Senior Marketing Executive / Assistant Marketing Manager (Subang)

📌 Core Information

🔹 Job Title: Senior Marketing Executive / Assistant Marketing Manager (Subang)

🔹 Company: Rentokil Initial

🔹 Location: Shah Alam, Selangor, Malaysia

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing integrated marketing communications with a focus on digital marketing
• Overseeing Google Ads, social media, content development, and email marketing campaigns
• Ensuring effective execution of marketing strategies aligned with customer journeys
• Collaborating with various departments to demonstrate sector expertise and support customer loyalty

ASSUMPTION: This role requires a strong understanding of digital marketing and the ability to manage multiple campaigns simultaneously. The ideal candidate will have experience in integrated marketing communications and be comfortable working in a fast-paced environment.

📋 Key Responsibilities

✅ Manage Google ads campaigns - keywords research, user intention mapping, content landing pages enhancement, adtext enhancement, performance monitoring and optimisation

✅ Manage Social Media Channels organic and ads campaign

✅ Content development and setting up of Email Marketing and Marketing Automation campaigns

✅ Amplify pest control and hygiene innovations and B2B Marketing related content

✅ Ensure timely execution of content development and distribution based on the mapping of content strategy to the customer journey; channels include advertising, media, collateral, briefings, newsletters, web/ online, social media, public relations, CSR activities, etc

✅ Investigate/ explore various communication channels and opportunities and define effective communication tasks, targets and budgets

✅ Ensure flawless internal and external executions of integrated communications programme (offline and online/ digital)

✅ Prepare monthly reports and analyse ROI and campaign and content distribution performance to ensure KPI targets are met, keeping accurate records and highlighting where variances occur for fast actions

✅ Provide actionable goals and key actions based on the monthly business performance reports

✅ Act as a brand custodian, ensuring all branding application is consistent internally and externally

✅ Work closely with the Marketing team and various departments to demonstrate Sector Expertise in the industry and key accounts/ sectors

✅ Support in customer loyalty and retention programme

✅ Support in implementing solutions based on sector/ customer needs

✅ Ensure all materials and communication channels are updated with key insights and differentiations through sound Sector Approach, ensure consistency in branding, marketing, and sales support materials, etc.

✅ Assist in mining market and customer insights via customer interviews, coordinating market research activities, etc

✅ Monitor, review and analyse competitors’ activities

✅ Liaise with agency (online/ PR/ creative) and set principles of brand consistency

✅ Assist in other marketing duties

ASSUMPTION: This role requires a high level of organization and multitasking skills, as the responsibilities are diverse and involve managing multiple projects simultaneously.

🎯 Required Qualifications

Education: Minimum a Diploma / Degree or equivalent qualification in Marketing

Experience: 3-4 years experience in marketing communications, media, brand management and integrated marketing including SEO, SEM, Social Media, Email Marketing and other Direct Marketing activities

Required Skills:

• Excellent spoken and written English
• Possess analytical skill for monthly Marketing business reports
• Proficient in Microsoft Office, particularly Word, Powerpoint and Excel. Experience with Photoshop and Illustrator may be an advantage
• Experience in using content management systems, design and/or mailing software, coordinating events and working with agencies

Preferred Skills:

• Copywriting, social media, or video production skills

ASSUMPTION: The ideal candidate will have a strong educational background in marketing and relevant work experience in integrated marketing communications. They should be proficient in Microsoft Office and have experience with content management systems and design software.

💰 Compensation & Benefits

Salary Range: The salary range for this position is not provided. However, based on industry standards and the level of experience required, the estimated salary range is RM 5,000 - RM 7,000 per month.

Benefits:

• Attractive base salary
• Comprehensive Insurance Plans for Surgical & Hospitalization, Term Life and Personal Accident
• Out-patient & Specialist Coverage
• Dental & Optical Coverage
• Additional Retirement benefits
• Staff Purchase Plans

Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 5:30 PM). Overtime may be required based on project demands.

ASSUMPTION: The salary range provided is an estimate based on industry standards and the level of experience required for this role. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Rentokil Initial is a global leader in Pest Control, Hygiene, Plants & Scenting services, operating in over 89 countries worldwide.

