Senior Marketing Executive – Southampton Based

📌 Core Information

🔹 Job Title: Senior Marketing Executive – Southampton Based

🔹 Company: Dynamon

🔹 Location: Southampton, United Kingdom (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 7, 2025

🔹 Experience Level: 8+ years

🔹 Remote Status: Hybrid (Southampton / Remote)

🚀 Job Overview

Key aspects of this role include:

• Driving marketing campaigns to generate leads and awareness in the fleet decarbonisation sector
• Developing and optimizing digital channels for engagement and lead generation
• Collaborating with sales to support ABM strategies and improve conversion pipelines
• Creating compelling content that communicates Dynamon's expertise in fleet transition and sustainability
• Monitoring and reporting on KPIs to measure marketing performance and ROI

ASSUMPTION: This role requires a strategic and data-driven approach to marketing, with a strong focus on digital channels and lead generation.

📋 Key Responsibilities

✅ Plan and execute multi-channel marketing campaigns to drive awareness, engagement, and leads within target industries

✅ Own the development and optimisation of digital channels (website, email, LinkedIn, paid media, SEO)

✅ Collaborate with the sales team to support ABM (Account-Based Marketing) strategies and improve conversion pipelines

✅ Develop compelling content (case studies, whitepapers, webinars) that communicates Dynamon's expertise in fleet transition and sustainability

✅ Monitor and report on KPIs to measure the performance and ROI of marketing initiatives

✅ Conduct competitor and market analysis to inform positioning and messaging

✅ Support event management and industry engagement, including trade shows, webinars, and partner collaborations

✅ Ensure brand consistency across all touchpoints and collateral

ASSUMPTION: This role requires a mix of strategic thinking, hands-on execution, and strong project management skills to manage multiple marketing campaigns and channels effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 8+ years in B2B marketing, ideally in the SaaS, consultancy, or clean tech space

Required Skills:

• Proven success in lead generation and campaign management
• Strong digital marketing skills (HubSpot, Google Analytics, SEO, LinkedIn Campaign Manager)
• Exceptional written and verbal communication abilities
• Experience working in or alongside sectors such as transport, sustainability, local government, or energy is a plus
• Self-starter with strong project management and stakeholder engagement skills

Preferred Skills:

• Familiarity with the fleet decarbonisation sector
• Experience with marketing automation tools
• Bilingual or multilingual skills

ASSUMPTION: Candidates with a strong background in B2B marketing and digital channels are well-suited for this role. Familiarity with the fleet decarbonisation sector is a plus but not required.

💰 Compensation & Benefits

Salary Range: £50,000 - £65,000 per year (AI-estimated, based on market research for similar roles in the UK)

Benefits:

• Share option scheme

Working Hours: Full-time, with flexible hours and remote work options

ASSUMPTION: The salary range is estimated based on market research for similar roles in the UK. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Data Infrastructure and Analytics, focusing on fleet decarbonisation and sustainability

Company Size: 11-50 employees, providing a dynamic and agile work environment

Founded: 2015, with a mission to help logistics companies save fuel and reduce CO2 emissions

Company Description:

• Dynamon originated from Southampton University, working with Team GB to maximise its performance at the Olympic Games in 2012
• The company provides data-driven software solutions for fleet operators, enabling them to run operations cost-effectively and transition to EVs
• Dynamon works with various sectors in the global transport industry, including direct fleets, leasing companies, OEMs, telematics firms, utilities consultants, and charging infrastructure providers

Company Specialties:

• Fuel Saving
• Analytics
• Telematics
• Emissions
• Efficiency
• ROI
• Logistics
• Commercial Transport
• Fleet Procurement
• Electric Vehicles
• Fleet Management

Company Website: http://www.dynamon.co.uk

ASSUMPTION: Dynamon's focus on fleet decarbonisation and sustainability makes it an attractive option for candidates interested in making a positive impact on the environment.

📊 Role Analysis

Career Level: Senior Marketing Executive, with the opportunity to grow within the company

Reporting Structure: Reports directly to the CEO, with close collaboration with the sales team

Work Arrangement: Hybrid (Southampton / Remote), with flexible hours and remote work options

Growth Opportunities:

• As the company grows, there may be opportunities to take on additional responsibilities or move into a management role
• Dynamon's focus on innovation and technology provides opportunities to learn and develop new skills
• The company's mission to tackle the climate crisis through innovation offers a unique chance to make a positive impact

ASSUMPTION: This role offers a unique opportunity to work at the intersection of climate tech, consultancy, and SaaS, with the potential for significant growth and impact.

