📌 Core Information
🔹 Job Title: Senior Marketing Executive
🔹 Company: Remitly
🔹 Location: Shanghai, China
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving digital marketing strategies to enhance brand visibility and customer engagement
- Leading social media campaigns and managing SEO/SEM
- Analyzing data to optimize performance and proposing innovative digital initiatives
- Collaborating with cross-functional teams to develop content strategies
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proficiency in digital marketing tools.
📋 Key Responsibilities
✅ Drive digital marketing strategies to enhance brand visibility and customer engagement
✅ Lead social media campaigns, manage SEO/SEM, and analyze data to optimize performance
✅ Collaborate with cross-functional teams to develop content strategies for websites, email marketing, and digital advertising
✅ Stay updated on industry trends and propose innovative digital initiatives
✅ Manage and coordinate multimedia packages, including letters, brochures, video, and point-of-purchase displays
✅ Develop and maintain professional relationships with vendors and suppliers
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree or higher
Experience: 5+ years of digital marketing experience, with a focus on content strategy, social media management, SEO/SEM, and data analysis
Required Skills:
- Proven experience in digital marketing, with a strong focus on content strategy and social media management
- Excellent analytical skills and proficiency in Google Analytics
- Strong communication skills in English and Chinese
- Ability to work under pressure and a target-oriented mindset
- Proficient in CRM tools and advertising platforms
Preferred Skills:
- Experience in the financial services or fintech industry
- Fluency in additional languages
- Experience with market research and project management
ASSUMPTION: Candidates should have a strong background in digital marketing, with a proven track record in driving brand visibility and customer engagement.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Marketing Executive in Shanghai, the estimated salary range is ¥350,000 - ¥500,000 per year. This is an estimate and the actual salary may vary based on experience and qualifications.
Benefits:
- Medical and Life Insurance
- Long-Service Award
- Marriage and New Baby Gifts
- Festivals and Birthday Gifts
- Annual Medical Check-up
- Paid Time Off
Working Hours: Full-time position with standard working hours (40 hours per week)
ASSUMPTION: The salary range is an estimate based on industry standards and may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Remitly operates in the financial services and fintech industry, focusing on international payments and digital money transfer services.
Company Size: Remitly is a mid-sized company with 1,001-5,000 employees globally, providing a dynamic and collaborative work environment.
Founded: Remitly was founded in 2011 and is headquartered in Seattle, Washington, with additional offices in Shanghai, China, and other global locations.
Company Description:
- Remitly is an international payments company that leverages digital channels, including mobile phones, to send money internationally.
- The company's digital products are fundamentally faster, less expensive, and far more convenient for customers to send money across borders.
- Remitly is committed to transforming lives through trusted financial services that transcend borders.
Company Specialties:
- Mobile Payments
- Remittance
- Digital Money Transfer
- Banking
- Fintech
- Lending
Company Website: www.remitly.com
ASSUMPTION: Remitly's focus on digital innovation and global impact makes it an attractive employer for marketing professionals seeking to make an impact in the fintech industry.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a strategic mindset and significant experience in digital marketing.
Reporting Structure: The Senior Marketing Executive will report directly to the Marketing Director and collaborate with cross-functional teams, including product, sales, and customer success.
Work Arrangement: This is an on-site position based in Shanghai, China.
Growth Opportunities:
- Potential career progression to Marketing Director or other senior leadership roles within the marketing department
- Opportunities to expand skills and expertise in the fast-growing fintech industry
- Possibility to work on high-impact projects with a global reach
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department and gain experience in the fintech industry.
🌍 Location & Work Environment
Office Type: Remitly's Shanghai office is a modern, collaborative workspace with a dynamic and multicultural team.
