📌 Core Information
🔹 Job Title: Senior Marketing Executive
🔹 Company: HKT
🔹 Location: Hong Kong
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and executing marketing campaigns to drive customer acquisition and retention
- Managing daily website operations and content updates
- Collaborating with internal departments for campaign setup and tracking
- Supporting system enhancements to improve customer experience and engagement
- Assisting with ad-hoc duties and projects as required
ASSUMPTION: This role requires a high level of independence and self-motivation, with a focus on meeting business revenue targets through effective marketing campaigns.
📋 Key Responsibilities
✅ Plan and implement marketing campaigns and offer launches independently to support customer acquisition and upsell/retention to achieve business revenue targets
✅ Responsible for daily website online platform operation including offer setup and content update
✅ Support the system enhancement of sales provisioning flow, offer fulfillment flow and UIUX flow to enhance customer experience and engagement
✅ Work closely with internal departments on the set up of campaign offer, system enhancement and program result tracking; as well as brief sales channel team and customer service team for campaign/offer launch
✅ Assist ad-hoc duties/projects when required
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and operational tasks, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Degree holder in Marketing, Business Administration, or related disciplines
Experience: 1 to 3 years relevant working experience in telecommunication/electronics/ecommerce/app platforms
Required Skills:
- Proactive, self-motivated, independent, and eager to learn
- Well organized, detail oriented, and timely manner
- Strong interpersonal and presentation skills
- Ability to work under pressure and meet tight deadlines
- Proficient in MS Office (Power Point, Excel, Word, Photoshop)
Preferred Skills:
- Marketing experience in product/service enhancement, customer acquisition, and engagement
ASSUMPTION: Candidates with relevant marketing experience in the telecommunications or ecommerce industries are strongly preferred.
💰 Compensation & Benefits
Salary Range: HK$35,000 - HK$50,000 per month (Estimated based on market research for similar roles in Hong Kong)
Benefits:
- Medical and dental coverage
- Retirement benefits
- Employee discounts on HKT services
Working Hours: Full-time, Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)
ASSUMPTION: The salary range is an estimate based on market research for similar roles in Hong Kong. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: HKT operates in the technology, media, and telecommunication sectors, providing a wide range of services including fixed-line, broadband internet, mobile, and pay-TV.
Company Size: HKT is a large organization with over 10,000 employees, offering ample opportunities for career growth and development.
Founded: HKT was founded in 1911 and has a long history of innovation and growth in Hong Kong.
Company Description:
- HKT is a leading technology, media, and telecommunication company in Hong Kong
- Offers a wide range of services, including fixed-line, broadband internet, mobile, pay-TV, and digital ventures
- Committed to contributing to smart city development and helping Hong Kong become a low-carbon city
Company Specialties:
- Fixed-line
- Broadband Internet
- Mobile
- Integrated Global Communications
- Contact Centers
- Innovation
- IoT
- Mobile
- Technology
- Sustainability
- International
- Fin Tech
- Health Tech
- A.I.
- Big Data
- Ecosystem
- Quadruple-play
- Entertainment
- Fiber Backhaul
- Infrastructure
- 5G
- Digital Transformation
- Smart City
- Cloud Computing
Company Website: http://www.hkt.com
ASSUMPTION: HKT's diverse range of services and commitment to innovation make it an attractive employer for candidates seeking growth and development opportunities.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, full-time position with standard office hours
Growth Opportunities:
- Potential career progression to Marketing Manager or similar roles
- Opportunities to work on diverse projects and gain exposure to various aspects of marketing
- Possibility to work on international projects, given HKT's global presence
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their marketing careers in a dynamic and innovative environment.
🌍 Location & Work Environment
Office Type: Modern, high-rise office building with state-of-the-art facilities
Office Location(s): 39/F, PCCW Tower, TaiKoo Place, 979 King's Road, Quarry Bay, Hong Kong
Geographic Context:
- Hong Kong is a vibrant, multicultural city with a strong economy and robust job market
- Quarry Bay is a bustling commercial district with easy access to public transportation and amenities
- The office is located in a prestigious business park with numerous dining and shopping options nearby
Work Schedule: Standard office hours, Monday to Friday, with occasional overtime during campaign launches or special projects
ASSUMPTION: The office environment is modern and professional, with a strong emphasis on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site interviews with the hiring manager and relevant team members
- Final decision and offer
Key Assessment Areas:
- Marketing campaign planning and execution
- Website management and content creation
- Collaboration and communication skills
- Problem-solving and adaptability
Application Tips:
- Tailor your resume to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've worked on
- Demonstrate your understanding of HKT's business and the role's responsibilities in your cover letter
- Be prepared to discuss your ability to work independently and meet tight deadlines
ATS Keywords: Marketing campaign, customer acquisition, customer retention, website management, system enhancement, MS Office, Hong Kong
ASSUMPTION: The application process is competitive, and candidates should emphasize their relevant marketing experience and skills to increase their chances of success.
🛠️ Tools & Technologies
- MS Office Suite (Power Point, Excel, Word, Photoshop)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Hootsuite)
- Website content management systems (e.g., WordPress, Drupal)
ASSUMPTION: Proficiency in MS Office Suite is essential for this role, while experience with other marketing tools and technologies is a plus.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Sustainable
Work Style:
- Dynamic and fast-paced
- Results-driven
- Collaborative and team-oriented
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working independently and taking ownership of projects?
- Do you have strong communication and collaboration skills?
- Are you committed to delivering high-quality results and meeting business targets?
ASSUMPTION: HKT values employees who are innovative, collaborative, and committed to delivering exceptional results in a dynamic work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to changes in marketing strategies and priorities
- Working in a fast-paced, competitive industry
- Dealing with the pressure of meeting business revenue targets
ASSUMPTION: This role requires strong organizational skills, adaptability, and the ability to thrive under pressure to overcome potential challenges.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Marketing Specialist, but with more independence and responsibility for campaign planning and execution
- In Hong Kong's competitive job market, candidates should highlight their unique qualifications and experiences to stand out
- Career progression in this role could lead to positions such as Marketing Manager or Marketing Director
ASSUMPTION: Candidates should compare this role to similar positions in the market to understand its unique requirements and opportunities for growth.
📝 Sample Projects
- Planning and executing a marketing campaign to launch a new product or service
- Managing website content updates and ensuring brand consistency across platforms
- Collaborating with internal departments to enhance sales provisioning flow and offer fulfillment flow
- Assisting with ad-hoc duties and projects as required, such as event planning or market research
ASSUMPTION: These sample projects provide a snapshot of the diverse responsibilities and challenges faced by the Senior Marketing Executive.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments, such as sales and customer service?
- What are the most challenging aspects of this role, and how have previous incumbents succeeded?
- What opportunities are there for professional development and growth within the marketing department?
- How does HKT support work-life balance for its employees?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and allows you to better understand the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've worked on
- Write a compelling cover letter that demonstrates your understanding of the role's responsibilities and your fit for the position
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
