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Senior Marketing Executive

BDR Thermea Group
Full-time
On-site
Warwick, Warwickshire, United Kingdom
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Marketing Executive

πŸ”Ή Company: BDR Thermea Group

πŸ”Ή Location: Warwick, United Kingdom

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 18, 2025

πŸ”Ή Experience Level: Mid-Senior level (5-10 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing integrated marketing campaigns for B2B audiences
  • Managing various marketing activities, including direct marketing, PR, content marketing, and events
  • Monitoring and evaluating campaign effectiveness and providing recommendations
  • Collaborating with stakeholders and external agencies to deliver marketing plans
  • Administering marketing budgets and ensuring accurate spend tracking
  • Staying updated on market trends and competitive landscapes to inform marketing strategies

ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various stakeholders.

πŸ“‹ Key Responsibilities

βœ… Implement and manage B2B marketing activities, including direct marketing, PR, content marketing, social media, sales collateral, advertising, events, telemarketing, and research

βœ… Deliver integrated marketing plans and campaigns that are data and insight-driven and meet customer needs

βœ… Monitor, evaluate, and report on the effectiveness of marketing activity and provide recommendations for future activity

βœ… Collaborate with designers, videographers, and other stakeholders to oversee the content creation of visually appealing and multimedia-rich assets

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: A professional marketing qualification (e.g., CIM) is preferred but not required

Experience: Proven experience within a marketing role, with a focus on B2B marketing

Required Skills:

  • Excellent verbal and written communication skills
  • Excellent organizational skills and attention to detail
  • Ability to manage multiple tasks simultaneously and meet deadlines
  • Commercial and analytical acumen
  • Ability to form effective working relationships with colleagues and stakeholders

Preferred Skills:

  • Experience with marketing automation tools
  • Fluency in additional languages

ASSUMPTION: Candidates with experience in the appliances, electrical, or electronics manufacturing industry may have an advantage.

πŸ’° Compensation & Benefits

Salary Range: Β£45,000 - Β£55,000 per year (based on industry standards for a Senior Marketing Executive in the United Kingdom)

Benefits:

  • Up to five working weeks of holidays in addition to standard UK bank holidays
  • Option to buy extra holidays
  • Diversity, Equity, and Inclusion (DE&I) initiatives and policies

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Appliances, Electrical, and Electronics Manufacturing

Company Size: BDR Thermea Group is a mid-sized company with 5,001-10,000 employees

Founded: The company's founding date is not specified on LinkedIn

Company Description:

  • BDR Thermea Group manufactures and distributes heating and hot water solutions for residential and commercial markets
  • The company operates in over 100 countries and has a strong presence in Europe, Turkey, and China
  • BDR Thermea Group is committed to driving the energy transition and reducing carbon emissions

Company Specialties:

  • Development
  • Manufacturing
  • Marketing
  • Sales
  • Service

Company Website: BDR Thermea Group

ASSUMPTION: BDR Thermea Group's focus on sustainability and energy transition may present unique marketing challenges and opportunities.

πŸ“Š Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: On-site, with the possibility of occasional remote work

Growth Opportunities:

  • Potential progression to a Marketing Manager or similar role
  • Expanding skills and expertise in B2B marketing and campaign management
  • Gaining experience in a multinational organization with a strong focus on sustainability

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment

Office Location(s): Warwick, United Kingdom

Geographic Context:

  • Warwick is located in the West Midlands region of England
  • The city has a rich history and offers a mix of urban and rural living
  • Warwick is well-connected by road and rail, with easy access to Birmingham and London

Work Schedule: Full-time, with flexible working arrangements available

ASSUMPTION: The Warwick office provides a dynamic and engaging work environment, with opportunities for collaboration and professional development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screening
  • On-site or virtual interview with the hiring manager and/or team members
  • Final interview with the Marketing Manager or another senior leader

Key Assessment Areas:

  • Marketing expertise and campaign management skills
  • Communication and interpersonal skills
  • Problem-solving and analytical skills
  • Cultural fit and alignment with company values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Provide specific examples of successful B2B marketing campaigns you have managed
  • Demonstrate your understanding of the company's products, services, and commitment to sustainability

ATS Keywords: B2B Marketing, Campaign Management, Marketing Strategy, Stakeholder Engagement, Budget Management, Marketing Automation, Appliances, Electrical, Electronics Manufacturing

ASSUMPTION: The application process for this role may involve assessments or case studies to evaluate the candidate's marketing skills and strategic thinking.

πŸ› οΈ Tools & Technologies

  • Marketing automation tools (e.g., HubSpot, Marketo)
  • CRM software (e.g., Salesforce, Microsoft Dynamics)
  • Social media management platforms (e.g., Hootsuite, Buffer)
  • Design and multimedia software (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's expertise.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Innovative
  • Collaborative
  • Sustainable
  • Responsible

Work Style:

  • Dynamic and fast-paced
  • Collaborative and team-oriented
  • Focused on continuous learning and improvement
  • Committed to driving sustainability and energy transition

Self-Assessment Questions:

  • How do you stay up-to-date with industry trends and best practices in B2B marketing?
  • Can you provide an example of a successful B2B marketing campaign you have managed, and how you measured its effectiveness?
  • How do you approach working with stakeholders and external agencies to deliver marketing plans?

ASSUMPTION: Candidates who demonstrate a strong understanding of BDR Thermea Group's values and a commitment to sustainability are likely to be a good fit for the company culture.

⚠️ Potential Challenges

  • Managing multiple marketing activities and campaigns simultaneously
  • Working with diverse stakeholders and external agencies to deliver marketing plans
  • Keeping up with market trends and competitive landscapes in the appliances, electrical, and electronics manufacturing industry
  • Adapting to a dynamic and fast-paced work environment

ASSUMPTION: Candidates who are organized, proactive, and able to manage multiple projects simultaneously are likely to succeed in this role.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Senior Marketing Manager or Marketing Campaign Manager position in other companies
  • However, BDR Thermea Group's focus on sustainability and energy transition may present unique marketing challenges and opportunities
  • Career progression in this role may involve moving into a Marketing Manager or similar position within the organization

ASSUMPTION: Candidates with experience in similar roles in the appliances, electrical, or electronics manufacturing industry may have an advantage in this position.

πŸ“ Sample Projects

  • Developing and implementing a targeted B2B marketing campaign to promote a new product line
  • Managing a rebranding project for one of the company's subsidiary brands
  • Conducting market research to identify new opportunities for growth and expansion

ASSUMPTION: The specific projects assigned to the Senior Marketing Executive may vary depending on the company's priorities and the candidate's expertise.

❓ Key Questions to Ask During Interview

  • Can you describe the company's marketing strategy and how this role fits into it?
  • How does the company support the professional development and growth of its marketing team members?
  • Can you provide an example of a successful B2B marketing campaign that the company has implemented, and what made it successful?
  • How does the company measure the effectiveness of its marketing activities, and what key performance indicators (KPIs) does it track?
  • What is the company's approach to working with external agencies and suppliers to deliver marketing plans?

ASSUMPTION: Candidates should ask thoughtful and insightful questions to demonstrate their interest in the role and their understanding of the company's marketing strategy.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing experience and skills
  • Prepare for the interview by researching the company's products, services, and commitment to sustainability
  • Follow up with the hiring manager or HR representative within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.