Senior Marketing Executive

📌 Core Information

🔹 Job Title: Senior Marketing Executive

🔹 Company: WORQ Coworking Space

🔹 Location: Kuala Lumpur, Malaysia

🔹 Job Type: Full-time

🔹 Category: Real Estate

🔹 Date Posted: 2025-06-25

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing B2B-focused, account-based marketing (ABM) strategies
• Collaborating with cross-functional teams to align marketing efforts with customer journeys
• Conducting market research and competitor analysis to inform campaign strategies
• Creating engaging content that communicates the value of flexible workspaces
• Managing editorial calendars and content schedules to maintain a consistent flow of targeted materials

ASSUMPTION: This role requires a strong understanding of B2B marketing principles and experience in account-based marketing, content creation, and social media management.

📋 Key Responsibilities

✅ Plan and execute B2B-focused, account-based marketing (ABM) strategies to promote WORQ’s coworking and flexible office solutions across digital platforms including LinkedIn, email campaigns, and website content.

✅ Collaborate closely with sales, community, and operations teams to align marketing efforts with customer journeys, space utilization, and product launches across WORQ locations.

✅ Conduct market research and competitor analysis to identify opportunities, inform campaign strategy, and tailor content to specific B2B audience segments.

✅ Develop engaging content that communicates the value of flexible workspaces – highlighting how WORQ supports business agility, community building, and cost efficiency.

✅ Manage editorial calendars and content schedules to maintain a consistent flow of targeted materials that nurture leads and support the sales funnel.

✅ Oversee social media marketing efforts, particularly on LinkedIn, to build relationships with key accounts, increase brand awareness, and drive demand generation.

✅ Continuously monitor campaign performance and audience engagement metrics, using insights to optimize content and improve lead generation effectiveness.

✅ Support PR, events, and community initiatives that strengthen WORQ’s brand as a leader in the flexible workspace industry.

✅ Assist with additional marketing projects and initiatives as required to support overall business growth.

ASSUMPTION: This role requires strong analytical skills to interpret market research and campaign data, as well as the ability to work effectively in a fast-paced, collaborative environment while managing multiple priorities.

🎯 Required Qualifications

Education: Degree in Marketing or equivalent

Experience: Minimum 3 years of hands-on experience in B2B marketing, preferably in SaaS, real estate, professional services, or tech

Required Skills:

• Proven experience in B2B marketing, with hands-on expertise in account-based marketing, content creation, and social media management.
• Strong understanding of demand generation and lead generation principles and best practices.
• Proficiency in using LinkedIn as a marketing platform to engage business audiences.
• Excellent analytical skills to interpret market research and campaign data.
• Ability to work effectively in a fast-paced, collaborative environment while managing multiple priorities.

Preferred Skills:

• Experience in real estate marketing or business journalism
• Understanding of product development and product management principles
• Working knowledge of creative tools like Canva, Figma, or CMS platforms

ASSUMPTION: While not explicitly stated, having experience in real estate marketing or business journalism, understanding of product development, and working knowledge of creative tools would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Marketing Executive in the real estate sector in Kuala Lumpur, the estimated salary range is RM 8,000 - RM 12,000 per month. This range takes into account the candidate's experience level and the company's size.

Benefits:

• Health insurance
• Retirement savings plan
• Employee discounts on coworking space usage
• Opportunities for professional development and growth

Working Hours: Full-time position with standard office hours, Monday to Friday, 9:00 AM to 6:00 PM. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's specific skills and experience. Benefits are inferred from typical industry standards for companies of similar size and nature.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate, specifically focused on coworking spaces and flexible office solutions

Company Size: Small to medium-sized (11-50 employees), which offers a dynamic and agile work environment with ample opportunities for growth and impact

Founded: 2015, with a history of rapid growth and innovation in the coworking space industry

Company Description:

• WORQ is an award-winning productivity community and flexible workspace provider, offering customizable solutions and flexible workspaces to suit various business needs and goals.
• The company aims to help businesses and individuals achieve greater results by working together in flexible and agile work environments.
• WORQ’s investors include Cradle Fund, Philip Capital, SMG, 500 Startups, and private investors, reflecting the company’s strong financial backing and potential for growth.

Company Specialties:

• Coworking
• Community Building
• Business Ecosystem
• Office Solutions
• Business Continuity
• Enterprise Solutions

Company Website: http://worq.space

ASSUMPTION: WORQ’s focus on community building and business ecosystem creation sets it apart from traditional real estate companies, offering unique opportunities for marketing professionals to make a significant impact.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and progression within the marketing department and the company as a whole

Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams, including sales, community, and operations

Work Arrangement: On-site, with the opportunity to work from WORQ’s multiple locations across Kuala Lumpur and Shah Alam

Growth Opportunities:

• Progression to a Marketing Manager or similar leadership role within the marketing department
• Expanding responsibilities to include additional marketing channels or initiatives
• Opportunities to work on special projects or strategic initiatives that drive business growth

ASSUMPTION: This role offers ample opportunities for professional growth and development, both within the marketing department and the company as a whole.

