Senior Marketing Executive

📌 Core Information 🔹 Job Title: Senior Marketing Executive 🔹 Company: Shiseido 🔹 Location: Taguig City, Taguig, Philippines 🔹 Job Type: On-site 🔹 Category: Marketing 🔹 Date Posted: July 7, 2025 🚀 Job Overview Key aspects of this role include: - Implementing and executing marketing strategies across various channels - Collaborating with cross-functional teams to deliver brand initiatives - Managing marketing budgets and ensuring cost-effectiveness - Coordinating with external partners for joint promotions and PR activities - Monitoring and analyzing campaign performance and ROI ASSUMPTION: This role requires a proactive, hands-on individual with strong multitasking abilities and the capacity to work in a fast-paced environment. 📋 Key Responsibilities ✅ Budgeting: - Ensure all spends are high impact, cost effective, and support marketing strategies ✅ Marketing Plan: - Collaborate with the Brand Manager to build strong, creative, and disruptive marketing 360 plans - Implement the marketing calendar and PR initiatives following the campaign brief - Ensure on-time creation of creative JO and other project implementation cascaded to support teams - Collaborate with the Brand Manager on creation PR brief and seeding and executing plans on a timely manner - Coordinate with external partners on contracts for PR/Marketing/joint promotion partnerships - Monthly PR monitoring and computation of value and return on investment ✅ Digital: - Lead the execution of online campaigns and preparation of post-mortem reports of key campaigns - Collaborate with media agencies for the execution of media plan across digital platforms - Ensure partner agencies are aligned and executing within brand guidelines - Collaborate with internal and external teams in the development of digital assets for all applicable media platforms - Responsible for the cascade of brand direction, guidance, and evaluation of achievement of digital goals - Synchronization of digital calendar and ensuring the implementation of initiatives on time and in full ✅ E-commerce: - Collaborate with E-commerce enablers in the development and maintenance of brand stores - Work with agency partners to optimize media spend and ensure all agreed performance KPIs are achieved in partnership with the Brand Manager - Collaborate with e-commerce platforms to ensure optimal visibility in and maximum productivity of official brand stores - Work with agency partners to optimize media spend and ensure all agreed performance KPIs are achieved - Collaborate with the Ecommerce Team to ensure that the e-commerce business target achievements - Maximization of calendar by creating high impact and cost-effective ways to participate in site-wide activities and explore thematic partnership opportunities to boost visibility - Ensure optimized Share of Shelf across all e-tailers ✅ Workshops and CRM, Joint Promotion: - Explore co-branding with potential co-partners, i.e., fashion brands, aimed at reaching new customers ✅ Marketing Operations/Admin: - Ensure on-time creation of pricing enrolment with DP - Creation of monthly reports to Brand Holder - Monitoring of competitor launches ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously. 🎯 Required Qualifications Education: - Tertiary qualifications, preferably Business or Marketing-related Experience: - At least 3 years of work experience, preferably in PR, Marketing & Product Management. Experience in premium or luxury brands is an advantage. - Experience with managing a team will be valued. Required Skills: - A proactive hands-on disposition with the ability to multitask - Excellent written, communication, and interpersonal skills - Strong numerical and PC skills/proficient in MS-Office (Word, Excel, and Powerpoint) - Strong attention to detail, creative, and a risk-taker - Organized with good time management skills - Equipped with outstanding analytical skills and able to respond to data from consumer research and results Preferred Skills: - Experience with managing a team - Proficiency in consumer research ASSUMPTION: Candidates with experience in luxury or premium brands and managing teams will have an advantage in this role. 💰 Compensation & Benefits Salary Range: PHP 80,000 - 120,000 per month (Based on experience level and industry standards for Senior Marketing Executives in the Philippines) Benefits: - Competitive salary package - Health insurance and other benefits - Opportunities for professional growth and development - A dynamic and inclusive work environment Working Hours: Full-time (40 hours per week) ASSUMPTION: The salary range provided is an estimate based on industry standards for Senior Marketing Executives in the Philippines. Actual compensation may vary based on the candidate's experience and qualifications. 📌 Applicant Insights 🔍 Company Context Industry: Personal Care Product Manufacturing Company Size: 10,001+ employees Founded: 1872 (Tokyo, Japan) Company Description: Shiseido is a leading global beauty company with a rich portfolio of international brands in 120 countries and regions. Our mission is to offer solutions to social problems and achieve a sustainable society, helping people find happiness through our mainstay beauty business. We strive to create a better world through beauty innovations, as we perceive and respond to each person's profound need for betterment in an ever-changing global environment. Company Specialties: - Prestige - Fragrance - Skin care - Cosmetics - Beauty - Science - Art & Design - Japanese Aesthetic - Luxury - Makeup Company Website: Shiseido ASSUMPTION: Shiseido's extensive experience and global presence provide a robust platform for candidates to grow and develop their careers in the beauty industry. 📊 Role Analysis Career Level: Mid-level to Senior Reporting Structure: Reports directly to the Brand Manager Work Arrangement: On-site, full-time (40 hours per week) Growth Opportunities: - Potential to manage a team and oversee marketing strategies for multiple brands - Opportunities for career progression within the marketing department or other divisions within the company - Exposure to international markets and diverse consumer bases ASSUMPTION: This role offers ample opportunities for growth and development, particularly for candidates interested in advancing their careers in marketing and management. 