📌 Core Information
🔹 Job Title: Senior Marketing Executive
🔹 Company: RELX
🔹 Location: Shanghai, China
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital marketing strategies to enhance brand visibility and customer engagement
- Leading social media campaigns and managing SEO/SEM efforts
- Collaborating with cross-functional teams to develop content strategies for websites, email marketing, and digital advertising
- Analyzing data to optimize performance and propose innovative digital initiatives
- Managing suppliers and coordinating multimedia packages
ASSUMPTION: This role requires a high level of independence and strategic thinking, with a focus on driving results through digital channels.
📋 Key Responsibilities
✅ Drive digital marketing strategies to enhance brand visibility and customer engagement
✅ Lead social media campaigns and manage SEO/SEM efforts
✅ Collaborate with cross-functional teams to develop content strategies for websites, email marketing, and digital advertising
✅ Analyze data to optimize performance and propose innovative digital initiatives
✅ Manage suppliers and coordinate multimedia packages
✅ Develop professional role with working knowledge in own discipline, solving a range of routine problems, and demonstrating some proficiency with concepts and processes
ASSUMPION: This role involves a mix of strategic planning, tactical execution, and data-driven analysis to achieve marketing objectives.
🎯 Required Qualifications
Education: Bachelor's degree or higher
Experience: 5+ years of digital marketing experience, with a focus on strategy, execution, and data analysis
Required Skills:
- Proven experience in digital marketing, with a strong focus on strategy, execution, and data analysis
- Excellent communication skills in both English and Chinese
- Proficiency in Google Analytics, social media platforms, and CRM tools
- Strong analytical skills and data-driven mindset
- Excellent project management and organizational skills
Preferred Skills:
- Experience with specific marketing automation tools (e.g., Marketo, HubSpot)
- Familiarity with A/B testing and conversion rate optimization
- Knowledge of the Chinese marketing landscape and trends
ASSUMPTION: Candidates should have a strong background in digital marketing, with a proven track record of driving results through data-driven strategies.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Marketing Executive in Shanghai, the estimated salary range is ¥350,000 - ¥500,000 per year (approximately $50,000 - $72,000 USD).
Benefits:
- Medical and Life Insurance
- Long-Service Award
- Marriage and New Baby Gifts
- Festivals and Birthday Gifts
- Annual Medical Check-up
- Paid Time Off (Annual Leave, Flex Work from Home, Birthday Leave, Marriage Leave, Compassionate Leave, Medical and Hospitalization Leave, Gazetted Public Holiday, Family Care leave)
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM local time)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: RELX operates in the technology, information, and media industry, providing information-based analytics and decision tools for professional and business customers.
Company Size: RELX is a large organization with approximately 36,000 employees worldwide, with about 40% based in North America.
Founded: RELX was founded in 1997 and is headquartered in London, UK, with significant operations in the United States and other countries.
Company Description:
- RELX serves customers in more than 180 countries and has offices in about 40 countries
- The company's purpose is to benefit society by developing products that help researchers advance scientific knowledge, doctors and nurses improve the lives of patients, lawyers promote the rule of law, businesses prevent fraud, consumers access financial services, and customers learn about markets and complete transactions
- RELX is committed to undertaking initiatives that make unique contributions to society and the communities in which it operates
Company Specialties:
- Scientific, Technical & Medical
- Risk & Business Analytics
- Legal
- Exhibitions
- Information Technology
Company Website: www.relx.com
ASSUMPTION: RELX's diverse range of products and services enables it to make a significant impact on various industries and communities worldwide.
📊 Role Analysis
Career Level: Senior Marketing Executive roles typically fall within the mid to senior career level, with opportunities for further growth and development.
Reporting Structure: The Senior Marketing Executive will likely report directly to the Head of Marketing or a similar senior-level position within the organization.
Work Arrangement: This role is on-site, with standard office hours and the expectation of being present in the office during core business hours.
