📌 Core Information
🔹 Job Title: Senior Marketing Executive
🔹 Company: WSH Group (Searcys)
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing multi-channel marketing campaigns for a prestigious events venue
- Collaborating with stakeholders to create and execute campaigns
- Monitoring campaign success and ROI
- Liaising with sales teams to ensure seamless handling of enquiries
- Keeping up-to-date with new marketing techniques and competitor analysis
ASSUMPTION: This role requires a proactive, adaptable individual with a strong business acumen to thrive in a varied workload environment.
📋 Key Responsibilities
✅ Website Management: Take ownership of the 30 Euston Square website and ensure it is up-to-date and relevant
✅ Campaign Creation & Execution: Develop and deliver multi-channel marketing campaigns integrating traditional techniques with digital and social media channels
✅ Campaign Monitoring & Review: Monitor and review campaign success and ROI, making data-driven decisions to optimize future campaigns
✅ Stakeholder Liaison: Work closely with key stakeholders, including business development and sales management, to define new initiatives and offers
✅ Event Management: Manage trade exhibitions and stand builds, ensuring Searcys' presence is professional and engaging
✅ PR Initiatives: Deliver PR initiatives to support events and increase venue awareness
✅ Marketing Material Creation: Create online and offline marketing materials for new and existing business, delivering key brand messages and awareness
✅ Sales Team Communication: Ensure effective communication of marketing strategy with sales teams to handle enquiries seamlessly
✅ Supplier Liaison: Work closely with production, design, and technical suppliers to produce relevant and up-to-date marketing and communication initiatives
✅ Competitor Analysis: Conduct regular competitor analysis to ensure Searcys maintains a competitive edge
ASSUMPTION: This role requires a proactive approach to driving business through periods of low demand and quick response times to market changes.
🎯 Required Qualifications
Education: A marketing qualification is desirable but not essential
Experience: 2 years of marketing experience with campaign management exposure
Required Skills:
- Excellent product knowledge
- Strong business acumen
- Excellent communication skills
- Excellent time management
- Supportive and team-oriented
- Proactive in sales and marketing
- Strong presentation skills
- Target-driven
- Understanding of the MICE market
Preferred Skills:
- Experience within an online or digital environment
ASSUMPTION: Candidates with relevant marketing experience and a strong understanding of the MICE market will be most successful in this role.
💰 Compensation & Benefits
Salary Range: £39,520 per annum
Benefits:
- 50% discount across Searcys venues
- Enrolment into the Searcys pension scheme
- Up to 33 days annual leave (dependent on job role)
- Access to everyday discounts and communication portal
- Employee assistance program and qualified Mental Health First Aiders
- Enrolment into Searcys Champagne School
- Meals provided on shift when working within one of our venues
- Your birthday off to celebrate in style
- A day off to volunteer/give back to the charity of your choice
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a Senior Marketing Executive role in London with 2-5 years of experience.
📌 Applicant Insights
🔍 Company Context
Industry: WSH Group (Searcys) operates in the hospitality industry, specializing in catering, events, and fine dining. The company has a strong presence in the UK, with venues in iconic locations such as 116 Pall Mall, The Barbican, The Gherkin, and St Pancras International.
Company Size: WSH Group (Searcys) is a mid-sized company with approximately 3,000-5,000 employees, providing a supportive and collaborative work environment.
Founded: Searcys was established in 1847, making it Britain's oldest catering and restaurant brand.
Company Description:
- Searcys is committed to delivering unparalleled service, quality, and innovation in every aspect of its brand.
- The company embraces individuality and actively promotes diversity within its teams.
- Searcys offers a dynamic work environment that celebrates the unique strengths of its employees.
Company Specialties:
- Hospitality
- Catering
- Restaurants
- Events
- Reception services
Company Website: Searcys
ASSUMPTION: Working for Searcys offers applicants the opportunity to grow within a well-established, reputable company in the hospitality industry.
📊 Role Analysis
Career Level: This role is suitable for a marketing professional with 2-5 years of experience, seeking to advance their career in a senior marketing position.
Reporting Structure: The Senior Marketing Executive will report directly to the Marketing Manager and work closely with various stakeholders, including business development and sales management.
