Senior Marketing Executive
CV Library
Full-time
On-site
Fleet, Hampshire, United Kingdom
🌐 Digital Marketing
📌 Core Information
- Job Title: Senior Marketing Executive
- Company: CV Library
- Location: Fleet, Hampshire, United Kingdom
- Job Type: Full-Time
- Category: Marketing
- Date Posted: July 11, 2025
- Experience Level: Mid-Senior level (2-5 years)
- Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to boost brand awareness and drive traffic to the job board.
- Managing paid search campaigns (Google Ads, Bing) and LinkedIn Ads to drive quality traffic and conversions.
- Monitoring campaign performance and making optimization recommendations.
- Collaborating with the wider marketing team to ensure campaign messaging and assets are aligned with brand and commercial goals.
- Staying up-to-date on industry trends, platform updates, and best practices.
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will have a strong understanding of digital marketing channels and a proven track record in driving results.
📋 Key Responsibilities
- ✅ Assist in the execution and management of paid search campaigns and LinkedIn Ads to drive quality traffic and conversions.
- ✅ Support in building and executing tests in new digital channels and social platforms to diversify traffic acquisition.
- ✅ Monitor campaign performance daily and make optimization recommendations across targeting, bidding, creative, and budgets.
- ✅ Build and maintain campaign assets, including keyword lists, ad copy, audiences, and extensions.
- ✅ Support A/B testing efforts across creative, landing pages, and bidding strategies.
- ✅ Collaborate with the wider marketing team to ensure campaign messaging and assets are aligned with brand and commercial goals.
- ✅ Produce regular reports and dashboards on campaign performance using Google Analytics, Data Studio, and platform-specific tools.
- ✅ Stay up-to-date on industry trends, platform updates, and best practices.
- ✅ Identify new opportunities for growth or efficiency within existing accounts and make proactive recommendations.
ASSUMPTION: This role requires a high level of attention to detail and a strong analytical mindset to effectively monitor and optimize campaigns.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: Demonstrable hands-on experience in digital performance marketing, ideally with paid search and LinkedIn Ads.
- Required Skills:
- Strong working knowledge of Google Ads and LinkedIn Campaign Manager.
- Familiarity with audience targeting, keyword strategy, conversion tracking, and campaign reporting.
- Experience using Google Analytics, Google Tag Manager, and spreadsheet tools like Excel or Google Sheets.
- Solid understanding of key performance metrics (e.g., CTR, CPC, CPA, ROAS).
- Strong attention to detail with an analytical mindset.
- Experience in a fast-paced, results-driven environment – either in-house or agency side.
- Preferred Skills:
- A relevant marketing or digital qualification (e.g., Google Ads certification).
- Experience with A/B testing and campaign optimization.
ASSUMPTION: While a relevant degree is preferred, equivalent experience and a strong portfolio will also be considered.
💰 Compensation & Benefits
- Salary Range: £35,000 - £45,000 per annum (based on industry standards for mid-senior level marketing roles in the UK)
- Benefits:
- 25 days annual leave, plus an additional day for your birthday
- Regular team incentives and social events, including annual Christmas and Summer parties
- Life Insurance and Company Pension
- Employee Assistance Programme (Mental Health & Well-being support)
- Great culture and work environment
- Access to MediCash
- Working Hours: Full-time (40 hours per week), with flexible working options available
ASSUMPTION: The salary range is based on industry standards for mid-senior level marketing roles in the UK. Final compensation will be determined based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: CV Library is a leading online job site, working with thousands of recruitment agencies and corporate clients to connect job seekers with employment opportunities.
- Company Size: CV Library has 201-500 employees, providing a medium-sized company environment with ample opportunities for growth and collaboration.
- Founded: CV Library was founded in 2000 and has since grown to become one of the UK's most successful online job sites.
- Company Description:
- CV Library is an award-winning job site that helps companies of all sizes and industries to hire faster, for less.
- The company offers a wealth of recruitment products, including access to a database of more than 21 million CVs and a range of job-posting options.
- CV Library is known for great customer service and market-leading innovations, with inspired hiring solutions such as targeted CPM Display Advertising and Pay for Performance recruitment packages.
- Company Specialties:
- Recruitment
- Marketing
- Advertising
- Employment
- Career Advice
- Recruitment Tips
- Hiring
- Job Adverts
- CV Database
📊 Role Analysis
- Career Level: This role is at the mid-senior level, offering an excellent opportunity for experienced marketing professionals to take on a strategic and hands-on position.
- Reporting Structure: The Senior Marketing Executive will report directly to the Marketing Manager and work closely with the wider marketing team.
- Work Arrangement: This role is on-site, with the option for flexible working arrangements.
- Growth Opportunities:
- Opportunities to take on additional responsibilities and advance within the marketing team.
