Senior Marketing Executive or Associate VP, Social Media & Content - Thailand

📌 Core Information

🔹 Job Title: Senior Marketing Executive or Associate VP, Social Media & Content - Thailand

🔹 Company: IIX Global

🔹 Location: Thailand

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 5-7 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning and executing multi-channel marketing campaigns
• Building brand awareness and driving customer acquisition
• Supporting thought leadership initiatives
• Collaborating with designers to ensure brand consistency
• Optimizing marketing automation and lead-nurturing processes

ASSUMPTION: This role requires a strong background in marketing, with a focus on digital and social media campaigns. The ideal candidate will have experience in managing B2B or B2C campaigns and be comfortable working with multiple stakeholders.

📋 Key Responsibilities

✅ Assist and support the team in planning multi-channel marketing campaigns, launches, and digital/social plans in line with business strategies

✅ Cover brand and tactical campaigns for IIX Global’s Products and Services, with a focus on building awareness, driving leads, and customer acquisition

✅ Channel focus will be social media (e.g., LinkedIn, Facebook, Instagram), emails, and websites (e.g., blog posts, web pages)

✅ Support IIX’s thought leadership campaigns and content across a variety of online and social channels

✅ Collaborate with the in-house designer to ensure that visuals and materials are in line with brand guidelines

✅ Optimize marketing automation and lead-nurturing processes through email, content, and social channels

✅ Conduct customer, competitor, and product research

✅ Create monthly reports containing a description of monthly activity, suitable advice and recommendations, and a clear summary of performance against the key performance indicators and metrics

✅ Propose new and improved inbound marketing campaign ideas

ASSUMPTION: The role involves a mix of strategic planning and hands-on execution, requiring strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Marketing Degree, Digital Agency experience, Digital related certifications, or equivalent working experience

Experience: 5-7 years of Marketing experience

Required Skills:

• Proven experience in managing B2B or B2C campaigns from end-to-end, to drive awareness, leads, and conversion
• Ability to work with agencies and industry partners
• Hands-on execution experience for inhouse projects or agency projects
• Good interpersonal communication, with digital metrics know-how
• Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex and dynamic environment and focus on the delivery of results in the form of engagement, leads, and sales
• Good understanding and interest in new media – digital and social media marketing

Preferred Skills:

• Familiarity with applications such as Google Analytics, Meta Advertising, LinkedIn Advertising, Microsoft Word, Excel, Powerpoint, and Google Drive
• Experience in PR and thought leadership content

ASSUMPTION: While a marketing degree is preferred, equivalent working experience in digital marketing or agency roles will also be considered.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a senior marketing role in Thailand, the estimated salary range is THB 150,000 - 250,000 per month. This is an estimate and the actual salary may vary based on experience and qualifications.

Benefits:

• Opportunity to drive global change in gender equality and climate action
• Fast-track professional growth with training, mentorship, and leadership opportunities
• Work with leading institutions from UN agencies to top financial institutions

Working Hours: Full-time, with the possibility of flexible hours and remote work for specific tasks

ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically Impact Investing

Company Size: 51-200 employees, which means a mid-sized company with a more personal work environment and opportunities for growth

Founded: 2009, with over 15 years of experience in the impact investing market

Company Description:

• IIX bridges the gap between finance and development by measuring and unlocking investment capital
• Promotes gender equality, drives climate action, and builds vibrant, resilient communities
• Affiliated with leading institutions such as the World Economic Forum, UNICEF, and the Global Impact Investing Network (GIIN)

Company Specialties:

• Impact Investing
• Social Stock Exchange
• Social Enterprise Technical Assistance
• Social Enterprise Showcase
• Sustainability Finance
• Impact Assessments
• Gender Lens Initiatives
• Orange Bond

Company Website: iixglobal.com

ASSUMPTION: IIX is a well-established company in the impact investing space, with a strong focus on sustainability and social impact.

