-equipped office space with break-rooms, team events, and celebrations

Office Location(s): Dubai, United Arab Emirates

Geographic Context:

• Dubai is a major business hub in the Middle East, with a thriving retail and hospitality sector.
• The city offers a multicultural environment, with a large expat community.
• Dubai has a hot desert climate, with mild winters and extremely hot summers.

Work Schedule: 40 hours per week, with a hybrid work arrangement (2-3 days on-site per week, with the remaining days working remotely)

ASSUMPTION: Dubai's thriving retail and hospitality sector, coupled with its multicultural environment, provides an ideal setting for a marketing professional to gain valuable experience and drive successful campaigns and initiatives.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• Face-to-face or video interview with the hiring manager or a panel of interviewers.
• Background and reference checks for final candidates.

Key Assessment Areas:

• Marketing strategy and campaign development skills.
• Analytical skills and data-driven decision-making ability.
• Leadership and team management skills.
• Cultural fit and alignment with Landmark Group's values and work environment.

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements.
• Prepare for behavioral interview questions that focus on your problem-solving abilities, leadership style, and marketing campaign successes.
• Research Landmark Group's brands, products, and target audience to demonstrate your understanding of the company and its marketing objectives.

ATS Keywords: Marketing, Loyalty Programme, Customer Acquisition, Customer Retention, Campaign Management, Data Analysis, CRM, Marketing Automation, Digital Advertising, Social Media, Email Marketing

ASSUMPTION: Landmark Group's application process is designed to assess candidates' marketing skills, strategic thinking, and cultural fit, with a focus on identifying the best fit for the role and the organization.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• CRM platforms (e.g., Salesforce, Zoho CRM)
• Analytics software (e.g., Google Analytics, Adobe Analytics)
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in various marketing automation, CRM, and analytics tools, as well as experience with social media management, email marketing, and project management platforms.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Integrity
• Excellence
• Innovation
• Collaboration

Work Style:

• Fast-paced and dynamic work environment
• Cross-functional team collaboration
• Data-driven decision-making
• Creative and strategic thinking
• Results-oriented and goal-focused

Self-Assessment Questions:

• How do you ensure that your marketing campaigns align with Landmark Group's customer-centric values and objectives?
• Can you provide an example of a successful marketing campaign you've led, and how you measured its impact on customer acquisition, retention, or loyalty?
• How do you approach working with cross-functional teams to ensure alignment and integration of marketing initiatives with overall business operations?

ASSUMPTION: Landmark Group values candidates who demonstrate a strong commitment to customer-centricity, integrity, excellence, innovation, collaboration, and a results-oriented work style.

⚠️ Potential Challenges

• Managing multiple marketing campaigns simultaneously, requiring strong project management and multitasking skills.
• Working in a fast-paced environment with tight deadlines and shifting priorities.
• Navigating a large, complex organization with multiple brands and product categories.
• Adapting to a multicultural work environment with diverse customer bases.

ASSUMPTION: These challenges require a proactive, adaptable, and results-driven approach, with a strong focus on strategic thinking, creativity, and effective communication.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Senior Marketing Manager position, with a focus on loyalty programme management and customer relationship management.
• Compared to other marketing roles within the organization, this position requires a stronger emphasis on data analysis, campaign management, and customer acquisition and retention strategies.
• Career progression in this role may lead to senior marketing management or director-level positions within the organization.

ASSUMPTION: This role offers a unique blend of strategic, operational, and creative responsibilities, with a strong focus on driving customer acquisition, retention, and loyalty initiatives.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new loyalty programme feature or benefit.
• Conducting market research and analysis to identify opportunities for improving customer engagement and retention within the loyalty programme.
• Managing a team to create and implement a targeted marketing campaign to re-engage inactive loyalty programme members.

ASSUMPTION: These sample projects demonstrate the strategic, operational, and creative aspects of the role, with a focus on driving customer acquisition, retention, and loyalty initiatives.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team structure and how this role fits within the organization?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its marketing team members?
• Can you provide examples of successful marketing campaigns that the company has executed, and how they were measured for success?
• How does the company approach collaboration and integration with other departments, such as Product, Brands, and Customer Service?

ASSUMPTION: These interview questions help candidates better understand the role, the team, and the company's marketing objectives and strategies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience, skills, and achievements, with a focus on loyalty programme management, customer acquisition, retention, and campaign management.
• Prepare for behavioral interview questions that focus on your problem-solving abilities, leadership style, and marketing campaign successes.
• Research Landmark Group's brands, products, and target audience to demonstrate your understanding of the company and its marketing objectives.
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.