Senior Marketing Executive

📌 Core Information

🔹 Job Title: Senior Marketing Executive

🔹 Company: Informa Group Plc.

🔹 Location: Pasay City, Metro Manila, Philippines

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-16

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies for multiple propositions and portfolios
• Partnering with sales, product, and marketing teams to prioritize and target audiences
• Managing campaign budgets and optimizing spend according to metrics
• Ensuring campaign execution aligns with brand identity and Informa brand
• Leading the development of new initiatives to engage with established and new audience segments

ASSUMPTION: This role requires a strategic mindset, strong collaboration skills, and a data-driven approach to marketing. The ideal candidate will have experience working across multiple brands simultaneously and be comfortable managing budgets and optimizing spend.

📋 Key Responsibilities

✅ Inputs into marketing strategies for the Proposition and portfolio(s) and supports the definition of marketing and portfolio objectives and key metrics (KPIs) to support growth in the Proposition offerings and drive revenue

✅ Translates marketing strategies into practical campaign execution metrics including acquisition targets, customer engagement and retention targets, brand awareness and new proposition development and other innovation goals

✅ Partners with sales, product and marketing teams to prioritise and target audiences, and undertakes campaign planning and budgeting for multi-channel and cross device marketing by proposition to deliver campaign metrics

✅ Ensures campaign execution aligns with brand identity (e.g. language and tone of voice) and Informa brand

✅ Leads the development of new initiatives to engage with established and new audience segments, and support the growth of both existing and new brands in the Proposition or portfolio

✅ Leads campaign content development with wider marketing and related teams (e.g. Creative), to define specific content, customer experience and target journeys by channel and specific measurable goals to inform optimisation and RoI

✅ Leverages in depth audience understanding to better target / personalise marketing content that resonate with audiences at the right time

✅ Manages budgets for specific campaigns and optimises spend according to metrics

✅ Supports ongoing focus on analysis and data driven decision making to allow more efficient use of time and marketing spend to focus attention on results, experiences and performance

✅ Manages processes and platforms to ensure appropriate visibility and tracking of multi-channel conversion and channel attribution

✅ Deliver marketing campaigns and develop core and specialist skills to improve marketing effectiveness (e.g. SEO)

ASSUMPTION: This role requires a strong understanding of marketing strategies, campaign execution, and data analysis. The ideal candidate will have experience working with multiple teams and managing budgets to optimize marketing spend.

🎯 Required Qualifications

Education: Bachelor’s degree in Communications or Marketing discipline or equivalent years of practical relevant experience

Experience: 5+ years of experience in leading and executing multi-market campaigns including organic and paid campaigns for multi-national organizations

Required Skills:

• Full cycle, end-to-end marketing expertise from concept to execution and measurement.
• Experience working across multiple brands / propositions simultaneously
• Experience working on FB Ads & Google AdWords (PPC/Google Analytics), LinkedIn is preferred
• Experience defining customer journeys for websites and developing engaging journeys across multiple channels and devices (e.g. app)
• Experience with content development, testing and tracking for ongoing SEO enhancements
• Understanding and experience in working with Content Management Systems and Marketing Automation Tools
• Experience with one or more specialisms: SEO/SEM

Preferred Skills:

• Desire to develop skills and knowledge

ASSUMPTION: Candidates with a strong background in marketing, particularly in campaign execution and management, will be well-suited for this role. Experience working with multiple brands and managing budgets is also crucial.

💰 Compensation & Benefits

Salary Range: PHP 80,000 - 120,000 per month (Based on industry standards for a Senior Marketing Executive in Metro Manila)

Benefits:

• Freedom & Flexibility: Colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
• Great Community: A welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader Impact: Take up to four days per year to volunteer, with charity match funding available too
• Career Opportunity: The opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time Out: Annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Executive in Metro Manila. The benefits listed are based on the company's official job posting.

📌 Applicant Insights

🔍 Company Context

Industry: Informa Group Plc. is a leading international events, digital services and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies.

Company Size: Informa Group Plc. has over 10,000 employees across 30 countries, providing a broad range of opportunities for career growth and development.

Founded: Informa Group Plc. was founded in 1998 and has since grown to become a global leader in its industry.

Company Description:

• Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more and do more.
• The company serves a wide range of specialist markets, including Pharma, Medical and Biotech, Tech, Enterprise Connect, AI Summit, Black Hat and GDC, Natural Products, Beauty & Aesthetics, Finance, Research and Advanced Learning, and many more.
• Informa is committed to creating a welcoming culture with in-person and online social events, diversity and inclusion networks, and opportunities for career growth and development.

