📌 Core Information
🔹 Job Title: Senior Marketing Executive
🔹 Company: HSH
🔹 Location: Hong Kong SAR, HK
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-05-08
🔹 Experience Level: 5-10 years
🔹 Remote Status: No
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing and communications strategies for The Peninsula Boutique & Café
- Managing media and influencer relationships to maximize brand exposure
- Coordinating marketing activities across various channels and platforms
- Ensuring brand compliance and consistency across all marketing materials
- Collaborating with internal and external stakeholders to execute marketing duties
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to work well under pressure in a fast-paced environment.
📋 Key Responsibilities
✅ Plan and execute marketing communications action plans under the supervision of the direct manager
✅ Manage media and influencer relationships to secure high-quality coverages, optimize campaign effectiveness, and maximize brand exposure
✅ Coordinate marketing and communications activities across designated platforms and channels to maximize brand awareness and revenue
✅ Monitor various self-owned and third-party marketing and communications channels to ensure brand compliance and consistency
✅ Manage and arrange brand activities such as photo shooting, copywriting, and translation for campaigns, upholding a high standard of overall brand marketing materials
✅ Assist the direct manager to develop activation calendar and align it with regional Peninsula Merchandising teams and distributors; maintain market relationships and keep abreast of knowledge of market trend in different regions
✅ Coordinate with internal and external stakeholders to execute marketing and communications duties, including 360 promotion logistics, collateral production, partnerships, market research, and more
✅ Responsible for the execution of daily tasks, reporting, administration, and any ad hoc projects assigned by the direct manager
ASSUMPTION: This role involves a high level of multitasking and requires strong organizational skills to manage multiple projects and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree, preferably in Marketing, Languages, Journalism, or Communications
Experience: At least 5 years of marketing experience specialized in Marketing, PR, Branding, and Advertising with good marketing acumen
Required Skills:
- Excellent communication skills in English and Chinese
- Strong multitasking abilities in a fast-paced, deadline-driven environment
- Proven experience in luxury retail/FMCG/hospitality industry or agency (a plus)
- Ability to work well in a team and meet tight deadlines
Preferred Skills:
- Experience in luxury retail or hospitality industry
ASSUMPTION: Candidates with less experience might be considered for an Executive position.
💰 Compensation & Benefits
Salary Range: HKD 600,000 - 800,000 per annum (Based on industry standards for a Senior Marketing Executive in Hong Kong with 5-10 years of experience)
Benefits:
- Comprehensive family medical insurance (including dependents)
- 17 paid statutory holidays
- 12 vacation days
- 3 days paid carers leave
Working Hours: Full-time, Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Hospitality
Company Size: 5,001-10,000 employees
Founded: 1866
Company Description:
- HSH is a luxury hospitality and real estate group incorporated in 1866 and listed on the Hong Kong Stock Exchange (00045)
- Owns and operates twelve of the world’s finest hotel properties under The Peninsula brand
- Portfolio includes strategic commercial properties, clubs and services, and tourism assets, including The Peak Tram
Company Specialties:
- Hotels
- Clubs & Services
- and Commercial Properties
Company Website: www.hshgroup.com/en/careers
ASSUMPTION: HSH is a well-established company in the hospitality industry, offering a range of luxury hotel properties and services.
📊 Role Analysis
Career Level: Senior
Reporting Structure: Reports directly to the direct manager
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential advancement to a managerial or leadership role within the marketing department
- Opportunities to work on international projects and gain exposure to different markets
- Chance to develop skills in luxury brand management and hospitality marketing
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader hospitality industry.
🌍 Location & Work Environment
Office Type: Corporate office in Central, Hong Kong
Office Location(s): 2 Ice House Street, Central, HK
Geographic Context:
- Hong Kong is a vibrant, multicultural city with a thriving hospitality industry
- Central is the main business district, offering easy access to public transportation and amenities
- HSH's office is located in a prestigious building, reflecting the company's luxury brand image
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)
ASSUMPTION: The work environment is fast-paced and dynamic, with a focus on delivering high-quality marketing campaigns and maintaining the luxury brand image.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Face-to-face interview with the hiring manager
- Final interview with senior management
Key Assessment Areas:
- Marketing and communications skills
- Language proficiency in English and Chinese
- Cultural fit with the company and team
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare examples of successful marketing campaigns you've worked on to discuss during the interview
ATS Keywords: Marketing, PR, Branding, Advertising, Media Management, Influencer Relations, Campaign Management, Event Coordination, Market Research, Stakeholder Coordination, Copywriting, Translation, Brand Compliance, Multitasking, Team Player, Communication
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager and the company's current recruitment priorities.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Hootsuite)
- Design software (e.g., Adobe Creative Suite)
ASSUMPTION: The specific tools and technologies required may vary depending on the projects and campaigns the candidate works on.
👔 Cultural Fit Considerations
Company Values:
- Excellence
- Integrity
- Respect
- Innovation
- Sustainability
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality work
- Adaptable and able to work well under pressure
Self-Assessment Questions:
- How do you align with HSH's core values, particularly 'Excellence' and 'Integrity'?
- How comfortable are you working in a fast-paced, deadline-driven environment?
- How do you approach collaboration and teamwork in a marketing role?
ASSUMPTION: HSH values candidates who demonstrate strong communication skills, a commitment to excellence, and the ability to work well in a team.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Working with diverse stakeholders, including internal teams and external partners
- Adapting to changes in marketing strategies and priorities
- Maintaining brand consistency across various channels and platforms
ASSUMPTION: These challenges can be overcome through strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager in a luxury hospitality company, with a focus on brand management and campaign execution
- Compared to other marketing roles, this position requires a strong understanding of luxury branding and a proven track record in marketing communications
- Career progression may involve moving into a managerial or leadership role within the marketing department or exploring opportunities in related fields, such as public relations or brand management
ASSUMPTION: This role offers a unique opportunity to gain experience in luxury brand management and hospitality marketing, with potential for career growth and development.
📝 Sample Projects
- Planning and executing a product launch campaign for a new line of Peninsula merchandise
- Managing a media relations campaign to secure high-quality coverage for The Peninsula Boutique & Café's grand opening
- Coordinating a marketing event to celebrate the anniversary of a Peninsula hotel property
ASSUMPTION: These sample projects demonstrate the range of marketing and communications activities the Senior Marketing Executive may be involved in, from planning and execution to coordination and management.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role contribute to the overall success of the marketing department and the company?
- What are the most important priorities for this role in the first 30, 60, and 90 days?
- How does HSH support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how are they measured?
ASSUMPTION: These questions can help candidates better understand the role, the team, and the company, and demonstrate their interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the HSH careers portal
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've worked on to discuss during the interview
- Follow up with the hiring manager one week after your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
