Senior Marketing Executive

📌 Core Information

🔹 Job Title: Senior Marketing Executive

🔹 Company: Flintex Consulting Pte Ltd

🔹 Location: Singapore

🔹 Job Type: Full-Time, On-Site

🔹 Category: Marketing

🔹 Date Posted: April 16, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing media relations, social media management, and creative campaigns
• Acting as the key liaison between internal teams and external agencies
• Driving the effectiveness of media campaigns and ensuring alignment with brand guidelines
• Managing budgets and performance analysis for media and creative agencies

ASSUMPTION: This role requires a strategic and proactive approach to managing relationships with media and creative agencies, as well as strong project management skills to handle multiple high-priority projects simultaneously.

📋 Key Responsibilities

✅ Content Strategy and Execution: Develop and execute a cohesive content strategy that supports PR initiatives and brand objectives, ensuring all content aligns with the overall marketing strategy and brand identity.

✅ Strategic Media and PR Management: Lead the monitoring and analysis of media coverage, maintain and enhance relationships with key media contacts, and ensure compliance with agreements to optimize media exposure.

✅ Creative and Media Agency Coordination: Oversee all creative and media agency activities, provide strategic feedback on creative concepts, and ensure timely delivery of creative assets that meet the brand’s objectives.

✅ Social Media Management: Manage the social media content calendar, plan, review, and approve content that resonates with target audiences, and analyze social media performance to enhance engagement and alignment with overall brand messaging.

✅ Campaign Planning and Execution: Lead the planning and execution of major media events and campaigns, coordinate with internal and external stakeholders to meet deadlines and objectives, and ensure optimal utilization of creative and media resources within budget.

✅ Performance Analysis and Reporting: Conduct in-depth reviews of media and creative agency performance, provide actionable insights, and submit comprehensive monthly media and social media reports highlighting key achievements and areas for improvement.

✅ Budget Management: Manage and track budgets related to media and creative agencies, ensure cost-effective solutions without compromising quality, and approve and raise purchase orders for accurate financial records.

ASSUMPTION: This role involves a high level of multitasking and requires strong organizational skills to manage multiple projects and deadlines effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5-10 years of experience in media/PR management and creative/media agency management and coordination

Required Skills:

• Excellent communication, negotiation, and relationship-building skills
• Strong analytical skills with the ability to interpret media and campaign performance data
• Ability to create plans and create content from scratch
• Proven ability to manage multiple high-priority projects simultaneously
• Class 3 license (mandatory)

Preferred Skills:

• Experience in a similar role within the staffing and recruiting industry
• Fluency in additional languages

ASSUMPTION: Candidates with experience in the staffing and recruiting industry may have a better understanding of the company's business and client base.

💰 Compensation & Benefits

Salary Range: SGD 3800 - SGD 4300 per month (industry standard for mid-senior level marketing roles in Singapore)

Benefits:

• Medical insurance
• Retirement benefits
• Employee referral program

Working Hours: Monday to Thursday: 8:30 AM - 6:00 PM, Friday: 8:30 AM - 5:30 PM (flexible work arrangements may be available)

ASSUMPTION: The salary range provided is based on industry standards for mid-senior level marketing roles in Singapore. Benefits may vary depending on the company's benefits package.

📌 Applicant Insights

🔍 Company Context

Industry: Flintex Consulting operates in the staffing and recruiting industry, specializing in various sectors such as technology, finance, and human resources. The company focuses on matching job candidates with suitable employment opportunities and providing valuable insights to both candidates and clients.

Company Size: Flintex Consulting is a small to mid-sized company with 11-50 employees, which may offer a more intimate work environment with closer collaboration among team members.

Founded: The company was founded in 2017 and has since grown to become a leading recruitment agency in Singapore.

Company Description:

• Flintex Consulting specializes in various recruitment services, including IT recruitments, staff augmentation, and executive search
• The company caters to the needs of both individual job candidates and companies seeking suitable employees
• Flintex Consulting aims to foster fruitful careers rather than short-term jobs and placements, utilizing an efficient and systematic recruitment method

Company Specialties:

• IT Recruitments
• Staff Augmentation
• Contract Staffing
• Salary Advisory
• Temporary Hiring
• Executive Search
• Project-based Search
• RPO
• Payroll Services
• Work Pass Application
• Leadership Hiring
• Trainings

Company Website: flintex.com.sg

ASSUMPTION: As a small to mid-sized company, Flintex Consulting may offer more opportunities for growth and career advancement as the company continues to expand.