Office Location(s): 1111 3rd Ave, Suite 2100, Seattle, Washington 98101, US (global headquarters); Manila, PH; Managua, NI; Cork, IE; London, GB; Krakow, PL; Singapore, SG; Spokane, 99202, US; Tel Aviv, IL; Amsterdam, NL; Arlington, Virginia, US; New Westminster, BC, CA (Shanghai office address not provided)
Geographic Context:
- Shanghai is a major global financial hub and a key market for Remitly's services
- The city offers a vibrant cultural scene, diverse dining options, and numerous entertainment and leisure activities
- Shanghai is well-connected by public transportation, with the office located near major transportation hubs
Work Schedule: Standard working hours (40 hours per week) with flexible work arrangements available for eligible employees
ASSUMPTION: Remitly's Shanghai office provides a dynamic and multicultural work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and relevant team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Digital marketing expertise and strategic mindset
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with Remitly's values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and strategic thinking
- Research Remitly's industry and competitors to demonstrate your understanding of the market landscape
- Prepare questions for the interviewer to showcase your interest in the role and the company
ATS Keywords: Digital Marketing, SEO, SEM, Social Media, Content Strategy, Data Analysis, CRM, Google Analytics, Marketing Campaigns, Brand Visibility, Customer Engagement, Fintech, International Payments, Remittance
ASSUMPTION: Remitly's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission.
🛠️ Tools & Technologies
- Google Analytics
- Social media platforms (WeChat, Weibo, etc.)
- CRM tools (Salesforce, HubSpot, etc.)
- Advertising platforms (Google Ads, Baidu Ads, etc.)
- Project management tools (Asana, Trello, etc.)
- Data analysis tools (Excel, Power BI, etc.)
ASSUMPTION: This role requires proficiency in digital marketing tools, with a focus on data analysis and project management.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Inclusive
- Trustworthy
Work Style:
- Dynamic and fast-paced work environment
- Cross-functional collaboration and teamwork
- Data-driven decision-making and continuous improvement
- Results-oriented and goal-focused
- Adaptable and open to change
Self-Assessment Questions:
- Do you have a proven track record in driving brand visibility and customer engagement through digital marketing strategies?
- Are you comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams?
- Do you possess strong analytical skills and the ability to make data-driven decisions?
- Are you comfortable working with a diverse, multicultural team and embracing an inclusive work environment?
- Do you share Remitly's commitment to transforming lives through trusted financial services that transcend borders?
ASSUMPTION: Remitly values candidates who are passionate about their mission, results-driven, and committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple marketing channels and campaigns simultaneously
- Working with a diverse, global team and navigating cultural differences
- Adapting to a fast-paced, dynamic work environment
- Balancing strategic planning and hands-on execution
- Meeting tight deadlines and performance targets
ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring a proactive and adaptable mindset.
📈 Similar Roles Comparison
- Compared to other marketing roles in the financial services industry, this role places a greater emphasis on digital marketing strategies and data-driven decision-making
- Remitly's focus on international payments and digital money transfer services differentiates it from traditional financial institutions
- This role offers a unique opportunity to work in a fast-growing, innovative fintech company with a global impact
ASSUMPTION: This role offers a unique blend of strategic planning, hands-on execution, and global impact, setting it apart from similar marketing roles in the industry.
📝 Sample Projects
- Developing and executing a targeted social media campaign to increase brand awareness and customer engagement in the Chinese market
- Optimizing SEO and SEM strategies to improve search engine rankings and drive organic traffic to Remitly's website
- Analyzing customer data to identify trends and develop targeted marketing campaigns that enhance customer lifetime value
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and hands-on nature of the Senior Marketing Executive role at Remitly.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role collaborate with other departments, such as product and sales?
- What are the most significant challenges facing the marketing department, and how can this role address them?
- How does Remitly support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to driving success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and relevant skills
- Prepare for behavioral and situational interview questions that assess your problem-solving skills and strategic thinking
- Research Remitly's industry and competitors to demonstrate your understanding of the market landscape
- Prepare questions for the interviewer to showcase your interest in the role and the company
- Follow up with the hiring manager one week after your interview to reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
