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Senior Marketing Executive (Danish Market)

Kaizen Gaming
Full-time
On-site
Sliema, Sliema, Malta
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Marketing Executive (Danish Market)

πŸ”Ή Company: Kaizen Gaming

πŸ”Ή Location: Sliema, Malta

πŸ”Ή Job Type: Hybrid (On-site & Remote)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 4, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site with hybrid flexibility

πŸš€ Job Overview

Key aspects of this role include:

  • Overseeing and developing tactical action plans for the Danish market
  • Monitoring local marketing objectives and ensuring alignment with overall business goals
  • Collaborating with cross-functional teams and external agencies for effective campaign execution
  • Leading and developing a local marketing team while representing the company internally and externally

ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on driving results in a dynamic and fast-paced environment.

πŸ“‹ Key Responsibilities

βœ… Monitor marketing performance across multiple channels, ensuring alignment with market targets and KPIs

βœ… Develop and track tactical action plans, ensuring brand positioning, media strategies, and campaign deliverables are met

βœ… Collaborate with external creative agencies to develop and localize marketing materials

βœ… Track and report on the marketing budget, optimizing allocation and identifying opportunities for improvement

βœ… Oversee invoice processing and vendor onboarding

βœ… Collaborate with local and central content teams to ensure high-quality and consistent communications

βœ… Analyze and report on marketing activities, tracking KPIs and recommending adjustments as needed

βœ… Monitor competitors and provide market insights to the Marketing Manager and HQ

βœ… Manage agencies and third-party partners for campaign execution

βœ… Create reports and analyses for the Marketing Manager and Country Manager, keeping them informed on key marketing metrics and campaign performance

βœ… Ensure all marketing activities comply with local regulations

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration, with a strong focus on data-driven decision-making.

🎯 Required Qualifications

Education: Bachelor’s Degree in marketing or a relevant field

Experience: At least 5 years of experience in marketing, preferably within the online industry

Required Skills:

  • Native Danish and strong command of the English language (both written and spoken)
  • Passion for sports and the online gaming industry
  • Business-oriented mindset with a strong understanding of KPIs and performance metrics
  • Strong analytical skills and a data-driven mindset
  • Inspiration to design and execute new creative projects that drive KPIs and help achieve defined targets
  • Hands-on mentality and proactive approach, with strong teamwork skills
  • Strong communication skills to convey targets, actions, plans, and inspire others to deliver the plan
  • Strong experience in digital marketing, including SEO, SEM, social media, and display advertising
  • Experience with media planning and buying, particularly in TV, with a strong understanding of how TV fits into a broader marketing strategy

Preferred Skills:

  • Experience working in the sports betting and online slots industry
  • Familiarity with the Danish market and local consumer behavior

ASSUMPTION: Candidates with experience in the online gaming industry and a strong understanding of the Danish market will have a significant advantage in this role.

πŸ’° Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (Estimated based on industry standards for a senior marketing role in Malta with 5-10 years of experience)

Benefits:

  • Competitive pay and bonus scheme
  • Private health insurance for you and your family
  • Unlimited access to Udemy and continuous training

Working Hours: Full-time, with flexible hybrid work arrangement (2-3 days on-site per week)

ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Malta with 5-10 years of experience. Actual compensation may vary depending on the candidate's skills, experience, and negotiation.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Entertainment Providers (GameTech)

Company Size: 1,001-5,000 employees (Large enterprise)

Founded: 2013 (12 years ago)

Company Description:

  • Kaizen Gaming is one of the biggest and fastest-growing GameTech companies in the world, operating two brands (Betano & Stoiximan) in 16 countries across three continents
  • Focused on technology and people, Kaizen Gaming aims to continually improve its products and services to provide the best and most trusted online gaming experience to its customers
  • The company is committed to fostering a diverse and inclusive workplace, with a culture that values open communication, directness, and respect

Company Specialties:

  • Online gaming entertainment
  • GameTech industry
  • Technology and data-driven decision-making

Company Website: careers.kaizengaming.com

ASSUMPTION: Kaizen Gaming's large size and global presence offer ample opportunities for career growth and development within the company.