- Exposure to various aspects of digital marketing, allowing for skill development and growth.
- The chance to work on high-impact campaigns and contribute to the company's overall success.
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to progress within the marketing team or take on additional responsibilities.
🌍 Location & Work Environment
- Office Type: CV Library's office is located in Fleet, Hampshire, offering a modern and collaborative work environment.
- Office Location(s): Beacon House, 10 Waterfront Business Park, Station Approach, Fleet, Hampshire GU51 3TX, GB
- Geographic Context:
- Fleet is a town in Hampshire, located approximately 35 miles southwest of London.
- The area offers a mix of urban and rural environments, with easy access to nearby cities and countryside.
- Work Schedule: Full-time (40 hours per week), with flexible working options available.
ASSUMPTION: The office environment at CV Library is dynamic and collaborative, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
- Typical Process:
1. Online application and resume screening.
2. Phone or video screening with the HR team.
3. In-depth interview with the Marketing Manager and a member of the marketing team.
4. Final interview with the Head of Marketing or another senior team member.
- Key Assessment Areas:
- Digital marketing skills and experience.
- Campaign management and optimization abilities.
- Analytical mindset and attention to detail.
- Cultural fit and alignment with company values.
- Application Tips:
1. Tailor your resume and cover letter to highlight your relevant experience and skills.
2. Include specific examples of your campaign management and optimization successes.
3. Showcase your understanding of key performance metrics and industry trends.
4. Demonstrate your ability to work collaboratively and adapt to a fast-paced environment.
- ATS Keywords: Digital performance marketing, paid search, LinkedIn Ads, Google Ads, audience targeting, keyword strategy, conversion tracking, campaign reporting, Google Analytics, Google Tag Manager, Excel, analytical mindset, attention to detail, fast-paced environment, A/B testing, campaign optimization.
ASSUMPTION: CV Library uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- LinkedIn Campaign Manager
- Google Analytics
- Google Tag Manager
- Excel or Google Sheets
- Data Studio
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
- Company Values:
- Customer-focused
- Innovative
- Collaborative
- Results-driven
- Passionate
- Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
- Self-Assessment Questions:
1. How do you approach continuous learning and staying up-to-date with industry trends?
2. Can you provide an example of a time when you had to adapt to a significant change in a campaign or project?
3. How do you prioritize and manage multiple tasks and deadlines in a fast-paced environment?
ASSUMPTION: CV Library values candidates who are passionate, innovative, and results-driven, with a strong focus on customer satisfaction and continuous improvement.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities in a fast-paced environment.
- Staying up-to-date with industry trends and platform updates.
- Collaborating effectively with a diverse marketing team and stakeholders.
- Balancing strategic thinking with hands-on execution.
ASSUMPTION: These challenges can be overcome by strong organizational skills, a proactive approach to learning, and a collaborative mindset.
📈 Similar Roles Comparison
- Comparison point 1 - How this role differs from related positions:
- This role focuses on driving traffic and conversions through paid search and LinkedIn Ads, whereas related roles may focus on SEO, content marketing, or social media marketing.
- Comparison point 2 - Industry-specific context:
- CV Library is a leading online job site, so this role is focused on driving traffic and conversions for a job board, rather than a specific product or service.
- Comparison point 3 - Career path comparison:
- This role offers excellent growth opportunities for experienced marketing professionals, with the potential to progress within the marketing team or take on additional responsibilities.
ASSUMPTION: This role is unique in its focus on driving traffic and conversions for a job board, offering a challenging and rewarding opportunity for experienced marketing professionals.
📝 Sample Projects
- Project example 1 specific to this role: Developing and executing a paid search campaign to drive traffic to a new job board feature.
- Project example 2 specific to this industry: Analyzing job board traffic trends and optimizing campaigns to improve conversion rates.
- Project example 3 specific to reported responsibilities: Collaborating with the marketing team to A/B test landing pages and optimize campaign performance.
ASSUMPTION: These sample projects demonstrate the hands-on and strategic nature of this role, with a focus on driving results and continuous improvement.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the overall marketing strategy for CV Library?
- What opportunities are there for professional development and growth within the marketing team?
- How does CV Library support work-life balance for its employees?
- What is the company culture like, and how does this role contribute to that culture?
ASSUMPTION: These questions demonstrate a proactive and engaged approach to understanding the role and company culture.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://jobs.workable.com/jobs/hebjG79ViVDuxw6qdc3Cvu/senior-marketing-executive-in-fleet-at-cv-library).