🌍 Location & Work Environment

Office Type: Coworking spaces, with multiple locations across Kuala Lumpur and Shah Alam

Office Location(s): Glo Damansara Shopping Mall, UOA Business Park, KL Gateway Mall, Surian Tower, Menara 1 Sentrum

Geographic Context:

• Kuala Lumpur is a bustling metropolis with a thriving business ecosystem, offering ample opportunities for networking and collaboration
• The city is known for its multicultural atmosphere, vibrant food scene, and numerous attractions
• WORQ’s locations are strategically positioned in key business districts, providing easy access to public transportation and amenities

Work Schedule: Standard office hours, Monday to Friday, with occasional overtime required to meet project deadlines

ASSUMPTION: Working in a dynamic and agile coworking space environment offers unique opportunities for collaboration, networking, and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Marketing Manager and/or other relevant stakeholders
• Final interview with the CEO or another senior leader
• Job offer and onboarding

Key Assessment Areas:

• Marketing expertise and experience in B2B marketing, ABM, and content creation
• Analytical skills and ability to interpret market research and campaign data
• Collaboration and communication skills, with the ability to work effectively in a cross-functional team environment
• Cultural fit and alignment with WORQ’s core values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on B2B marketing, ABM, and content creation
• Prepare examples of your past marketing campaigns, their outcomes, and the insights you gained from analyzing campaign data
• Demonstrate your understanding of WORQ’s unique value proposition and how your skills and experience make you a strong fit for the role

ATS Keywords: B2B Marketing, Account-Based Marketing, Content Strategy, Demand Generation, Social Media Management, Market Research, Competitor Analysis, Lead Generation, Analytical Skills, Collaboration, Customer Engagement, Entrepreneurial Mindset, Content Creation, Brand Awareness, Public Relations, Community Initiatives

ASSUMPTION: WORQ uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume and cover letter can improve your chances of being shortlisted.

🛠️ Tools & Technologies

• LinkedIn (for social media marketing and engagement)
• Email marketing platforms (e.g., Mailchimp, Constant Contact)
• Content management systems (e.g., WordPress, Drupal)
• Analytics tools (e.g., Google Analytics, Adobe Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: While not explicitly stated, familiarity with relevant marketing tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Accountability: Taking ownership of your role and standing for the larger goal of WORQ’s mission
• Customer-obsessed: Knowing our clients’ needs intimately and serving both paying and non-paying customers with the same level of dedication
• Entrepreneurial mindset: Constantly looking to adapt, improve, and iterate on your work to drive success

Work Style:

• Fast-paced and collaborative, with a focus on driving results and continuous improvement
• Data-driven, with a strong emphasis on analytics and performance metrics
• Customer-centric, with a focus on understanding and meeting the needs of WORQ’s diverse client base

Self-Assessment Questions:

• Do you embrace accountability and take ownership of your role while also standing for the larger goal of WORQ’s mission?
• Are you customer-obsessed, with a deep understanding of your clients’ needs and a commitment to serving them with the same level of dedication, regardless of their customer status?
• Do you possess an entrepreneurial mindset, constantly looking to adapt, improve, and iterate on your work to drive success?

ASSUMPTION: WORQ’s core values and work style require candidates who are highly motivated, results-driven, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced, dynamic work environment
• Adapting to changes in market conditions and competitor strategies, requiring continuous learning and adjustment of marketing tactics
• Balancing the need for data-driven decision-making with the need for creativity and innovation in marketing campaigns
• Collaborating effectively with cross-functional teams, including sales, community, and operations, to align marketing efforts with customer journeys and business objectives

ASSUMPTION: These challenges are inherent to the dynamic and fast-paced nature of the marketing industry and the unique demands of working in a coworking space environment.

📈 Similar Roles Comparison

• Unlike traditional real estate marketing roles, this position focuses on B2B marketing, account-based marketing, and demand generation, requiring a unique skill set and experience level
• In the coworking space industry, marketing professionals must be adept at balancing the needs of both business clients and individual members, requiring a strong understanding of both B2B and B2C marketing principles
• Career progression in this role may involve expanding responsibilities to include additional marketing channels or initiatives, or transitioning to a leadership role within the marketing department or the company as a whole

ASSUMPTION: This role offers unique opportunities for growth and development within the marketing department and the company as a whole, with a strong focus on B2B marketing, account-based marketing, and demand generation.

📝 Sample Projects

• Developing and executing a targeted LinkedIn campaign to engage key accounts and drive demand generation for WORQ’s flexible office solutions
• Conducting market research and competitor analysis to inform the development of a new content marketing strategy focused on the unique value of flexible workspaces
• Collaborating with the sales team to create tailored content for specific B2B audience segments, highlighting the benefits of WORQ’s coworking solutions for their unique business needs

ASSUMPTION: These sample projects illustrate the diverse range of marketing initiatives and responsibilities required for success in this role, highlighting the importance of strong analytical skills, creativity, and adaptability.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team’s structure and how this role fits within the organization?
• How does WORQ measure the success of its marketing campaigns, and how will my performance be evaluated in this role?
• What opportunities are there for professional growth and development within the marketing department and the company as a whole?
• How does WORQ support work-life balance for its employees, particularly in a fast-paced and dynamic work environment?
• What are the most significant challenges facing the marketing department and the company as a whole, and how can this role contribute to addressing them?

ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding the unique demands and opportunities it presents.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through http://worq.space/career
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on B2B marketing, ABM, and content creation
• Prepare examples of your past marketing campaigns, their outcomes, and the insights you gained from analyzing campaign data
• Demonstrate your understanding of WORQ’s unique value proposition and how your skills and experience make you a strong fit for the role
• Follow up with the HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.