📊 Role Analysis

Career Level: Senior, with the opportunity to grow into an Associate VP role

Reporting Structure: This role reports directly to the Head of Marketing and works closely with the marketing team and other departments

Work Arrangement: On-site, with the possibility of flexible hours and remote work for specific tasks

Growth Opportunities:

• Progression to an Associate VP role
• Expansion of responsibilities based on performance and company growth
• Training and mentorship opportunities

ASSUMPTION: This role offers strong growth potential within the company and the impact investing industry.

🌍 Location & Work Environment

Office Type: IIX has offices in multiple locations, with the primary office in Singapore and a presence in Thailand, Manila, Colombo, New Delhi, Kuala Lumpur, Sydney, Dhaka, and Bangalore

Office Location(s): Thailand (exact location not specified)

Geographic Context:

• Thailand is a rapidly growing market for impact investing and sustainable finance
• The role will involve working with local and international stakeholders
• The office environment is likely to be multicultural and dynamic

Work Schedule: Full-time, with the possibility of flexible hours and remote work for specific tasks

ASSUMPTION: The work environment is likely to be fast-paced and collaborative, with a strong focus on driving impact and innovation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with senior leadership

Key Assessment Areas:

• Marketing and campaign management skills
• Digital and social media expertise
• Project management and organizational skills
• Cultural fit and alignment with IIX's mission and values

Application Tips:

• Highlight relevant marketing campaign experience and results
• Demonstrate a strong understanding of IIX's mission and impact investing
• Tailor your resume and cover letter to emphasize skills and experiences relevant to the role
• Prepare questions to ask the interviewer about the company, team, and role

ATS Keywords: Marketing, Social Media, Content Development, Campaign Management, Project Management, Digital Marketing, B2B Campaigns, B2C Campaigns, Communication, Research, Analytics, Lead Generation, Customer Acquisition, Collaboration, Attention to Detail, Creativity, Problem Solving

ASSUMPTION: The application process is likely to be competitive, with a strong focus on relevant marketing experience and a passion for impact investing.

🛠️ Tools & Technologies

• Google Analytics
• Meta Advertising
• LinkedIn Advertising
• Microsoft Word, Excel, Powerpoint, and Google Drive

ASSUMPTION: The role may require the use of additional marketing and project management tools, depending on the specific needs of the team and company.

👔 Cultural Fit Considerations

Company Values:

• Passionate
• Resilient
• Equitable
• Maverick

Work Style:

• Collaborative
• Innovative
• Results-driven

Self-Assessment Questions:

• How do you embody IIX's values in your work?
• Can you describe a time when you had to navigate challenges in a complex and dynamic environment?
• How do you approach project management and prioritizing tasks?

ASSUMPTION: IIX values individuals who are passionate about impact investing, resilient in the face of challenges, equitable in their approach, and innovative in their thinking.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Working in a fast-paced and dynamic environment
• Adapting to a multicultural work environment
• Balancing the need for creativity and innovation with the requirement for brand consistency

ASSUMPTION: The role may present challenges related to project management, adaptability, and balancing creativity with brand guidelines.

📈 Similar Roles Comparison

• This role is unique in its focus on impact investing and social finance
• Unlike traditional marketing roles, this position requires a strong understanding of and commitment to social impact
• Career progression in this role may involve moving into an Associate VP position or expanding responsibilities based on performance and company growth

ASSUMPTION: This role offers a unique opportunity to work in the impact investing space and drive meaningful social and environmental change.

📝 Sample Projects

• Developing and executing a social media campaign to raise awareness about a new impact investing product
• Creating thought leadership content for IIX's website and social media channels
• Managing a marketing automation project to improve lead generation and nurturing

ASSUMPTION: Sample projects may involve a mix of strategic planning, creative content development, and hands-on execution.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within it?
• How does IIX support the growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does IIX measure the success of its marketing campaigns and initiatives?
• What are the most challenging aspects of working in a fast-paced and dynamic environment like IIX?

ASSUMPTION: Interview questions should focus on understanding the role's responsibilities, the company culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare for the interview by researching IIX's mission, values, and impact investing
• Prepare questions to ask the interviewer about the company, team, and role
• Follow up with the hiring manager after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.