📌 Core Information
🔹 Job Title: Senior Marketing Executive or Associate VP, Social Media & Content - Vietnam
🔹 Company: IIX Global
🔹 Location: Vietnam
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and executing multi-channel marketing campaigns
- Building brand awareness and driving customer acquisition
- Supporting thought leadership initiatives
- Collaborating with designers to ensure brand consistency
ASSUMPTION: This role requires a strong understanding of digital marketing and a proven track record in managing B2B or B2C campaigns.
📋 Key Responsibilities
✅ Assist and support the team in planning multi-channel marketing campaigns, launches, and digital/social plans in line with business strategies
✅ Cover brand and tactical campaigns for IIX Global’s Products and Services, with a focus on building awareness, driving leads, and customer acquisition
✅ Channel focus will be social media (e.g., LinkedIn, Facebook, Instagram), emails, and websites (e.g., blog posts, web pages)
✅ Support IIX’s thought leadership campaigns and content across a variety of online and social channels
✅ Collaborate with the in-house designer to ensure that visuals and materials are in line with brand guidelines
✅ Optimize marketing automation and lead-nurturing processes through email, content, and social channels
✅ Conduct customer, competitor, and product research
✅ Create monthly reports containing a description of monthly activity, suitable advice and recommendations, and a clear summary of performance against the key performance indicators and metrics
✅ Propose new and improved inbound marketing campaign ideas
ASSUMPTION: This role requires strong project management skills and the ability to manage multiple tasks simultaneously under deadlines and pressure.
🎯 Required Qualifications
Education: Marketing Degree, Digital Agency experience, Digital related certifications, or equivalent working experience
Experience: 5-7 years of Marketing experience
Required Skills:
- Proven experience in managing B2B or B2C campaigns from end-to-end, to drive awareness, leads, and conversion
- Ability to work with agencies and industry partners
- Hands-on execution experience for inhouse projects or agency projects
- Good interpersonal communication, with digital metrics know-how
- Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex and dynamic environment and focus on the delivery of results in the form of engagement, leads, and sales
- Good understanding and interest in new media – digital and social media marketing
Preferred Skills:
- Familiarity with applications such as Google Analytics, Meta Advertising, LinkedIn Advertising as well as Microsoft Word, Excel, Powerpoint and Google Drive
- Professional in appearance and demeanor, comfortable dealing with high-level executives globally
- Very strong marketing writer. Experience in PR and thought leadership content a big plus
ASSUMPTION: Candidates with a strong portfolio showcasing their marketing campaigns and content will have an advantage.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a senior marketing role in Vietnam, the estimated salary range is VND 1,200,000,000 - VND 1,800,000,000 per year. This range may vary depending on experience and qualifications.
Benefits:
- Hands-on exposure to impact investing and sustainable finance
- Opportunity to drive global change in gender equality and climate action
- Fast-track professional growth with training, mentorship, and leadership opportunities
- Work with leading institutions from UN agencies to top financial institutions
Working Hours: Full-time position with standard office hours. Occasional work beyond standard hours may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically Impact Investing
Company Size: 51-200 employees. This size allows for a more intimate work environment with ample opportunities for growth and impact.
Founded: 2009. IIX has been at the forefront of impact investing for over a decade, building a strong reputation and network in the industry.
Company Description:
- IIX bridges the gap between finance and development by connecting the Wall Streets of the world with the backstreets of underserved communities
- Focuses on promoting gender equality, driving climate action, and building vibrant, resilient communities
- Works with investors, entrepreneurs, and ecosystem partners to raise capital, empower stakeholders, and push the impact investing space into the mainstream
Company Specialties:
- Impact Investing
- Social Stock Exchange
- Social Enterprise Technical Assistance
- Social Enterprise Showcase
- Sustainability Finance
- Impact Assessments
- Gender Lens Initiatives
- Orange Bond
Company Website: iixglobal.com
ASSUMPTION: IIX's focus on impact investing and sustainable finance makes it an attractive option for candidates seeking to make a positive global impact.
📊 Role Analysis
Career Level: Senior Marketing Executive or Associate VP. This role offers significant responsibility and the opportunity to drive strategic marketing initiatives.
