Senior Marketing Executive

📌 Core Information

🔹 Job Title: Senior Marketing Executive

🔹 Company: Informa Group Plc.

🔹 Location: Tôn Thất Tùng, Bến Thành, Quận 1, Hồ Chí Minh, Vietnam

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning and executing marketing campaigns for events
• Managing visitor registration systems and onsite event management
• Creating marketing collateral and managing websites and enewsletters
• Collaborating with trade media and partners to extend promotional reach

ASSUMPTION: This role requires a high level of organization, multitasking, and strong communication skills to manage multiple aspects of event marketing.

📋 Key Responsibilities

✅ Conduct market research to build a healthy database

✅ Plan and execute entire event marketing campaigns

✅ Manage visitor registration systems and onsite event management

✅ Create marketing collateral and manage websites and enewsletters

✅ Collaborate with trade media and partners to extend promotional reach

✅ Plan and make promotional trips to encourage trade buyers and cross-promotional partnerships

✅ Conceptualize and manage onsite programs such as knowledge theatres and technology tours

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and on-the-ground event management, requiring adaptability and strong interpersonal skills.

🎯 Required Qualifications

Education: Bachelor's Degree/Post Graduate Diploma/Professional Degree in Marketing, Mass Communications or equivalent

Experience: At least 5 years of working experience in the related field, with a preference for Senior Executive experienced in Marketing, Events, and Digital Marketing.

Required Skills:

• Excellent communications skills both orally and in writing
• Meticulous, self-driven with high levels of initiative
• Multi-tasking, deliver quality work within tight deadlines
• Self-starter with an analytical and creative mind
• Knowledge and ability with IT systems including core MS Office packages (Word, Excel, Power Point, Access)

Preferred Skills:

• Experience in the events industry
• Fluency in Vietnamese and English

ASSUMPTION: Proficiency in local languages and understanding of the local market may be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Industry standard for a Senior Marketing Executive in Vietnam is VND 25,000,000 - 40,000,000 per year (USD 1,080 - 1,750).

Benefits:

• Freedom & Flexibility: Colleagues rate us highly for the flexibility and trust they receive, and most of us balance time in the office with time working remotely
• Great Community: A welcoming culture with in-person and online social events, active diversity and inclusion networks
• Broader Impact: Take up to four days per year to volunteer, with charity match funding available too
• Career Opportunity: Bespoke training and learning, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning
• Time Out: Annual leave plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company-funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, and more
• Recognition for great work, with global awards and kudos programs
• International collaboration opportunities

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Informa Group Plc. operates in the Information Services industry, focusing on academic publishing, marketing services, data and intelligence, digital events, exhibitions, specialist content, research, consultancy, digital services, lead generation, B2B markets, and academic markets.

Company Size: Informa Group Plc. has 10,001+ employees, providing a large and diverse work environment.

Founded: Informa Group Plc. was founded in 1998 and has since grown into a leading international events, digital services, and academic knowledge business.

Company Description:

• Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
• The company is headquartered in the UK and is a member of the UK’s FTSE 100 group of public companies.
• Informa is home to a fantastic, inclusive community of over 10,000 colleagues across 30 countries, offering opportunities for growth and development.

Company Specialties:

• Academic Publishing
• Marketing Services
• Data & Intelligence
• Digital events
• Exhibitions
• Specialist content
• Research
• Consultancy
• Digital services
• Lead generation
• B2B markets
• Academic markets

Company Website: https://www.informa.com/

ASSUMPTION: Informa Group Plc. is a large, international company with a diverse range of businesses and brands, offering numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the senior level, requiring significant experience and expertise in marketing, events, and digital marketing.

Reporting Structure: The Senior Marketing Executive will report directly to the Event Director or a similar role within the organization.

Work Arrangement: This role is on-site, with the opportunity for hybrid or remote work arrangements depending on the specific needs of the event and the organization.

Growth Opportunities:

• Progression to a more senior role within the marketing department or the organization
• Expanding responsibilities and managing a team of marketing professionals
• Transitioning to a different business unit or brand within Informa Group Plc.

ASSUMPTION: Informa Group Plc. offers numerous opportunities for career growth and development, both within the marketing department and across the organization.

🌍 Location & Work Environment

Office Type: Informa Group Plc.'s office in Ho Chi Minh City is a modern, professional environment with collaborative workspaces and amenities.

