Senior Marketing Executive (Part-time)

📌 Core Information

🔹 Job Title: Senior Marketing Executive (Part-time)

🔹 Company: Commify

🔹 Location: Melbourne, Victoria, Australia

🔹 Job Type: Part-time

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing a B2B marketing strategy for the Australian market to drive growth
• Collaborating with local and central teams to implement impactful marketing initiatives
• Monitoring and evaluating marketing KPIs to enhance overall performance
• Managing resources and budget effectively to optimize brand growth and return on investment

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Develop and execute a cutting-edge B2B marketing strategy specifically designed for the Australian market to drive growth

✅ Design and implement impactful campaign initiatives that expertly combine both strategic and tactical elements

✅ Lead a dynamic Account-Based Marketing program

✅ Create captivating content for digital platforms, including web, email, and social media, featuring insightful blogs and persuasive case studies, while also localizing content sourced from the Head Office

✅ Monitor and evaluate marketing KPIs, working closely with the sales team to enhance overall performance

✅ Oversee the management of Australia’s digital marketing assets, including the website and CRM systems

✅ Foster and strengthen relationships with both internal and external stakeholders to align sales and marketing strategies

✅ Manage resources and budget effectively to optimize brand growth and return on investment while keeping Customer Acquisition Costs (CAC) low

✅ Facilitate customer engagement through email and SMS communication channels

✅ Take on additional projects as necessary to boost overall marketing effectiveness

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently, as well as the capacity to collaborate effectively with both local and central teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven track record in demand generation campaigns with measurable B2B results and sales experience

Required Skills:

• Expertise in modern marketing tactics, tools, and channels, both online and offline
• Experience in developing and executing an ABM strategy aligned with revenue goals
• Utilises marketing analytics to inform strategies and adapt campaigns as needed
• Proficient in marketing automation tools (e.g., Hubspot, Marketo, Pardot) and Salesforce CRM
• Skilled copywriter capable of creating high-quality digital content
• Confident in engaging with senior executives and external stakeholders
• Experienced in budget management and campaign performance reporting
• Strong management skills to optimise agency and team performance; proactive and able to prioritise projects
• Demonstrates leadership through mentoring and engaging with the marketing team

Preferred Skills:

• Fluency in additional languages (e.g., Spanish, French, Italian, German)
• Experience working in a multinational corporation

ASSUMPTION: Candidates with experience in the telecommunications industry or a related field may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: AUD 110,000 - 120,000 per annum, depending on experience

Benefits:

• Shape Your Week: Part-Time Role Based in Melbourne (3.5 days per week)
• Enjoy 25 days of annual leave in addition to national holidays (pro-rata)
• Celebrate your birthday with a day off, plus additional wellbeing leave and giving back days
• Access for you and your family to Calm, a premium mindfulness, health, and wellness app
• Employer pension contribution at 10.5% to help secure your future
• Death in service (4x salary)
• Engaging culture initiatives, including a festive Christmas reward and regular social events monthly and quarterly
• Endless training and development opportunities with access to unlimited learning resources through Udemy

Working Hours: 28 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for a part-time marketing executive role in Melbourne, Australia. The final salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Commify operates in the telecommunications industry, specializing in Application-To-Person business messaging services. The company serves over 70,000 businesses globally and sends over 5 billion communications on a yearly basis.

Company Size: Commify is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment.

Founded: Commify was founded in 2001 and has since grown to operate across 9 countries, including the UK, France, Spain, Italy, Romania, Germany, Netherlands, Australia, and the USA.

Company Description:

• Commify is Europe's leading supplier of Application-To-Person business messaging services
• The company helps over 46,000 companies communicate brilliantly with their customers and staff
• Commify's messaging solutions encompass everything from SMS to mobile payments, accessed through web applications, APIs, or bespoke integrations
• The company is backed by ECI Partners and continues to innovate and grow both existing and new markets

Company Specialties:

• SMS
• Voice
• Email
• Chatbots
• Multichannel
• Professional Services
• Mobile Landing Pages
• RCS
• Rich Messaging
• Mobile Payments
• SMS Surveys
• CPaaS
• and WhatsApp

Company Website: http://www.commify.com

ASSUMPTION: Commify's focus on global expansion and innovation makes it an attractive employer for marketing professionals seeking international experience and growth opportunities.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of expertise and experience in marketing.

Reporting Structure: The Senior Marketing Executive will report directly to the local General Manager and collaborate closely with the central UK team.

Work Arrangement: This is a part-time role based in Melbourne, with the option to work 3.5 days per week.

Growth Opportunities:

• As Commify continues to expand, there may be opportunities for the successful candidate to take on additional responsibilities or progress to a more senior role
• The company offers endless training and development opportunities, allowing employees to grow their skills and advance their careers
• Working in a multinational corporation provides exposure to diverse markets and industries, fostering personal and professional growth

ASSUMPTION: The part-time nature of this role may appeal to candidates seeking a better work-life balance or those looking to transition back into the workforce after a career break.