Work Arrangement: This is an on-site, full-time role, with the opportunity to work from the prestigious 30 Euston Square venue in London.
Growth Opportunities:
- Progression to a Marketing Manager or similar role within the company
- Expanding marketing expertise across various channels and industries
- Developing leadership and mentoring skills by managing junior team members
ASSUMPTION: This role provides ample opportunities for professional growth and development within the marketing field.
🌍 Location & Work Environment
Office Type: The primary office is located within the 30 Euston Square venue, offering a unique and prestigious work environment.
Office Location(s): 30 Euston Square, London NW1 2FB, UK
Geographic Context:
- The venue is situated in a prime central London location, providing easy access to public transportation and local amenities.
- London offers a vibrant and multicultural work environment, with numerous networking opportunities and industry events.
- The city is home to a diverse range of industries, providing ample opportunities for collaboration and knowledge-sharing.
Work Schedule: Full-time, 40 hours per week, with flexibility to work additional hours as needed to support events and campaigns.
ASSUMPTION: Working in a central London location offers applicants the opportunity to be part of a dynamic and bustling city environment, with easy access to cultural attractions and networking events.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Face-to-face interview with the Marketing Manager and a member of the senior leadership team
- Second-round interview or assessment, if required
- Job offer and onboarding
Key Assessment Areas:
- Marketing expertise and campaign management skills
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Searcys' values
Application Tips:
- Tailor your resume to highlight relevant marketing experience and skills
- Prepare a cover letter that demonstrates your enthusiasm for the role and understanding of the MICE market
- Research Searcys and the 30 Euston Square venue to showcase your knowledge and interest in the company
ATS Keywords: Marketing Executive, Campaign Management, Stakeholder Liaison, Multi-Channel Marketing, MICE Market, Events Venue, Sales Team Communication, Competitor Analysis
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on marketing expertise and cultural fit.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, Zoho CRM)
- Social media management tools (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- SEO and analytics tools (e.g., Google Analytics, SEMrush)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms will be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Passion for hospitality
- Commitment to quality and innovation
- Respect for individuality and diversity
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Proactive and self-motivated
- Adaptable and flexible
- Strong communication and interpersonal skills
- Ability to work independently or as part of a team
- Results-driven and target-focused
Self-Assessment Questions:
- Do you share Searcys' passion for hospitality and commitment to quality?
- Are you comfortable working in a dynamic, fast-paced environment with a varied workload?
- Do you thrive in a collaborative work environment and enjoy working with diverse teams?
ASSUMPTION: Applicants who align with Searcys' values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Adapting to a varied workload and changing market demands
- Working flexible hours to support events and campaigns
- Competing with other marketing professionals for industry recognition and opportunities
ASSUMPTION: Applicants should be prepared to manage multiple priorities and adapt to a dynamic work environment to succeed in this role.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses on a single, prestigious events venue, requiring a deep understanding of the venue's unique selling points and target audience
- This role offers the opportunity to work in the vibrant and dynamic MICE market, with exposure to a wide range of events and clients
- Career progression in this role could lead to a Marketing Manager position or similar, with the opportunity to manage a team and expand marketing expertise across multiple venues or brands
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new event space within the 30 Euston Square venue
- Conducting market research to identify new opportunities for the venue and expanding its target audience
- Collaborating with the sales team to create targeted marketing materials and offers to drive new business and retention
ASSUMPTION: Applicants should be prepared to work on a variety of projects and campaigns, with a focus on driving business growth and increasing venue awareness.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for Searcys and the 30 Euston Square venue?
- What opportunities are there for professional growth and development within the company?
- How does Searcys support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those initiatives?
ASSUMPTION: Applicants should ask thoughtful and insightful questions to demonstrate their interest in the role and understanding of the company's values and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Searcys careers portal
- Tailor your resume to highlight your relevant marketing experience and skills
- Prepare a cover letter that demonstrates your enthusiasm for the role and understanding of the MICE market
- Research Searcys and the 30 Euston Square venue to showcase your knowledge and interest in the company
- Follow up with the HR department one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
