Senior Marketing Executive - Account Based Marketing

📌 Core Information

🔹 Job Title: Senior Marketing Executive - Account Based Marketing

🔹 Company: Civica

🔹 Location: London, England, United Kingdom (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-04-04

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (On-site preferred)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing precision ABM campaigns to generate high-quality leads and pipeline opportunities.
• Leveraging analytics and insights to track campaign performance and ensure continuous improvement.
• Collaborating with internal stakeholders to ensure campaign alignment and effectiveness.
• Utilizing ABM tools such as Demandbase to drive campaign personalization, segmentation, and performance tracking.

ASSUMPTION: This role requires a strong understanding of Account Based Marketing (ABM) and proven B2B marketing experience, ideally in the technology or SaaS sector.

📋 Key Responsibilities

✅ Develop personalised and highly targeted ABM campaign journeys for key customer segments in line with Civica’s marketing plans for new business, cross-sell, and upsell opportunities.

✅ Create, execute, and optimise multi-channel campaigns to build awareness, drive engagement, and deliver high-quality Marketing Qualified Leads (MQLs) to sales teams.

✅ Leverage analytics and insights to track campaign performance, optimise conversion rates, and ensure continuous improvement.

✅ Work collaboratively with internal stakeholders, including Marketing Business Partners, Product Marketing, and Sales, to ensure campaign alignment and effectiveness.

✅ Utilise ABM tools such as Demandbase to drive campaign personalisation, segmentation, and performance tracking.

✅ Take ownership of campaign reporting and analysis, presenting insights and recommendations to senior stakeholders.

✅ Contribute to a culture of innovation and continuous learning within the marketing team by embracing new technologies and marketing trends.

ASSUMPTION: This role requires strong analytical and data-driven mindset, excellent project management and communication skills, and experience working cross-functionally across marketing, sales, and product teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: Proven B2B marketing experience, ideally in the technology or SaaS sector, with a strong understanding of Account Based Marketing (ABM).

Required Skills:

• Expertise in developing and executing targeted ABM campaigns.
• Strong analytical and data-driven mindset.
• Excellent project management and communication skills.
• Proficient in key marketing tools, including: ABM platforms such as Demandbase, Salesforce CRM and marketing automation tools, Microsoft Office Suite, and Power BI or other data analytics tools.

Preferred Skills:

• Experience in the public sector or GovTech industry.
• Fluency in additional languages.

ASSUMPTION: Candidates with experience in the public sector or GovTech industry may have a competitive advantage for this role.

💰 Compensation & Benefits

Salary Range: £45,000 - £60,000 per annum (AI-estimated, based on industry standards for a Senior Marketing Executive role in London)

Benefits:

• 25 Days Annual Leave + Bank Holidays
• Days of Difference
• Pension Contributions
• Income Protection
• Life Assurance
• Critical Illness Cover
• Private Medical Insurance
• Health Cash Plan
• Dental Insurance
• Affinity Groups
• Bounty Bonus

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for hybrid working)

ASSUMPTION: The provided salary range is an estimate based on industry standards for a Senior Marketing Executive role in London. Actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Civica operates in the IT Services and IT Consulting industry, focusing on providing software solutions for the public sector, including local and central government, education, health, and care.

Company Size: Civica is a mid-sized company with 5,001-10,000 employees globally, providing a large and diverse work environment.

Founded: Civica was founded in 2001 and has since grown to become a leading provider of software solutions for the public sector.

Company Description:

• Civica is a global software company that helps deliver critical services for citizens worldwide.
• The company aims to be a GovTech champion, supporting the needs of citizens and public sector organisations.
• Civica offers a network of global facilities, with main hubs in the United Kingdom, Australia & New Zealand, Asia, the United States, and Canada.

Company Specialties:

• Software
• Public Sector
• Digital
• GovTech
• Cloud software

Company Website: http://www.civica.com

ASSUMPTION: Civica's focus on the public sector and GovTech industry makes it an attractive option for candidates interested in making a real difference to people and communities.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and experience in marketing, with a focus on Account Based Marketing.

Reporting Structure: The Senior Marketing Executive reports to the New Customer Acquisition Marketing Manager and works collaboratively with internal stakeholders, including Marketing Business Partners, Product Marketing, and Sales.

Work Arrangement: This role is hybrid, with a preference for on-site work. The exact number of on-site days required may vary and should be discussed during the interview process.

Growth Opportunities:

• Civica offers opportunities for career growth and development within the marketing team and across the organisation.
• The company's global presence provides opportunities for international assignments and exposure to diverse markets.
• Civica's commitment to innovation and continuous learning creates an environment that encourages professional development.

ASSUMPTION: Candidates interested in long-term career growth and development within a global organisation may find Civica an attractive option.

