📌 Core Information
🔹 Job Title: Senior Marketing Executive - On Contract
🔹 Company: Vibes
🔹 Location: Dubai, Dubai, United Arab Emirates
🔹 Job Type: Contract
🔹 Category: Marketing
🔹 Date Posted: April 22, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing social media marketing campaigns for B2C audiences
- Supporting the full marketing function, including website management, email campaigns, and vendor coordination
- Creating engaging content and maximizing brand exposure through sponsorships and partnerships
- Engaging with the community and building rapport with relevant wellness and sports communities
ASSUMPTION: This role requires a strong focus on social media marketing and community engagement, with a broad scope across various marketing channels.
📋 Key Responsibilities
✅ Develop and execute social media campaigns across multiple platforms, including Instagram, Facebook, Twitter, TikTok, and YouTube
✅ Create engaging content targeted at sports enthusiasts and longevity/wellness audiences
✅ Maintain an active and growing social media presence
✅ Manage campaigns to drive event registration and brand awareness
✅ Coordinate with the wider marketing team to ensure cross-platform consistency
✅ Monitor KPIs and adjust strategy for optimal results
✅ Generate high-quality content, collaborate with influencers, and maximize brand exposure
✅ Engage with the community via comments, messages, and interactive content
✅ Drive event buzz through live sessions, contests, and behind-the-scenes content
✅ Build rapport with relevant wellness and sports communities/groups
ASSUMPTION: This role requires a mix of creative and analytical skills, with a focus on driving engagement and results through social media marketing.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (Master’s degree is a plus)
Experience: 4-6 years of experience in a marketing role, preferably in B2C and a fast-paced or corporate environment
Required Skills:
- Strong understanding of marketing principles, brand management, and campaign development
- Hands-on experience with digital marketing tools (Social media platforms, Email marketing software, WhatsApp)
- Excellent written and verbal communication skills
- Strong analytical and project management abilities
- Creative thinker with attention to detail and the ability to multitask
- Proficiency in Microsoft Office and design tools is an advantage
- Familiarity with marketing automation platforms
- Knowledge of web content management systems
Preferred Skills:
- Multilingual skills are a plus, depending on the market served
ASSUMPTION: Candidates should have a strong background in digital marketing, with a focus on social media and content creation. Experience in a fast-paced or corporate environment is essential.
💰 Compensation & Benefits
Salary Range: ATS estimates the salary range for this role to be AED 25,000 - 35,000 per month, based on market standards for a Senior Marketing Executive in Dubai with 4-6 years of experience.
Benefits:
- Contractor benefits package, including health insurance and other perks
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Vibes operates in the mobile computing software products industry, focusing on mobile engagement and marketing solutions.
Company Size: Vibes is a mid-sized company with 51-200 employees, providing a collaborative and dynamic work environment.
Founded: Vibes was founded in 1998 and has since grown to become a leading provider of mobile engagement solutions.
Company Description:
- Vibes’ mobile-first platform creates personal, revenue-driving, and long-term mobile engagement between consumers and world-class brands.
- The company specializes in SMS, MMS, mobile wallet, push notifications, and unified mobile engagement solutions.
- Vibes enables marketers to seamlessly connect with their customers using a data-rich and API-packed solution that optimizes and unifies their campaigns.
Company Specialties:
- SMS & MMS Aggregation
- Messaging
- Marketing Software
- Mobile Marketing
Company Website: http://www.vibes.com
ASSUMPTION: Vibes is a well-established company in the mobile engagement industry, with a strong focus on providing innovative solutions for brands and consumers.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and hands-on execution.
Reporting Structure: The Senior Marketing Executive will report directly to the Marketing Manager and work closely with the wider marketing team.
Work Arrangement: This is an on-site contract position, with the possibility of remote work for specific tasks or projects.
