Senior Marketing Executive

📌 Core Information

🔹 Job Title: Senior Marketing Executive

🔹 Company: AccorHotel

🔹 Location: Singapore

🔹 Job Type: Full-time

🔹 Category: Hospitality

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strengthening and maintaining the hotel's brand identity across all channels
• Assisting in the development and execution of strategic marketing plans
• Managing the hotel's digital presence and online marketing campaigns
• Building partnerships with local businesses and tourism boards
• Monitoring and analyzing marketing performance data to optimize campaigns

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving revenue growth through effective marketing strategies.

📋 Key Responsibilities

✅ Collaborate with the marketing manager and management team to strengthen and maintain the hotel’s brand identity across all channels

✅ Assist in the development and execution of strategic marketing plans to drive room, F&B, and events revenue

✅ Manage the hotel’s digital presence, including website content updates, search engine optimization (SEO), content creation, social media engagement, online advertising, and email marketing campaigns

✅ Build partnerships with local businesses, corporate clients, and tourism boards to enhance the hotel’s visibility and reach

✅ Maintain strong relationships with media outlets, journalists, influencers, and bloggers to generate positive media coverage

✅ Prepare press releases, coordinate media visits, and support PR activities to highlight hotel initiatives and offerings

✅ Oversee the creation of marketing materials, including brochures, presentations, digital assets, and promotional collaterals in line with brand standards

✅ Conduct regular market research and competitive analysis to identify trends, customer preferences, and new marketing opportunities

✅ Support the organization of internal and external marketing events, promotions, and campaigns to increase guest engagement and brand awareness

✅ Monitor and analyze marketing performance data to optimize campaigns and report on key metrics

✅ Collaborate with cross-functional teams to ensure consistency in brand messaging and guest experience

ASSUMPTION: This role involves a mix of strategic planning, day-to-day execution, and stakeholder management, requiring strong organizational skills and attention to detail.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Communications, or a related field

Experience: At least 2-4 years of experience in marketing, preferably in the hospitality or service industry

Required Skills:

• Solid understanding of branding, marketing principles, and digital marketing strategies
• Strong copywriting skills with excellent written and verbal communication
• Proficient in digital marketing tools, social media platforms, website CMS, and web analytics
• Creative, innovative, and able to conceptualize engaging campaigns targeting key market segments
• Detail-oriented with strong project management and organizational skills

Preferred Skills:

• Basic design skills and experience with photography/videography
• Familiarity with hotel systems and CRM tools

ASSUMPTION: Candidates with a strong portfolio showcasing their creative and analytical skills will have a competitive edge.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Senior Marketing Executive in Singapore, the estimated salary range is SGD 6,000 - 8,000 per month. This range takes into account the candidate's experience level and the hotel's brand.

Benefits:

• 5-day Work Week
• Duty Meals
• Heartist F&B Discount and/or Preferential Room Rates at worldwide Accor Hotels
• Flexible Benefit – Dental/Optical/Vacation Expenses
• Comprehensive Medical & Insurance Coverage
• Local/Overseas Career Development & Growth Opportunities

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility based on business needs

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's specific qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Accor is a world-leading augmented hospitality group, operating in the competitive hospitality industry with over 40 brands and more than 5,300 hotels globally.

Company Size: Accor has 10,001+ employees worldwide, providing a large network of opportunities for career growth and development.

Founded: Accor was founded in 1967, with a rich history of innovation and expansion in the hospitality industry.

Company Description:

• Accor is dedicated to suit all desires and needs, offering a wide range of hotel brands across all segments, from luxury five-star palaces to smart economy hotels, exquisite residences to full-service resorts.
• The company is committed to making positive impact both locally and globally, ensuring hospitality benefits not only the few but all.
• Accor's mission is to make every guest feel welcome, valued, and inspired to live life to the fullest.

Company Specialties:

• Hospitality and Catering

Company Website: https://www.group.accor.com

ASSUMPTION: Working at Accor offers opportunities to gain international experience and grow within a large, established organization.

📊 Role Analysis

Career Level: This role is at the senior level, requiring strategic thinking and leadership in marketing initiatives.

