📌 Core Information
🔹 Job Title: Senior Marketing Executive (Danish Market)
🔹 Company: Kaizen Gaming
🔹 Location: Sliema, Malta
🔹 Job Type: Hybrid (On-site & Remote)
🔹 Category: Marketing
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Overseeing and developing tactical action plans for the Danish market
- Monitoring local marketing objectives and ensuring alignment with overall business goals
- Collaborating with cross-functional teams and external agencies for effective campaign execution
- Leading and developing a local marketing team while representing the company internally and externally
ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on driving results in a dynamic and fast-paced environment.
📋 Key Responsibilities
✅ Monitor marketing performance across multiple channels, ensuring alignment with market targets and KPIs
✅ Develop and track tactical action plans, ensuring brand positioning, media strategies, and campaign deliverables are met
✅ Collaborate with external creative agencies to develop and localize marketing materials
✅ Track and report on the marketing budget, optimizing allocation and identifying opportunities for improvement
✅ Oversee invoice processing and vendor onboarding
✅ Collaborate with local and central content teams to ensure high-quality and consistent communications
✅ Analyze and report on marketing activities, tracking KPIs and recommending adjustments as needed
✅ Monitor competitors and provide market insights to the Marketing Manager and HQ
✅ Manage agencies and third-party partners for campaign execution
✅ Create reports and analyses for the Marketing Manager and Country Manager, keeping them informed on key marketing metrics and campaign performance
✅ Ensure all marketing activities comply with local regulations
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration, with a strong focus on data-driven decision-making.
🎯 Required Qualifications
Education: Bachelor’s Degree in marketing or a relevant field
Experience: At least 5 years of experience in marketing, preferably within the online industry
Required Skills:
- Native Danish and strong command of the English language (both written and spoken)
- Passion for sports and the online gaming industry
- Business-oriented mindset with a strong understanding of KPIs and performance metrics
- Strong analytical skills and a data-driven mindset
- Inspiration to design and execute new creative projects that drive KPIs and help achieve defined targets
- Hands-on mentality and proactive approach, with strong teamwork skills
- Strong communication skills to convey targets, actions, plans, and inspire others to deliver the plan
- Strong experience in digital marketing, including SEO, SEM, social media, and display advertising
- Experience with media planning and buying, particularly in TV, with a strong understanding of how TV fits into a broader marketing strategy
Preferred Skills:
- Experience working in the sports betting and online slots industry
- Familiarity with the Danish market and local consumer behavior
ASSUMPTION: Candidates with experience in the online gaming industry and a strong understanding of the Danish market will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: €50,000 - €70,000 per year (Estimated based on industry standards for a senior marketing role in Malta with 5-10 years of experience)
Benefits:
- Competitive pay and bonus scheme
- Private health insurance for you and your family
- Unlimited access to Udemy and continuous training
Working Hours: Full-time, with flexible hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Malta with 5-10 years of experience. Actual compensation may vary depending on the candidate's skills, experience, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers (GameTech)
Company Size: 1,001-5,000 employees (Large enterprise)
Founded: 2013 (12 years ago)
Company Description:
- Kaizen Gaming is one of the biggest and fastest-growing GameTech companies in the world, operating two brands (Betano & Stoiximan) in 16 countries across three continents
- Focused on technology and people, Kaizen Gaming aims to continually improve its products and services to provide the best and most trusted online gaming experience to its customers
- The company is committed to fostering a diverse and inclusive workplace, with a culture that values open communication, directness, and respect
Company Specialties:
- Online gaming entertainment
- GameTech industry
- Technology and data-driven decision-making
Company Website: careers.kaizengaming.com
ASSUMPTION: Kaizen Gaming's large size and global presence offer ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: Senior (Managerial)
Reporting Structure: Reports directly to the Marketing Manager and collaborates with cross-functional teams and external agencies
Work Arrangement: Hybrid (2-3 days on-site per week, with the rest of the time working remotely)
Growth Opportunities:
- Potential to lead and develop a local marketing team
- Opportunities to work on high-impact projects and campaigns
- Possibility to progress to a management or leadership role within the company
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success in the Danish market.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Sliema, Malta
Geographic Context:
- Sliema is a bustling town in the northeast of Malta, known for its vibrant nightlife, shopping, and dining options
- Malta is a Mediterranean island nation with a mild climate, rich history, and multicultural influences
- The office is located in a central and easily accessible area, with plenty of amenities nearby
Work Schedule: Full-time, with flexible hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- On-site or video interview with the hiring manager and/or team members
- Final decision and job offer
Key Assessment Areas:
- Marketing strategy and planning
- Data analysis and interpretation
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in your resume, with a focus on marketing strategy, campaign execution, and data-driven decision-making
- Prepare a well-structured and persuasive cover letter, demonstrating your passion for the role and the Danish market
- Familiarize yourself with Kaizen Gaming's company culture and values, and be prepared to discuss how your personal values align with theirs
ATS Keywords: Marketing strategy, campaign execution, data analysis, Danish market, online gaming, sports betting, TV advertising, digital marketing, SEO, SEM, social media, display advertising, media planning, budget management, team leadership
ASSUMPTION: Kaizen Gaming's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the company and the applicant.