πŸ“Š Role Analysis

Career Level: Senior (Managerial)

Reporting Structure: Reports directly to the Marketing Manager and collaborates with cross-functional teams and external agencies

Work Arrangement: Hybrid (2-3 days on-site per week, with the rest of the time working remotely)

Growth Opportunities:

  • Potential to lead and develop a local marketing team
  • Opportunities to work on high-impact projects and campaigns
  • Possibility to progress to a management or leadership role within the company

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success in the Danish market.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Sliema, Malta

Geographic Context:

  • Sliema is a bustling town in the northeast of Malta, known for its vibrant nightlife, shopping, and dining options
  • Malta is a Mediterranean island nation with a mild climate, rich history, and multicultural influences
  • The office is located in a central and easily accessible area, with plenty of amenities nearby

Work Schedule: Full-time, with flexible hybrid work arrangement (2-3 days on-site per week)

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • Technical assessment or case study presentation
  • On-site or video interview with the hiring manager and/or team members
  • Final decision and job offer

Key Assessment Areas:

  • Marketing strategy and planning
  • Data analysis and interpretation
  • Communication and presentation skills
  • Cultural fit and alignment with company values

Application Tips:

  • Highlight relevant experience and achievements in your resume, with a focus on marketing strategy, campaign execution, and data-driven decision-making
  • Prepare a well-structured and persuasive cover letter, demonstrating your passion for the role and the Danish market
  • Familiarize yourself with Kaizen Gaming's company culture and values, and be prepared to discuss how your personal values align with theirs

ATS Keywords: Marketing strategy, campaign execution, data analysis, Danish market, online gaming, sports betting, TV advertising, digital marketing, SEO, SEM, social media, display advertising, media planning, budget management, team leadership

ASSUMPTION: Kaizen Gaming's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the company and the applicant.

πŸ› οΈ Tools & Technologies

  • Google Analytics
  • Social media platforms (Facebook, Instagram, LinkedIn, etc.)
  • Adobe Creative Suite (Photoshop, Illustrator, etc.)
  • Microsoft Office Suite (Excel, PowerPoint, etc.)
  • Project management tools (Asana, Trello, etc.)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in the marketing industry and at Kaizen Gaming.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Tech the Ride: Embrace continuous improvement and innovation
  • Pick #oneteam: Foster a collaborative and inclusive work environment
  • Level up: Support employee growth and development

Work Style:

  • Data-driven decision-making
  • Agile and adaptable approach to work
  • Strong focus on teamwork and collaboration

Self-Assessment Questions:

  • How do you embody Kaizen Gaming's values in your daily work?
  • Can you provide an example of a time when you had to adapt quickly to a change in plans or priorities?
  • How do you approach working with cross-functional teams and external partners to achieve common goals?

ASSUMPTION: Kaizen Gaming places a strong emphasis on cultural fit, with a focus on finding candidates who align with the company's values and work style.

⚠️ Potential Challenges

  • Managing multiple stakeholders and competing priorities
  • Working in a fast-paced and dynamic environment with tight deadlines
  • Navigating a large and complex organization with multiple teams and departments
  • Adapting to a hybrid work arrangement and balancing on-site and remote work

ASSUMPTION: These challenges are inherent to the role and the industry, and successful candidates will be able to navigate them effectively while driving results and contributing to the company's success.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on the Danish market and requires a strong understanding of the local consumer behavior and preferences
  • Unlike other marketing roles, this position involves a high degree of autonomy and strategic decision-making, with a strong emphasis on driving results and achieving targets
  • Career progression in this role may involve leading and developing a local marketing team, with the potential to advance to a management or leadership position within the company

ASSUMPTION: This role offers a unique opportunity to make a significant impact on the company's success in the Danish market, with a high degree of autonomy and strategic decision-making.

πŸ“ Sample Projects

  • Developing and executing a targeted marketing campaign to drive user acquisition and engagement in the Danish market
  • Conducting market research and analysis to identify trends and opportunities in the Danish online gaming industry
  • Collaborating with external creative agencies to develop and localize marketing materials that resonate with the Danish target audience

ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, with a focus on driving results and achieving targets in the Danish market.

❓ Key Questions to Ask During Interview

  • Can you describe the company's long-term vision for the Danish market and how this role fits into that strategy?
  • How does the local marketing team collaborate with the central content team to ensure consistent and high-quality communications across all channels?
  • What opportunities are there for professional growth and development within the company, and specifically within the marketing department?
  • How does the company support work-life balance, particularly for employees working in a hybrid arrangement?
  • Can you provide an example of a successful marketing campaign in the Danish market and discuss the key factors that contributed to its success?

ASSUMPTION: These questions are designed to provide insight into the company's long-term vision, team dynamics, and support for employee growth and development.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on marketing strategy, campaign execution, and data-driven decision-making
  • Prepare for the interview by researching Kaizen Gaming's company culture, values, and specialties, and be ready to discuss how your personal values align with theirs
  • Follow up with the hiring manager or HR department one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.