Senior Marketing Executive

📌 Core Information

🔹 Job Title: Senior Marketing Executive

🔹 Company: Genius Sports

🔹 Location: London, England, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-08-08

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (London-based)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing multi-channel marketing campaigns
• Activating at industry and proprietary events
• Maintaining CRM database and delivering email marketing
• Creating on-brand copy for various marketing touchpoints
• Building and maintaining relationships with key stakeholders

ASSUMPTION: This role requires a strong understanding of B2B marketing, CRM, paid media, and events marketing. Excellent communication and time management skills are essential.

📋 Key Responsibilities

✅ Help develop and execute multi-channel marketing campaigns, including social media, email, and digital content

✅ Play a key role in activating at industry and proprietary events throughout the year, including designing exhibition stands, merchandise, messaging, and more

✅ Maintain our CRM database and calendar, and deliver email marketing to new and existing customers

✅ Write on-brand copy for multiple marketing touchpoints, including emails, social posts, web landing pages, blogs, brochures, and adverts

✅ Create and regularly update key documents including presentation decks, product brochures, and print flyers

✅ Build and maintain relationships with key stakeholders, including marketing, sales, and product teams

ASSUMPTION: The role involves a mix of creative and strategic tasks, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor’s degree or higher

Experience: 4+ years of marketing experience (B2B preferred)

Required Skills:

• Proven experience using Salesforce and Pardot is a plus
• Understanding of CRM marketing, paid media, and events marketing
• Strong short and long-form copywriting skills
• Brilliant communication, both verbally and written
• Excellent time management and organization skills

Preferred Skills:

• Experience working in the sports or sports betting industry
• Fluency in additional languages

ASSUMPTION: While industry-specific experience is not required, a passion for sports or sports betting would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per annum (Estimated based on market research and company size)

Benefits:

• Health Insurance
• Skills Training
• Social Events
• Team Building Events
• Sports Tournaments
• Charity Days
• Wellbeing Activities

Working Hours: Full-time, 40 hours per week. Flexible working hours and remote work options available.

ASSUMPTION: The salary range is estimated based on market research and the company's size. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Sports Technology. Genius Sports is at the epicentre of the global network connecting sports, brands, and fans through official live data.

Company Size: Large (1,001-5,000 employees). This means a well-established company with extensive resources and a diverse range of teams and projects.

Founded: 2001. Genius Sports has a long history and extensive experience in the sports technology industry.

Company Description:

• Genius Sports is a global leader in sports data and technology, providing innovative solutions to sports leagues, sportsbooks, and media companies.
• The company's mission is to champion a more sustainable sports data ecosystem that benefits all parties.
• Genius Sports works with many of the world's largest leagues and federations, such as the NFL, English Premier League, FIBA, and NCAA.

Company Specialties:

• Sports Data and Technology
• Sports Performance and Officiation
• Fan Engagement
• Advertising
• Sports Betting

Company Website: geniussports.com

ASSUMPTION: Genius Sports is a well-established company with a strong reputation in the sports technology industry. Working here offers opportunities to collaborate with high-profile clients and contribute to cutting-edge projects.

📊 Role Analysis

Career Level: Senior. This role is suitable for experienced marketing professionals looking to take the next step in their career.

Reporting Structure: The Senior Marketing Executive will report directly to the Head of Marketing.

Work Arrangement: Hybrid. This role requires a mix of on-site and remote work, with a focus on collaboration and teamwork.

Growth Opportunities:

• Progression to a management or leadership role within the marketing team
• Expansion into new markets or product areas within the company
• Development of skills and expertise through training and mentorship opportunities

ASSUMPTION: This role offers excellent opportunities for career growth and development within a dynamic and innovative company.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with state-of-the-art facilities.

Office Location(s): 27 Soho Square, 1st floor, London, England W1D 3QR, GB

Geographic Context:

• London is a vibrant, multicultural city with a thriving sports industry.
• The office is located in the heart of London's West End, close to public transportation and amenities.
• The city offers a wide range of cultural, social, and recreational opportunities.

Work Schedule: Full-time, 40 hours per week. Flexible working hours and remote work options available.

ASSUMPTION: Working in London offers a dynamic and exciting environment, with ample opportunities for professional growth and personal development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the Head of Marketing or another senior team member

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Communication and interpersonal skills
• Cultural fit and alignment with company values
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your copywriting and campaign management work
• Research Genius Sports and the sports technology industry to demonstrate your enthusiasm and understanding

ATS Keywords: B2B Marketing, CRM Marketing, Paid Media, Events Marketing, Copywriting, Communication, Time Management, Organization, Salesforce, Pardot

ASSUMPTION: The application process is designed to assess your marketing skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Salesforce
• Pardot
• Microsoft Office Suite
• Google Workspace
• Social media platforms (e.g., LinkedIn, Twitter, Facebook)
• Email marketing tools (e.g., Mailchimp, Constant Contact)

ASSUMPTION: Familiarity with these tools is essential for success in this role. Training and support will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Innovation
• Collaboration
• Excellence
• Accountability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you a strong communicator with excellent interpersonal skills?
• Do you have a proven track record of success in B2B marketing?
• Are you passionate about sports or sports betting?

ASSUMPTION: Genius Sports values a dynamic, collaborative, and innovative work environment. Successful candidates will be able to thrive in this setting and contribute to the company's mission and values.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced, dynamic work environment
• Working with a diverse range of stakeholders, including marketing, sales, and product teams
• Keeping up with industry trends and developments in sports technology

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a strong focus on B2B marketing, CRM, and events marketing
• Genius Sports is a global leader in sports technology, offering unique opportunities to work with high-profile clients and cutting-edge projects
• Career progression opportunities are available within the marketing team and across the wider organization

ASSUMPTION: This role offers a unique blend of creative and strategic marketing challenges within a dynamic and innovative industry.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign for a major sports event
• Creating on-brand copy for a product launch or rebranding initiative
• Managing the design and production of exhibition stands, merchandise, and other event materials

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges associated with this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for professional development and growth within the marketing team and the wider organization?
• How does Genius Sports support work-life balance and employee well-being?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: These questions will help you better understand the role, the company, and the work environment, allowing you to make an informed decision about your application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your copywriting and campaign management work
• Research Genius Sports and the sports technology industry to demonstrate your enthusiasm and understanding
• Follow up with the hiring manager one week after your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.