🌍 Location & Work Environment

Office Type: Hybrid, with an office located at Gamma House, Enterprise Road, The University of Southampton Science Park, Southampton, Hampshire SO16 7NS, GB

Office Location(s): Southampton, United Kingdom

Geographic Context:

• Southampton is a vibrant city on the south coast of England, with a rich history and a thriving cultural scene
• The city is well-connected by road, rail, and air, with easy access to London and other major cities
• Southampton is home to a diverse range of industries, including maritime, technology, and healthcare

Work Schedule: Full-time, with flexible hours and remote work options

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, with the opportunity to work from home and collaborate with colleagues in the office.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-depth interview with the CEO and other team members
• Final interview and decision

Key Assessment Areas:

• Marketing strategy and campaign development
• Digital marketing skills and experience
• Communication and presentation skills
• Cultural fit and alignment with Dynamon's mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of the fleet decarbonisation sector and Dynamon's mission
• Prepare examples of successful marketing campaigns you've led and the results you achieved
• Showcase your ability to work collaboratively and manage multiple projects simultaneously

ATS Keywords: B2B Marketing, Lead Generation, Campaign Management, Digital Marketing, HubSpot, Google Analytics, SEO, LinkedIn Campaign Manager, Written Communication, Verbal Communication, Project Management, Stakeholder Engagement

ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, strategic thinking, and cultural fit with Dynamon's mission and values.

🛠️ Tools & Technologies

• HubSpot
• Google Analytics
• SEO tools (e.g., SEMrush, Ahrefs)
• LinkedIn Campaign Manager
• Marketing automation tools (e.g., Marketo, Pardot)

ASSUMPTION: Familiarity with these tools is preferred but not required. Candidates should be willing to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Sustainability
• Collaboration
• Integrity
• Customer Focus

Work Style:

• Dynamic and agile, with a focus on results and impact
• Collaborative and supportive, with a strong team culture
• Mission-driven, with a commitment to making a positive impact on the environment

Self-Assessment Questions:

• How do you align with Dynamon's mission to make the transition to EVs simple, cost-effective, and profitable?
• How do you approach collaboration and stakeholder engagement in a dynamic, agile environment?
• How do you balance strategic thinking with hands-on execution in your marketing approach?

ASSUMPTION: Candidates who share Dynamon's commitment to innovation, sustainability, and making a positive impact on the environment are likely to be a strong fit for the company culture.

⚠️ Potential Challenges

• The role may require working with tight deadlines and managing multiple projects simultaneously
• Candidates may need to quickly get up to speed on the fleet decarbonisation sector and Dynamon's unique value proposition
• The hybrid work arrangement may present challenges in terms of communication and collaboration with remote team members
• Candidates may need to adapt to a dynamic and evolving work environment as the company grows and changes

ASSUMPTION: These challenges can be overcome with strong project management skills, a willingness to learn and adapt, and a commitment to Dynamon's mission and values.

📈 Similar Roles Comparison

• Compared to other marketing roles in the SaaS or consultancy sectors, this role places a stronger emphasis on digital marketing and lead generation
• Dynamon's focus on fleet decarbonisation and sustainability sets it apart from other companies in the tech or analytics sectors
• This role offers the opportunity to work at the intersection of climate tech, consultancy, and SaaS, with a unique focus on making a positive impact on the environment

ASSUMPTION: Candidates who are drawn to Dynamon's mission and the unique opportunity it offers are likely to find this role a strong fit for their career goals and interests.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to generate leads for Dynamon's fleet decarbonisation solutions
• Conducting market research and competitor analysis to inform positioning and messaging for a new product launch
• Creating a series of webinars or workshops to educate fleet managers on the benefits of transitioning to EVs

ASSUMPTION: These sample projects are designed to give candidates a sense of the types of initiatives they might work on in this role, but the specific projects may vary depending on the company's priorities and needs.

❓ Key Questions to Ask During Interview

• How does Dynamon plan to scale its impact and market reach in the coming years?
• What are the key priorities for this role in the first 90 days?
• How does Dynamon support the professional development and growth of its employees?
• What are the biggest challenges facing the fleet decarbonisation sector, and how does Dynamon plan to address them?
• How does Dynamon foster a culture of innovation and collaboration in its work environment?

ASSUMPTION: These questions are designed to help candidates better understand Dynamon's mission, culture, and growth plans, as well as the specific requirements and expectations of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on digital marketing and lead generation
• Prepare examples of successful marketing campaigns you've led and the results you achieved
• Demonstrate your understanding of the fleet decarbonisation sector and Dynamon's mission
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.