Senior Marketing Executive - Benefit Cosmetics

📌 Core Information

🔹 Job Title: Senior Marketing Executive - Benefit Cosmetics

🔹 Company: LUXASIA

🔹 Location: Jakarta, Indonesia (Remote)

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: Mid-Senior Level (2-5 years)

🔹 Remote Status: On-site with remote flexibility

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing marketing strategies for Benefit Indonesia
• Overseeing campaign execution across various marketing channels
• Analyzing performance data and adjusting tactics to maximize results
• Collaborating with cross-functional teams to drive brand growth
• Managing marketing budgets and ensuring ROI

ASSUMPTION: This role requires a strong understanding of various marketing channels and a proven track record in executing successful PR campaigns. The ideal candidate will be comfortable working in a fast-paced, dynamic environment and have a passion for driving brand growth.

📋 Key Responsibilities

✅ Developing comprehensive PR strategies that align with overall marketing objectives

✅ Monitoring and analyzing the impact of PR campaigns to maximize results

✅ Identifying trends in digital marketing and adapting strategies to best serve the interests of the company while keeping an eye on ROI

✅ Managing all digital and print assets for Benefit Indonesia

✅ Planning and working on collaboration opportunities with like-minded brands or partners to develop PR/digital campaigns to drive sales and SOV

✅ Managing allotted budget for public events, KOL investments, and PR-related expenses

✅ Working with the Marketing Manager on digital and social strategies to drive online brand awareness and visibility

✅ Executing digital ad buys for Facebook and TikTok via Ads Manager platform

✅ Monitoring and managing Google My Business platform

✅ Compiling marketing reports, including post-event recaps and campaign launch analysis in the PR and Digital aspect

✅ Supporting the execution of all local trade marketing activations, consumer workshops, and events (Etail, Department Store, and Boutique)

✅ Sourcing potential partnership opportunities with external stakeholders to drive recruitment and sales conversion

✅ Growing brand visibility on e-retailers' websites by shaping star product launch plans with retailers, monitoring brand presence and visibility on site and social media, and increasing brand reach on retailer's digital channels

✅ Ensuring that regional VM guidelines and directions are being followed and managed

ASSUMPTION: This role requires a strong understanding of various marketing channels, including digital, PR, ecommerce, and visual merchandising. The ideal candidate will have experience in campaign execution, performance analysis, budget management, collaboration, and social media management.

🎯 Required Qualifications

Education: Bachelor’s degree in communications/marketing or a related field; Master’s degree preferred

Experience: A minimum of 3-5 years’ experience in public relations or digital marketing roles

Required Skills:

• Proven track record designing and executing successful public relations campaigns at both a local and national level
• Strong understanding of current online marketing concepts, strategy, and best practices
• Excellent written, communication, and interpersonal skills

Preferred Skills:

• Experience working with luxury beauty brands
• Fluency in Indonesian and English
• Strong analytical skills

ASSUMPTION: Candidates should have a strong understanding of various marketing channels and a proven track record in executing successful PR campaigns. Strong written, communication, and interpersonal skills are essential for this role.

💰 Compensation & Benefits

Salary Range: IDR 25,000,000 - 35,000,000 per year (Based on experience and market standards for mid-senior level marketing roles in Indonesia)

Benefits:

• Medical insurance
• Retirement plan
• Employee discounts on Benefit Cosmetics products
• Opportunities for professional development and growth

Working Hours: Full-time (40 hours per week), with flexible remote work options

ASSUMPTION: The salary range provided is an estimate based on market standards for mid-senior level marketing roles in Indonesia. Benefits may vary depending on the company's policies and the candidate's qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Luxury Beauty Retail

Company Size: 1,001-5,000 employees (Mid-size)

Founded: 1986 (47 years ago)

Company Description:

• LUXASIA is the leading omnichannel brand-builder in Asia Pacific, enabling market entry and brand growth for more than 100 luxury beauty brands
• The company offers integrated brand-building capabilities, including luxury retail, online commerce, consumer marketing & analytics, and supply chain management
• LUXASIA is powered by a diverse and dynamic #OneTeam of 2,700 talents across a growing footprint of 15 markets

Company Specialties:

• Luxury Beauty
• Omnichannel
• Brand-building
• Luxury Retail
• Online Commerce
• Distribution
• Skincare
• Cosmetics
• Makeup
• Fragrances
• Luxury Lifestyle
• Consumer Marketing
• Consumer Analytics
• Supply Chain Management

Company Website: http://www.luxasia.com/

ASSUMPTION: LUXASIA is a mid-size company with a strong focus on luxury beauty retail. The company offers a wide range of benefits and opportunities for professional development and growth.