Reporting Structure: This role reports directly to the Head of Marketing and works closely with the marketing team, designers, and other stakeholders.
Work Arrangement: On-site, with occasional remote work possible for the right candidate.
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to work on high-impact projects and campaigns
- Access to training, mentorship, and professional development opportunities
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and make a meaningful impact.
🌍 Location & Work Environment
Office Type: IIX has offices in Vietnam and other global locations. The Vietnam office is based in Ho Chi Minh City.
Office Location(s): 1 King George's Avenue, #05-00 Rehau Building, Singapore 208557, Singapore, 059917, SG
Geographic Context:
- Vietnam is a rapidly growing market with a strong focus on sustainable development and impact investing
- Ho Chi Minh City is a vibrant, multicultural city with a thriving business environment
- The office is located in a modern, well-equipped building with easy access to public transportation
Work Schedule: Standard office hours with occasional flexibility to meet project deadlines.
ASSUMPTION: The location and work environment at IIX offer a dynamic and engaging setting for professionals seeking to make a positive impact in a growing market.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with senior leadership
Key Assessment Areas:
- Marketing strategy and campaign management
- Digital marketing skills and knowledge
- Communication and interpersonal skills
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience and achievements
- Prepare examples of successful marketing campaigns you've managed, including metrics and results
- Demonstrate your understanding of IIX's mission and values in your application materials
ATS Keywords: Marketing, Social Media, Content Development, Campaign Management, Project Management, Communication, Digital Marketing, Research, Analytics, Lead Generation, Customer Acquisition, Brand Awareness, Thought Leadership, Collaboration, Creativity, Attention to Detail
ASSUMPTION: IIX's application process is designed to assess candidates' marketing skills, experience, and cultural fit for the organization.
🛠️ Tools & Technologies
- Google Analytics
- Meta Advertising
- LinkedIn Advertising
- Microsoft Word, Excel, Powerpoint, and Google Drive
ASSUMPTION: Familiarity with these tools is preferred but not required. Training will be provided as needed.
👔 Cultural Fit Considerations
Company Values:
- Passionate about impact investing and social finance
- Resilient in navigating challenges in emerging markets
- Equitable in maximizing measurable social and financial impact
- Maverick in approach, independent, innovative, and bold
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible in a fast-paced environment
- Results-driven and focused on delivering impact
Self-Assessment Questions:
- How do you align with IIX's values, particularly [insert specific value]?
- How comfortable are you working in a dynamic, fast-paced environment with changing priorities?
- How do you approach problem-solving and decision-making in a team setting?
ASSUMPTION: IIX values candidates who are passionate about their mission, resilient in the face of challenges, and committed to maximizing impact.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Working with stakeholders across different time zones and cultures
- Balancing the need for creativity and innovation with brand consistency and guidelines
- Keeping up with the latest trends and best practices in digital marketing
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses on impact investing and sustainable finance
- IIX's global presence and focus on emerging markets offer unique opportunities for growth and impact
- This role offers significant responsibility and growth potential for the right candidate
ASSUMPTION: Candidates should consider IIX's unique mission and global focus when comparing this role to other marketing positions.
📝 Sample Projects
- Developing and executing a social media campaign to raise awareness for an impact investing initiative
- Creating a thought leadership content series to establish IIX as a leading voice in the impact investing space
- Managing a marketing automation project to improve lead generation and nurturing
ASSUMPTION: These sample projects illustrate the range of marketing activities and initiatives that candidates may be involved in at IIX.
❓ Key Questions to Ask During Interview
- How does this role fit into IIX's overall marketing strategy?
- What are the key priorities for this role in the first 90 days?
- How does IIX support the professional growth and development of its marketing team members?
- What are the most challenging aspects of working in a fast-paced, dynamic environment like IIX?
- How does IIX measure the success of its marketing campaigns and initiatives?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the organization, and their commitment to driving impact.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience and achievements
- Prepare examples of successful marketing campaigns you've managed, including metrics and results
- Demonstrate your understanding of IIX's mission and values in your application materials
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
