Senior Marketing Executive

📌 Core Information

🔹 Job Title: Senior Marketing Executive

🔹 Company: LUXASIA

🔹 Location: Singapore, Singapore

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Driving brand awareness and business growth through strategic 360 marketing initiatives
• Planning and executing campaigns for brand launches and collection launches
• Analyzing market and consumer trends to optimize marketing performance
• Collaborating with internal teams and brand partners to explore new marketing opportunities
• Managing marketing operations, communication, PR, and customer engagement activities

ASSUMPTION: This role requires a strong understanding of the luxury beauty industry and a passion for luxury brands. The ideal candidate will have experience in marketing or PR and be comfortable working in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Drive brand awareness and business growth through strategic 360 marketing initiatives across digital, social media, PR, CRM, in-store activations, and events

✅ Plan and execute campaigns for brand and collection launches from inception to completion

✅ Analyze market and consumer trends to optimize marketing performance and identify new opportunities

✅ Collaborate with internal teams and brand partners to optimize marketing performance and explore new marketing opportunities

✅ Manage marketing operations, including event logistics, contractor and agency management, and administrative duties

✅ Propose and lead the planning and execution of all communications for marketing and trade activities

✅ Plan and execute PR events and activities, including press invitations, RSVP management, and event management

✅ Research and collate market, competitive, and business information as needed

✅ Assist in brand visual merchandising needs, such as changing of trans and upgrading of counters

ASSUMPTION: This role requires strong project management skills, excellent communication skills, and the ability to work effectively in a team environment.

🎯 Required Qualifications

Education: Diploma or Degree holder specializing in Marketing, Mass Communication, Business, or a related field

Experience: At least 2 years of relevant working experience in the beauty industry, with experience in marketing or PR preferred

Required Skills:

• Strong project management skills
• Excellent communication and interpersonal skills
• Resourcefulness and a positive can-do attitude
• Ability to work effectively in a fast-paced, dynamic environment
• Strong team player with the ability to collaborate with internal teams and brand partners

Preferred Skills:

• Experience in luxury beauty marketing
• Experience in event management
• Experience in CRM and customer engagement

ASSUMPTION: Candidates with experience in luxury beauty marketing and event management will have a competitive advantage in this role.

💰 Compensation & Benefits

Salary Range: SGD 5,000 - 7,000 per month (Estimated, based on industry standards for mid-senior level marketing roles in Singapore)

Benefits:

• Medical and dental insurance
• Retirement benefits
• Employee discounts on luxury beauty products
• Opportunities for professional growth and development

Working Hours: Full-time (40 hours per week), with flexible work arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-senior level marketing roles in Singapore. Actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Luxury Beauty Retail

Company Size: 1,001-5,000 employees (Large enterprise)

Founded: 1986

Company Description:

• LUXASIA is the leading omnichannel brand-builder in Asia Pacific for luxury beauty brands
• Offers integrated brand-building capabilities, including luxury retail, online commerce, consumer marketing & analytics, and supply chain management
• Powered by a diverse and dynamic OneTeam of 2700 talents across 15 markets

Company Specialties:

• Luxury Beauty
• Omnichannel Retail
• Brand-building
• Luxury Retail
• Online Commerce
• Distribution
• Skincare
• Cosmetics
• Makeup
• Fragrances
• Luxury Lifestyle
• Consumer Marketing
• Consumer Analytics
• Supply Chain Management

Company Website: http://www.luxasia.com/

ASSUMPTION: LUXASIA is a well-established company in the luxury beauty retail industry, with a strong focus on brand-building and omnichannel retail.

📊 Role Analysis

Career Level: Mid-Senior level (2-5 years of experience)

Reporting Structure: Reports directly to the Marketing Manager or Brand Manager

Work Arrangement: Hybrid (On-site & Remote) with flexible work arrangements available

Growth Opportunities:

• Potential for career progression within the marketing department or other departments within the company
• Opportunities for professional development and training
• Exposure to a wide range of luxury beauty brands and products

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with exposure to a wide range of luxury beauty brands and products, as well as opportunities for professional development and career progression.

🌍 Location & Work Environment

Office Type: Modern office with a collaborative work environment

Office Location(s): 12 Tai Seng Street, Level 5 Luxasia Building, Singapore 534118

Geographic Context:

• Singapore is a global hub for luxury beauty brands and products
• LUXASIA's office is located in a modern business park with easy access to public transportation
• Singapore offers a multicultural environment with a high standard of living

Work Schedule: Full-time (40 hours per week), with flexible work arrangements available

ASSUMPTION: LUXASIA's office provides a modern and collaborative work environment, with easy access to public transportation and a high standard of living in Singapore.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the marketing director or another senior team member

Key Assessment Areas:

• Marketing and brand-building strategies
• Event management and planning skills
• Communication and interpersonal skills
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant marketing and event management experience in your resume
• Tailor your cover letter to demonstrate your passion for luxury beauty and your understanding of LUXASIA's brand-building approach
• Prepare examples of successful marketing campaigns or events you have managed in the past

ATS Keywords: Marketing, Brand-building, Event Management, Luxury Beauty, Singapore, Hybrid, On-site, Remote

ASSUMPTION: LUXASIA's application process is designed to assess the candidate's marketing and brand-building skills, as well as their ability to work effectively in a team environment.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Event management software (e.g., Cvent, Eventbrite)
• Social media management tools (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite, CRM software, event management software, and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Entrepreneurship
• Speed
• Passion
• Excellence
• Courage
• Transformation

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Results-driven and innovative
• Comfortable with change and ambiguity

Self-Assessment Questions:

• Do you have experience working in a luxury beauty retail environment?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you have strong project management skills and the ability to work effectively in a team?

ASSUMPTION: LUXASIA values candidates who are respectful, entrepreneurial, passionate, and comfortable working in a fast-paced, dynamic environment.

⚠️ Potential Challenges

• Managing multiple marketing campaigns and events simultaneously
• Working with tight deadlines and competing priorities
• Navigating a large and complex organization with multiple stakeholders
• Keeping up with industry trends and consumer preferences in the luxury beauty market

ASSUMPTION: This role presents significant challenges, including managing multiple marketing campaigns and events simultaneously, working with tight deadlines, and navigating a large and complex organization.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Brand Manager position, but with a focus on executing marketing campaigns and events rather than strategic planning
• Unlike other marketing roles, this position requires strong event management skills and experience
• Career progression in this role may lead to a Marketing Manager or Brand Manager position, or other marketing leadership roles within the company

ASSUMPTION: This role is similar to a Marketing Manager or Brand Manager position, but with a focus on executing marketing campaigns and events rather than strategic planning.

📝 Sample Projects

• Planning and executing a luxury beauty brand launch event, including logistics, vendor management, and on-site event management
• Developing and implementing a social media marketing campaign to drive brand awareness and engagement
• Analyzing market trends and consumer data to optimize marketing performance and identify new opportunities

ASSUMPTION: These sample projects demonstrate the range of marketing and event management responsibilities in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role fit into the overall marketing strategy for the company?
• What opportunities are there for professional development and growth within the marketing department or other departments within the company?
• How does LUXASIA support work-life balance for its employees?
• What are the biggest challenges facing the marketing department or the company as a whole, and how can this role help address them?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and the marketing department's priorities and challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant marketing and event management experience
• Write a cover letter that demonstrates your passion for luxury beauty and your understanding of LUXASIA's brand-building approach
• Prepare examples of successful marketing campaigns or events you have managed in the past
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.