📌 Core Information
🔹 Job Title: Senior Marketing Executive
🔹 Company: Bupa
🔹 Location: Manchester M50 3SP (Hybrid)
🔹 Job Type: Permanent, Full time
🔹 Category: PR, Marketing & Brand
🔹 Date Posted: 2025-04-22
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Supporting the Consumer Marketing Manager in delivering marketing activities to maximize revenue and customer profitability.
- Developing performance marketing initiatives for Bupa Health Centres.
- Coordinating media plans and campaign set-ups, ensuring maximum effectiveness.
- Building and maintaining relationships with cross-functional stakeholders.
- Contributing to the planning, development, and implementation of business projects.
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on driving growth and consumer acquisition.
📋 Key Responsibilities
✅ Develop effective working relationships with stakeholders to drive the marketing agenda and ensure marketing plans and spend are executed efficiently.
✅ Work closely with the Consumer Marketing Manager to develop yearly marketing plans to promote the product portfolio and drive profitable growth.
✅ Monitor, analyze, and optimize KPIs for campaign activity, providing regular reporting to senior stakeholders.
✅ Liaise with the media agency to ensure responses to briefs fulfill the Clinics’ business objectives and allow room for test and learn and innovation to gain the best ROI.
✅ Coordinate internal and external creative agencies.
✅ Coordinate and lead on all product launch activity and initiatives.
✅ Collaborate closely with the Central Brand Team to ensure that Clinics’ creative and messaging ladder up to the overall brand platform and push for wider Clinics awareness through Brand-led activity.
✅ Collaborate closely with PR to amplify planned marketing campaigns through ‘earned’ media, helping to drive awareness of Bupa Clinics products and ‘Pay as You Go’.
ASSUMPTION: This role involves a mix of strategic planning, campaign management, and stakeholder communication, with a focus on driving growth and customer acquisition.
🎯 Required Qualifications
Education: Educated to degree level, or equivalent, with commercial marketing experience
Experience: Proven experience in a similar marketing role, with a strong track record of achieving commercial objectives.
Required Skills:
- Excellent campaign planning and delivery skills, with a solid understanding of the marketing mix.
- Strong analytical skills, with the ability to report on and optimize campaigns to gain buy-in and support from across the Clinics business.
- Experience of delivering growth and results through digital channels, including SEO, PPC, Paid Social, and Paid Digital.
- Excellent communication and presentation skills, with the ability to influence others.
- Budget management experience, with good analytical and numerical skills required to make commercial decisions to positively impact the bottom line.
- An understanding of target audiences and how to interpret this into how they perceive Bupa, its competitors, etc.
Preferred Skills:
- Experience working in the healthcare industry.
- Fluency in additional languages.
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on digital channels and campaign optimization.
💰 Compensation & Benefits
Salary Range: Up to £35,000 per annum
Benefits:
- 25 days holiday, increasing through length of service, with the option to buy or sell.
- Bupa health insurance as a benefit in kind.
- An enhanced pension plan and life insurance.
- Annual performance-based bonus.
- Onsite gyms or local discounts where no onsite gym is available.
- Various other benefits and online discounts.
Working Hours: 37.5 hours per week
ASSUMPTION: The salary range provided is in line with industry standards for a Senior Marketing Executive role in the UK, with a focus on digital marketing and campaign optimization.
📌 Applicant Insights
🔍 Company Context
Industry: Bupa is a leading international private healthcare insurance company, focusing on providing access to premium international healthcare, wherever, whenever.
Company Size: Bupa has 1,001-5,000 employees globally, with a headquarters in Brighton, England.
Founded: Bupa was founded in 1971 and has since grown to become a leading provider of international private health insurance.
Company Description:
- Bupa Global offers health insurance plans for individuals, families, and businesses, providing the highest level of cover available from Bupa.
- The company has a network of over 1.9 million independent providers, offering access to the best healthcare anywhere in the world.
- Many of Bupa’s healthcare insurance plans also include regular health checks and wellness benefits.
- The company reinvests its profits back into the business to improve its services.
Company Specialties:
- International Private Health Insurance
Company Website: http://www.bupaglobal.com
ASSUMPTION: Bupa’s focus on international healthcare insurance and its extensive network of providers make it a unique and attractive employer in the industry.
📊 Role Analysis
Career Level: This role is suited to an experienced marketing professional looking to take on a senior position with significant responsibility for driving growth and customer acquisition.
Reporting Structure: The Senior Marketing Executive will report directly to the Consumer Marketing Manager and work closely with various cross-functional stakeholders.
Work Arrangement: This role is based in Manchester M50 3SP and operates on a hybrid basis, with 3 days per week in the office.
Growth Opportunities:
- Progression to a Marketing Manager or similar role, with increased responsibility for strategic decision-making and team management.
- Expansion of skills and expertise in digital marketing, campaign optimization, and stakeholder management.