Growth Opportunities:
- Progression to a Director or Vice President of Marketing role
- Expanding into leadership or management positions within the marketing department
- Transitioning into a related field, such as market research or product management
ASSUMPTION: The Senior Marketing Executive role offers ample opportunities for professional growth and development within the organization.
🌍 Location & Work Environment
Office Type: RELX's Shanghai office is a modern, professional environment with collaborative workspaces and state-of-the-art facilities.
Office Location(s): RELX's Shanghai office is located in the CHINA-SHANGHAI-Intercontinental area.
Geographic Context:
- Shanghai is the largest city in China and a major global financial hub
- The city is known for its vibrant culture, rich history, and diverse culinary scene
- Shanghai offers a mix of modern urban living and traditional Chinese charm, with numerous attractions, museums, and cultural events
Work Schedule: Standard office hours (Monday-Friday, 9:00 AM - 6:00 PM local time) with flexibility for remote work as needed.
ASSUMPTION: Working in Shanghai offers a unique blend of cultural experiences and professional opportunities for candidates considering this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume screening
- Phone or video call interview with the HR department
- In-depth interview with the hiring manager and/or team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Digital marketing strategy and execution
- Data analysis and interpretation
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and marketing achievements
- Research RELX's company culture and values to demonstrate your fit and enthusiasm for the organization
ATS Keywords: Digital Marketing, SEO, SEM, Social Media, Content Strategy, Data Analysis, CRM, Google Analytics, Marketing Automation, A/B Testing, Conversion Rate Optimization, Chinese Marketing Landscape
ASSUMPTION: The application process for this role may vary depending on the specific hiring manager or department, but generally follows a structured interview process to assess candidates' skills and cultural fit.
🛠️ Tools & Technologies
- Google Analytics
- Social media platforms (WeChat, Weibo, etc.)
- CRM tools (e.g., Salesforce, HubSpot CRM)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Innovation
- Customer focus
- One RELX
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do your personal values align with RELX's company values?
- Describe a time when you had to adapt to significant changes in a marketing project or campaign. How did you handle it, and what was the outcome?
- How do you approach learning new marketing tools or technologies, and how have you applied this learning in previous roles?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with RELX's values and work style, with a focus on collaboration, data-driven decision-making, and continuous learning.
⚠️ Potential Challenges
- Managing a large marketing budget and ensuring optimal ROI
- Keeping up with the fast-paced and ever-evolving digital marketing landscape
- Balancing multiple projects and priorities, often with tight deadlines
- Navigating the unique cultural and regulatory environment of the Chinese market
ASSUMPTION: These challenges require strong strategic thinking, adaptability, and a deep understanding of the digital marketing landscape and Chinese market dynamics.
📈 Similar Roles Comparison
- Compared to other Senior Marketing Executive roles, this position places a stronger emphasis on data-driven decision-making and optimization
- In the Chinese market, this role may require additional focus on understanding and navigating local cultural nuances and regulatory requirements
- Career progression in this role may involve transitioning into leadership or management positions within the marketing department or related fields
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it compares to similar positions in the industry.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy for a new product launch, including social media campaigns, SEO/SEM efforts, and content marketing initiatives
- Analyzing market data to identify trends and opportunities, and proposing targeted marketing campaigns to capitalize on these insights
- Managing a team of marketing professionals to execute a large-scale event or conference, with a focus on digital promotion and engagement
ASSUMPTION: These sample projects illustrate the breadth and depth of responsibilities for a Senior Marketing Executive at RELX.
❓ Key Questions to Ask During Interview
- Can you describe the marketing team's structure and how this role fits within the organization?
- What are the most significant challenges facing the marketing department currently, and how can this role address them?
- How does RELX support the professional development and growth of its marketing employees?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and reported?
- How does RELX approach collaboration and information sharing between marketing and other departments, such as sales or product management?
ASSUMPTION: Asking insightful questions demonstrates your interest in the role and helps you better understand the organization's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and marketing achievements
- Research RELX's company culture and values to demonstrate your fit and enthusiasm for the organization
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
