Senior Marketing Executive

📌 Core Information

🔹 Job Title: Senior Marketing Executive

🔹 Company: Informa Group Plc.

🔹 Location: Pasay City, Metro Manila, Philippines

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 24, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for multiple propositions and portfolios
• Translating marketing strategies into practical campaign execution metrics
• Managing campaign budgets and optimizing spend according to metrics
• Leveraging in-depth audience understanding to create targeted and personalized marketing content
• Collaborating with cross-functional teams to ensure campaign execution aligns with brand identity

ASSUMPTION: This role requires a strategic mindset and strong analytical skills to translate marketing strategies into actionable campaigns and measure their success.

📋 Key Responsibilities

✅ Inputs into marketing strategies for the Proposition and portfolio(s) and supports the definition of marketing and portfolio objectives and key metrics (KPIs) to support growth in the Proposition offerings and drive revenue

✅ Translates marketing strategies into practical campaign execution metrics including acquisition targets, customer engagement and retention targets, brand awareness and new proposition development and other innovation goals

✅ Partners with sales, product and marketing teams to prioritize and target audiences, and undertakes campaign planning and budgeting for multi-channel and cross device marketing by proposition to deliver campaign metrics

✅ Ensures campaign execution aligns with brand identity (e.g. language and tone of voice) and Informa brand

✅ Leads the development of new initiatives to engage with established and new audience segments, and support the growth of both existing and new brands in the Proposition or portfolio

✅ Leads campaign content development with wider marketing and related teams (e.g. Creative), to define specific content, customer experience and target journeys by channel and specific measurable goals to inform optimisation and RoI

✅ Leverages in depth audience understanding to better target / personalise marketing content that resonate with audiences at the right time

✅ Manages budgets for specific campaigns and optimises spend according to metrics

✅ Supports ongoing focus on analysis and data driven decision making to allow more efficient use of time and marketing spend to focus attention on results, experiences and performance

✅ Manages processes and platforms to ensure appropriate visibility and tracking of multi-channel conversion and channel attribution

✅ Deliver marketing campaigns and develop core and specialist skills to improve marketing effectiveness (e.g. SEO)

ASSUMPTION: This role requires a strong understanding of the marketing funnel and customer journey to create effective campaigns that drive results.

🎯 Required Qualifications

Education: Bachelor’s degree in Communications or Marketing discipline or equivalent years of practical relevant experience

Experience: 5+ years of experience in leading and executing multi-market campaigns including organic and paid campaigns for multi-national organizations

Required Skills:

• Full cycle, end-to-end marketing expertise from concept to execution and measurement.
• Experience working across multiple brands / propositions simultaneously
• Experience working on FB Ads & Google AdWords (PPC/Google Analytics), LinkedIn is preferred
• Experience defining customer journeys for websites and developing engaging journeys across multiple channels and devices (e.g. app)
• Experience with content development, testing and tracking for ongoing SEO enhancements
• Understanding and experience in working with Content Management Systems and Marketing Automation Tools
• Experience with one or more specialisms: SEO/SEM

Preferred Skills:

• Desire to develop skills and knowledge

ASSUMPTION: Depending on the years of experience, the position offered may be Marketing Executive.

💰 Compensation & Benefits

Salary Range: PHP 600,000 - 1,200,000 per year (Based on industry standards for a Senior Marketing Executive in Metro Manila)

Benefits:

• Freedom & Flexibility: Colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
• Great Community: A welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader Impact: Take up to four days per year to volunteer, with charity match funding available too
• Career Opportunity: The opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: Annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

Working Hours: 40 hours per week, with flexible work arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Executive in Metro Manila. Actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Informa Group Plc. operates in the Information Services industry, serving academic and business-to-business markets. They connect people with knowledge to help them learn more, know more, and do more.

Company Size: Informa Group Plc. is a large company with over 10,000 employees worldwide. This means there are ample opportunities for career growth and collaboration with diverse teams.

Founded: Informa Group Plc. was founded in 1998 and has since grown into a leading international events, digital services, and academic knowledge business, headquartered in the UK.

