📌 Core Information
🔹 Job Title: Senior Marketing Executive
🔹 Company: Informa Group Plc.
🔹 Location: Kuala Lumpur, Malaysia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving organic traffic and engagement for an online content platform
- Planning and executing multi-channel marketing campaigns
- Collaborating with internal teams and external partners
- Analyzing campaign performance and optimizing strategies
ASSUMPTION: This role requires a balance of creativity and data-driven decision making, with a strong focus on digital marketing and content strategy.
📋 Key Responsibilities
✅ Produce marketing materials and campaigns to promote the content platform
✅ Plan and execute effective marketing campaigns across multiple channels
✅ Translate marketing strategies into practical campaign execution metrics
✅ Implement content strategy with wider marketing and related teams
✅ Manage processes and platforms to track multi-channel conversion and attribution
✅ Leverage audience understanding to personalize marketing content
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data analysis to achieve marketing objectives.
🎯 Required Qualifications
Education: Bachelor's Degree in Business, Communications, or Marketing
Experience: Min 2 years of experience in leading/executing marketing campaigns
Required Skills:
- Excellent language proficiency in English
- Excellent verbal and written communications skills
- Effective knowledge in digital marketing
- Creative mindset towards designing and content creation
- Desire to develop skills and knowledge
- Dynamic team player and adaptable to change
Preferred Skills:
- Ability to speak and write in Chinese and/or Bahasa Malaysia
ASSUMPTION: Candidates with relevant experience in marketing online content platforms and B2B events will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Marketing Executive in Kuala Lumpur, the estimated salary range is RM 80,000 - RM 120,000 per annum.
Benefits:
- Competitive benefits package
- Opportunities for professional development
- Dynamic work environment
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 5:30 PM)
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Informa Group Plc. operates in the information services industry, focusing on academic publishing, marketing services, and event organization.
Company Size: Informa Group Plc. has over 10,000 employees globally, providing a large and diverse work environment.
Founded: Informa Group Plc. was founded in 1998 and has since grown into a leading international events, digital services, and academic knowledge business.
Company Description:
- Informa champions specialists working in academic and business-to-business markets
- Connects people with knowledge to help them learn more, know more, and do more
- Headquartered in the UK and listed on the London Stock Exchange
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital events
- Exhibitions
- Specialist content
- Research
- Consultancy
- Digital services
- Lead generation
- B2B markets
- Academic markets
Company Website: www.informa.com
ASSUMPTION: Informa Group Plc. offers a global platform for career growth and development, with a wide range of specialist markets and brands.
📊 Role Analysis
Career Level: This role is at the senior level, requiring strategic thinking and leadership in marketing campaigns.
Reporting Structure: The Senior Marketing Executive will report directly to the Marketing Manager and collaborate with internal teams and external partners.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work for specific tasks or projects.
Growth Opportunities:
- Potential career progression within the marketing department or related fields
- Opportunities to work on diverse projects across different markets and brands
- Professional development through training and workshops
ASSUMPTION: This role offers growth opportunities within a large, global organization, with exposure to various markets and brands.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): Sunway VISIO Tower, Lingkaran SV, Sunway Velocity, Kuala Lumpur
Geographic Context:
- Kuala Lumpur is a bustling, multicultural city with a vibrant business environment
- Sunway Velocity is a modern, integrated development with shopping, dining, and entertainment options
- The office is easily accessible via public transportation and major highways
Work Schedule: Standard office hours with flexibility for specific projects or tasks
ASSUMPTION: The office location provides a convenient and engaging work environment, with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face interview with the hiring manager and relevant team members
- Final round interview with senior leadership
Key Assessment Areas:
- Marketing and digital marketing skills
- Campaign planning and execution
- Data analysis and interpretation
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant marketing campaign experience and achievements
- Tailor your resume and cover letter to emphasize skills and experience related to the role
- Prepare examples of successful marketing campaigns and their outcomes
ATS Keywords: Marketing campaigns, digital marketing, content strategy, audience engagement, campaign metrics, data analysis, team player, adaptability
ASSUMPTION: The application process is designed to assess the candidate's marketing skills, campaign planning abilities, and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Email marketing software (e.g., Mailchimp, Constant Contact)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be learned or improved upon with relevant experience and training.
👔 Cultural Fit Considerations
Company Values:
- Expertise
- Integrity
- Innovation
- Collaboration
- Customer focus
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and teamwork
- Data-driven decision making
- Continuous learning and improvement
Self-Assessment Questions:
- Do you have a proven track record of successful marketing campaigns?
- Are you comfortable working in a dynamic, fast-paced environment?
- Do you thrive in a collaborative, team-based setting?
- Are you committed to continuous learning and professional development?
ASSUMPTION: Informa Group Plc. values expertise, integrity, innovation, collaboration, and customer focus, seeking candidates who align with these principles.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously
- Keeping up with industry trends and best practices
- Balancing creative and data-driven approaches to marketing
- Adapting to changes in marketing strategies and priorities
ASSUMPTION: These challenges are common in marketing roles and can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- This role focuses on driving organic traffic and engagement for an online content platform, whereas related roles may focus on event marketing, product marketing, or brand management
- Informa Group Plc. operates in various markets and industries, providing diverse opportunities for career growth and development
- Career progression may involve moving into management or specialist roles within the marketing department or related fields
ASSUMPTION: This role offers unique opportunities and challenges compared to related marketing roles, with a focus on driving organic traffic and engagement for an online content platform.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to promote a new content series
- Analyzing campaign performance data to optimize future marketing strategies
- Collaborating with external partners to create engaging and relevant content for the platform
ASSUMPTION: These sample projects illustrate the range of responsibilities and skills required for this role, from campaign planning and execution to data analysis and collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the marketing strategy for the content platform and how this role fits into it?
- How does this role collaborate with other departments and teams within the organization?
- What opportunities are there for professional development and growth within the marketing department or related fields?
- How does the company support work-life balance for its employees?
- What are the most challenging aspects of this role, and how can they be addressed?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the organization, and their fit within the team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing campaign experience and achievements
- Prepare examples of successful marketing campaigns and their outcomes
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
