(Senior) Marketing Executive

📌 Core Information

🔹 Job Title: (Senior) Marketing Executive

🔹 Company: Funding Societies | Modalku Group

🔹 Location: Bangkok, Thailand (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 12, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Planning and executing multi-channel marketing campaigns
• Managing and optimizing performance marketing channels
• Supporting content marketing initiatives
• Leading content and employer branding efforts

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on driving results through strategic marketing campaigns.

📋 Key Responsibilities

✅ Plan and execute multi-channel marketing campaigns to drive brand awareness and lead generation

✅ Manage and optimize performance marketing channels, including PPC, social media ads, and email marketing

✅ Support content marketing initiatives, such as blogs, email marketing, and social media content

✅ Lead content and employer branding efforts, creating engaging and on-brand content for various platforms

✅ Collaborate with cross-functional teams, including sales, product, and design, to ensure marketing efforts align with business objectives

ASSUMPTION: This role may require occasional event planning and coordination with external vendors, agencies, and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven experience (2-5 years) as a content creator with strong graphic design and video skills

Required Skills:

• Excellent English communication skills, both written and verbal
• Strong proficiency in marketing tools (e.g., Google Analytics, social media platforms, email marketing software)
• Familiarity with content management systems (e.g., WordPress, HubSpot)
• Ability to manage multiple projects and meet deadlines

Preferred Skills:

• Experience in event planning and coordination
• Fluency in Thai and/or other Southeast Asian languages
• Knowledge of the Southeast Asian FinTech industry

ASSUMPTION: While not explicitly stated, a background in digital marketing and experience with performance marketing channels are likely to be beneficial for this role.

💰 Compensation & Benefits

Salary Range: THB 60,000 - 120,000 per month (Based on experience and market rates for marketing roles in Bangkok)

Benefits:

• Flexible paid vacations
• Health insurance coverage for employees and dependents
• Wellness programs and coaching
• Learning & development allowances
• Tech support, including a company laptop

Working Hours: Full-time (40 hours/week), with flexible working arrangements

ASSUMPTION: The salary range provided is an estimate based on market rates for marketing roles in Bangkok, Thailand. Actual compensation may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services (FinTech)

Company Size: 201-500 employees (Mid-size)

Founded: 2015

Company Description:

• Funding Societies is the largest unified SME digital loans platform in Southeast Asia
• Operates under a debt-crowdfunding license in Thailand and provides direct lending services to SMEs
• Backed by top-tier shareholders and recognized for its impact and innovation in the FinTech space

Company Specialties:

• SME financing and digital loans
• Debt crowdfunding and investment platform
• Financial inclusion and impact investing

Company Website: fundingsocieties.co.th

ASSUMPTION: Funding Societies is a well-established FinTech company with a strong focus on supporting SMEs and driving financial inclusion in Southeast Asia.

📊 Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and leadership

Reporting Structure: Reports directly to the Head of Marketing or a similar role

Work Arrangement: Hybrid (On-site & Remote) with flexible working arrangements

Growth Opportunities:

• Potential to take on more responsibilities and lead a team as the company grows
• Opportunities to work on regional campaigns and collaborate with international teams
• Chance to gain experience in the FinTech industry and learn about SME financing

ASSUMPTION: This role offers opportunities for career growth and development within the company and the broader FinTech industry.

🌍 Location & Work Environment

Office Type: Hybrid (On-site & Remote)

Office Location(s): Bangkok, Thailand

Geographic Context:

• Bangkok is a vibrant and bustling city with a mix of traditional and modern culture
• The city offers a wide range of dining, entertainment, and shopping options
• Bangkok has a tropical monsoon climate, with hot and humid weather year-round

Work Schedule: Full-time (40 hours/week) with flexible working arrangements

ASSUMPTION: The hybrid work arrangement allows for a balance between on-site collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• On-site or virtual interview with the hiring manager and/or team members
• Final decision and offer

Key Assessment Areas:

• Marketing skills and experience
• Creativity and strategic thinking
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare examples of your work, such as marketing campaigns or content pieces, to showcase during the interview

ATS Keywords: Marketing, Content Creation, Graphic Design, Video Skills, Performance Marketing, Event Planning, Vendor Coordination

ASSUMPTION: The interview process may include assessments or case studies to evaluate the candidate's marketing skills and problem-solving abilities.

🛠️ Tools & Technologies

• Marketing tools: Google Analytics, social media platforms, email marketing software
• Content management systems: WordPress, HubSpot
• Design tools: Adobe Creative Suite, Canva, or similar
• Video editing tools: Adobe Premiere Pro, iMovie, or similar

ASSUMPTION: The required tools and technologies may vary depending on the candidate's specific role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Grow Relentlessly
• Enable Teamwork, Disable Politics
• Test Measure Act
• Focus on Impact
• Serve with Obsession

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you align with Funding Societies' core values, particularly 'Grow Relentlessly' and 'Focus on Impact'?
• Are you comfortable working in a hybrid environment, balancing on-site collaboration and remote work?
• Do you thrive in a data-driven and results-focused work culture?

ASSUMPTION: Candidates should assess their fit with the company's values and work style to ensure a successful and fulfilling experience at Funding Societies.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to a hybrid work arrangement and balancing on-site and remote work
• Collaborating with cross-functional teams and stakeholders
• Keeping up with industry trends and best practices in marketing and FinTech

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position places a strong emphasis on content creation and performance marketing
• In the FinTech industry, this role requires a unique blend of marketing and financial services knowledge
• Career progression may involve moving into more specialized marketing roles or taking on leadership responsibilities

ASSUMPTION: Candidates should consider their long-term career goals and how this role can support their growth and development in the marketing field.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to drive brand awareness and lead generation
• Creating engaging and on-brand content for social media, email marketing, and the company blog
• Managing and optimizing performance marketing channels, such as PPC and social media ads

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in the role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for Funding Societies in Thailand and the broader region?
• What opportunities are there for professional development and growth within the company?
• How does Funding Societies support work-life balance for its employees?
• What is the company's approach to diversity, equity, and inclusion?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the work environment, enabling them to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of your work, such as marketing campaigns or content pieces, to showcase during the interview
• Follow up with the hiring manager or HR team within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.