📊 Role Analysis

Career Level: Mid-Senior Level (2-5 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager for Benefit Indonesia

Work Arrangement: On-site with remote flexibility (Hybrid work arrangement)

Growth Opportunities:

• Potential career progression within the marketing department or other departments within LUXASIA
• Opportunities to work on global campaigns and collaborate with international teams
• Access to professional development and training opportunities

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including career progression, global collaboration, and professional development.

🌍 Location & Work Environment

Office Type: Hybrid (On-site with remote flexibility)

Office Location(s): Jakarta, Indonesia

Geographic Context:

• Jakarta is the capital and largest city of Indonesia, with a population of over 10 million people
• The city is known for its vibrant culture, rich history, and diverse culinary scene
• Jakarta offers a mix of modern and traditional experiences, with bustling shopping districts, historic landmarks, and beautiful natural surroundings

Work Schedule: Full-time (40 hours per week), with flexible remote work options

ASSUMPTION: Jakarta offers a unique blend of modern and traditional experiences, with a vibrant culture and diverse culinary scene. The hybrid work arrangement provides flexibility for employees to balance their work and personal lives.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final round interview with the marketing team
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and campaign execution
• Performance analysis and data-driven decision-making
• Budget management and ROI optimization
• Collaboration and communication skills
• Cultural fit and alignment with LUXASIA's core values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Include specific examples of successful PR campaigns you've executed and the results you achieved
• Demonstrate your understanding of the luxury beauty industry and LUXASIA's brand portfolio
• Prepare questions to ask the interviewer about the company's culture, growth opportunities, and marketing strategies

ATS Keywords: Public Relations, Digital Marketing, Ecommerce, Visual Merchandising, Campaign Execution, Performance Analysis, Budget Management, Collaboration, Social Media, Trade Marketing, Consumer Workshops, Event Management, KOL Management, Brand Strategy, Marketing Reporting, Communication Skills

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing strategy and campaign execution skills, as well as their ability to work collaboratively and communicate effectively. Candidates should be prepared to discuss their relevant marketing experience and provide specific examples of their achievements.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• Social media platforms (Facebook, Instagram, TikTok)
• PR and marketing software (Cision, Muck Rack, Hootsuite)
• Ecommerce platforms (Sephora, Lazada, Zalora)
• Google Ads Manager
• Google My Business

ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and can be learned or improved upon with experience.

👔 Cultural Fit Considerations

Company Values:

• Respect
• Entrepreneurship
• Speed
• Passion
• Excellence
• Courage
• Transformation

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Innovative and risk-taking
• Data-driven and results-focused

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working collaboratively and taking on new challenges?
• Do you have a passion for driving brand growth and innovation?
• Are you comfortable working with data and using it to inform your marketing strategies?

ASSUMPTION: LUXASIA values candidates who are dynamic, innovative, and results-focused, with a strong work ethic and a passion for driving brand growth. Candidates should be comfortable working in a fast-paced, collaborative environment and be open to taking on new challenges.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Working with tight deadlines and competing priorities
• Adapting to changes in the market and consumer behavior
• Balancing remote work and on-site collaboration

ASSUMPTION: This role presents unique challenges, including managing multiple marketing channels and campaigns simultaneously, working with tight deadlines, and balancing remote work and on-site collaboration. Candidates should be comfortable working in a fast-paced, dynamic environment and be able to adapt to changes quickly.

📈 Similar Roles Comparison

• This role is unique in its focus on luxury beauty retail and the integration of various marketing channels
• Similar roles in other industries may focus on a single marketing channel or have a broader scope, such as marketing management or director roles
• Career progression in this role may lead to marketing management or director positions within LUXASIA or other luxury beauty retail companies

ASSUMPTION: This role is unique in its focus on luxury beauty retail and the integration of various marketing channels. Candidates should be prepared to discuss their relevant marketing experience and how it translates to this specific role.

📝 Sample Projects

• Executing a successful PR campaign for a new product launch, resulting in increased brand awareness and sales
• Managing a digital ad buy for Facebook and TikTok, optimizing performance, and maximizing ROI
• Planning and executing a consumer workshop or event, driving brand engagement and sales conversion

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, including campaign execution, performance analysis, budget management, and collaboration.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for Benefit Indonesia?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?
• What opportunities are there for professional development and growth within LUXASIA?
• How does LUXASIA support work-life balance for its employees?

ASSUMPTION: These key questions help candidates better understand the role's priorities, challenges, and growth opportunities, as well as the company's culture and support for work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare questions to ask the interviewer about the company's culture, growth opportunities, and marketing strategies
• If selected for an interview, be prepared to discuss your relevant marketing experience and provide specific examples of your achievements
• Follow up with the hiring manager within one week of the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.