🌍 Location & Work Environment Office Type: Modern, corporate office with a collaborative work environment Office Location(s): Taguig City, Philippines Geographic Context: - Taguig City is a bustling urban area with a mix of commercial and residential developments - The city is well-connected by public transportation and major highways, making it easily accessible from nearby cities and provinces - Taguig City offers a vibrant nightlife, dining, and entertainment scene, catering to various preferences Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break) ASSUMPTION: The location and work environment provide a dynamic and engaging atmosphere for employees, fostering productivity and collaboration. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening 3. In-person or virtual interview with the hiring manager 4. Final interview with senior leadership or HR 5. Background check and offer extension Key Assessment Areas: - Marketing strategy and campaign development - Budget management and cost-effectiveness - Collaboration and communication skills - Problem-solving and analytical abilities - Cultural fit and alignment with company values Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Prepare examples of successful marketing campaigns you've led or contributed to - Familiarize yourself with Shiseido's brand portfolio and marketing strategies - Practice common marketing interview questions and brush up on industry trends ATS Keywords: Marketing strategy, campaign development, budget management, collaboration, communication, problem-solving, analytical skills, cultural fit, Shiseido, luxury brands, consumer research, team management ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing expertise, strategic thinking, and cultural fit within the organization. 🛠️ Tools & Technologies - Microsoft Office Suite (Word, Excel, Powerpoint) - Google Workspace (Google Docs, Sheets, Slides) - Marketing automation and analytics tools (e.g., Google Analytics, Adobe Analytics, Hootsuite, Buffer) - Social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn) - E-commerce platforms (e.g., Lazada, Shopee, Zalora) - Project management tools (e.g., Asana, Trello, Jira) - CRM software (e.g., Salesforce, HubSpot, Zoho CRM) ASSUMPTION: Proficiency in the mentioned tools and technologies is essential for success in this role. Candidates should be comfortable learning and adapting to new platforms as needed. 👔 Cultural Fit Considerations Company Values: - Integrity - Quality - Harmony - Creativity - Challenge Work Style: - Collaborative and team-oriented - Results-driven and proactive - Adaptable and open to change - Strong communication and interpersonal skills - Ability to work in a fast-paced, dynamic environment Self-Assessment Questions: 1. How do you align with Shiseido's company values, particularly 'Integrity' and 'Challenge'? 2. Describe your experience working in a collaborative, team-oriented environment and how you've contributed to its success. 3. How do you approach learning new tools and technologies, and how have you adapted to changes in the past? ASSUMPTION: Candidates who demonstrate a strong understanding of Shiseido's company values and can articulate how their work style aligns with the company's culture will be well-suited for this role. ⚠️ Potential Challenges 1. Workload: The role may require working overtime or on weekends to meet project deadlines, especially during peak campaign seasons. 2. Team dynamics: Managing a team with diverse backgrounds and skillsets may present unique challenges in communication and collaboration. 3. Budget constraints: Balancing marketing objectives with budget limitations may require creative problem-solving and prioritization. 4. Market fluctuations: The beauty industry is subject to trends and consumer preferences, which can change rapidly and require constant adaptation. ASSUMPTION: Candidates should be prepared to navigate these challenges and demonstrate resilience, adaptability, and strong time management skills. 📈 Similar Roles Comparison 1. Role differences: Unlike other marketing roles, this position focuses heavily on luxury and premium brands, requiring a deep understanding of the luxury market and consumer behavior. 2. Industry-specific context: The beauty industry is highly competitive and fast-paced, with constant innovation and adaptation required to maintain market share. 3. Career path comparison: This role offers a clear path to management and leadership positions within the marketing department or other divisions within the company. ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from other marketing positions, particularly in the luxury and premium brand space. 📝 Sample Projects 1. Brand launch campaign: Develop and execute a comprehensive marketing strategy for the launch of a new luxury skincare line, including PR, digital, and in-store promotions. 2. Product repositioning: Collaborate with cross-functional teams to reposition an existing product line to better target a new consumer segment, updating marketing materials, pricing, and distribution channels. 3. Event management: Plan and execute a high-profile beauty event, managing logistics, vendor relationships, and on-site operations to ensure a successful and memorable experience for attendees. ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and initiatives that the Senior Marketing Executive may undertake in this role. ❓ Key Questions to Ask During Interview 1. Role responsibilities: Can you provide more details about the day-to-day tasks and priorities for this role? 2. Team structure: How is the marketing team structured, and who will I be working closely with in this position? 3. Company culture: How would you describe the company culture, and what aspects of it are most important for success in this role? 4. Growth opportunities: What opportunities are there for professional development and career progression within the marketing department or other divisions within the company? 5. Work-life balance: How does the company support work-life balance for its employees, particularly in this role? ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the Shiseido careers portal. 2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role. 3. Prepare examples of successful marketing campaigns you've led or contributed to, focusing on your strategic thinking and problem-solving abilities. 4. Familiarize yourself with Shiseido's brand portfolio and marketing strategies, and be prepared to discuss how you can contribute to their continued success. 5. Practice common marketing interview questions and brush up on industry trends to showcase your expertise and enthusiasm for the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.