🌍 Location & Work Environment

Office Type: Civica's London office is located in a modern, professional building with easy access to public transportation.

Office Location(s): 8th Floor, South Bank Central, 30 Stamford Street, London, London SE1 9LQ, GB

Geographic Context:

• London is a major global city with a vibrant culture, diverse communities, and numerous attractions.
• The city offers a wide range of housing options, from urban apartments to suburban family homes.
• London has an extensive public transportation system, making it easy to commute to and from work.

Work Schedule: The work schedule for this role is typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for hybrid working. The exact work arrangement may be discussed during the interview process.

ASSUMPTION: Candidates should consider their personal preferences and circumstances when evaluating the work environment and location for this role.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the hiring manager
• In-depth interview with the marketing team and relevant stakeholders
• Final interview with the New Customer Acquisition Marketing Manager

Key Assessment Areas:

• Marketing expertise and experience, with a focus on Account Based Marketing
• Analytical and data-driven mindset
• Project management and communication skills
• Cultural fit and alignment with Civica's values

Application Tips:

• Highlight relevant marketing experience and ABM campaigns in your resume.
• Tailor your cover letter to demonstrate your understanding of Civica's mission and how your skills align with the role's requirements.
• Prepare examples of your campaign performance analysis and optimisation strategies.

ATS Keywords: Account Based Marketing, ABM, B2B Marketing, Campaign Management, Lead Generation, Marketing Automation, Salesforce CRM, Data Analysis, Project Management

ASSUMPTION: Civica's application process is designed to assess candidates' marketing expertise, analytical skills, and cultural fit. Applicants should tailor their application materials to highlight these areas.

🛠️ Tools & Technologies

• Demandbase
• Salesforce CRM
• Marketing automation tools (e.g., Pardot, Marketo)
• Microsoft Office Suite
• Power BI or other data analytics tools

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role. Candidates should highlight their experience with these tools in their application materials.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused
• Innovative
• Collaborative
• Accountable
• Respectful

Work Style:

• Data-driven
• Results-oriented
• Team-focused
• Adaptable
• Continuously learning

Self-Assessment Questions:

• How do you align with Civica's customer-focused value, and can you provide an example of a time when you put customers at the heart of your marketing strategy?
• Describe a situation where you had to adapt your marketing approach due to changing circumstances. How did you ensure the success of your campaign despite the challenges?
• Can you share an example of a time when you embraced a new technology or marketing trend to improve campaign performance?

ASSUMPTION: Candidates should assess their alignment with Civica's values and work style preferences before applying to ensure a strong cultural fit.

⚠️ Potential Challenges

• Managing multiple ABM campaigns simultaneously may require strong organisational skills and time management.
• Working with a diverse range of stakeholders may present communication and collaboration challenges.
• Keeping up with the latest marketing trends and technologies may require continuous learning and adaptation.
• London's competitive job market may present challenges in attracting and retaining top talent.

ASSUMPTION: Candidates should consider these potential challenges and assess their ability to overcome them before applying for this role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on Account Based Marketing, requiring a unique set of skills and experience.
• Civica's focus on the public sector and GovTech industry sets it apart from other technology or SaaS companies, offering a unique opportunity to make a real difference to people and communities.
• This role offers the opportunity to work with a diverse range of stakeholders, providing exposure to different aspects of the business and promoting career growth and development.

ASSUMPTION: Candidates should consider the unique aspects of this role and assess their fit with Civica's industry focus and work environment before applying.

📝 Sample Projects

• Developing and executing an ABM campaign for a key customer segment, resulting in a 30% increase in MQLs and a 20% increase in pipeline opportunities.
• Optimising a multi-channel campaign using data analysis and insights, leading to a 15% improvement in conversion rates and a 25% reduction in cost per acquisition.
• Collaborating with the sales team to develop targeted ABM content, contributing to a 20% increase in sales qualified leads (SQLs) and a 15% increase in closed-won deals.

ASSUMPTION: Candidates should be prepared to discuss their experience with ABM campaigns, data analysis, and collaboration with sales teams during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the typical ABM campaign journey for a key customer segment at Civica?
• How does the marketing team collaborate with the sales team to ensure campaign alignment and effectiveness?
• What opportunities are there for professional development and career growth within the marketing team and across Civica?
• How does Civica support work-life balance for its employees?
• What is the expected work arrangement for this role, and how flexible is Civica with remote work?

ASSUMPTION: Candidates should prepare thoughtful questions to ask during the interview process to demonstrate their interest in the role and gain a better understanding of Civica's work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant marketing experience, ABM campaigns, and data analysis skills.
• Write a cover letter that demonstrates your understanding of Civica's mission and how your skills align with the role's requirements.
• Prepare examples of your campaign performance analysis and optimisation strategies.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.