Company Specialties:

• Academic Publishing
• Marketing Services
• Data & Intelligence
• Digital events
• Exhibitions
• Specialist content
• Research
• Consultancy
• Digital services
• Lead generation
• B2B markets
• and Academic markets

Company Website: www.informa.com

ASSUMPTION: Informa Group Plc. is a large, international company with a wide range of opportunities for career growth and development. The company's commitment to diversity, inclusion, and employee well-being is evident in its benefits and company culture.

📊 Role Analysis

Career Level: Senior Marketing Executive roles typically fall within the mid to senior level of a marketing career path.

Reporting Structure: The Senior Marketing Executive will report directly to the Marketing Director and work closely with various teams, including sales, product, and marketing.

Work Arrangement: This role is a hybrid position, with most of us balancing time in the office with time working remotely.

Growth Opportunities:

• As a large, international company, Informa Group Plc. offers numerous opportunities for career growth and development, including internal job moves and access to LinkedIn Learning courses.
• The Senior Marketing Executive role provides the opportunity to work on multiple brands and propositions simultaneously, allowing for the development of a broad range of marketing skills and expertise.
• The company's commitment to data-driven decision making and continuous improvement provides opportunities for professional growth and development.

ASSUMPTION: The Senior Marketing Executive role offers significant opportunities for career growth and development within a large, international company. The role's focus on data-driven decision making and continuous improvement also provides opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Informa Group Plc.'s Pasay City office is a modern, collaborative workspace designed to facilitate productivity and innovation.

Office Location(s): Unit 1 Mezzanine Floor, Fly Ace Corporate Center 13 Coral Way, Central Business Park, Pasay City, Metro Manila, Philippines

Geographic Context:

• Pasay City is located in the heart of Metro Manila, providing easy access to major transportation hubs and commercial centers.
• The city is known for its vibrant culture, diverse dining options, and numerous entertainment and leisure opportunities.
• Pasay City is also home to numerous multinational corporations and businesses, providing ample networking and career advancement opportunities.

Work Schedule: The Senior Marketing Executive role follows a hybrid work arrangement, with most of us balancing time in the office with time working remotely.

ASSUMPTION: The Senior Marketing Executive role offers a modern, collaborative work environment in the heart of Metro Manila. The hybrid work arrangement provides flexibility and work-life balance, while the city's vibrant culture and numerous networking opportunities provide ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interviews with hiring managers and team members
• Background and reference checks
• Job offer

Key Assessment Areas:

• Marketing strategy and campaign development skills
• Data analysis and interpretation skills
• Budget management and optimization skills
• Collaboration and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight your experience with multi-market campaign execution and management, as well as your ability to work with multiple teams and manage budgets.
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.
• Prepare for interview questions that assess your marketing strategy, campaign development, data analysis, and budget management skills, as well as your cultural fit and alignment with company values.

ATS Keywords: Marketing Strategy, Campaign Execution, Audience Targeting, Content Development, SEO, PPC, Google Analytics, Customer Journey, Data Analysis, Budget Management, Multi-Channel Marketing, Brand Awareness, Lead Generation, Marketing Automation, Social Media Advertising, Collaboration

ASSUMPTION: The Senior Marketing Executive role requires a strong background in marketing, particularly in campaign execution and management, as well as data analysis and budget management skills. The ideal candidate will also demonstrate strong collaboration and communication skills and a strong cultural fit with the company's values.

🛠️ Tools & Technologies

• FB Ads & Google AdWords (PPC/Google Analytics)
• LinkedIn Ads
• Content Management Systems (e.g. WordPress, Drupal)
• Marketing Automation Tools (e.g. Marketo, HubSpot)
• SEO tools (e.g. SEMrush, Ahrefs)
• Customer Relationship Management (CRM) software (e.g. Salesforce, HubSpot CRM)
• Project management tools (e.g. Asana, Trello)

ASSUMPTION: The Senior Marketing Executive role requires proficiency in a range of marketing tools and technologies, including advertising platforms, content management systems, marketing automation tools, SEO tools, CRM software, and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Respectful

Work Style:

• Data-driven
• Collaborative
• Agile
• Results-oriented
• Customer-focused

Self-Assessment Questions:

• Do you have experience working with multiple brands or propositions simultaneously?
• Are you comfortable managing budgets and optimizing spend according to metrics?
• Do you have experience working with data analysis and interpretation tools?
• Are you comfortable working in a hybrid or remote work environment?
• Do you have experience working with marketing automation tools?
• Do you have experience working with SEO tools?
• Are you comfortable working with multiple teams and stakeholders?
• Do you have experience working with customer journey development tools?
• Are you comfortable working with project management tools?
• Do you have experience working with advertising platforms (e.g. FB Ads, Google AdWords, LinkedIn Ads)?
• Are you comfortable working with content management systems?

