Senior Marketing Executive, Kenya

📌 Core Information 🔹 Job Title: Senior Marketing Executive, Kenya 🔹 Company: SunCulture Kenya Limited 🔹 Location: Nairobi, Kenya 🔹 Job Type: Full Time 🔹 Category: Marketing 🔹 Date Posted: July 21, 2025 🔹 Experience Level: 5-10 years 🔹 Remote Status: On-site 🚀 Job Overview Key aspects of this role include: 1. Brand Custodian: Owning and driving SunCulture's communication, perception, and story connection with diverse audiences. 2. Campaign Management: Developing and implementing marketing campaigns across various channels, including social media, email marketing, content marketing, and events. 3. Team Leadership: Leading and mentoring the Digital Marketing and Graphic Design teams to ensure alignment with the brand vision. 4. Analytical Skills: Analyzing marketing data and reports to identify trends, measure campaign performance, and optimize strategies for better results. 5. Collaboration: Coordinating with other departments such as sales and customer service to ensure alignment and achieve common goals. 📋 Key Responsibilities 🔹 Stay ahead of emerging branding, design, and digital trends to maintain brand relevance and market differentiation. 🔹 Implement the brand communication strategy and ensure brand coherence across all channels. 🔹 Develop and implement marketing campaigns across various channels, including social media, email marketing, content marketing, and events, in line with the overall marketing strategy. 🔹 Create high-quality marketing materials, including website content, blog posts, presentations, and social media graphics, adhering to brand guidelines. 🔹 Identify and qualify leads through online/social media engagement initiatives. 🔹 Analyze marketing data and reports to identify trends, measure campaign performance, and optimize strategies for better results. 🔹 Lead and mentor the Digital Marketing and Graphic Design teams to ensure alignment with the brand vision. 🔹 Manage the SunCulture website to ensure SEO optimization, track website traffic, and social media data analytics. 🔹 Coordinate with other departments such as sales and customer service to ensure alignment and achieve common goals. 🔹 Stay updated on the latest marketing trends and technologies, and recommend innovative solutions to the Head of Marketing, Kenya. 🔹 Provide administrative and operational support to the Head of Marketing, Kenya as needed. 🎯 Required Qualifications Education: * Bachelor’s degree in Marketing, Communications, Public Relations, or related field. Experience: * 4+ years of progressive experience in brand communication, marketing, or related fields. Required Skills: * Strong portfolio of executed marketing and brand communication campaigns. * Proficiency in digital tools including social media platforms, analytics tools, content management systems, and Adobe Creative Suite. Preferred Skills: * Demonstrated experience guiding or managing creative and digital teams. * Deep understanding of brand positioning, visual identity, and storytelling. 💰 Compensation & Benefits Salary Range: KES 1,200,000 - 1,800,000 per annum (industry standard based on role, experience level, and location) Benefits: * Competitive health insurance and pension plan. * Performance-based bonuses and annual salary reviews. * Generous leave entitlements and flexible working hours. * Professional development opportunities and training programs. * A dynamic, supportive work environment with a strong focus on employee growth and satisfaction. Working Hours: 40 hours per week, Monday to Friday, 9:00 AM to 5:00 PM EAT 📌 Applicant Insights 🔍 Company Context Industry: Services for Renewable Energy Company Size: 201-500 employees Founded: 2012 Company Description: SunCulture designs, manufactures, finances, and services Africa's market-leading IoT-enabled solar energy systems and irrigation equipment, as well as other productive agricultural goods and services. SunCulture's vision is to build a world where people take control of their environment in rewarding, sustainable ways. We do this by developing and commercializing life-changing technology that solves the biggest daily challenges for the world’s 570m smallholder farming households. Company Specialties: * Solar energy systems * Irrigation equipment * Agricultural goods and services Company Website: http://www.sunculture.com 📊 Role Analysis Career Level: Mid-Senior level role, offering significant growth opportunities within the marketing department and the broader organization. Reporting Structure: The Senior Marketing Executive will report directly to the Head of Marketing, Kenya and deputize them in leadership functions. Work Arrangement: This role requires a full-time on-site presence at SunCulture's Nairobi headquarters, with occasional travel to other locations as needed. Growth Opportunities: * Potential career progression paths include Head of Marketing, Kenya or regional marketing roles, as well as opportunities in SunCulture's global offices. * The dynamic and growing nature of the company offers ample opportunities for professional development and skill enhancement. 🌍 Location & Work Environment Office Type: Modern, collaborative office space with state-of-the-art facilities and a vibrant, multicultural work environment. Office Location(s): SunCulture's headquarters are located in Nairobi, Kenya, with additional offices in other African countries and globally. Geographic Context: * Nairobi, Kenya's capital city, offers a mix of urban and suburban living, with a wide range of cultural, entertainment, and dining options. * The city's strategic location in East Africa provides ample opportunities for regional travel and exploration. Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:00 PM EAT, with flexibility for remote work or adjusted hours as needed. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the job portal. 2. Phone or video screening with the HR team. 3. In-depth interviews with the hiring manager and relevant team members. 4. Final interview with the Head of Marketing, Kenya or another senior leader. Key Assessment Areas: * Marketing strategy and campaign development. * Brand management and communication. * Leadership and team management skills. * Data analysis and interpretation. * Cultural fit and alignment with SunCulture's mission and values. Application Tips: * Tailor your resume and cover letter to highlight relevant marketing experience, campaign successes, and alignment with SunCulture's brand and mission. * Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and adaptability. * Research SunCulture's industry, competitors, and market position to demonstrate your understanding of the company's unique value proposition. ATS Keywords: Brand communication, marketing strategy, campaign management, team leadership, data analysis, digital marketing, social media management, graphic design, Adobe Creative Suite, content creation, SEO optimization, Kenya, Africa, renewable energy, smallholder farming, agriculture, solar energy, irrigation. 🛠 Cultural Fit Considerations Company Values: * Innovation: Embracing continuous learning and improvement to drive progress. * Sustainability: Committing to environmentally responsible practices and products. * Integrity: Upholding ethical standards and acting with honesty and transparency. * Collaboration: Fostering a supportive and inclusive work environment. * Excellence: Pursuing high-quality outcomes and exceptional customer experiences. Work Style: * SunCulture values proactive, results-driven individuals who can thrive in a fast-paced, dynamic environment. * Strong communication, interpersonal, and leadership skills are essential for success in this role. * Candidates should be comfortable working in a multicultural team and adapting to diverse work environments. Self-Assessment Questions: * How do you stay updated on the latest marketing trends and technologies, and how have you applied this knowledge in previous roles? * Describe a successful marketing campaign you've led, and how you measured its impact and optimized its performance. * How have you guided or managed creative and digital teams in previous roles, and what strategies have you used to ensure brand coherence across channels? * How do you approach analyzing marketing data and reports to identify trends and make data-driven decisions? ⚠️ Potential Challenges * The dynamic and fast-paced nature of the role may require working on multiple projects simultaneously and managing tight deadlines. * The competitive renewable energy market may present unique challenges in maintaining brand differentiation and market share. * The role may require occasional travel to remote locations, presenting logistical and cultural challenges. 📈 Similar Roles Comparison * This role is unique in its focus on the African smallholder farming market and SunCulture's innovative approach to renewable energy and agriculture. * Unlike traditional marketing roles, this position requires a deep understanding of both the renewable energy industry and the specific challenges faced by smallholder farmers in Africa. * The role offers a unique opportunity to drive meaningful impact on a global scale while working in a dynamic, growing organization. 📝 Sample Projects * Developing and executing a social media campaign to raise awareness about SunCulture's solar irrigation systems among smallholder farmers in Kenya. * Creating a content marketing strategy to educate potential customers about the benefits of solar energy and irrigation for smallholder farming households. * Managing a team to design and implement a branding refresh for SunCulture, ensuring consistency across all marketing channels and touchpoints. 💡 Key Questions to Ask During Interview * What are the biggest marketing challenges facing SunCulture in the next 12-24 months, and how does this role contribute to addressing them? * How does SunCulture differentiate itself from competitors in the renewable energy and agriculture sectors, and how can this role help maintain that competitive edge? * What opportunities exist for growth and expansion within SunCulture's marketing department, and how can this role contribute to driving that growth? * How does SunCulture measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important for this role? 📐 Next Steps for Applicants To apply for this position: 1. Submit your application through this link. 2. Tailor your resume and cover letter to highlight relevant marketing experience, campaign successes, and alignment with SunCulture's brand and mission. 3. Prepare for phone or video screening with the HR team, focusing on your problem-solving skills, leadership style, and adaptability. 4. Research SunCulture's industry, competitors, and market position to demonstrate your understanding of the company's unique value proposition. 5. Follow up with the hiring manager or HR team one week after your interview to inquire about the status of your application. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.