Senior Marketing Executive

📌 Core Information

🔹 Job Title: Senior Marketing Executive

🔹 Company: Mathpresso (QANDA)

🔹 Location: Hanoi, Vietnam

🔹 Job Type: Permanent

🔹 Category: Marketing

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing campaigns to drive user growth and engagement
• Managing content creation and social media presence across multiple platforms
• Collaborating with cross-functional teams and external partners to deliver successful campaigns
• Analyzing campaign performance and optimizing marketing budget allocation
• Leading small teams and contributing to long-term brand planning

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a dynamic, international environment.

📋 Key Responsibilities

✅ Campaign Planning & Execution: Build monthly and quarterly marketing plans aligned with business goals, coordinate cross-functional teams to run campaigns on schedule, monitor campaign performance, and suggest optimizations.

✅ Content & Social Media: Manage content development for platforms like Facebook, Instagram, TikTok, YouTube, and website, work with in-house or freelance content creators, and stay updated on platform trends.

✅ Digital & Offline Marketing: Support digital campaigns across paid and organic channels, take part in planning and running offline events or activation campaigns, and collaborate with partners or vendors for specific campaign initiatives.

✅ Leadership (if applicable): Take ownership of key marketing workstreams or product campaigns, lead small teams or coordinate project-based contributors, and contribute to long-term brand planning.

✅ Reporting & Optimization: Track campaign KPIs and produce regular reports, monitor and optimize marketing budget allocation and channel effectiveness.

ASSUMPTION: The role may involve working with a team of marketing professionals and requires strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 3 years + of experience in digital marketing and social media, with a proven track record of managing campaigns across multiple channels. Experience in the education industry is required.

Required Skills:

• Strong understanding of digital marketing tools and social media algorithms
• Experience in content creation, including writing, video production, and graphic design using basic tools like Capcut and Canva
• Familiarity with SEO and online marketing strategies
• Ability to work both independently and as part of a team
• Strong analytical thinking and problem-solving skills
• Proactive, creative, and passionate about brand building and marketing campaigns
• Willingness to travel for work when required

Preferred Skills:

• Experience with marketing automation tools
• Fluency in Vietnamese and English

ASSUMPTION: Candidates with experience in the education industry and proficiency in Vietnamese will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: VND 15,000,000 - 25,000,000 per month (based on experience and qualifications)

Benefits:

• 100% official salary and social insurance during the probation period
• A youthful and dynamic international working environment with flexible working time
• Annual leave according to Labor Law + additional leave + Birthday leave + Fresh leave (up to 20 days/year)
• Attractive salary matching your capabilities, and bi-annual bonuses, Tet bonus and seniority bonus
• Endless fun with many exciting internal company events: workshop, company trips, holidays, birthdays, etc.

Working Hours: 40 hours per week, with flexible working hours and the possibility of remote work when needed

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing executive in Vietnam with 3-5 years of experience.

📌 Applicant Insights

🔍 Company Context

Industry: Mathpresso operates in the education technology (EdTech) industry, focusing on AI-powered learning platforms.

Company Size: Mathpresso has 201-500 employees globally, with a presence in South Korea, the US, Japan, Indonesia, and Vietnam. This size offers a dynamic work environment with opportunities for growth and collaboration.

Founded: Mathpresso was founded in 2015 and has since grown to become Asia's largest AI-powered learning platform, QANDA.

Company Description:

• Mathpresso is a mission-driven company focused on providing effective educational content to everyone through its AI-powered learning platform, QANDA
• The company has raised over $150 million from investment funds like Legend Capital, SoftBank Ventures Asia, and Samsung Ventures
• Mathpresso Vietnam has built a strong brand among Vietnamese students, with 4 million active users every month and over 15 partners across Hanoi

Company Specialties:

• AI-powered learning platform development
• Optical character recognition (OCR) technology
• Educational content creation and curation
• Marketing and user acquisition strategies

Company Website: mathpresso.com/ko

ASSUMPTION: Mathpresso's focus on AI and education technology positions it at the forefront of innovative learning solutions, offering exciting opportunities for growth and impact.

📊 Role Analysis

Career Level: This role is suitable for a mid-career marketing professional looking to take on more responsibility and leadership within a growing organization.

Reporting Structure: The Senior Marketing Executive will report directly to the Marketing Manager and work closely with cross-functional teams, including content creators, designers, and product managers.

Work Arrangement: This role is primarily on-site, with the possibility of remote work when needed. The work arrangement is flexible, with core hours from 9:00 AM to 6:00 PM and the option to work from home on certain days.

Growth Opportunities:

• Potential to lead marketing teams or workstreams as the company grows
• Opportunities to collaborate with international teams and gain global marketing experience
• Possibility to transition into a management role or take on more strategic responsibilities

ASSUMPTION: The growth opportunities in this role are tied to Mathpresso's expansion and success in the Vietnamese market, as well as the candidate's ability to demonstrate strong leadership and strategic thinking.

🌍 Location & Work Environment

Office Type: Mathpresso Vietnam's headquarters is located in Dong Da district, Hanoi, with a modern and collaborative work environment.