🛠️ Tools & Technologies
- Google Analytics
- Social media platforms (Facebook, Instagram, LinkedIn, etc.)
- Adobe Creative Suite (Photoshop, Illustrator, etc.)
- Microsoft Office Suite (Excel, PowerPoint, etc.)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in the marketing industry and at Kaizen Gaming.
👔 Cultural Fit Considerations
Company Values:
- Tech the Ride: Embrace continuous improvement and innovation
- Pick #oneteam: Foster a collaborative and inclusive work environment
- Level up: Support employee growth and development
Work Style:
- Data-driven decision-making
- Agile and adaptable approach to work
- Strong focus on teamwork and collaboration
Self-Assessment Questions:
- How do you embody Kaizen Gaming's values in your daily work?
- Can you provide an example of a time when you had to adapt quickly to a change in plans or priorities?
- How do you approach working with cross-functional teams and external partners to achieve common goals?
ASSUMPTION: Kaizen Gaming places a strong emphasis on cultural fit, with a focus on finding candidates who align with the company's values and work style.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Working in a fast-paced and dynamic environment with tight deadlines
- Navigating a large and complex organization with multiple teams and departments
- Adapting to a hybrid work arrangement and balancing on-site and remote work
ASSUMPTION: These challenges are inherent to the role and the industry, and successful candidates will be able to navigate them effectively while driving results and contributing to the company's success.
📈 Similar Roles Comparison
- This role is unique in its focus on the Danish market and requires a strong understanding of the local consumer behavior and preferences
- Unlike other marketing roles, this position involves a high degree of autonomy and strategic decision-making, with a strong emphasis on driving results and achieving targets
- Career progression in this role may involve leading and developing a local marketing team, with the potential to advance to a management or leadership position within the company
ASSUMPTION: This role offers a unique opportunity to make a significant impact on the company's success in the Danish market, with a high degree of autonomy and strategic decision-making.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to drive user acquisition and engagement in the Danish market
- Conducting market research and analysis to identify trends and opportunities in the Danish online gaming industry
- Collaborating with external creative agencies to develop and localize marketing materials that resonate with the Danish target audience
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, with a focus on driving results and achieving targets in the Danish market.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for the Danish market and how this role fits into that strategy?
- How does the local marketing team collaborate with the central content team to ensure consistent and high-quality communications across all channels?
- What opportunities are there for professional growth and development within the company, and specifically within the marketing department?
- How does the company support work-life balance, particularly for employees working in a hybrid arrangement?
- Can you provide an example of a successful marketing campaign in the Danish market and discuss the key factors that contributed to its success?
ASSUMPTION: These questions are designed to provide insight into the company's long-term vision, team dynamics, and support for employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on marketing strategy, campaign execution, and data-driven decision-making
- Prepare for the interview by researching Kaizen Gaming's company culture, values, and specialties, and be ready to discuss how your personal values align with theirs
- Follow up with the hiring manager or HR department one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