- Opportunities to work on international projects and gain exposure to global markets.
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to progress to more senior positions within the company.
🌍 Location & Work Environment
Office Type: Bupa’s Manchester office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Manchester M50 3SP
Geographic Context:
- Manchester is a vibrant, multicultural city in the North West of England, with a rich history and a thriving business community.
- The city is well-connected by public transport and has a strong network of international airports.
- Manchester offers a high quality of life, with a wide range of cultural attractions, sports facilities, and outdoor activities.
Work Schedule: The role operates on a hybrid basis, with 3 days per week in the office and 2 days working remotely.
ASSUMPTION: Manchester offers an attractive work-life balance, with a vibrant cultural scene and excellent transport links.
💼 Interview & Application Insights
Typical Process:
- Online application and CV submission
- Phone or video screening with the HR team
- Face-to-face interview with the Consumer Marketing Manager and a member of the HR team
- Final interview with the Head of Marketing
Key Assessment Areas:
- Marketing expertise and strategic thinking
- Campaign planning and delivery skills
- Analytical and numerical skills
- Communication and presentation skills
- Cultural fit and alignment with Bupa’s values
Application Tips:
- Tailor your CV and cover letter to highlight your relevant marketing experience and skills.
- Prepare examples of your campaign planning and delivery work, as well as your analytical and numerical skills.
- Research Bupa’s business and the role of the Senior Marketing Executive to demonstrate your understanding of the company and the market.
ATS Keywords: Marketing, Campaign Planning, Budget Management, Analytical Skills, Digital Marketing, Problem-Solving, Communication, Presentation Skills, Stakeholder Management, Customer Journey, SEO, PPC, Paid Social, Paid Digital, Brand Awareness
ASSUMPTION: Bupa’s interview process is designed to assess candidates’ marketing expertise, strategic thinking, and cultural fit, with a focus on campaign planning and delivery skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Analytics
- Social media platforms (Facebook, Instagram, LinkedIn)
- Adobe Creative Suite (Photoshop, Illustrator)
- CRM systems (e.g., Salesforce, HubSpot)
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals, with a focus on digital marketing and campaign optimization.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Respectful
- Accountable
- Innovative
- Collaborative
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering excellence
- Adaptable and responsive to change
- Proactive and solutions-oriented
Self-Assessment Questions:
- How do you demonstrate a customer-centric approach in your marketing strategies?
- Can you provide an example of a time when you had to collaborate with cross-functional stakeholders to deliver a successful marketing campaign?
- How do you stay up-to-date with the latest marketing trends and technologies?
ASSUMPTION: Bupa values a customer-centric, collaborative, and innovative work environment, with a focus on delivering excellence and driving growth.
⚠️ Potential Challenges
- The role may require working on multiple campaigns simultaneously, with tight deadlines and competing priorities.
- Bupa’s focus on international healthcare insurance may require candidates to have experience working in a global or multicultural environment.
- The role may involve working with complex data sets and analytical tools, requiring strong numerical and analytical skills.
- The role may require candidates to have experience working with creative agencies and managing external relationships.
ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for growth and development in a dynamic and innovative industry.
📈 Similar Roles Comparison
- Compared to other Senior Marketing Executive roles, this position places a greater emphasis on digital marketing and campaign optimization.
- Bupa’s focus on international healthcare insurance sets it apart from other companies in the industry, offering unique opportunities for growth and development.
- This role offers a clear career path to progression, with the potential to move into a Marketing Manager or similar position.
ASSUMPTION: This role offers a unique opportunity to work in a dynamic and innovative industry, with a focus on digital marketing and campaign optimization.
📝 Sample Projects
- Developing and executing a digital marketing campaign to drive customer acquisition and growth for Bupa Health Centres.
- Analyzing campaign performance data to optimize ROI and maximize effectiveness.
- Collaborating with cross-functional stakeholders to launch a new product or service, with a focus on driving brand awareness and customer acquisition.
ASSUMPTION: These sample projects are designed to showcase the key responsibilities and required skills for the Senior Marketing Executive role at Bupa.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaigns that the Senior Marketing Executive would be expected to deliver?
- How does Bupa support the professional development and growth of its marketing team members?
- Can you provide an example of a successful marketing campaign that Bupa has delivered in the past, and what made it successful?
- How does Bupa measure the success of its marketing campaigns, and how would the Senior Marketing Executive be expected to contribute to this process?
- What are the key priorities for the Senior Marketing Executive in the first 90 days in the role?
ASSUMPTION: These key questions are designed to provide insight into the role, the team, and the company, helping candidates to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your CV and cover letter to highlight your relevant marketing experience and skills, with a focus on digital marketing and campaign optimization.
- Prepare examples of your campaign planning and delivery work, as well as your analytical and numerical skills.
- Research Bupa’s business and the role of the Senior Marketing Executive to demonstrate your understanding of the company and the market.
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
