📌 Core Information
🔹 Job Title: Senior Marketing Executive
🔹 Company: PropertyGuru Group
🔹 Location: Kuala Lumpur, Malaysia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (On-site & Remote)
🚀 Job Overview
Key aspects of this role include:
- Assisting in the development and execution of go-to-market strategies for new products.
- Supporting the implementation of marketing channels and strategies to reach target audiences effectively.
- Monitoring product performance and collaborating with sales teams to propose repricing and promotions.
- Contributing to trade marketing strategies and exploring new platforms for product marketing.
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on driving product success through effective marketing.
📋 Key Responsibilities
✅ Assist in the development and execution of go-to-market strategies for new products, including creating sales materials and collateral.
✅ Support the implementation of marketing channels and strategies to reach the target audience effectively.
✅ Assist in market research and analysis to determine optimal pricing strategies for products.
✅ Monitor product performance and collaborate with sales teams to propose repricing and promotions.
✅ Support sales by providing product packaging and bundling solutions across the company’s portfolio.
✅ Contribute to trade marketing strategies and explore new platforms for product marketing.
✅ Participate in lead nurturing and engagement activities to drive conversion.
✅ Support client engagement activities and networking events.
✅ Assist in managing print publications, ensuring content quality and circulation levels.
✅ Support Advertising Sales efforts and contribute to P&L management.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration to drive product success and support business growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 2-5 years of relevant experience in trade marketing, product marketing, or related fields.
Required Skills:
- Proven analytical and problem-solving skills.
- Strong communication and interpersonal skills.
- Detail-oriented and able to manage multiple tasks effectively.
Preferred Skills:
- Experience with CRM software and marketing automation tools.
- Fluency in additional languages (e.g., Mandarin, Thai, Vietnamese).
ASSUMPTION: Candidates with a strong academic background, relevant work experience, and a proven track record in marketing will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Senior Marketing Executive role in Kuala Lumpur, the estimated salary range is RM 8,000 - RM 12,000 per month (approximately USD 1,800 - USD 2,700).
Benefits:
- Hybrid flexible working that focuses on outcomes over hours.
- Holistic rewards package covering financial, physical, and mental health.
- Multi-directional career development across all levels.
- Inclusive benefits like equal paternity leave, supporting all employees in work-life balance.
Working Hours: Full-time position with standard office hours (9:00 AM - 6:00 PM, Monday - Friday) and flexibility for remote work.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits package is designed to support employees' overall well-being and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: PropertyGuru Group operates in the PropTech industry, focusing on real estate marketplaces, mortgage services, and home services platforms across Southeast Asia.
Company Size: PropertyGuru Group has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: PropertyGuru Group was founded in 2007 and has since grown into a high-growth PropTech company with a robust portfolio of products and services.
Company Description:
- PropertyGuru is Southeast Asia’s leading PropTech company, empowering property seekers with over 2.1 million real estate listings and in-depth insights to make confident property decisions.
- The company offers leading property marketplaces, award-winning mobile apps, a mortgage marketplace, a home services platform, and proprietary enterprise solutions across its core markets in Singapore, Malaysia, Thailand, and Vietnam.
- PropertyGuru Group is committed to making the property journey transparent and seamless for property seekers in Southeast Asia.
Company Specialties:
- Real Estate Portal
- Asia Property Expert
- Property Portal
- Technology
- Digital & Proptech
- Internet
- Singapore, Malaysia, Thailand, Vietnam
- PropertyGuru.com.sg, PropertyGuru.com.my, DDproperty.com
- Southeast Asia
- Asia Property Awards
- Singapore Property Awards
- Malaysia Property Awards
- Indonesia Property Awards
- Thailand Property Awards
Company Website: PropertyGuruGroup.com
ASSUMPTION: PropertyGuru Group's extensive portfolio and regional presence provide ample opportunities for career growth and development within the PropTech industry.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a balance of strategic thinking and tactical execution to drive product success and support business growth.
Reporting Structure: The Senior Marketing Executive will report directly to the Head of Marketing and work closely with cross-functional teams, including sales, product, and advertising.
Work Arrangement: This role offers a hybrid work arrangement, with a combination of on-site and remote work to support a healthy work-life balance.
Growth Opportunities:
- Progression to a management role within the marketing department or other functions within the organization.
- Expanding responsibilities and leading high-impact projects to drive business growth.
- Gaining exposure to various aspects of the business, including product development, sales, and advertising.
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally within a dynamic and fast-paced industry.
🌍 Location & Work Environment
Office Type: PropertyGuru Group's Kuala Lumpur office is located in a modern, multi-purpose building with ample amenities and a collaborative work environment.
