📌 Core Information
🔹 Job Title: Senior Marketing Executive
🔹 Company: Informa Group Plc.
🔹 Location: Kuala Lumpur, Malaysia
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-14
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving organic traffic and engagement for Saladplate, an online content and insights hub for the Hospitality, Food & Beverage portfolio
- Planning and executing multi-channel marketing campaigns to achieve acquisition, engagement, and retention targets
- Collaborating with internal teams and external partners to deliver campaign metrics and overall marketing event goals
- Leveraging audience understanding to personalize marketing content and improve targeting
ASSUMPTION: This role requires a balance of creativity and data-driven decision making, with a strong focus on digital marketing and content strategy.
📋 Key Responsibilities
✅ Produce marketing materials and campaigns to promote the content platform
✅ Plan and execute effective multi-channel marketing campaigns to engage audiences and achieve campaign metrics
✅ Translate marketing strategies into practical campaign execution metrics, including acquisition targets, customer engagement, retention targets, brand awareness, and new proposition development
✅ Implement content strategy with wider marketing and related teams to define specific content, customer experience, and target journeys by channel and specific measurable goals to inform optimization and RoI
✅ Manage processes and platforms to ensure appropriate visibility and tracking of multi-channel conversion and channel attribution
✅ Leverage in-depth audience understanding to better target/personalize marketing content that resonates with audiences at the right time
ASSUMPTION: This role involves a mix of strategic planning, creative execution, and data analysis to optimize marketing efforts and drive platform growth.
🎯 Required Qualifications
Education: Bachelor's Degree in Business, Communications, or Marketing discipline or equivalent years of practical relevant experience
Experience: Min 2 years of experience in leading/executing marketing campaigns including organic and paid campaigns for projects/events/products
Required Skills:
- Excellent language proficiency in English; Ability to speak and write in Chinese and/or Bahasa Malaysia is a bonus
- Excellent verbal and written communications skills. Strong presentation skills
- Effective knowledge in digital marketing – web channel, social media, web analytics, emails marketing system, database management system.
- Creative mind-set towards designing and content creation.
- Desire to develop skills and knowledge
- Possess a knack for multi-tasking and take pride in flawless work.
- Dynamic team player and adaptable to change
Preferred Skills:
- Experience working with online content platforms and B2B events
- Familiarity with the hospitality, food & beverage industry
ASSUMPTION: Candidates with a strong background in digital marketing and a proven track record of driving engagement and conversions will be most successful in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Marketing Executive in Kuala Lumpur, the estimated salary range is RM 8,000 - RM 12,000 per month (approximately USD 1,800 - USD 2,700).
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Dynamic work environment
Working Hours: Full-time, Monday to Friday, with flexibility for occasional remote work or adjusted hours
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Informa Group Plc. operates in the information services industry, focusing on academic publishing, marketing services, data & intelligence, and digital events, exhibitions, and specialist content.
Company Size: Informa is a large organization with over 10,000 employees worldwide, providing ample opportunities for career growth and collaboration.
Founded: Informa was founded in 1998 and has since grown into a leading international events, digital services, and academic knowledge business.
Company Description:
- Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
- The company serves various specialist markets through its brands, including Arab Health, CPhI, EBD, Enterprise Connect, AI Summit, Black Hat, GDC, New Hope Network, Vitafoods, Natural Products Expo, China Beauty Expo, Premier Beauty, SuperReturn International, Finovate, IGM, Routledge, and F1000.
- Informa is headquartered in the UK and is a member of the UK’s FTSE 100 group of public companies.
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital Events
- Exhibitions
- Specialist Content
- Research
- Consultancy
- Digital Services
- Lead Generation
- B2B Markets
- Academic Markets
Company Website: https://www.informa.com/
ASSUMPTION: Informa's diverse portfolio and global presence offer candidates the opportunity to work on various projects and gain exposure to different markets and industries.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in marketing, seeking to advance their career in a global organization.
Reporting Structure: The Senior Marketing Executive will report directly to the Marketing Manager and collaborate with internal teams and external partners to achieve overall marketing event goals.
Work Arrangement: This is an on-site role based in Kuala Lumpur, Malaysia, with flexibility for occasional remote work or adjusted hours.