🌍 Location & Work Environment

Office Type: Commify's Melbourne office is a modern, collaborative workspace that fosters creativity and innovation.

Office Location(s): 20 Wollaton Street, Nottingham, NG1 5, GB

Geographic Context:

• Melbourne is the capital and most populous city of the state of Victoria, with a population of approximately 4.9 million people
• The city is known for its vibrant cultural scene, with a thriving arts, music, and food scene
• Melbourne is also a major hub for business and finance, with a strong economy and numerous job opportunities

Work Schedule: The successful candidate will work 3.5 days per week, with the option to choose their preferred days.

ASSUMPTION: The part-time work arrangement and flexible work schedule may appeal to candidates seeking a better work-life balance or those with family commitments.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-depth interview with the local General Manager and a member of the central UK team
• Final interview with the Head of Marketing or another senior stakeholder

Key Assessment Areas:

• Marketing strategy and campaign development
• Analytical skills and data-driven decision-making
• Stakeholder management and communication
• Leadership and team management

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Demonstrate your understanding of Commify's business and the telecommunications industry
• Prepare examples of successful marketing campaigns you've led or contributed to, focusing on B2B strategies and ABM initiatives
• Be ready to discuss your approach to budget management and campaign performance reporting

ATS Keywords: Demand generation, sales collaboration, marketing tactics, account-based marketing, marketing analytics, marketing automation tools, copywriting, stakeholder engagement, budget management, campaign performance reporting, team management, leadership, project prioritization

ASSUMPTION: The interview process for this role may be more competitive than average, given the seniority of the position and the attractive benefits package.

🛠️ Tools & Technologies

• Hubspot, Marketo, or Pardot
• Salesforce CRM
• Google Analytics
• Social media platforms (e.g., LinkedIn, Twitter, Facebook)
• Email marketing tools (e.g., Mailchimp, Constant Contact)

ASSUMPTION: The successful candidate should be comfortable using modern marketing tools and platforms, with a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Accountability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and are you comfortable working on multiple projects simultaneously?
• Are you a strong communicator, with the ability to engage effectively with senior executives and external stakeholders?
• Do you have a proven track record in developing and executing successful marketing campaigns, with a focus on B2B strategies and ABM initiatives?
• Are you comfortable working independently and taking ownership of projects, while also collaborating effectively with cross-functional teams?

ASSUMPTION: Commify values candidates who are passionate about their work, committed to continuous learning and improvement, and eager to contribute to the company's ongoing success.

⚠️ Potential Challenges

• The part-time nature of this role may limit the candidate's ability to fully immerse themselves in the company culture and build relationships with colleagues
• The successful candidate may face challenges balancing their work responsibilities with their personal commitments, given the flexible work arrangement
• As Commify continues to grow and expand, the Senior Marketing Executive may face pressure to deliver results quickly and adapt to changing priorities
• The telecommunications industry is highly competitive, and the successful candidate may face challenges differentiating Commify's offerings from those of its competitors

ASSUMPTION: The successful candidate should be able to navigate these challenges effectively, leveraging their strong communication skills, adaptability, and strategic mindset.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a strong focus on B2B strategies and account-based marketing, with a greater emphasis on sales collaboration and stakeholder engagement
• As a part-time role, this position may offer a better work-life balance compared to full-time marketing executive roles, while still providing opportunities for professional growth and development
• Candidates with experience in the telecommunications industry or a related field may find this role more appealing, given Commify's focus on business messaging services

ASSUMPTION: The unique combination of part-time work arrangement, B2B focus, and telecommunications industry context sets this role apart from other marketing executive positions.

📝 Sample Projects

• Developing and executing a targeted email marketing campaign to drive customer acquisition and retention for a specific industry vertical
• Creating a comprehensive content marketing strategy, including blog posts, case studies, and whitepapers, to establish Commify as a thought leader in the telecommunications industry
• Designing and implementing a successful ABM program, leveraging data analytics and personalization to engage key accounts and drive revenue growth

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute strategic marketing campaigns, with a focus on B2B strategies and ABM initiatives.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term growth strategy and how this role fits into that plan?
• How does the local Melbourne team collaborate with the central UK team, and what opportunities are there for cross-functional collaboration and learning?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured against these goals?
• How does Commify support the professional development and growth of its employees, and what opportunities are there for advancement within the company?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address those challenges?

ASSUMPTION: These interview questions are designed to help the candidate better understand the company's culture, growth prospects, and expectations for the role, as well as the challenges and opportunities facing the business.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements, with a focus on B2B strategies and ABM initiatives
• Prepare examples of successful marketing campaigns you've led or contributed to, focusing on your approach to budget management and campaign performance reporting
• Be ready to discuss your approach to stakeholder management and communication, as well as your ability to work effectively with cross-functional teams
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.