📊 Role Analysis

Career Level: This role is suited for mid-senior level marketing professionals with at least 5-10 years of experience in media/PR management and creative/media agency management and coordination.

Reporting Structure: The Senior Marketing Executive will report directly to the Marketing Manager or a similar role within the company's marketing department.

Work Arrangement: This role is on-site, with flexible work arrangements available. The working hours are Monday to Thursday: 8:30 AM - 6:00 PM, and Friday: 8:30 AM - 5:30 PM.

Growth Opportunities:

• Progression to a Marketing Manager or similar role within the company's marketing department
• Expanding expertise in the staffing and recruiting industry
• Gaining experience in managing a team of marketing professionals

ASSUMPTION: This role offers opportunities for career growth and development within the company's marketing department and the staffing and recruiting industry.

🌍 Location & Work Environment

Office Type: The company's office is located in a commercial building with easy access to public transportation.

Office Location(s): 10 Anson Road, #10-11, International Plaza, Singapore 079903

Geographic Context:

• Singapore is a multicultural city-state and island country in Southeast Asia
• The office is located in the Central Business District (CBD), offering a vibrant and bustling work environment
• The CBD is well-connected by public transportation, making it easily accessible from various residential areas in Singapore

Work Schedule: The work schedule is Monday to Thursday: 8:30 AM - 6:00 PM, and Friday: 8:30 AM - 5:30 PM, with flexible work arrangements available.

ASSUMPTION: The office location in the CBD offers a dynamic work environment with easy access to amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the marketing department or relevant stakeholders

Key Assessment Areas:

• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit and alignment with company values
• Relevant industry experience and expertise

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of successful media campaigns or projects you have managed in the past
• Research the company and its industry to demonstrate your understanding of the business and its clients

ATS Keywords: Media relations, social media management, creative campaigns, agency coordination, project management, budget management, performance analysis, communication skills, negotiation skills, relationship-building skills, analytical skills, content creation

ASSUMPTION: The application process may vary depending on the company's hiring needs and the number of applicants for the position.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media management platforms (e.g., Hootsuite, Buffer)
• PR and media monitoring tools (e.g., Muck Rack, Agility PR)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The required tools and technologies may vary depending on the company's specific needs and preferences.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Professionalism
• Customer focus
• Innovation
• Teamwork

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to change
• Strong attention to detail

Self-Assessment Questions:

• Do you have experience managing media and creative agencies in a fast-paced environment?
• Are you comfortable working with tight deadlines and managing multiple projects simultaneously?
• Do you possess strong communication, negotiation, and relationship-building skills?
• Are you proactive and able to work independently with minimal supervision?

ASSUMPTION: Cultural fit is essential for success in this role, as it involves working closely with internal teams and external agencies to deliver impactful results.

⚠️ Potential Challenges

• Managing multiple high-priority projects simultaneously with tight deadlines
• Ensuring alignment with brand guidelines and overall marketing strategy
• Building and maintaining strong relationships with key media contacts and influencers
• Adapting to changes in the company's marketing strategy or priorities

ASSUMPTION: These challenges can be overcome with strong project management skills, attention to detail, and a proactive approach to managing relationships and adapting to changes.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or PR Manager position, but with a focus on managing media and creative agencies and overseeing campaign execution
• In the staffing and recruiting industry, this role may involve working with a diverse range of clients and candidates, requiring strong communication and negotiation skills
• Career progression may include moving into a Marketing Manager or similar role within the company's marketing department

ASSUMPTION: This role offers a unique blend of marketing and project management responsibilities, with a focus on managing external agencies and delivering impactful results.

📝 Sample Projects

• Planning and executing a successful media campaign to launch a new product or service
• Managing a team of marketing professionals to develop and implement a comprehensive content strategy
• Conducting a thorough performance analysis of media and creative agency activities, and providing actionable insights to improve campaign effectiveness

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the company's overall marketing strategy?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• What opportunities are there for career growth and development within the company's marketing department?
• How does the company support work-life balance for its employees?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the company's marketing strategy and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of successful media campaigns or projects you have managed in the past
• Research the company and its industry to demonstrate your understanding of the business and its clients
• Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.