Growth Opportunities:
- Progression to a Marketing Manager or similar role within the Informa Group
- Expansion of responsibilities to cover additional markets or brands within the portfolio
- Development of skills and expertise in digital marketing, content strategy, and event management
ASSUMPTION: This role provides ample opportunities for professional growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Informa's Kuala Lumpur office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Suite 5-01, Level 5, Sunway VISIO Tower, Lingkaran SV, Sunway Velocity, Kuala Lumpur, Malaysia
Geographic Context:
- Kuala Lumpur is the capital and largest city of Malaysia, offering a vibrant mix of cultures, cuisines, and entertainment options.
- The Sunway Velocity area is a bustling commercial hub with easy access to public transportation, shopping, dining, and recreational facilities.
- Informa's office is located in a modern, high-rise building with ample parking and nearby amenities.
Work Schedule: Full-time, Monday to Friday, with flexibility for occasional remote work or adjusted hours
ASSUMPTION: Informa's Kuala Lumpur office provides a dynamic and engaging work environment, with easy access to urban amenities and a diverse cultural scene.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Background check and offer extension
Key Assessment Areas:
- Digital marketing skills and experience
- Creativity and content creation abilities
- Data analysis and reporting capabilities
- Communication and presentation skills
- Adaptability and teamwork
Application Tips:
- Highlight relevant marketing campaign experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and enthusiasm for Informa's mission
- Prepare examples of your marketing materials and campaigns to showcase during the interview
- Research Informa's portfolio and the Saladplate platform to show your familiarity with the company and its products
ATS Keywords: Digital Marketing, Content Creation, Campaign Planning, Audience Engagement, Data Analysis, Communication Skills, Presentation Skills, Project Management, Social Media, Email Marketing, Database Management, Creative Thinking, Multi-tasking, Team Collaboration, Adaptability, Flawless Work
ASSUMPTION: Informa's recruitment process is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Social media management tools (e.g., Hootsuite, Buffer)
- Email marketing software (e.g., Mailchimp, Constant Contact)
- Web analytics tools (e.g., Google Analytics, Adobe Analytics)
- Content management systems (e.g., WordPress, Drupal)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Connecting people with knowledge
- Championing specialists in academic and business-to-business markets
- Fostering a dynamic and inclusive work environment
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and responsive to change
- Creative and innovative
Self-Assessment Questions:
- How do you align with Informa's mission to connect people with knowledge?
- How comfortable are you working in a dynamic, global organization with a diverse portfolio of brands and markets?
- How do you approach balancing creativity and data-driven decision making in your marketing strategies?
ASSUMPTION: Informa values candidates who are passionate about connecting people with knowledge, adaptable to a dynamic work environment, and committed to driving results through creative and data-driven marketing strategies.
⚠️ Potential Challenges
- Managing multiple marketing campaigns and projects simultaneously
- Balancing creative and data-driven approaches to marketing strategy
- Adapting to a dynamic work environment and global organization
- Working with diverse teams and external partners to achieve overall marketing event goals
ASSUMPTION: Success in this role requires strong project management skills, adaptability, and the ability to thrive in a dynamic, global work environment.
📈 Similar Roles Comparison
- Compared to other Senior Marketing Executive roles, this position offers a unique opportunity to work on a global content platform within a large, diverse organization.
- Informa's portfolio spans various industries, providing candidates with exposure to different markets and brands.
- This role focuses on driving organic traffic and engagement for an online content platform, whereas similar roles may focus on event promotion, product marketing, or other channels.
ASSUMPTION: This role offers a unique blend of global exposure, diverse market experience, and a focus on driving organic engagement for an online content platform.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive organic traffic and engagement for a new Saladplate feature or content series
- Collaborating with external partners to create targeted, personalized marketing content for specific audience segments
- Analyzing campaign performance data to optimize marketing strategies and improve RoI
ASSUMPTION: These sample projects illustrate the creative, data-driven, and collaborative nature of the Senior Marketing Executive role at Informa.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the Saladplate platform and Informa's Hospitality, Food & Beverage portfolio?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Informa support the professional development and growth of its marketing team members?
- What are the most rewarding aspects of working on the Saladplate platform and within Informa's global organization?
- How does Informa measure the success of its marketing campaigns, and what KPIs are most important for this role?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the platform, and the organization, and provides valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Informa Group Plc. careers portal
- Tailor your resume to highlight relevant marketing campaign experience and achievements
- Write a cover letter expressing your enthusiasm for the role and Informa's mission
- Prepare examples of your marketing materials and campaigns to showcase during the interview
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
