Senior Marketing Executive

📌 Core Information

🔹 Job Title: Senior Marketing Executive

🔹 Company: ST Engineering Group

🔹 Location: Digital Hub, SG

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-06-26

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning, executing, and managing events and visits.
• Collaborating with internal teams, external partners, and business stakeholders.
• Developing and maintaining website content, and managing digital campaigns.
• Producing sales and marketing collateral, and supporting internal communications.
• Working in an agile and fast-paced environment with a strong focus on customer engagement.

ASSUMPTION: This role requires a high level of multitasking and adaptability, with a strong emphasis on stakeholder management and communication.

📋 Key Responsibilities

✅ Event and Visits Execution & Management: Plan, execute, and manage events and visits. Collaborate with internal teams, external partners, and business stakeholders to ensure smooth and seamless event delivery. Conduct post-event analysis and coordinate customer visits and demonstrations.

✅ Digital Marketing and Campaign Management: Develop and maintain website content for our solutions and products. Create and manage digital campaigns across social media platforms and email marketing channels.

✅ Sales Enablement and Content Creation: Produce sales and marketing collateral, including presentations, case studies, videos, brochures, and portal content. Collaborate with business leaders to develop marketing materials, demo scripts, and customer case studies that support sales efforts.

✅ Internal Communication: Develop internal e-newsletters to communicate the company’s strategic messages and keep employees informed about business updates. Support other ad-hoc marketing initiatives and tasks as needed.

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and creative content development, with a focus on driving customer engagement and supporting business growth.

🎯 Required Qualifications

Education: Degree in Marketing, Business, or related fields

Experience: 6 years of relevant working experience in Marketing

Required Skills:

• Strong verbal and written communication skills
• Creative, enthusiastic, hands-on professional with effective planning, coordination, and project management skills
• Ability to multi-task and work under pressure in a fast-paced working environment

Preferred Skills:

• Experience in the technology industry
• Fluency in multiple languages

ASSUMPTION: Candidates with a strong marketing background and relevant industry experience are likely to be the best fit for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Marketing Executive role in Singapore, the estimated salary range is SGD 8,000 - 12,000 per month. This range takes into account the candidate's experience level and the company's size and industry.

Benefits:

• Competitive remuneration
• Comprehensive benefits

Working Hours: Full-time position with standard office hours (9:00 AM - 6:00 PM, Monday - Friday), with flexibility for event and project requirements.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: ST Engineering is a global technology, defence, and engineering group serving customers in more than 100 countries. The company operates in various sectors, including aerospace, smart city, defence, and public security.

Company Size: With over 10,000 employees, ST Engineering offers a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: ST Engineering was founded in 1967 and has since grown into a global leader in its industries.

Company Description:

• ST Engineering is committed to applying technology and innovation to solve real-world problems and improve lives.
• The company's commitment to excellence and track record as a global technology, defence, and engineering company earns it a reputation for quality and trust.
• ST Engineering offers a safe space where diverse perspectives are valued, and everyone's unique contributions are celebrated.

Company Specialties:

• Aerospace
• Land Systems
• Marine
• Engineering
• Technology
• Innovation
• Defence
• Smart Cities
• Robotics
• Public Security
• Digital Technologies
• Aviation
• Artificial Intelligence
• and Cybersecurity

Company Website: https://www.stengg.com

ASSUMPTION: ST Engineering's diverse portfolio of businesses and global presence provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is a senior-level position within the marketing department, reporting directly to the Head of Marketing or a similar senior leader.

Reporting Structure: The Senior Marketing Executive will work closely with internal teams, external partners, and business stakeholders, collaborating to ensure smooth event delivery and effective marketing campaigns.

Work Arrangement: This role is on-site, with a flexible work arrangement that may require working outside of standard office hours for events and projects.

Growth Opportunities:

• Progression to a leadership role within the marketing department or a related function.
• Expansion into other business units or geographic regions within the ST Engineering Group.
• Development of skills and expertise in emerging technologies and marketing trends.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally within the organization.

🌍 Location & Work Environment

Office Type: ST Engineering's Digital Hub is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Digital Hub, SG

Geographic Context:

• The Digital Hub is located in a bustling tech hub, providing easy access to public transportation and amenities.
• The office is situated in a vibrant and multicultural neighborhood, offering a dynamic work environment.
• The Digital Hub is part of a larger ecosystem of tech companies and startups, fostering collaboration and networking opportunities.

Work Schedule: Full-time position with standard office hours (9:00 AM - 6:00 PM, Monday - Friday), with flexibility for event and project requirements.

ASSUMPTION: The Digital Hub's modern and collaborative work environment is well-suited to the agile and fast-paced nature of this role.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Communication skills and presentation abilities
• Event planning and management experience
• Digital marketing and campaign management expertise
• Cultural fit and alignment with ST Engineering's values

Application Tips:

• Highlight relevant marketing experience and achievements in your resume.
• Tailor your cover letter to demonstrate your understanding of the role and your fit with ST Engineering's mission and values.
• Prepare examples of successful events and marketing campaigns you've managed in the past.

ATS Keywords: Marketing, Event Management, Digital Marketing, Campaign Management, Sales Enablement, Content Creation, Internal Communication, Collaboration, Planning, Coordination, Creativity, Enthusiasm, Multi-tasking, Pressure Handling

ASSUMPTION: The interview process for this role will focus on assessing the candidate's communication skills, event planning experience, and cultural fit within the organization.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer Relationship Management (CRM) systems (e.g., Salesforce, HubSpot CRM)
• Event management software (e.g., Cvent, Eventbrite)
• Social media management tools (e.g., Hootsuite, Buffer)
• Content management systems (e.g., WordPress, Adobe Experience Manager)

ASSUMPTION: Familiarity with industry-standard marketing tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Value Creation
• Courage
• Commitment
• Compassion

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Results-driven and focused on delivering excellence

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working with diverse teams and stakeholders?
• Do you possess strong communication skills and the ability to influence others?

ASSUMPTION: Candidates who align with ST Engineering's core values and work style are likely to be the best fit for this role.

⚠️ Potential Challenges

• Managing multiple events and projects simultaneously, requiring strong organizational skills and time management.
• Working with diverse teams and stakeholders, requiring excellent communication and collaboration skills.
• Keeping up with the latest marketing trends and technologies, demanding continuous learning and adaptation.
• Balancing the need for creativity and innovation with the requirement to deliver results and meet business objectives.

ASSUMPTION: These challenges are inherent to the role and require a proactive, adaptable, and results-driven approach to overcome them.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on event management and customer engagement, in addition to digital marketing and content creation.
• Industry-specific context: ST Engineering's diverse portfolio of businesses and global presence offer unique opportunities and challenges compared to other companies in the technology and defence sectors.
• Career path comparison: This role provides a clear path for progression into leadership roles within the marketing department or related functions, as well as opportunities to expand into other business units or geographic regions.

ASSUMPTION: Understanding the unique aspects of this role and its context within ST Engineering is crucial for applicants to make informed decisions about their career prospects.

📝 Sample Projects

• Planning and executing a major industry event, including logistics, speaker management, and on-site coordination.
• Developing and implementing a targeted digital marketing campaign to drive brand awareness and lead generation.
• Creating a comprehensive sales enablement toolkit, including presentations, case studies, and demo scripts, to support the sales team's efforts.

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by the Senior Marketing Executive in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does this role contribute to the company's overall marketing strategy and business objectives?
• What are the key priorities for this role in the first 90 days?
• How does ST Engineering support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance, and how does this role fit into that framework?

ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role and their commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the online portal.
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
• Prepare examples of successful events and marketing campaigns you've managed in the past.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.