Senior Marketing Executive

📌 Core Information

🔹 Job Title: Senior Marketing Executive

🔹 Company: Fulcrum Digital

🔹 Location: Pune City, MH, India

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving strategic branding campaigns to enhance brand visibility
• Managing brand reputation across online platforms and media outlets
• Building and maintaining strong relationships with key media outlets and journalists
• Collaborating with cross-functional teams to align communication initiatives with business goals
• Developing employer branding initiatives to promote organizational culture and values

ASSUMPTION: This role requires a balance of strategic thinking, creativity, and strong communication skills to effectively manage branding, reputation, and employer branding efforts.

📋 Key Responsibilities

✅ Conceptualize, design, and execute internal and external branding campaigns in alignment with corporate guidelines

✅ Develop content and messaging to enhance brand visibility on platforms like LinkedIn, Glassdoor, and industry publications

✅ Monitor and manage brand perception across online platforms such as Glassdoor and social listening tools

✅ Tailor strategies to address feedback and maintain a positive employer image

✅ Build strong relationships with key media outlets, journalists, and industry spokespeople

✅ Distribute press releases, pitch stories proactively, and manage media interactions during major announcements or crises

✅ Track media coverage and derive insights to optimize communication strategies

✅ Partner with HR and leadership teams to identify award opportunities and manage nominations for industry, technology, and corporate accolades

✅ Support cross-functional communication initiatives that align with business goals

✅ Develop initiatives that promote our organizational culture and values to current and potential employees via LinkedIn, company career pages, and external media

✅ Contribute to the enhancement of our Employee Value Proposition (EVP)

✅ Provide regular updates and insights on market trends, media landscape, and communication best practices to relevant internal stakeholders

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data-driven analysis to ensure effective communication and branding efforts.

🎯 Required Qualifications

Education: MBA in Marketing, or a degree in Media/Communications is mandatory.

Experience:

• Proven experience in Corporate Communications, Media Relations, Public Relations, Branding, and Reputation Management
• Strong background in managing employer branding initiatives across platforms like Glassdoor, LinkedIn, and industry publications
• Prior experience working with or in a communications/PR agency is preferred

Required Skills:

• Excellent written, verbal, and presentation skills
• Strong project management and organizational abilities
• Ability to analyze complex data and derive actionable communication strategies
• Exceptional interpersonal skills with a keen sense for building networks and media relationships
• Business acumen to represent PR functions at senior leadership levels

Preferred Skills:

• Experience with AI/ML or Generative AI technologies
• Familiarity with the financial services or fintech industry

ASSUMPTION: Given the role's focus on strategic communication and branding, candidates should have a strong educational background in marketing or communications and relevant experience in corporate communications and branding.

💰 Compensation & Benefits

Salary Range: INR 15-20 lakhs per annum (Estimated based on industry standards for a senior marketing role in Pune, India)

Benefits:

• Health insurance
• Retirement benefits
• Employee stock options
• Performance bonuses

Working Hours: Full-time (40 hours/week), with flexibility for remote work as needed

ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Pune, India. Actual compensation may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Fulcrum Digital is a leading business platform and digital engineering services company, specializing in AI, Creative, Infrastructure, and e-commerce services. They empower businesses in various industries, including Insurance, Financial Services, Government, Education, Manufacturing, Retail, and Logistics.

Company Size: Fulcrum Digital has 1,001-5,000 employees globally, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Fulcrum Digital was founded in 1999 and has since grown into a global leader in digital transformation and technology services.

Company Description:

• Fulcrum Digital is a global system integrator driving transformative results through AI-powered solutions
• They implement, integrate, and grow ecosystems across industries, delivering high-quality outcomes at a fraction of the cost
• Their core platforms include FD Ryze, a Generative AI SaaS solution, and FulcrumOne, a low-code platform for simplified development

Company Specialties:

• Digital Transformation
• Information Technology
• Intelligent Automation
• Robotic Process Automation
• Intelligent Products & Services
• IoT
• Consulting
• Business Platform
• Platform Engineering
• Financial Services
• Payment Solutions
• Banking
• Supply Chain
• Foodservices
• Higher Education
• Healthcare
• Insurtech
• Customer Experience
• AI/ML
• Fintech
• Claims Process
• Artificial intelligence
• Generative AI
• and Digital Strategy

Company Website: www.fulcrumdigital.com

ASSUMPTION: Fulcrum Digital's diverse range of services and industries served provide ample opportunities for career growth and learning within the organization.

📊 Role Analysis

Career Level: This role is at the senior level, requiring strategic thinking, leadership, and significant experience in corporate communications and branding.

Reporting Structure: The Senior Marketing Executive will report directly to the Head of Corporate Communications and work closely with cross-functional teams, including HR, leadership, and other marketing professionals.

Work Arrangement: This role is primarily on-site, with some flexibility for remote work as needed. The work arrangement may include up to 2-3 days of remote work per week, depending on project requirements and team collaboration.

Growth Opportunities:

• Potential to lead and mentor junior team members as the company grows
• Opportunities to work on diverse projects across various industries and functions
• Chance to contribute to the development and enhancement of the company's Employee Value Proposition (EVP)

ASSUMPTION: Given the company's growth and diverse range of services, there are ample opportunities for career progression and skill development within the organization.

🌍 Location & Work Environment

Office Type: Fulcrum Digital's Pune office is a modern, collaborative workspace with state-of-the-art facilities and amenities.

