ASSUMPTION: This role requires a strong balance of analytical and creative skills, with a focus on data-driven decision making and continuous optimization.
📋 Key Responsibilities ✅ Work with cross-functional departments to develop lifecycle marketing communications and campaigns across owned channels (email, push notification, SMS, MMS, etc.) using marketing automation platforms ✅ Enhance and elevate growth models to scale up business, measure and report key metrics (e.g., open rate, click-through rate, and monetarization), and make recommendations for improvement ✅ Take marketing briefs and analyze the database to generate audience segments for setting up automated workflows/campaigns in Adobe Campaign with imported data and segments ✅ Collaborate with team members to manage campaign progress and recommend modifications and optimizations, such as data import and HTML email building ✅ Utilize data visualization tools (e.g., Google Looker Studio, Google Analytics 4, Adobe Analytics, Tableau) to create dashboards and generate reports to monitor campaign performance on different channels ✅ Assist in other ad hoc projects as assignedASSUMPTION: This role may involve working with large datasets and complex marketing automation tools, requiring strong analytical and technical skills.
🎯 Required Qualifications - Education: Bachelor's degree in Marketing, Business, or a related field - Experience: 3-5 years of experience as a market analyst, business analyst, or equivalent experience in digital marketing or a related field - Required Skills: - Proven experience in building high-performing digital ad campaigns with a strong return on ad spend (ROAS) - Strong analytical and critical thinking skills, with the ability to troubleshoot technical issues and solve problems creatively - Knowledge of basic digital campaign performance metrics, attribution modeling, and tagging - Ability to modify HTML/CSS in the email designer tool - Proficiency in Google Analytics; exposure to Adobe Analytics, Google Data Studio, and BigQuery is a plus - Knowledge of SQL is a plus - Proficiency in all standard Microsoft Office programs, including Excel and PowerPoint - Preferred Skills: - Experience with Adobe Campaign or similar marketing automation platforms - Familiarity with Google Data Studio, Tableau, or other data visualization tools - Knowledge of SQL and ability to write queries - Experience with A/B testing and optimization strategies - Familiarity with e-commerce platforms and loyalty programsASSUMPTION: Candidates with experience in e-commerce, loyalty programs, or digital marketing agencies may have an advantage in this role.
💰 Compensation & Benefits - Salary Range: HKD 600,000 - HKD 800,000 per annum (Estimated based on industry standards for mid-level marketing roles in Hong Kong) - Benefits: - Comprehensive medical and dental coverage - Life and disability insurance - Retirement benefits (MPF) - Employee discounts on HKT services - Opportunities for professional development and training - Working Hours: Full-time, Monday to Friday, with occasional overtime as neededASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights 🔍 Company Context - Industry: Telecommunications and technology - Company Size: 10,001+ employees - Founded: 1911 (as a public company in 2000) - Company Description: - HKT is a technology, media, and telecommunication leader with over 150 years of history in Hong Kong - As the city’s true 5G provider, HKT connects businesses and people locally and globally - HKT offers end-to-end enterprise solutions, making it a market-leading digital transformation partner for businesses - Its comprehensive connectivity and smart living offerings enrich people’s lives and cater to their diverse needs for work, entertainment, education, well-being, and a sustainable low-carbon lifestyle - HKT is part of Pacific Century Group, named by Forbes as one of the World's Best Employers 2023 📊 Role Analysis - Career Level: Mid-level (2-5 years of experience) - Reporting Structure: This role reports to the manager of the Digital Growth team within HKT Digital Ventures - Work Arrangement: On-site, full-time position with occasional overtime as needed - Growth Opportunities: - Opportunities for professional development and training - Potential career progression within the Digital Growth team or other departments within HKT Digital VenturesASSUMPTION: This role offers opportunities for career growth within the digital marketing field, as well as the chance to work on high-impact projects that drive business growth.
🌍 Location & Work Environment - Office Type: Modern, collaborative office space with state-of-the-art technology and amenities - Office Location(s): 39/F, PCCW Tower, TaiKoo Place, 979 King's Road, Quarry Bay, Hong Kong - Geographic Context: - Hong Kong is a vibrant, multicultural city with a strong focus on technology and innovation - The office is located in the bustling Quarry Bay district, with easy access to public transportation and amenities - Work Schedule: Standard office hours, Monday to Friday, with occasional overtime as neededASSUMPTION: The work environment at HKT Digital Ventures is dynamic and fast-paced, with a strong emphasis on collaboration and innovation.