2. Tailor your resume and cover letter to highlight your relevant experience and skills.
3. Prepare examples of your campaign management and optimization successes.
4. Research CV Library and the job board industry to demonstrate your understanding of the role and company.
5. Follow up with the HR team one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Senior Marketing Executive
- Company: CV Library
- Location: Fleet, Hampshire, United Kingdom
- Job Type: Full-Time
- Category: Marketing
- Date Posted: July 11, 2025
- Experience Level: Mid-Senior level (2-5 years)
- Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies to boost brand awareness and drive traffic to the job board.
- Managing paid search campaigns (Google Ads, Bing) and LinkedIn Ads to drive quality traffic and conversions.
- Monitoring campaign performance and making optimization recommendations.
- Collaborating with the wider marketing team to ensure campaign messaging and assets are aligned with brand and commercial goals.
- Staying up-to-date on industry trends, platform updates, and best practices.
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will have a strong understanding of digital marketing channels and a proven track record in driving results.
📋 Key Responsibilities
- ✅ Assist in the execution and management of paid search campaigns and LinkedIn Ads to drive quality traffic and conversions.
- ✅ Support in building and executing tests in new digital channels and social platforms to diversify traffic acquisition.
- ✅ Monitor campaign performance daily and make optimization recommendations across targeting, bidding, creative, and budgets.
- ✅ Build and maintain campaign assets, including keyword lists, ad copy, audiences, and extensions.
- ✅ Support A/B testing efforts across creative, landing pages, and bidding strategies.
- ✅ Collaborate with the wider marketing team to ensure campaign messaging and assets are aligned with brand and commercial goals.
- ✅ Produce regular reports and dashboards on campaign performance using Google Analytics, Data Studio, and platform-specific tools.
- ✅ Stay up-to-date on industry trends, platform updates, and best practices.
- ✅ Identify new opportunities for growth or efficiency within existing accounts and make proactive recommendations.
ASSUMPTION: This role requires a high level of attention to detail and a strong analytical mindset to effectively monitor and optimize campaigns.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field.
- Experience: Demonstrable hands-on experience in digital performance marketing, ideally with paid search and LinkedIn Ads.
- Required Skills:
- Strong working knowledge of Google Ads and LinkedIn Campaign Manager.
- Familiarity with audience targeting, keyword strategy, conversion tracking, and campaign reporting.
- Experience using Google Analytics, Google Tag Manager, and spreadsheet tools like Excel or Google Sheets.
- Solid understanding of key performance metrics (e.g., CTR, CPC, CPA, ROAS).
- Strong attention to detail with an analytical mindset.
- Experience in a fast-paced, results-driven environment – either in-house or agency side.
- Preferred Skills:
- A relevant marketing or digital qualification (e.g., Google Ads certification).
- Experience with A/B testing and campaign optimization.
ASSUMPTION: While a relevant degree is preferred, equivalent experience and a strong portfolio will also be considered.
💰 Compensation & Benefits
- Salary Range: £35,000 - £45,000 per annum (based on industry standards for mid-senior level marketing roles in the UK)
- Benefits:
- 25 days annual leave, plus an additional day for your birthday
- Regular team incentives and social events, including annual Christmas and Summer parties
- Life Insurance and Company Pension
- Employee Assistance Programme (Mental Health & Well-being support)
- Great culture and work environment
- Access to MediCash
- Working Hours: Full-time (40 hours per week), with flexible working options available
ASSUMPTION: The salary range is based on industry standards for mid-senior level marketing roles in the UK. Final compensation will be determined based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
- Industry: CV Library is a leading online job site, working with thousands of recruitment agencies and corporate clients to connect job seekers with employment opportunities.
- Company Size: CV Library has 201-500 employees, providing a medium-sized company environment with ample opportunities for growth and collaboration.
- Founded: CV Library was founded in 2000 and has since grown to become one of the UK's most successful online job sites.
- Company Description:
- CV Library is an award-winning job site that helps companies of all sizes and industries to hire faster, for less.
- The company offers a wealth of recruitment products, including access to a database of more than 21 million CVs and a range of job-posting options.
- CV Library is known for great customer service and market-leading innovations, with inspired hiring solutions such as targeted CPM Display Advertising and Pay for Performance recruitment packages.
- Company Specialties:
- Recruitment
- Marketing
- Advertising
- Employment
- Career Advice
- Recruitment Tips
- Hiring
- Job Adverts
- CV Database
📊 Role Analysis
- Career Level: This role is at the mid-senior level, offering an excellent opportunity for experienced marketing professionals to take on a strategic and hands-on position.
- Reporting Structure: The Senior Marketing Executive will report directly to the Marketing Manager and work closely with the wider marketing team.
- Work Arrangement: This role is on-site, with the option for flexible working arrangements.
- Growth Opportunities:
- Opportunities to take on additional responsibilities and advance within the marketing team.
- Exposure to various aspects of digital marketing, allowing for skill development and growth.