Reporting Structure: The Senior Marketing Executive will report directly to the Marketing Manager and work closely with the management team.

Work Arrangement: This is an on-site role, with the possibility of occasional remote work for specific tasks or events.

Growth Opportunities:

• Progression to a Marketing Manager or similar role within the company
• Expansion into other areas of marketing or management within the hospitality industry
• International assignments or projects to gain global experience

ASSUMPTION: This role provides opportunities for professional growth and development within the hospitality industry.

🌍 Location & Work Environment

Office Type: The office is located in a modern, professional building in Singapore.

Office Location(s): 82 rue Henri Farman, Issy-les-Moulineaux, Paris Region, France

Geographic Context:

• Singapore is a global commerce hub with a multicultural environment
• The office is located in a vibrant, bustling area with easy access to public transportation
• The city-state offers a high quality of life, with numerous entertainment, dining, and cultural options

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility based on business needs and events.

ASSUMPTION: The work environment is dynamic and multicultural, with a focus on collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the Marketing Manager and/or other team members
• Final interview with the General Manager or a member of the senior leadership team

Key Assessment Areas:

• Marketing and digital marketing skills
• Creativity and innovation
• Communication and presentation skills
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and digital marketing skills, as well as any relevant experience in the hospitality industry
• Prepare examples of successful marketing campaigns or projects you've worked on, demonstrating your creativity, strategic thinking, and ability to drive results
• Research Accor and the hotel's brand to show your enthusiasm and understanding of the company and its values

ATS Keywords: Marketing, Branding, Digital Marketing, SEO, Content Creation, Social Media, Online Advertising, Email Marketing, Project Management, Copywriting, Market Research, Competitive Analysis, Public Relations, Relationship Management, Creativity, Detail-Oriented

ASSUMPTION: The application process may vary based on the specific needs of the hiring manager or the company's current recruitment practices.

🛠️ Tools & Technologies

• Social media platforms (e.g., Facebook, Instagram, Twitter)
• Website CMS (e.g., WordPress, Adobe Experience Manager)
• Digital marketing tools (e.g., Google Analytics, Hootsuite, Mailchimp)
• Design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The specific tools and technologies used may vary based on the company's preferences and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Welcome
• Inspire
• Care

Work Style:

• Collaborative
• Innovative
• Results-driven

Self-Assessment Questions:

• Do you thrive in a dynamic, multicultural environment?
• Are you passionate about creating engaging experiences for guests?
• Do you have a proven track record of driving results through effective marketing strategies?

ASSUMPTION: Accor values diversity and inclusion, seeking candidates who can contribute to a positive, welcoming work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Adapting to a fast-paced, dynamic work environment
• Collaborating effectively with cross-functional teams
• Keeping up with industry trends and best practices in digital marketing

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Compared to a Marketing Manager role, this position focuses more on day-to-day execution and less on strategic planning and team management
• In the hospitality industry, marketing roles often require a strong understanding of the unique needs and preferences of travelers
• Career progression from this role could lead to a Marketing Manager or similar position within the company or the broader hospitality industry

ASSUMPTION: This role offers a unique blend of strategic and tactical marketing experience, providing a strong foundation for career growth in the hospitality industry.

📝 Sample Projects

• Developing and executing a targeted social media campaign to drive room bookings during a slow period
• Conducting market research to identify new marketing opportunities and trends in the hospitality industry
• Collaborating with the events team to create and promote a unique, themed event to attract local guests and generate buzz on social media

ASSUMPTION: These sample projects demonstrate the candidate's ability to think creatively, analyze data, and collaborate effectively with cross-functional teams.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments, such as sales and events?
• What are the most rewarding aspects of working at Accor, according to current employees?
• How does Accor support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates the candidate's interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Accor careers website
• Tailor your resume and cover letter to highlight your marketing and digital marketing skills, as well as any relevant experience in the hospitality industry
• Prepare examples of successful marketing campaigns or projects you've worked on, demonstrating your creativity, strategic thinking, and ability to drive results
• Research Accor and the hotel's brand to show your enthusiasm and understanding of the company and its values
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.