Company Size: Rentokil Initial employs over 68,500 people globally, offering the experience and expertise of a multi-national organization while delivering services with the agility and characteristics of a local business.

Founded: Rentokil Initial was founded in 1925 and is listed on the London Stock Exchange (FTSE 100).

Company Description:

• Rentokil Initial provides services that protect people and enhance lives, catering to both commercial and private customers worldwide.
• The company offers a wide range of services, including pest control, hygiene services, specialist hygiene services, washroom hygiene services, digital pest control, interior landscaping, scenting services, exterior landscaping, commercial pest control, smart hygiene, office plants, and well-being services.
• Rentokil Initial is committed to supporting all employees to provide equal opportunities and avoid discrimination, placing emphasis on workplace diversity.

Company Specialties:

• Pest control
• Hygiene services
• Specialist hygiene services
• Washroom hygiene services
• Digital pest control
• Interior landscaping
• Scenting services
• Exterior landscaping
• Commercial pest control
• Smart hygiene
• Office plants
• Well-being services

Company Website: http://www.rentokil-initial.com

ASSUMPTION: Rentokil Initial is a well-established company with a strong global presence, offering a diverse range of services to both commercial and private customers. The company is committed to providing equal opportunities and fostering a diverse and inclusive work environment.

📊 Role Analysis

Career Level: This role is suitable for marketing professionals with 3-4 years of experience in integrated marketing communications, seeking to advance their careers in a global organization.

Reporting Structure: The Senior Marketing Executive / Assistant Marketing Manager will report directly to the Marketing Manager and collaborate with various departments, including Sales and Operations.

Work Arrangement: This is an on-site position, with standard office hours from Monday to Friday. The role may require occasional overtime based on project demands.

Growth Opportunities:

• Progression to a Marketing Manager role within the organization
• Expanding expertise in digital marketing and integrated communications
• Gaining experience working in a global organization with a diverse range of services

ASSUMPTION: This role offers opportunities for career growth and development within a global organization. The ideal candidate will be eager to learn and take on new challenges as they progress in their career.

🌍 Location & Work Environment

Office Type: The office is located in Shah Alam, Selangor, Malaysia, with nearby access to public transportation, including the Subang LRT Station.

Office Location(s): Unit 8-1, Level 8, Tower 8, UOA Business Park, No. 1, Jalan Pengaturcara U1/51A, Seksyen U1, 40150 Shah Alam, Selangor Darul Ehsan

Geographic Context:

• The office is situated in the bustling city of Shah Alam, offering easy access to various amenities and facilities.
• The location is strategically positioned to serve both local and international clients, with nearby access to major highways and transportation networks.
• The office is located near the Subang LRT Station, providing convenient public transportation options for employees.

Work Schedule: The work schedule for this role is Monday to Friday, from 9:00 AM to 5:30 PM, with a one-hour lunch break. Occasional overtime may be required based on project demands.

ASSUMPTION: The office location offers a convenient and accessible work environment, with nearby access to public transportation and various amenities. The work schedule is standard for a full-time position, with the possibility of occasional overtime based on project demands.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess communication skills and cultural fit
• Face-to-face interview with the hiring manager and/or team members to discuss job responsibilities, company culture, and career growth opportunities
• Background check and reference verification for the final candidate

Key Assessment Areas:

• Digital marketing skills and experience
• Analytical skills and problem-solving abilities
• Communication and interpersonal skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for the interview by researching the company, its services, and industry trends
• Be ready to discuss your approach to integrated marketing communications and provide examples of successful campaigns you have managed
• Demonstrate your understanding of the company's mission, vision, and values, and explain how your personal values align with theirs

ATS Keywords: Integrated Marketing Communications, Digital Marketing, Google Ads, Social Media Management, Content Development, Email Marketing, Marketing Automation, Brand Management, Customer Insights, Market Research, Competitor Analysis, Copywriting, Analytical Skills, Event Coordination, Communication Skills, Attention to Detail

