📌 Core Information
🔹 Job Title: Senior Marketing Executive, FT Live (Events)
🔹 Company: Financial Times
🔹 Location: London
🔹 Job Type: Full-time
🔹 Category: Events
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing event marketing campaigns to achieve delegate revenue and attendance targets
- Collaborating with cross-functional teams to deliver strategic marketing initiatives
- Working with a wide range of marketing channels, including digital and traditional tactics
- Proven experience in marketing, with a focus on large-scale event campaigns
- Strong project management, communication, and interpersonal skills
ASSUMPTION: This role requires a high level of organization, multitasking, and adaptability to manage multiple projects simultaneously and meet tight deadlines.
📋 Key Responsibilities
✅ Achieve set targets for delegate revenue and attendance for each event
✅ Deliver high-caliber event delegates in line with defined target audiences
✅ Effectively handle event marketing budgets to deliver optimal return on investment or ROO
✅ Develop and implement strategies to increase conversion of prospects and return of attendees
✅ Ensure all event websites are set up to the required quality standards with SEO and conversion in mind
✅ Work with the Senior Marketing Manager and Marketing Director to ensure pricing strategies are effectively driven
✅ Collaborate with internal teams (sales, operations, production, customer services, and audience development) to align marketing initiatives with event goals
ASSUMPTION: This role involves a significant amount of travel, including destinations such as the USA, Spain, Asia, and the UK, subject to event allocation.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in marketing, with a focus on large-scale event campaigns
Required Skills:
- Excellent project management skills
- Strong understanding of the full marketing mix, including digital and traditional tactics
- Exceptional communication and interpersonal skills
- Ability to meet tight deadlines and manage multiple projects simultaneously
- Strong organisational and problem-solving skills
- Phenomenal teammate with a proactive and positive attitude
- Must be able to travel internationally without restrictions that might affect visa applications
- Available immediately (we can accommodate short notice periods)
Preferred Skills:
- Experience with marketing automation tools
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the events and the company's global presence.
💰 Compensation & Benefits
Salary Range: £45,000 - £65,000 per annum (Based on industry standards for a Senior Marketing Executive role in London)
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Dynamic and collaborative work environment
Working Hours: Full-time, 40 hours per week. Occasional overtime may be required to meet event deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Executive role in London with 5-10 years of experience. The actual salary may vary depending on the candidate's qualifications and the company's internal salary structure.
📌 Applicant Insights
🔍 Company Context
Industry: Newspaper Publishing. The Financial Times is one of the world's leading business news organisations, recognised internationally for its authority, integrity, and accuracy.
Company Size: 1,001-5,000 employees. This size allows for a diverse range of opportunities and a well-established infrastructure while maintaining a collaborative and dynamic work environment.
Founded: The Financial Times was founded in 1888. It has since grown into a global business news organisation with a record paying readership of one million, three-quarters of which are digital subscriptions.
Company Description:
- One of the world’s leading business news organisations
- Recognised internationally for its authority, integrity, and accuracy
- Part of Nikkei Inc., which provides a broad range of information, news, and services for the global business community
Company Specialties:
- Business news and analysis
- Financial markets and investment
- Global economic trends and policy
- Technology and innovation
Company Website: http://www.ft.com
ASSUMPTION: The Financial Times is a well-established and respected organisation in the business news industry, providing a stable and reputable environment for employees.
📊 Role Analysis
Career Level: Senior. This role is suitable for experienced marketing professionals seeking to advance their careers in event marketing.
Reporting Structure: This role reports directly to the Senior Marketing Manager and works closely with the Marketing Director.
Work Arrangement: On-site, with occasional travel required for events.
Growth Opportunities:
- Progression to a Marketing Manager or Director role within the FT Live events team
- Expansion into other areas of the Financial Times, such as digital marketing or content creation
- Opportunities to work on high-profile events and collaborate with industry leaders
ASSUMPTION: Given the company's size and global presence, there are ample opportunities for career growth and development within the Financial Times.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in central London.
Office Location(s): 1 Friday Street, Bracken House, London, England EC4M 9BT, GB
Geographic Context:
- London is a major global city with a vibrant business environment
- The office is located in the City of London, close to major transportation links and amenities
- The city offers a diverse range of cultural, social, and recreational opportunities
Work Schedule: Full-time, with occasional overtime required to meet event deadlines. The role may involve working evenings and weekends during events.
ASSUMPTION: The central London location and work schedule may require some flexibility, but the office environment and geographic context offer numerous benefits for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-person interview with the Senior Marketing Manager and Marketing Director
- Final interview or assessment with the FT Live events team
Key Assessment Areas:
- Marketing and event management skills
- Project management and organisational skills
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Provide specific examples of your event marketing experience and achievements
- Demonstrate your understanding of the Financial Times and its events business
- Prepare questions to ask the interview panel about the role, the team, and the company
ATS Keywords: Event marketing, delegate revenue, attendance targets, marketing campaigns, cross-functional teams, digital marketing, traditional tactics, project management, communication, interpersonal skills, travel, visa requirements
ASSUMPTION: The application process may vary depending on the volume of applicants and the company's hiring needs. It is essential to remain flexible and adaptable throughout the process.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Social media management tools (e.g., Hootsuite, Buffer)
- SEO tools (e.g., SEMrush, Ahrefs)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's internal systems and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Authoritative and independent journalism
- Global perspective and local expertise
- Innovation and continuous improvement
- Collaboration and teamwork
Work Style:
- Dynamic and fast-paced environment
- Collaborative and team-oriented culture
- Focus on results and delivery
- Openness to new ideas and approaches
Self-Assessment Questions:
- How do you align with the Financial Times' commitment to authoritative and independent journalism?
- How do you approach collaboration and teamwork in a dynamic and fast-paced environment?
- How do you ensure high-quality delivery and results in your work?
ASSUMPTION: The Financial Times values a diverse and inclusive work environment, fostering a culture of collaboration, innovation, and continuous improvement.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and meeting tight deadlines
- Travel requirements, including international travel and occasional overnight stays
- Working in a dynamic and fast-paced environment, with shifting priorities and demands
- Adapting to a large organisation with a well-established infrastructure and culture
ASSUMPTION: These challenges can be overcome with strong organisational skills, adaptability, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role differs from other event marketing positions in its focus on financial and business events, requiring a strong understanding of the industry and its target audience
- Industry-specific context: The Financial Times' global presence and reputation provide unique opportunities and challenges for event marketing professionals
- Career path comparison: This role offers opportunities for progression within the FT Live events team or expansion into other areas of the Financial Times
ASSUMPTION: While there may be similarities with other event marketing roles, the unique context and opportunities provided by the Financial Times set this position apart.
📝 Sample Projects
- Managing a high-profile financial event, including delegate acquisition, sponsorship sales, and on-site logistics
- Developing and executing a targeted digital marketing campaign to increase event attendance and engagement
- Conducting market research and analysis to inform event strategy and improve targeting
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by a Senior Marketing Executive within the FT Live events team.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other departments within the FT Live events team?
- What opportunities are there for professional development and growth within the Financial Times?
- How does the company support work-life balance for employees with travel requirements?
- What is the company's approach to innovation and continuous improvement in event marketing?
ASSUMPTION: These questions demonstrate a proactive and engaged approach to the role and the company, helping to clarify expectations and align with the organisation's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching the Financial Times and its events business, and practicing your responses to common interview questions
- Follow up with the hiring manager within one week of your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