💼 Interview & Application Insights - Typical Process: 1. Online application and resume screening 2. Phone or video screening with the hiring manager 3. In-person or virtual interview with the hiring manager and team members 4. Final interview with the department head or HR - Key Assessment Areas: - Analytical and problem-solving skills - Knowledge of digital marketing and campaign management - Ability to work collaboratively and manage multiple projects - Cultural fit and alignment with HKT's values - Application Tips: 1. Tailor your resume to highlight relevant experience and skills for this role 2. Prepare examples of successful digital marketing campaigns you've worked on and the results you achieved 3. Research HKT Digital Ventures and be prepared to discuss how your skills and experience align with the company's mission and values 4. Prepare questions to ask the interviewer about the role, team, or company to demonstrate your interest and engagementASSUMPTION: The interview process for this role may involve a combination of behavioral, technical, and case study questions to assess the candidate's fit for the position.
🛠️ Tools & Technologies - Adobe Campaign - Google Analytics - Google Data Studio - Adobe Analytics - Tableau - SQL - Microsoft Office Suite (Excel, PowerPoint) - HTML/CSSASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed to perform their job effectively.
👔 Cultural Fit Considerations - Company Values: - Customer-centric - Innovative - Collaborative - Accountable - Respectful - Work Style: - Fast-paced and dynamic - Collaborative and team-oriented - Data-driven and analytical - Results-focused and accountable - Self-Assessment Questions: 1. How have you demonstrated customer-centricity in your previous roles? 2. Can you provide an example of a time when you had to learn a new tool or technology to accomplish a task or project? 3. How do you approach working collaboratively with team members to achieve shared goals?ASSUMPTION: Candidates who are adaptable, results-driven, and able to work effectively in a fast-paced, collaborative environment will thrive in this role.
⚠️ Potential Challenges - Managing multiple projects and campaigns simultaneously, with tight deadlines - Working with large datasets and complex marketing automation tools - Keeping up with the latest trends and best practices in digital marketing - Balancing the need for data-driven decision making with creative and innovative campaign strategiesASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to manage multiple priorities effectively.
📈 Similar Roles Comparison - Comparison point 1: This role focuses on digital growth and campaign management, whereas related roles such as Digital Marketing Manager or Growth Marketing Manager may have a broader scope, including strategy development and team management - Comparison point 2: In Hong Kong's competitive digital marketing landscape, this role offers the opportunity to work on high-impact campaigns for a leading telecommunications and technology company - Comparison point 3: Career progression in this role could lead to opportunities in digital marketing management, digital strategy, or other related fields within HKT Digital Ventures or the broader technology industryASSUMPTION: Candidates should consider their career goals and interests when comparing this role to related positions in the digital marketing field.
📝 Sample Projects - Developing and executing a targeted email campaign to re-engage inactive customers and drive revenue growth - Analyzing customer data to identify segments with high potential for churn and developing retention strategies to improve customer lifetime value - Collaborating with cross-functional teams to launch a new loyalty program and driving customer acquisition and engagement through targeted digital campaignsASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and the results they achieved in their previous roles.
❓ Key Questions to Ask During Interview - What are the biggest challenges facing the Digital Growth team in the next 6-12 months, and how can this role help address them? - How does this role collaborate with other departments within HKT Digital Ventures, such as Product, Sales, or Customer Service? - What opportunities are there for professional development and growth within the Digital Growth team or HKT Digital Ventures more broadly? - How does HKT support work-life balance for its employees, particularly in this role?ASSUMPTION: Candidates should use the interview process to gather information about the role, team, and company, as well as to demonstrate their qualifications and fit for the position.
📌 Next Steps for Applicants To apply for this position: 1. Submit your application through [this link](https://job.pccw.com/hkt/job/Hong-Kong%2C-Hong-Kong-SAR-Senior-Marketing-Executive-HK/1065795066/) 2. Tailor your resume to highlight relevant experience and skills for this role, with a focus on digital marketing campaign management and data analysis 3. Prepare examples of successful digital marketing campaigns you've worked on and the results you achieved 4. Research HKT Digital Ventures and be prepared to discuss how your skills and experience align with the company's mission and values 5. Prepare questions to ask the interviewer about the role, team, or company to demonstrate your interest and engagement 6. Follow up with the hiring manager or HR after your interview to express your appreciation for the opportunity and reiterate your interest in the role ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.