Company Description:

• Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
• They are a leading international events, digital services, and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies.
• Informa is home to a fantastic, inclusive community of over 10,000 colleagues across 30 countries, offering colleagues the freedom and flexibility to bring ideas to life, do work that makes a real impact, and discover opportunities to grow.

Company Specialties:

• Academic Publishing
• Marketing Services
• Data & Intelligence
• Digital events
• Exhibitions
• Specialist content
• Research
• Consultancy
• Digital services
• Lead generation
• B2B markets
• and Academic markets

Company Website: https://www.informa.com/

ASSUMPTION: Informa Group Plc. is a large, international company with a diverse range of business units and brands. This role may involve working with multiple teams and brands across different regions.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a strategic mindset and strong leadership skills to drive marketing campaigns and initiatives.

Reporting Structure: The Senior Marketing Executive will report directly to the Head of Marketing or a similar role, and will be responsible for leading a team of marketing professionals.

Work Arrangement: This role is based in Pasay City, Metro Manila, Philippines, with flexible work arrangements available. The role may require occasional travel to other Informa offices or client sites.

Growth Opportunities:

• As a large company with a diverse range of business units, Informa Group Plc. offers ample opportunities for career growth and development.
• This role may provide opportunities to work on high-profile campaigns and initiatives, and to collaborate with teams across different regions and business units.
• Informa Group Plc. offers a range of benefits and training opportunities to support the professional development of its employees.

ASSUMPTION: This role may require occasional travel to other Informa offices or client sites, and may involve working on high-profile campaigns and initiatives.

🌍 Location & Work Environment

Office Type: Informa Group Plc.'s office in Pasay City, Metro Manila, Philippines, is a modern, collaborative workspace designed to support the needs of its employees.

Office Location(s): 5 Howick Place, London, SW1P 1WG, GB; 605 Third Avenue, New York, New York NY10158, US; Level 20, World Trade Centre Tower, Dubai, Dubai 9292, AE; 300 Huai Hai Road, Shanghai, 200021, CN; 24 York St, Sydney, New South Wales 2000, AU; Avenida Doutora Ruth Cardoso, São Paulo, BR; 20 Eglinton Ave W, Toronto, Ontario M4R 1K8, CA; 2121 K St NW, Washington, District of Columbia 20037, US; 1650 SE 17th St, Fort Lauderdale, Florida 33316, US; 5541 Central Ave, Boulder, Colorado 80301, US; 85 2nd St, San Francisco, California 94105, US; 530 Walnut St, Philadelphia, Pennsylvania 19106, US; 4 Park Square, Oxfordshire OX14 4RN, Oxford, OX14 4RN, GB; Sheepen Place, Colchester, England CO3 3LP, GB; Cedar Road, Johannesburg, Gauteng, ZA; Avenida Lago Alberto, Miguel Hidalgo, Mexico City, MX; Jai Singh Marg, New Delhi, Delhi 110001, IN; 55100 Lingkaran SV, Kuala Lumpur, Federal Territory of Kuala Lumpur 55200, MY; Penang Road, Dhoby Ghaut, SG; Corinthian Dr, Albany, Auckland 0632, NZ; Rue Suffren Reymond, La Condamine, Monaco 98000, MC; De Entree 73, Amsterdam, North Holland 1101 EE, NL; Beykoz Caddesi 34805, Beykoz, Istanbul 34829, TR

Geographic Context:

• Pasay City is located in the Metro Manila region of the Philippines, and is home to a diverse range of businesses and industries.
• The city offers a range of amenities and recreational opportunities, and is well-connected by public transportation.
• Pasay City is located near the Ninoy Aquino International Airport, making it convenient for travel.

Work Schedule: Informa Group Plc. offers flexible work arrangements, allowing employees to balance their work and personal lives effectively.