Office Location(s): 6th Floor, AP Tower, 218, Teheran-ro, Gangnam-gu, Seoul, Seoul, KR (Global HQ), and Hanoi, Vietnam (Vietnam Office)

Geographic Context:

• Hanoi is the capital and second-largest city in Vietnam, with a population of over 8 million people
• The city is known for its rich history, cultural landmarks, and vibrant food scene
• Hanoi has a tropical monsoon climate, with hot and humid summers and cool, dry winters

Work Schedule: The work schedule is generally Monday to Friday, with core hours from 9:00 AM to 6:00 PM. However, the role may require occasional work on weekends or evenings to support campaigns or events.

ASSUMPTION: The work environment at Mathpresso Vietnam is dynamic, international, and collaborative, with a strong focus on teamwork and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• In-depth interview with the Marketing Manager and/or other team members
• Final interview with the Country Manager or another senior leader
• Job offer and onboarding

Key Assessment Areas:

• Marketing and campaign management skills
• Content creation and social media management experience
• Analytical thinking and problem-solving abilities
• Communication and teamwork skills
• Cultural fit and alignment with Mathpresso's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing and campaign management experience, as well as any relevant experience in the education industry
• Prepare examples of successful marketing campaigns you've managed and the results you achieved
• Demonstrate your understanding of Mathpresso's mission and how your skills and experience align with the company's goals

ATS Keywords: Digital Marketing, Social Media, Content Creation, SEO, Campaign Management, Education Industry, Marketing Strategy, Brand Building, Teamwork, Problem Solving

ASSUMPTION: The application process at Mathpresso is designed to assess candidates' marketing skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Social media platforms: Facebook, Instagram, TikTok, YouTube
• Content creation tools: Capcut, Canva
• Marketing automation tools (if applicable): HubSpot, Marketo, or similar
• Analytics tools: Google Analytics, Facebook Insights, Instagram Insights

ASSUMPTION: The tools and technologies required for this role are standard for digital marketing and social media management, with the possibility of using marketing automation tools depending on the company's specific needs.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Mathpresso values creativity, experimentation, and continuous learning
• Collaboration: The company fosters a culture of teamwork and open communication
• Impact: Mathpresso is committed to making a positive impact on education and students' lives

Work Style:

• Dynamic and fast-paced: Mathpresso operates in a rapidly changing environment, requiring employees to be adaptable and proactive
• International: The company has a diverse, global workforce, with teams based in multiple countries
• Mission-driven: Mathpresso is focused on delivering meaningful results and making a difference in education

Self-Assessment Questions:

• Do you thrive in a dynamic, international work environment?
• Are you passionate about education and making a positive impact on students' lives?
• Do you have strong analytical thinking and problem-solving skills?
• Are you comfortable working with a diverse, global team and managing cross-functional projects?

ASSUMPTION: Mathpresso's culture is driven by its mission to provide effective educational content to everyone, with a strong focus on innovation, collaboration, and impact.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Adapting to a dynamic, international work environment with teams based in different time zones
• Balancing the need for creativity and innovation with the requirement to deliver consistent, high-quality content
• Working with external partners and vendors to execute campaigns and events

ASSUMPTION: The potential challenges in this role are tied to the dynamic nature of the marketing industry, the need to manage multiple campaigns and stakeholders, and the requirement to deliver high-quality results consistently.

📈 Similar Roles Comparison

• Compared to other marketing roles in the education industry, this position offers a unique opportunity to work with an AI-powered learning platform and drive user growth through innovative marketing campaigns
• Mathpresso's focus on AI and technology sets it apart from traditional education companies, offering candidates the chance to work at the intersection of education and technology
• This role provides growth opportunities and the chance to take on more responsibility as the company expands in the Vietnamese market

ASSUMPTION: The comparison points for this role highlight Mathpresso's unique position in the education industry, focusing on AI-powered learning and offering growth opportunities for marketing professionals.

📝 Sample Projects

• Developing and executing a social media campaign to drive user engagement and increase app downloads
• Collaborating with external partners to create and promote educational content, such as live streams or webinars
• Analyzing campaign performance data to optimize marketing budget allocation and improve ROI

ASSUMPTION: The sample projects provided are representative of the key responsibilities and skills required for this role, focusing on campaign management, content creation, and data analysis.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Mathpresso support the professional growth and development of its marketing team members?
• What are the most successful marketing campaigns Mathpresso has run in Vietnam, and what can I learn from them?
• How does Mathpresso collaborate with external partners and vendors to execute marketing campaigns and events?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: The key questions to ask during the interview focus on understanding the role's priorities, growth opportunities, and the company's approach to marketing and collaboration.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: http://linsey.chu@mathpresso.com
• Tailor your resume and cover letter to highlight your marketing and campaign management experience, as well as any relevant experience in the education industry
• Prepare examples of successful marketing campaigns you've managed and the results you achieved
• Demonstrate your understanding of Mathpresso's mission and how your skills and experience align with the company's goals
• Follow up with Linsey Chu within 1-2 weeks if you haven't heard back regarding your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.