📌 Core Information
🔹 Job Title: Senior Marketing Executive
🔹 Company: BDR Thermea Group
🔹 Location: Warwick, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 18, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing integrated marketing campaigns for B2B audiences
- Managing various marketing activities, including direct marketing, PR, content marketing, and events
- Monitoring and evaluating campaign effectiveness and providing recommendations
- Collaborating with stakeholders and external agencies to deliver marketing plans
- Administering marketing budgets and ensuring accurate spend tracking
- Staying updated on market trends and competitive landscapes to inform marketing strategies
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various stakeholders.
📋 Key Responsibilities
✅ Implement and manage B2B marketing activities, including direct marketing, PR, content marketing, social media, sales collateral, advertising, events, telemarketing, and research
✅ Deliver integrated marketing plans and campaigns that are data and insight-driven and meet customer needs
✅ Monitor, evaluate, and report on the effectiveness of marketing activity and provide recommendations for future activity
✅ Collaborate with designers, videographers, and other stakeholders to oversee the content creation of visually appealing and multimedia-rich assets
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: A professional marketing qualification (e.g., CIM) is preferred but not required
Experience: Proven experience within a marketing role, with a focus on B2B marketing
Required Skills:
- Excellent verbal and written communication skills
- Excellent organizational skills and attention to detail
- Ability to manage multiple tasks simultaneously and meet deadlines
- Commercial and analytical acumen
- Ability to form effective working relationships with colleagues and stakeholders
Preferred Skills:
- Experience with marketing automation tools
- Fluency in additional languages
ASSUMPTION: Candidates with experience in the appliances, electrical, or electronics manufacturing industry may have an advantage.
💰 Compensation & Benefits
Salary Range: £45,000 - £55,000 per year (based on industry standards for a Senior Marketing Executive in the United Kingdom)
Benefits:
- Up to five working weeks of holidays in addition to standard UK bank holidays
- Option to buy extra holidays
- Diversity, Equity, and Inclusion (DE&I) initiatives and policies
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Appliances, Electrical, and Electronics Manufacturing
Company Size: BDR Thermea Group is a mid-sized company with 5,001-10,000 employees
Founded: The company's founding date is not specified on LinkedIn
Company Description:
- BDR Thermea Group manufactures and distributes heating and hot water solutions for residential and commercial markets
- The company operates in over 100 countries and has a strong presence in Europe, Turkey, and China
- BDR Thermea Group is committed to driving the energy transition and reducing carbon emissions
Company Specialties:
- Development
- Manufacturing
- Marketing
- Sales
- Service
Company Website: BDR Thermea Group
ASSUMPTION: BDR Thermea Group's focus on sustainability and energy transition may present unique marketing challenges and opportunities.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, with the possibility of occasional remote work
Growth Opportunities:
- Potential progression to a Marketing Manager or similar role
- Expanding skills and expertise in B2B marketing and campaign management
- Gaining experience in a multinational organization with a strong focus on sustainability
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: On-site, with a modern and collaborative work environment
Office Location(s): Warwick, United Kingdom
Geographic Context:
- Warwick is located in the West Midlands region of England
- The city has a rich history and offers a mix of urban and rural living
- Warwick is well-connected by road and rail, with easy access to Birmingham and London
Work Schedule: Full-time, with flexible working arrangements available
ASSUMPTION: The Warwick office provides a dynamic and engaging work environment, with opportunities for collaboration and professional development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Final interview with the Marketing Manager or another senior leader
Key Assessment Areas:
- Marketing expertise and campaign management skills
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Provide specific examples of successful B2B marketing campaigns you have managed
- Demonstrate your understanding of the company's products, services, and commitment to sustainability
ATS Keywords: B2B Marketing, Campaign Management, Marketing Strategy, Stakeholder Engagement, Budget Management, Marketing Automation, Appliances, Electrical, Electronics Manufacturing
ASSUMPTION: The application process for this role may involve assessments or case studies to evaluate the candidate's marketing skills and strategic thinking.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Design and multimedia software (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Sustainable
- Responsible
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Focused on continuous learning and improvement
- Committed to driving sustainability and energy transition
Self-Assessment Questions:
- How do you stay up-to-date with industry trends and best practices in B2B marketing?
- Can you provide an example of a successful B2B marketing campaign you have managed, and how you measured its effectiveness?
- How do you approach working with stakeholders and external agencies to deliver marketing plans?
ASSUMPTION: Candidates who demonstrate a strong understanding of BDR Thermea Group's values and a commitment to sustainability are likely to be a good fit for the company culture.
⚠️ Potential Challenges
- Managing multiple marketing activities and campaigns simultaneously
- Working with diverse stakeholders and external agencies to deliver marketing plans
- Keeping up with market trends and competitive landscapes in the appliances, electrical, and electronics manufacturing industry
- Adapting to a dynamic and fast-paced work environment
ASSUMPTION: Candidates who are organized, proactive, and able to manage multiple projects simultaneously are likely to succeed in this role.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Manager or Marketing Campaign Manager position in other companies
- However, BDR Thermea Group's focus on sustainability and energy transition may present unique marketing challenges and opportunities
- Career progression in this role may involve moving into a Marketing Manager or similar position within the organization
ASSUMPTION: Candidates with experience in similar roles in the appliances, electrical, or electronics manufacturing industry may have an advantage in this position.
📝 Sample Projects
- Developing and implementing a targeted B2B marketing campaign to promote a new product line
- Managing a rebranding project for one of the company's subsidiary brands
- Conducting market research to identify new opportunities for growth and expansion
ASSUMPTION: The specific projects assigned to the Senior Marketing Executive may vary depending on the company's priorities and the candidate's expertise.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy and how this role fits into it?
- How does the company support the professional development and growth of its marketing team members?
- Can you provide an example of a successful B2B marketing campaign that the company has implemented, and what made it successful?
- How does the company measure the effectiveness of its marketing activities, and what key performance indicators (KPIs) does it track?
- What is the company's approach to working with external agencies and suppliers to deliver marketing plans?
ASSUMPTION: Candidates should ask thoughtful and insightful questions to demonstrate their interest in the role and their understanding of the company's marketing strategy.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for the interview by researching the company's products, services, and commitment to sustainability
- Follow up with the hiring manager or HR representative within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