Office Location(s): 259 W 30th St, Suite 1300, New York, NY 10001, US; 131 Finsbury Pavement, EC2A 1NT, London, England EC2A 1NT, GB; Alameda Santos, 1773, Jardim Paulista, São Paulo, SP 01419-000, BR; Wing B, 5th Floor, Mississippi Bldg, Plot No. 3, Embassy Tech Zone, RGIP, Hinjewadi, Phase 2, Pune 411057, IN; 40 City Rd, Southbank, Melbourne 3000, AU; Pieni Roobertinkatu 9, Helsinki, Uusimaa 00130, FI; Rua Carlos Alberto da Mota Pinto 17, 3rd Floor A, Amoreiras, Lisbon, Lisbon 1070313, PT; Gorriti 6046 OF 801, Palermo, Buenos Aires C1414BKN, AR; 405 VIP Plaza, Off New Link Road, Andheri (West), Mumbai, Maharashtra 400053, IN; 1500 McConnor Pkwy, Suite 425, Schaumburg, Illinois 60173, US; Charlemont Exchange, Charlemont St, Dublin, Leinster DO2VN88, IE; 4800 N Federal Hwy, Suite B 200, Boca Raton, Florida 33431, US

Geographic Context:

• Pune, India, is a major IT hub and one of the fastest-growing cities in the country
• The city offers a mix of traditional Indian culture and modern urban living
• Pune has a vibrant startup ecosystem and is home to numerous multinational corporations

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 6:00 PM IST, with flexibility for remote work as needed

ASSUMPTION: The Pune office provides a dynamic and collaborative work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round with senior leadership

Key Assessment Areas:

• Communication skills and presentation abilities
• Strategic thinking and problem-solving skills
• Cultural fit and alignment with company values
• Relevant experience and industry knowledge

Application Tips:

• Highlight relevant experience and achievements in your resume, focusing on branding, reputation management, and employer branding initiatives
• Tailor your cover letter to demonstrate your understanding of the role and how your skills and experience make you a strong fit for the position
• Prepare examples of successful branding campaigns or projects you've led to showcase your creativity and strategic thinking

ATS Keywords: Corporate Communications, Media Relations, Public Relations, Branding, Reputation Management, Project Management, Organizational Abilities, Interpersonal Skills, Data Analysis, Communication Strategies, Networking, Business Acumen, Content Development, Stakeholder Collaboration, Employer Branding, Market Insights

ASSUMPTION: The application process for this role is likely to be competitive, given the senior level and attractive compensation package. Applicants should tailor their application materials to highlight their relevant experience and skills.

🛠️ Tools & Technologies

• Microsoft Office Suite
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Social media management platforms (e.g., Hootsuite, Buffer)
• AI/ML or Generative AI technologies (preferred)

ASSUMPTION: The required tools and technologies for this role are standard for corporate communications and branding professionals. Familiarity with AI/ML or Generative AI technologies would be an asset but is not required.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Accountability

Work Style:

• Dynamic and fast-paced environment
• Cross-functional collaboration and teamwork
• Results-driven and data-informed decision-making
• Openness to feedback and continuous learning

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment, and are you comfortable working on multiple projects simultaneously?
• Are you able to build and maintain strong relationships with key media outlets, journalists, and industry spokespeople?
• Do you have a proven track record of developing and executing successful branding campaigns?

ASSUMPTION: Fulcrum Digital values innovation, customer-centricity, collaboration, integrity, and accountability. Candidates should assess their fit with these values and work style preferences before applying.

⚠️ Potential Challenges

• Managing brand reputation across multiple online platforms and media outlets can be time-consuming and requires constant monitoring
• Building and maintaining strong relationships with key media outlets and journalists may require extensive networking and proactive outreach
• Balancing strategic thinking with creative execution and data-driven analysis can be challenging, requiring strong project management skills
• Working in a fast-paced, dynamic environment may require adaptability and flexibility

ASSUMPTION: The potential challenges for this role are primarily related to the fast-paced nature of the work, the need for strong project management skills, and the requirement to balance strategic thinking with creative execution and data-driven analysis.

📈 Similar Roles Comparison

• Compared to related roles in corporate communications and branding, this role places a greater emphasis on strategic thinking, data-driven analysis, and cross-functional collaboration
• Industry-specific context: The financial services and fintech industries are highly competitive and require a strong understanding of market trends, regulatory environments, and customer preferences
• Career path comparison: This role offers opportunities for career progression into leadership positions within corporate communications, branding, or related functions

ASSUMPTION: This role is unique in its emphasis on strategic thinking, data-driven analysis, and cross-functional collaboration, making it an attractive opportunity for experienced corporate communications and branding professionals looking to advance their careers.

📝 Sample Projects

• Developing and executing a comprehensive rebranding campaign for a financial services client, including messaging, visual identity, and launch strategy
• Managing the brand reputation of a fintech startup during a high-profile product launch, including media relations, social media management, and crisis communication
• Creating and implementing an employer branding strategy for a technology company, including employee engagement initiatives, career site optimization, and recruitment marketing campaigns

ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Senior Marketing Executive role at Fulcrum Digital.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the company's employer brand, and what initiatives are planned to enhance it?
• How does the corporate communications team collaborate with other departments, such as HR and marketing, to align communication strategies with business goals?
• What is the company's approach to measuring and analyzing the impact of branding and reputation management efforts?
• How does Fulcrum Digital support the professional development and growth of its employees, particularly in the corporate communications and branding functions?
• What is the company's long-term vision for the corporate communications and branding team, and how does this role contribute to that vision?

ASSUMPTION: Asking these questions during the interview will help applicants better understand the role, the company's culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant experience and skills, focusing on branding, reputation management, and employer branding initiatives
• Write a cover letter that demonstrates your understanding of the role and how your skills and experience make you a strong fit for the position
• Prepare examples of successful branding campaigns or projects you've led to showcase your creativity and strategic thinking
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.