- The chance to work on high-impact campaigns and contribute to the company's overall success.
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to progress within the marketing team or take on additional responsibilities.
🌍 Location & Work Environment
- Office Type: CV Library's office is located in Fleet, Hampshire, offering a modern and collaborative work environment.
- Office Location(s): Beacon House, 10 Waterfront Business Park, Station Approach, Fleet, Hampshire GU51 3TX, GB
- Geographic Context:
- Fleet is a town in Hampshire, located approximately 35 miles southwest of London.
- The area offers a mix of urban and rural environments, with easy access to nearby cities and countryside.
- Work Schedule: Full-time (40 hours per week), with flexible working options available.
ASSUMPTION: The office environment at CV Library is dynamic and collaborative, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
- Typical Process:
1. Online application and resume screening.
2. Phone or video screening with the HR team.
3. In-depth interview with the Marketing Manager and a member of the marketing team.
4. Final interview with the Head of Marketing or another senior team member.
- Key Assessment Areas:
- Digital marketing skills and experience.
- Campaign management and optimization abilities.
- Analytical mindset and attention to detail.
- Cultural fit and alignment with company values.
- Application Tips:
1. Tailor your resume and cover letter to highlight your relevant experience and skills.
2. Include specific examples of your campaign management and optimization successes.
3. Showcase your understanding of key performance metrics and industry trends.
4. Demonstrate your ability to work collaboratively and adapt to a fast-paced environment.
- ATS Keywords: Digital performance marketing, paid search, LinkedIn Ads, Google Ads, audience targeting, keyword strategy, conversion tracking, campaign reporting, Google Analytics, Google Tag Manager, Excel, analytical mindset, attention to detail, fast-paced environment, A/B testing, campaign optimization.
ASSUMPTION: CV Library uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Google Ads
- Bing Ads
- LinkedIn Campaign Manager
- Google Analytics
- Google Tag Manager
- Excel or Google Sheets
- Data Studio
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
- Company Values:
- Customer-focused
- Innovative
- Collaborative
- Results-driven
- Passionate
- Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
- Adaptable and open to change
- Self-Assessment Questions:
1. How do you approach continuous learning and staying up-to-date with industry trends?
2. Can you provide an example of a time when you had to adapt to a significant change in a campaign or project?
3. How do you prioritize and manage multiple tasks and deadlines in a fast-paced environment?
ASSUMPTION: CV Library values candidates who are passionate, innovative, and results-driven, with a strong focus on customer satisfaction and continuous improvement.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities in a fast-paced environment.
- Staying up-to-date with industry trends and platform updates.
- Collaborating effectively with a diverse marketing team and stakeholders.
- Balancing strategic thinking with hands-on execution.
ASSUMPTION: These challenges can be overcome by strong organizational skills, a proactive approach to learning, and a collaborative mindset.
📈 Similar Roles Comparison
- Comparison point 1 - How this role differs from related positions:
- This role focuses on driving traffic and conversions through paid search and LinkedIn Ads, whereas related roles may focus on SEO, content marketing, or social media marketing.
- Comparison point 2 - Industry-specific context:
- CV Library is a leading online job site, so this role is focused on driving traffic and conversions for a job board, rather than a specific product or service.
- Comparison point 3 - Career path comparison:
- This role offers excellent growth opportunities for experienced marketing professionals, with the potential to progress within the marketing team or take on additional responsibilities.
ASSUMPTION: This role is unique in its focus on driving traffic and conversions for a job board, offering a challenging and rewarding opportunity for experienced marketing professionals.
📝 Sample Projects
- Project example 1 specific to this role: Developing and executing a paid search campaign to drive traffic to a new job board feature.
- Project example 2 specific to this industry: Analyzing job board traffic trends and optimizing campaigns to improve conversion rates.
- Project example 3 specific to reported responsibilities: Collaborating with the marketing team to A/B test landing pages and optimize campaign performance.
ASSUMPTION: These sample projects demonstrate the hands-on and strategic nature of this role, with a focus on driving results and continuous improvement.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the overall marketing strategy for CV Library?
- What opportunities are there for professional development and growth within the marketing team?
- How does CV Library support work-life balance for its employees?
- What is the company culture like, and how does this role contribute to that culture?
ASSUMPTION: These questions demonstrate a proactive and engaged approach to understanding the role and company culture.
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://jobs.workable.com/jobs/hebjG79ViVDuxw6qdc3Cvu/senior-marketing-executive-in-fleet-at-cv-library).
2. Tailor your resume and cover letter to highlight your relevant experience and skills.
3. Prepare examples of your campaign management and optimization successes.
4. Research CV Library and the job board industry to demonstrate your understanding of the role and company.
5. Follow up with the HR team one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.