📌 Core Information
🔹 Job Title: Senior Marketing Executive – Customer Communication
🔹 Company: Radius Limited
🔹 Location: Belfast, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-22
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing email marketing campaigns to enhance customer onboarding and engagement
- Collaborating with various teams to ensure consistent messaging and support customer retention initiatives
- Working with Salesforce/Marketing Cloud and other email marketing platforms
- Creating engaging content and ensuring a seamless customer journey
ASSUMPTION: This role requires a balance of creativity, technical skills, and strong communication to effectively manage customer communications and drive engagement.
📋 Key Responsibilities
✅ Develop and deliver email marketing campaigns that support onboarding, engagement, and upsell opportunities
✅ Ensure clear, consistent messaging across all customer touchpoints
✅ Work with sales, account management, and customer service teams to provide timely and relevant customer communications
✅ Create and manage customer email templates in Salesforce/Marketing Cloud, ensuring they are visually engaging and conversion-focused
✅ Support the automation of customer lifecycle communications to enhance engagement and retention
✅ Use A/B testing and performance data to optimize email content and design
✅ Develop targeted customer communications that increase product adoption and generate upsell opportunities
✅ Assist in customer retention initiatives, ensuring satisfaction and long-term engagement
✅ Support wider marketing initiatives as needed
ASSUMPTION: This role involves a mix of strategic planning, creative content development, and data-driven optimization to maximize customer engagement and retention.
🎯 Required Qualifications
Education: Relevant degree or equivalent qualification/experience
Experience: A minimum of 2 years in a similar role
Required Skills:
- Marketing or communications background
- Email marketing and CRM experience (Salesforce/Marketing Cloud or similar)
- Strong copywriting skills
- Attention to detail
- Basic HTML knowledge (or willingness to learn)
- Commercial awareness
- Collaboration and communication skills
- Project management experience
- Proactive and results-driven mindset
Preferred Skills:
- Experience with AI tools
- Familiarity with customer lifecycle marketing and retention
ASSUMPTION: Candidates with a strong marketing or communications background, proven email marketing experience, and a proactive approach will be most successful in this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (Based on industry standards for a Senior Marketing Executive role in Belfast)
Benefits:
- Work in a fast-paced, customer-focused environment
- Gain hands-on experience with email marketing, automation, and AI tools
- Be part of a team that values creativity, collaboration, and results
- Opportunity to develop skills in customer lifecycle marketing and retention
Working Hours: Full-time (37.5 hours per week, Monday to Friday)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Executive role in Belfast. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services
Company Size: 1,001-5,000 employees (Large organization with extensive resources and a diverse range of services)
Founded: 1990 (Established company with a long history and proven track record)
Company Description:
- Radius is a global business services company founded in the UK in 1990
- Operates in 19 countries across five continents
- Mission is to help businesses adapt to the future and take advantage of opportunities in fleet and connectivity
Company Specialties:
- Fuel card reseller
- Business services
- Telecoms
- Fleet insurance
- Business insurance
- Telematics
- Dash cams
- Vehicle tracking
- Mobile phones
- Fuel cards
- Fleet management
- Fuel management
- Diesel cards
- Business vehicle hire
- Business can hire
- Vehicle leasing
- Electric vehicle charging
- Business energy and electricity
Company Website: https://www.radius.com/
ASSUMPTION: Radius is a well-established company with a diverse range of services, offering opportunities for growth and development within various business areas.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager and works closely with various teams, including Sales, Account Management, and Customer Service
Work Arrangement: On-site (Based in Belfast, United Kingdom)
Growth Opportunities:
- Progression to a Marketing Manager or similar role within the marketing department
- Expansion into other business areas or specialties within Radius
- Development of skills in customer lifecycle marketing and retention
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and across other business areas within Radius.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Radius Campus, Emperor Way, Crewe, CW1 6BD, GB
Geographic Context:
- Belfast is the capital and largest city of Northern Ireland
- Known for its vibrant cultural scene, historic sites, and natural beauty
- Offers a high quality of life with affordable housing and a strong job market
Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (with a 30-minute lunch break)
ASSUMPTION: The work environment at Radius is collaborative and customer-focused, with a strong emphasis on teamwork and results-driven initiatives.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the Talent Team
- In-person or virtual interview with the Hiring Manager and a team member
- Final interview with the Marketing Manager
Key Assessment Areas:
- Marketing and communication skills
- Email marketing and CRM experience
- Creativity and problem-solving abilities
- Attention to detail and data-driven mindset
- Collaboration and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and email marketing experience
- Include specific examples of successful email marketing campaigns or projects you've worked on
- Demonstrate your understanding of customer lifecycle marketing and retention strategies
- Showcase your ability to work collaboratively with various teams and stakeholders
ATS Keywords: Email Marketing, CRM, Customer Communications, Campaign Execution, Salesforce, Marketing Cloud, Customer Lifecycle, Retention, Collaboration, Project Management
ASSUMPTION: The application process at Radius is designed to assess candidates' marketing skills, email marketing experience, and cultural fit within the organization.
🛠️ Tools & Technologies
- Salesforce/Marketing Cloud
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with Salesforce/Marketing Cloud and other email marketing platforms is essential for this role. Candidates should also be comfortable using project management and analytics tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Collaborative
- Innovative
- Results-driven
Work Style:
- Fast-paced and dynamic
- Team-oriented and collaborative
- Data-driven and results-focused
Self-Assessment Questions:
- Do you thrive in a fast-paced, customer-focused environment?
- Are you comfortable working collaboratively with various teams and stakeholders?
- Do you have a data-driven mindset and a strong attention to detail?
ASSUMPTION: Candidates who are customer-focused, collaborative, and results-driven will be a strong fit for Radius' company culture.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously and prioritizing tasks effectively
- Keeping up with the fast-paced nature of the role and adapting to changing priorities
- Ensuring consistent messaging and branding across various customer touchpoints
- Balancing creative content development with data-driven optimization
ASSUMPTION: These challenges can be overcome by effective project management, strong communication, and a proactive, results-driven approach.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses primarily on customer communications and retention
- Radius' global presence and diverse range of services offer unique opportunities for growth and development
- Career progression may involve moving into a Marketing Manager role or expanding into other business areas within Radius
ASSUMPTION: This role offers a unique focus on customer communications and retention, with opportunities for growth and development within Radius' diverse range of services.
📝 Sample Projects
- Developing and executing an email marketing campaign to improve customer onboarding and engagement
- Collaborating with the sales team to create targeted customer communications that drive upsell opportunities
- Optimizing email content and design using A/B testing and performance data
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, focusing on email marketing, customer communications, and data-driven optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the marketing department?
- How does Radius support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Radius measure the success of its customer communications and retention initiatives?
- What opportunities are there for collaboration and knowledge-sharing with other teams and departments within Radius?
ASSUMPTION: These interview questions help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing and email marketing experience
- Prepare examples of successful email marketing campaigns or projects you've worked on
- Demonstrate your understanding of customer lifecycle marketing and retention strategies
- Follow up with the Radius Talent Team one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
