Senior Marketing Executive

📌 Core Information

🔹 Job Title: Senior Marketing Executive

🔹 Company: Flintex Consulting Pte Ltd

🔹 Location: Singapore, Singapore

🔹 Job Type: Full-time, On-site

🔹 Category: Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Overseeing media relations, social media management, and creative campaigns
• Acting as the key liaison between internal teams and external agencies
• Driving the effectiveness of media campaigns and ensuring alignment with brand guidelines
• Managing budgets and tracking financial transactions related to media and creative activities

ASSUMPTION: This role requires a strategic approach to managing relationships with media and creative agencies, as well as strong project management skills to handle multiple high-priority projects simultaneously.

📋 Key Responsibilities

✅ Content Strategy and Execution: Work with internal teams and agencies to develop and execute a cohesive content strategy that supports PR initiatives and brand objectives. Ensure all content aligns with the overall marketing strategy and brand identity.

✅ Strategic Media and PR Management: Lead the monitoring and analysis of media coverage, providing insights and reporting significant mentions to senior management. Maintain and enhance relationships with key media contacts and influencers, ensuring compliance with agreements and optimizing media exposure.

✅ Creative and Media Agency Coordination: Oversee all creative and media agency activities, ensuring campaigns are executed effectively and align with brand guidelines. Provide strategic feedback on creative concepts and ensure timely delivery of creative assets that meet the brand’s objectives.

✅ Social Media Management: Manage the social media content calendar, working closely with agencies to plan, review, and approve content that resonates with target audiences. Analyze social media performance, adjusting strategies to enhance engagement and alignment with overall brand messaging.

✅ Campaign Planning and Execution: Lead the planning and execution of major media events and campaigns, coordinating with internal and external stakeholders to meet deadlines and objectives. Ensure that all creative and media resources are optimally utilized, and campaigns are delivered on time and within budget.

✅ Performance Analysis and Reporting: Conduct in-depth reviews of media and creative agency performance, providing actionable insights and reporting on campaign effectiveness to senior management. Submit comprehensive monthly media and social media reports, highlighting key achievements and areas for improvement.

✅ Budget Management: Manage and track budgets related to media and creative agencies, ensuring cost-effective solutions without compromising quality. Approve and raise purchase orders, keeping accurate records of all financial transactions related to media and creative activities.

ASSUMPTION: This role involves a high level of multitasking and requires strong organizational skills to manage multiple projects and deadlines effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5-10 years of experience in media/PR management and creative agency coordination

Required Skills:

• Proven ability to create content from scratch
• Excellent communication, negotiation, and relationship-building skills
• Strong analytical skills with the ability to interpret media and campaign performance data
• Proficient in using social media management tools and platforms
• Familiarity with budget management and financial tracking

Preferred Skills:

• Experience with project management tools (e.g., Asana, Trello, Jira)
• Knowledge of the local media landscape and industry trends
• Fluency in additional languages (e.g., Mandarin, Malay)

ASSUMPTION: Candidates with experience in the specific industry or region may have an advantage in understanding the nuances of the role and its requirements.

💰 Compensation & Benefits

Salary Range: SGD 3800 - SGD 4300 per month

Benefits:

• Medical insurance
• Work-life balance
• Opportunities for professional development and growth

Working Hours: Monday to Thursday: 8:30 AM - 6:00 PM, Friday: 8:30 AM - 5:30 PM

ASSUMPTION: The salary range provided is based on industry standards for a senior marketing executive role in Singapore with the given experience level. Benefits may vary depending on the company's specific policies.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting. Flintex Consulting specializes in Technology, BFSI, Human Resource & Administration, Engineering & Manufacturing, Sales & Marketing, Finance & Accounting sectors.

Company Size: 11-50 employees. As a mid-sized company, Flintex Consulting offers a more personal work environment with opportunities for growth and direct impact on the organization's success.

Founded: 2017. Flintex Consulting has been operating for 8 years, providing ample time for the company to establish itself and grow within the industry.

Company Description:

• Flintex Consulting is a leading recruitment agency in Singapore, focusing on matching employee skill sets with current vacancies using an efficient, systematic, and ultra-precise recruitment method.
• The company offers valuable insights to candidates and companies to maximize their recruitment efforts, covering all levels of placement, from entry-level professionals to mid-level and CEO-level posts.
• Flintex Consulting promises to provide the best-suited jobs through research-based methodologies merged with top-qualified personnel.

Company Specialties:

• IT Recruitments
• Staff Augmentation
• Contract Staffing
• Salary Advisory
• Temporary Hiring
• Executive Search
• Project-based Search
• RPO
• Payroll Services
• Work Pass Application
• Leadership Hiring
• Trainings

Company Website: https://flintex.com.sg/

ASSUMPTION: As a mid-sized company, Flintex Consulting offers a more personal work environment with opportunities for growth and direct impact on the organization's success. The company's focus on matching employee skill sets with current vacancies using an efficient, systematic, and ultra-precise recruitment method sets it apart from larger, more generic recruitment agencies.