Office Location(s): Tôn Thất Tùng, Bến Thành, Quận 1, Hồ Chí Minh, Vietnam

Geographic Context:

• Ho Chi Minh City is the largest city in Vietnam, with a vibrant business environment and a growing events industry.
• The office is located in District 1, the central business district of the city, with easy access to public transportation and amenities.
• The city offers a mix of traditional Vietnamese culture and modern urban living, with numerous restaurants, cafes, and entertainment options.

Work Schedule: The work schedule for this role is typically Monday to Friday, 9:00 AM to 6:00 PM, with flexibility depending on event requirements and workload.

ASSUMPTION: The work environment at Informa Group Plc. is professional and collaborative, with a focus on supporting the growth and development of its employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or team members
• Final interview with the Event Director or a similar role within the organization

Key Assessment Areas:

• Marketing and event planning skills
• Communication and interpersonal skills
• Problem-solving and adaptability
• Cultural fit and alignment with Informa Group Plc.'s values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and event planning experience and skills
• Prepare examples of successful marketing campaigns or events you have managed in the past
• Research Informa Group Plc. and its events to demonstrate your interest and understanding of the company and its business

ATS Keywords: Marketing, Event Planning, Campaign Management, Visitor Registration, Onsite Event Management, Marketing Collateral, Trade Media, Partnerships, Promotional Trips, Knowledge Theatres, Technology Tours, MS Office, IT Systems

ASSUMPTION: Informa Group Plc. uses an Applicant Tracking System (ATS) to manage job applications, and including relevant keywords in your resume can improve your chances of being selected for an interview.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint, Access)
• Customer Relationship Management (CRM) software
• Event management software
• Social media management tools
• Email marketing platforms

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the event and the organization's requirements.

👔 Cultural Fit Considerations

Company Values:

• Informa champions specialists working in academic and business-to-business markets
• The company connects people with knowledge to help them learn more, know more, and do more
• Informa is a leading international events, digital services, and academic knowledge business

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering high-quality work
• Adaptable and able to manage multiple priorities and deadlines
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do you have experience planning and executing marketing campaigns for events?
• Are you comfortable managing multiple priorities and deadlines in a fast-paced environment?
• Do you have strong communication and interpersonal skills, with the ability to build and maintain relationships with stakeholders?
• Are you comfortable working in a collaborative and team-oriented environment?

ASSUMPTION: Informa Group Plc. values candidates who are results-driven, adaptable, and able to work effectively in a collaborative and team-oriented environment.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced event environment
• Working with diverse stakeholders, including exhibitors, visitors, and partners
• Adapting to changes in event requirements and market conditions
• Balancing strategic planning and creative execution with on-the-ground event management

ASSUMPTION: These challenges require strong organizational skills, adaptability, and the ability to manage multiple priorities and deadlines effectively.

📈 Similar Roles Comparison

• Compared to other marketing roles, this position has a stronger focus on event planning and management
• In the events industry, this role offers a unique blend of strategic marketing, creative execution, and on-the-ground event management
• Career progression in this role may lead to more senior positions within the marketing department or the organization

ASSUMPTION: This role offers a unique opportunity to gain experience in multiple aspects of event marketing and management, with potential for career growth and development within the organization.

📝 Sample Projects

• Planning and executing a marketing campaign for a major industry event, including market research, collateral creation, and promotional trips
• Managing visitor registration and onsite event management for an international conference, including surveying attendees and obtaining exhibitor and visitor quotes
• Conceptualizing and managing onsite programs such as knowledge theatres and technology tours for an industry-specific exhibition

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning and creative execution to on-the-ground event management.

❓ Key Questions to Ask During Interview

• Can you describe the typical event cycle and the marketing activities involved at each stage?
• How does this role collaborate with other departments within the organization, such as sales and operations?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns and events?
• How does the company support the professional development and growth of its marketing team members?
• What is the typical work-life balance for this role, and how does the company support work-life balance for its employees?

ASSUMPTION: These questions demonstrate your interest in the role and provide insight into the company's event marketing processes, team dynamics, and employee support.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing and event planning experience and skills
• Prepare examples of successful marketing campaigns or events you have managed in the past
• Research Informa Group Plc. and its events to demonstrate your interest and understanding of the company and its business
• Follow up with the HR department one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.