ASSUMPTION: The application process for this role is likely to involve multiple stages, including an online application submission, phone or video screening, and face-to-face interviews. The key assessment areas will focus on the candidate's digital marketing skills, analytical abilities, communication skills, and cultural fit. Applicants should tailor their resumes and cover letters to highlight relevant skills and experiences and prepare for the interview by researching the company and its industry.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Powerpoint, Excel)
• Content management systems (e.g., WordPress, Drupal)
• Design software (e.g., Photoshop, Illustrator)
• Mailing software (e.g., Mailchimp, Constant Contact)
• Social media platforms (e.g., Facebook, Instagram, LinkedIn)
• Google Ads platform

ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals, including Microsoft Office Suite, content management systems, design software, mailing software, and social media platforms. The ideal candidate will be proficient in using these tools and technologies to manage integrated marketing communications campaigns effectively.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Putting customers at the heart of everything we do
• Expertise: Leveraging our global knowledge and experience to deliver innovative solutions
• Integrity: Acting with honesty and transparency in all our interactions
• Responsibility: Taking ownership of our actions and their impact on our customers, colleagues, and the environment
• Collaboration: Working together to achieve our shared goals

Work Style:

• Dynamic and fast-paced environment
• Collaborative and team-oriented culture
• Opportunities for professional growth and development
• Focus on delivering high-quality services that meet or exceed customer expectations

Self-Assessment Questions:

• Do you have a proven track record of managing integrated marketing communications campaigns, with a focus on digital marketing?
• Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
• Do you share Rentokil Initial's commitment to customer-centricity, expertise, integrity, responsibility, and collaboration?

ASSUMPTION: Rentokil Initial values a customer-centric, collaborative, and dynamic work environment. The ideal candidate will be comfortable working in a fast-paced, team-oriented culture and share the company's commitment to its core values.

⚠️ Potential Challenges

• Managing multiple campaigns simultaneously, requiring strong organizational and multitasking skills
• Working in a fast-paced, dynamic environment that may require occasional overtime
• Adapting to a global organization with a diverse range of services, requiring a strong understanding of various industries and customer segments
• Keeping up with industry trends and best practices in digital marketing, requiring continuous learning and professional development

ASSUMPTION: This role presents several challenges, including managing multiple campaigns simultaneously, working in a fast-paced environment, and adapting to a global organization with diverse services. The ideal candidate will be comfortable working in a dynamic environment and be eager to learn and take on new challenges.

📈 Similar Roles Comparison

• This role differs from related positions in that it focuses on integrated marketing communications with a strong emphasis on digital marketing, rather than specializing in a specific marketing channel or discipline
• Rentokil Initial's global presence and diverse range of services offer unique opportunities for career growth and development compared to smaller, more specialized organizations
• Career paths within Rentokil Initial may include progression to a Marketing Manager role or expanding expertise in digital marketing and integrated communications

ASSUMPTION: This role offers unique opportunities for career growth and development within a global organization, with a diverse range of services and a focus on integrated marketing communications. The ideal candidate will be eager to learn and take on new challenges as they progress in their career.

📝 Sample Projects

• Managing a Google Ads campaign for a new pest control service, including keyword research, user intention mapping, content landing pages enhancement, adtext enhancement, and performance optimization
• Developing and executing a social media campaign to promote a new hygiene service, including organic and paid content, targeting specific customer segments, and measuring campaign performance
• Creating and implementing an email marketing campaign to retain existing customers, including personalized content, targeted offers, and automated follow-ups based on customer behavior

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for this role, including managing digital marketing campaigns, developing targeted content, and measuring campaign performance.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing department and how this role fits into the team?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Rentokil Initial support the professional growth and development of its marketing team members?
• What are the most rewarding aspects of working in marketing for Rentokil Initial, according to current team members?
• How does Rentokil Initial ensure a positive work-life balance for its employees, particularly in a role that may require occasional overtime?

ASSUMPTION: These key questions will help applicants better understand the role, the team dynamics, and the company culture, enabling them to make an informed decision about their fit for the position and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for the interview by researching the company, its services, and industry trends
• Be ready to discuss your approach to integrated marketing communications and provide examples of successful campaigns you have managed
• Demonstrate your understanding of the company's mission, vision, and values, and explain how your personal values align with theirs
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.