📊 Role Analysis

Career Level: Senior. This role is suitable for experienced marketing professionals looking to take on a leadership position within the marketing department.

Reporting Structure: The Senior Marketing Executive will report directly to the Marketing Manager or Director and may oversee junior marketing team members or external agency relationships.

Work Arrangement: On-site, full-time. This role requires a consistent presence in the office to manage relationships with internal teams and external agencies effectively.

Growth Opportunities:

• Progression to a Marketing Manager or Director role within the company
• Expanding the marketing team and taking on additional responsibilities
• Gaining experience in managing and mentoring junior marketing team members

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department. As the company continues to expand, there may be opportunities for the Senior Marketing Executive to take on additional responsibilities or progress to a management role.

🌍 Location & Work Environment

Office Type: Corporate office. Flintex Consulting's office is located in International Plaza, a modern commercial building in the Central Business District of Singapore.

Office Location(s): 10 Anson Road, #10-11, International Plaza, Singapore, Singapore 079903

Geographic Context:

• Singapore is a global commerce hub with a strong focus on technology, finance, and business services.
• The Central Business District is the city's primary commercial area, home to many multinational corporations and local businesses.
• The office is easily accessible by public transportation, with several MRT stations nearby.

Work Schedule: Monday to Thursday: 8:30 AM - 6:00 PM, Friday: 8:30 AM - 5:30 PM. The work schedule is typical for a corporate environment, with some flexibility for managing project deadlines and team meetings.

ASSUMPTION: The office environment is professional and collaborative, with opportunities for team members to work together on projects and share ideas. The location in the Central Business District provides easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-person or virtual interview with the hiring manager
• Final interview or presentation with senior management

Key Assessment Areas:

• Communication and presentation skills
• Strategic thinking and problem-solving
• Cultural fit and alignment with company values
• Technical skills and industry knowledge

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare examples of successful marketing campaigns or projects you've led in the past
• Research Flintex Consulting's company culture and values to demonstrate your fit during the interview

ATS Keywords: Marketing strategy, media relations, social media management, creative campaigns, budget management, project management, communication skills, negotiation skills, relationship building, analytical skills

ASSUMPTION: The application process for this role may involve multiple interviews and assessments to evaluate the candidate's fit for the position and the company's culture. Applicants should be prepared to demonstrate their skills and experience through examples and case studies.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello, Jira)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)

ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned or improved upon with experience.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Professionalism
• Customer-centricity
• Collaboration
• Continuous learning

Work Style:

• Results-driven
• Proactive and self-motivated
• Strong attention to detail
• Excellent communication and interpersonal skills
• Ability to work independently and in a team environment

Self-Assessment Questions:

• Do you have experience managing media and creative agencies, and can you provide examples of successful campaigns you've led?
• Are you comfortable working in a fast-paced, dynamic environment with multiple priorities and deadlines?
• Do you have strong analytical skills and the ability to interpret data to inform marketing strategies?

ASSUMPTION: Applicants should assess their fit with Flintex Consulting's company values and work style to ensure they are a good match for the role and the organization's culture.

⚠️ Potential Challenges

• Managing multiple high-priority projects simultaneously, requiring strong organizational skills and time management
• Balancing the need for strategic planning with the demands of day-to-day tasks and deadlines
• Navigating relationships with external agencies and vendors, requiring strong communication and negotiation skills
• Adapting to changes in the marketing landscape and industry trends, requiring continuous learning and professional development

ASSUMPTION: These challenges are common to marketing roles and can be overcome with strong project management skills, adaptability, and a commitment to continuous learning.

📈 Similar Roles Comparison

• Compared to a Marketing Manager role, this position focuses more on day-to-day execution and coordination with external agencies, while a Marketing Manager role may involve more strategic planning and team leadership
• In comparison to a Marketing Coordinator role, this position requires more experience and independence, with less direct supervision and more responsibility for managing projects and relationships with external agencies
• Career progression from this role may include moving into a Marketing Manager or Director position, or specializing in a specific area of marketing, such as digital marketing or brand management

ASSUMPTION: This role offers a unique blend of strategic planning, project management, and coordination with external agencies, providing a strong foundation for a career in marketing.

📝 Sample Projects

• Developing and executing a comprehensive marketing strategy for a new product launch, including media relations, social media campaigns, and creative advertising
• Managing a team of external agencies to deliver a major marketing event, ensuring all aspects of the event are executed on time and within budget
• Analyzing media coverage and campaign performance data to inform marketing strategies and optimize future campaigns

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and execution to analysis and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the company support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the marketing department in the coming year, and how can this role contribute to addressing them?
• How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
• What is the company's approach to work-life balance, and how does it support its employees' well-being?

ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company culture, enabling them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful marketing campaigns or projects you've led in the past
• Research Flintex Consulting's company culture and values to demonstrate your fit during the interview
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.