📌 Core Information
🔹 Job Title: Senior Marketing Executive
🔹 Company: HKT
🔹 Location: Hong Kong, Hong Kong SAR
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-06-19
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Overseeing strategic partnerships and storytelling in digital channels to build brand awareness and foster loyalty
- Supporting business acquisition strategies and formulating content strategies based on customer insights
- Working with cross-functional teams to execute partnership initiatives aligned with company goals and values
- Keeping abreast of market trends and competitors' movements to make appropriate recommendations and reports
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed in a fast-paced, dynamic environment.
📋 Key Responsibilities
✅ Supporting the implementation of business acquisition strategies and defining KPIs
✅ Understanding customer base and formulating all-rounded content strategies
✅ Supporting the team in approaching potential customers and building deep partnerships
✅ Performing full cycles of business partnership from create partnership presentations to pitch potential collaboration
✅ Keeping abreast of market trends and competitors' movements and making appropriate recommendations and reports
✅ Formulating and executing Go-To-Market plans and programs through digital and diverse channels
✅ Working closely with external and internal cross-functional teams to execute partnership initiatives
✅ Performing ad-hoc duties as assigned by management
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive business growth and customer engagement.
🎯 Required Qualifications
Education: Degree in Marketing, Business Administration, E-Commerce, Omni-Channel Retailing, or related discipline
Experience: Minimum 3 years of partnership management, customer behavior analysis, or digital marketing experience gained from e-commerce, retail, or financial services industry
Required Skills:
- Mature, independent, good team player, able to work under pressure
- Creative, AI & digital savvy with excellent communication and interpersonal skills
- Command of both written and spoken English and Chinese
Preferred Skills:
- Experience in FinTech, Loyalty, Healthtech, Insurtech, or Travel services industries
- Familiarity with big data and analytics tools
ASSUMPTION: Candidates with relevant industry experience and a strong track record in partnership management or digital marketing are likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: HKD 600,000 - 800,000 per annum (Estimated based on industry standards for mid-senior level marketing roles in Hong Kong)
Benefits:
- Medical and dental insurance
- Retirement benefits
- Employee discounts on HKT services
- Training and development opportunities
Working Hours: Full-time (40 hours/week), with flexible work arrangements available
ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in Hong Kong. Actual compensation may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Media, and Telecommunication
Company Size: 10,001+ employees (Large enterprise)
Founded: 1911 (Over 100 years ago)
Company Description:
- HKT is a leading technology, media, and telecommunication company with over 150 years of history in Hong Kong
- As the city’s true 5G provider, HKT connects businesses and people locally and globally
- HKT offers end-to-end enterprise solutions, comprehensive connectivity, and smart living offerings
Company Specialties:
- Fixed-line and broadband internet services
- Mobile services
- Integrated global communications
- Contact centers
- Innovation, IoT, mobile, technology, sustainability, and international services
- FinTech, HealthTech, A.I., big data, ecosystem, quadruple-play, entertainment, pay-TV, fiber backhaul, infrastructure, 5G, digital transformation, smart city, and cloud computing
Company Website: http://www.hkt.com
ASSUMPTION: HKT is a well-established company with a diverse range of services and a strong focus on innovation and technology.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: Reports to Senior Manager, Partnership of Digital Ventures
Work Arrangement: On-site, with flexible work arrangements available
Growth Opportunities:
- Potential career progression within the Digital Ventures team or other departments within HKT
- Opportunities to work on high-impact projects and collaborate with senior leaders from various backgrounds
- Training and development opportunities to enhance skills and knowledge
ASSUMPTION: This role offers opportunities for career growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 39/F, PCCW Tower, TaiKoo Place, 979 King's Road, Quarry Bay, Hong Kong
Geographic Context:
- Hong Kong is a major global financial hub with a vibrant business ecosystem
- The office is located in the Quarry Bay district, which is a major business and commercial hub
- The area offers easy access to public transportation, shopping, dining, and entertainment options
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM, with flexible hours and remote work options available
ASSUMPTION: The office location offers a convenient and vibrant work environment with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with hiring manager and/or team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Problem-solving and analytical skills
- Communication and interpersonal skills
- Cultural fit and alignment with company values
- Domain knowledge and relevant experience
Application Tips:
- Highlight relevant experience and achievements in partnership management, digital marketing, or customer behavior analysis
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for behavioral and situational interview questions that focus on problem-solving, communication, and teamwork
ATS Keywords: Partnership management, digital marketing, customer behavior analysis, content strategy, business acquisition, KPIs, market trends, Go-To-Market plans, cross-functional collaboration
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should focus on demonstrating their relevant experience and skills throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Analytics, Marketo)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Candidates should be proficient in using Microsoft Office Suite and relevant marketing automation and analytics tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Responsible
- Integrity
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you have experience working in a fast-paced, dynamic environment?
- Are you comfortable working with cross-functional teams and collaborating with external partners?
- Do you have a customer-centric mindset and a strong focus on delivering results?
ASSUMPTION: Candidates should assess their fit with HKT's company values and work style to ensure a successful integration into the team.
⚠️ Potential Challenges
- Managing multiple partnerships and priorities simultaneously
- Keeping up with the fast-paced nature of the digital marketing landscape
- Working with diverse teams and stakeholders with varying expectations and priorities
- Adapting to a large, established organization with a complex structure
ASSUMPTION: Candidates should be prepared to manage multiple priorities, work effectively in a fast-paced environment, and navigate a large, complex organization.
📈 Similar Roles Comparison
- This role is unique in its focus on strategic partnerships and storytelling within an integrated digital ecosystem
- Similar roles in other companies may have a narrower focus on specific verticals or business units
- Career progression in this role may lead to senior leadership positions within HKT's Digital Ventures team or other departments
ASSUMPTION: This role offers a unique opportunity to work on an integrated digital ecosystem and drive business growth through strategic partnerships and storytelling.
📝 Sample Projects
- Developing and executing a Go-To-Market plan for a new FinTech product launch
- Negotiating and managing partnerships with leading e-commerce platforms to drive customer acquisition and retention
- Analyzing customer data to identify trends and insights, and developing targeted content strategies to improve engagement and loyalty
ASSUMPTION: Candidates should be prepared to work on high-impact projects that drive business growth and customer engagement.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Digital Ventures team?
- How does this role contribute to the overall success of HKT's Digital Ventures strategy?
- What are the most challenging aspects of working in this role, and how can I best prepare for them?
- What opportunities are there for professional development and growth within the team and the broader organization?
- How does HKT support work-life balance for its employees?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and the organization, and that help them better understand the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on problem-solving, communication, and teamwork
- Follow up with the hiring manager or HR representative within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