Office Location(s): The Gardens South Tower, Lingkaran Syed Putra, Mid Valley City, Kuala Lumpur, Kuala Lumpur 59200, MY
Geographic Context:
- Kuala Lumpur is the capital and largest city of Malaysia, offering a vibrant multicultural environment with a mix of modern and traditional attractions.
- The Mid Valley City area is a bustling commercial hub with easy access to public transportation, shopping, dining, and entertainment options.
- PropertyGuru Group's office is located in a strategic position, allowing employees to enjoy the benefits of working in a dynamic urban environment while maintaining a healthy work-life balance.
Work Schedule: Standard office hours are from 9:00 AM to 6:00 PM, Monday through Friday, with flexibility for remote work as needed.
ASSUMPTION: The hybrid work arrangement and convenient office location allow employees to maintain a healthy balance between their professional and personal lives.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume screening.
- Phone or video call interview with the HR department to discuss the role and assess cultural fit.
- In-depth interview with the hiring manager and relevant team members to evaluate skills and experience.
- Final interview with the Head of Marketing to discuss career growth and expectations.
Key Assessment Areas:
- Analytical and problem-solving skills.
- Communication and interpersonal skills.
- Detail-oriented mindset and ability to manage multiple tasks.
- Cultural fit and alignment with PropertyGuru Group's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role.
- Prepare examples of your past achievements in marketing, focusing on measurable results and impact.
- Research PropertyGuru Group's mission, values, and recent projects to demonstrate your enthusiasm and understanding of the company.
ATS Keywords: Trade Marketing, Product Marketing, Go-To-Market Strategy, Marketing Channels, Pricing Strategy, Sales Support, Trade Marketing Strategy, Product Marketing Platforms, Lead Nurturing, Client Engagement, Advertising Sales, P&L Management
ASSUMPTION: Applicants who demonstrate a strong understanding of the role, relevant skills, and a passion for driving product success through effective marketing will have a competitive edge in the application process.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with relevant marketing tools and technologies will be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: We put our customers at the heart of everything we do.
- Data-driven: We make informed decisions based on data and insights.
- Collaborative: We work together to achieve our goals and support each other's growth.
Work Style:
- Results-oriented: We focus on delivering outcomes and driving business impact.
- Adaptable: We embrace change and continuously learn and improve.
- Inclusive: We foster a diverse and inclusive work environment where everyone feels valued and respected.
Self-Assessment Questions:
- Do you have a proven track record of driving product success through effective marketing strategies?
- Are you comfortable working in a dynamic, fast-paced environment and adapting to change?
- Do you thrive in a collaborative work environment and enjoy supporting cross-functional teams?
ASSUMPTION: Candidates who align with PropertyGuru Group's values and work style will be well-suited for this role and the company's culture.
⚠️ Potential Challenges
- Managing multiple tasks and priorities effectively in a fast-paced environment.
- Adapting to changes in marketing strategies and tactics based on market trends and feedback.
- Collaborating with cross-functional teams and stakeholders to drive consensus and alignment.
- Navigating a large, diverse organization with numerous opportunities and potential distractions.
ASSUMPTION: Successful candidates will be able to manage their time and priorities effectively, adapt to change, and collaborate successfully with diverse teams to overcome these challenges.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on product marketing and go-to-market strategies.
- PropertyGuru Group's regional presence and extensive portfolio provide unique opportunities for career growth and development within the PropTech industry.
- This role offers a blend of strategic thinking and tactical execution, with a clear focus on driving product success and supporting business growth.
ASSUMPTION: Candidates with experience in product marketing or go-to-market strategies within the PropTech industry will find this role particularly appealing and well-suited to their skillset.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new property listing platform, including creating sales materials and collateral, and supporting the implementation of marketing channels to effectively reach target audiences.
- Conducting market research and analysis to determine optimal pricing strategies for a new mortgage product, and monitoring product performance to propose repricing and promotions.
- Contributing to trade marketing strategies and exploring new platforms for product marketing, such as social media influencers or partnerships with complementary businesses.
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, as well as the cross-functional collaboration required to drive product success and support business growth.
❓ Key Questions to Ask During Interview
- Can you describe the most significant marketing challenge faced by PropertyGuru Group in the past year and how it was addressed?
- How does this role support the overall business strategy and growth objectives of PropertyGuru Group?
- What opportunities exist for professional development and career growth within the marketing department and other functions within the organization?
- How does PropertyGuru Group foster a culture of collaboration and inclusivity, and what initiatives are in place to support work-life balance?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to driving success within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Senior Marketing Executive - Kuala Lumpur
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role, emphasizing your ability to drive product success through effective marketing strategies.
- Prepare examples of your past achievements in marketing, focusing on measurable results and impact, to demonstrate your qualifications during the interview process.
- Research PropertyGuru Group's mission, values, and recent projects to demonstrate your enthusiasm and understanding of the company, and to inform your interview preparation.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