ASSUMPTION: The work environment at Informa Group Plc. is collaborative and supportive, with a focus on employee well-being and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and skills-based interviews
• Final round interviews with senior leadership
• Background check and offer

Key Assessment Areas:

• Marketing strategy and campaign development
• Data analysis and interpretation
• Budget management and optimization
• Cross-functional team collaboration
• Customer journey mapping and personalization

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss your marketing strategy and campaign development process in detail
• Demonstrate your ability to analyze data and make data-driven decisions
• Showcase your experience working with cross-functional teams and managing budgets
• Prepare questions to ask the interviewer about the role, team, and company culture

ATS Keywords: Marketing Strategy, Campaign Development, Data Analysis, Budget Management, Cross-functional Team Collaboration, Customer Journey Mapping, Personalization, Marketing Automation, SEO, PPC, Google Analytics, LinkedIn Ads, Multi-channel Marketing, Brand Awareness, Lead Generation, Customer Engagement, Customer Retention

ASSUMPTION: The interview process for this role may involve multiple rounds of interviews, including behavioral and skills-based assessments, and may require candidates to present their marketing strategy and campaign development process.

🛠️ Tools & Technologies

• Facebook Ads Manager
• Google AdWords (PPC)
• Google Analytics
• LinkedIn Ads
• Marketing Automation Tools (e.g. HubSpot, Marketo)
• Content Management Systems (e.g. WordPress, Drupal)
• SEO tools (e.g. SEMrush, Ahrefs)

ASSUMPTION: This role may require experience with additional marketing tools and technologies, depending on the specific needs of the business unit or campaign.

👔 Cultural Fit Considerations

Company Values:

• Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
• They are a leading international events, digital services, and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies.
• Informa is home to a fantastic, inclusive community of over 10,000 colleagues across 30 countries, offering colleagues the freedom and flexibility to bring ideas to life, do work that makes a real impact, and discover opportunities to grow.

Work Style:

• Collaborative and supportive
• Focused on employee well-being and work-life balance
• Encourages innovation and creativity
• Promotes diversity, equity, and inclusion

Self-Assessment Questions:

• Do you thrive in a collaborative and supportive work environment?
• Are you comfortable working with cross-functional teams and managing budgets?
• Do you have experience developing and executing marketing campaigns that drive results?
• Are you comfortable working with data and making data-driven decisions?
• Do you have experience working with marketing automation tools and SEO strategies?

ASSUMPTION: Informa Group Plc. values diversity, equity, and inclusion, and is committed to creating a supportive and inclusive work environment for all employees.

⚠️ Potential Challenges

• This role may require occasional travel to other Informa offices or client sites
• This role may involve working on high-profile campaigns and initiatives, which can be demanding and stressful at times
• The marketing landscape is constantly evolving, and this role may require continuous learning and adaptation to new tools and technologies
• The role may require working with multiple teams and brands across different regions, which can be complex and challenging at times

ASSUMPTION: This role may require strong project management and communication skills to navigate complex projects and teams.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Manager or Marketing Director role in a mid-sized or large company
• However, this role may have more of a focus on campaign execution and optimization, rather than strategic planning and leadership
• This role may require more hands-on experience with marketing tools and technologies, rather than high-level strategic planning
• This role may offer more opportunities for career growth and development within a large, international company

ASSUMPTION: This role may require more hands-on experience with marketing tools and technologies, rather than high-level strategic planning, and may offer more opportunities for career growth and development within a large, international company.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to launch a new product or service
• Optimizing a website for SEO to improve organic traffic and search engine rankings
• Creating and implementing a marketing automation strategy to improve lead generation and nurturing
• Conducting market research and analysis to inform marketing strategy and campaign development
• Managing a team of marketing professionals to execute campaigns and achieve marketing objectives

ASSUMPTION: These sample projects are intended to illustrate the types of marketing campaigns and initiatives that a Senior Marketing Executive may be responsible for developing and executing.

❓ Key Questions to Ask During Interview

• Can you describe the marketing strategy and objectives for the business unit or brand I would be working with?
• What are the key priorities and initiatives for the marketing team in the next 6-12 months?
• How does this role fit into the overall marketing organization and reporting structure?
• What opportunities are there for career growth and development within the company?
• How does the company support work-life balance and employee well-being?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: These key questions are intended to help candidates better understand the role, team, and company culture, and to assess whether the role is a good fit for their career goals and personal values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for behavioral and skills-based interviews by practicing common marketing interview questions and scenarios
• Research the company and business unit to demonstrate your knowledge and interest in the role
• Prepare questions to ask the interviewer about the role, team, and company culture
• Follow up with the hiring manager or recruiter after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.