ASSUMPTION: The Senior Marketing Executive role requires a strong cultural fit with the company's values, including a customer-centric, innovative, collaborative, accountable, and respectful work style. The ideal candidate will also be comfortable working in a hybrid or remote work environment and have experience with a range of marketing tools and technologies.

⚠️ Potential Challenges

• The role requires managing multiple campaigns simultaneously, which can be challenging for those new to the role or the industry.
• The role may require working with tight deadlines and managing multiple stakeholders, which can be stressful and demanding.
• The role requires a strong understanding of data analysis and interpretation, which can be challenging for those without relevant experience or training.
• The role may require working with a diverse range of teams and stakeholders, which can be challenging for those without strong collaboration and communication skills.
• The role may require working with a limited budget, which can be challenging for those without experience in budget management and optimization.

ASSUMPTION: The Senior Marketing Executive role presents several challenges, including managing multiple campaigns simultaneously, working with tight deadlines and multiple stakeholders, requiring a strong understanding of data analysis and interpretation, and working with a limited budget. The ideal candidate will have experience overcoming these challenges and be comfortable working in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• The Senior Marketing Executive role is similar to other marketing management roles, such as Marketing Manager, Marketing Director, or Head of Marketing.
• The role requires a similar skill set to other marketing management roles, including campaign development, execution, and optimization, data analysis and interpretation, and budget management.
• The role offers similar career growth and development opportunities to other marketing management roles, including internal job moves and access to LinkedIn Learning courses.
• The role offers similar compensation and benefits packages to other marketing management roles, including a competitive salary, comprehensive benefits package, and opportunities for bonuses and performance-based incentives.

ASSUMPTION: The Senior Marketing Executive role is similar to other marketing management roles, requiring a similar skill set and offering similar career growth and development opportunities, compensation, and benefits packages.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to drive brand awareness and lead generation for a new product launch
• Managing a team of marketing specialists to execute a series of targeted email campaigns to drive customer engagement and retention
• Conducting a comprehensive analysis of campaign performance data to optimize marketing spend and improve return on investment (ROI)
• Developing and implementing a content marketing strategy to drive organic traffic and improve search engine optimization (SEO) for a company website
• Managing a team of marketing specialists to execute a series of targeted social media advertising campaigns to drive customer acquisition and retention

ASSUMPTION: The Senior Marketing Executive role offers a wide range of opportunities for marketing professionals to develop and execute campaigns, manage teams, and optimize marketing spend to drive results and improve ROI.

❓ Key Questions to Ask During Interview

• Can you describe the typical marketing campaigns you manage and the teams you work with?
• How do you approach budget management and optimization for marketing campaigns?
• Can you describe your experience with data analysis and interpretation tools?
• How do you ensure that marketing campaigns align with brand identity and company values?
• Can you describe your experience working with multiple teams and stakeholders?
• How do you approach customer journey development and optimization?
• Can you describe your experience working with marketing automation tools?
• How do you stay up-to-date with industry trends and best practices in marketing?
• Can you describe your experience working with SEO tools?
• How do you approach project management and team collaboration in a hybrid or remote work environment?
• Can you describe your experience working with advertising platforms (e.g. FB Ads, Google AdWords, LinkedIn Ads)?
• How do you approach content development and testing for ongoing SEO enhancements?
• Can you describe your experience working with content management systems?

ASSUMPTION: The Senior Marketing Executive role requires a strong understanding of marketing strategies, campaign execution, and data analysis. The ideal candidate will have experience working with multiple teams and managing budgets to optimize marketing spend. The role also requires a strong cultural fit with the company's values and a commitment to continuous learning and improvement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, including your experience with multi-market campaign execution and management, data analysis and interpretation, and budget management.
• Prepare for interview questions that assess your marketing strategy, campaign development, data analysis, and budget management skills, as well as your cultural fit and alignment with company values.
• Research the company and the role to demonstrate your understanding and enthusiasm for the opportunity.
• Follow up with the hiring manager after your interview to express your appreciation for the opportunity and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.