Growth Opportunities:
- Potential for full-time employment or contract renewal based on performance
- Opportunities to work on diverse campaigns and expand skillset
- Possibility to take on additional responsibilities and grow within the marketing team
ASSUMPTION: This role offers growth opportunities based on performance and the potential for long-term employment or contract renewal.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Dubai, United Arab Emirates
Office Location(s): 300 W. Adams St., 7th Floor, Chicago, IL 60606, US
Geographic Context:
- Dubai offers a multicultural environment with a thriving business ecosystem
- The city provides ample opportunities for networking and professional growth
- Dubai's vibrant sports and wellness scene aligns well with the role's focus areas
Work Schedule: Full-time, with flexible hours to accommodate campaign deadlines and events
ASSUMPTION: The work environment at Vibes is collaborative and dynamic, with a focus on driving results through innovative marketing strategies.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screening to assess communication skills and cultural fit
- In-depth interview with the Marketing Manager to discuss the role's responsibilities and expectations
- Case study or presentation task to evaluate creative thinking and problem-solving skills
- Final interview with the hiring manager or a panel to discuss career goals and fit within the team
Key Assessment Areas:
- Candidates' understanding of social media marketing trends and best practices
- Ability to create engaging content and develop effective campaigns
- Analytical skills and data-driven decision-making
- Communication and collaboration skills, both written and verbal
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Include specific examples of successful social media campaigns you've managed
- Demonstrate your understanding of the Dubai market and its relevance to the role
- Prepare questions to ask the interviewer about the company's marketing strategy and growth plans
ATS Keywords: Social Media Marketing, Campaign Development, Content Creation, Audience Engagement, Digital Marketing, Brand Management, Project Management, Analytical Skills, Communication Skills, Creative Thinking, Attention to Detail, Multitasking, Microsoft Office, Design Tools, Marketing Automation, Web Content Management
ASSUMPTION: The application process at Vibes is designed to assess candidates' skills and cultural fit, with a focus on their understanding of social media marketing and ability to drive results.
🛠️ Tools & Technologies
- Social media platforms (Instagram, Facebook, Twitter, TikTok, YouTube)
- Email marketing software
- WhatsApp
- Marketing automation platforms
- Web content management systems
- Microsoft Office
- Design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Candidates should have experience with relevant marketing tools and be comfortable learning new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Vibes encourages creativity and continuous learning
- Collaboration: The company fosters a collaborative work environment
- Results-driven: Vibes focuses on driving tangible results for clients and customers
Work Style:
- Dynamic and fast-paced: The marketing team works in a fast-paced environment, with tight deadlines and changing priorities
- Creative and analytical: Candidates should be comfortable balancing creative thinking with data-driven decision-making
- Adaptable: The role requires flexibility and adaptability to changing market conditions and client needs
Self-Assessment Questions:
- How do you stay up-to-date with the latest social media marketing trends and best practices?
- Can you describe a time when you had to adapt your content strategy to changing market conditions or client feedback?
- How do you balance creative thinking with data-driven decision-making in your marketing campaigns?
ASSUMPTION: Candidates should be comfortable working in a dynamic and fast-paced environment, with a focus on driving results through innovative marketing strategies.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously
- Adapting to changing market conditions and client needs
- Balancing creative thinking with data-driven decision-making
- Building rapport with relevant wellness and sports communities/groups in a new market
ASSUMPTION: This role presents unique challenges, including managing multiple campaigns and adapting to changing market conditions, but also offers opportunities for growth and learning.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on social media marketing and community engagement
- Experience in the Dubai market or a similar multicultural environment is beneficial but not required
- This role offers the opportunity to work on diverse campaigns and expand skillset within the marketing team
ASSUMPTION: This role is unique in its focus on social media marketing and community engagement, offering candidates the opportunity to work on diverse campaigns and expand their skillset.
📝 Sample Projects
- Developing and executing a social media campaign to drive event registration for a wellness retreat in Dubai
- Creating engaging content for a sports brand's Instagram account, targeting local sports enthusiasts
- Managing a WhatsApp campaign to promote a new product launch, coordinating with vendors and internal teams
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and tasks associated with this role, highlighting the importance of creative thinking, analytical skills, and strong communication.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy and how this role fits into it?
- How does the marketing team collaborate with other departments, such as sales and product development?
- What are the most significant challenges facing the marketing team in the next 6-12 months, and how can this role help address them?
- How does Vibes support the professional growth and development of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
ASSUMPTION: These questions help candidates better understand the role's responsibilities, the company's marketing strategy, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare for the interview by researching Vibes' marketing strategy and the Dubai market
- Prepare questions to ask the interviewer about the company's growth plans and opportunities for professional development
- Follow up with the hiring manager within 24 hours after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
