📌 Core Information
🔹 Job Title: Senior Marketing Integration Manager
🔹 Company: LEGO Group
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-time, Hybrid (3 days in office)
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (London Hub) with hybrid work arrangement
🚀 Job Overview
Key aspects of this role include:
- Driving the OES (Owned, Earned, Shared) agenda to maximize brand and business impact across the LEGO Group and Merlin Entertainments.
- Collaborating closely with relevant ecosystem touchpoints to enhance the overall guest journey and drive brand love.
- Unleashing the full potential of LEGOLAND parks and discovery centers within the wider LEGO ecosystem to better support the overall guest journey.
- Representing Merlin Entertainments towards the wider LEGO organization and global marketing teams.
- Managing a comprehensive global editorial calendar and measurement frameworks to assess the success of OES activities.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively across multiple teams and locations.
📋 Key Responsibilities
✅ Own and drive the OES agenda to maximize the collective impact on brand and business across the LEGO Group and Merlin Entertainments.
✅ Collaborate closely with all relevant ecosystem touchpoints across the LEGO Group and Merlin Entertainments, representing Merlin Entertainments towards the wider LEGO organization and global marketing teams.
✅ Unleash the full potential of the parks and discovery centers within the wider LEGO ecosystem to better support the overall guest journey, drive brand love, and support business opportunities across LEGOLAND parks and Discovery centers.
✅ Maintain and manage a comprehensive global editorial calendar that coordinates content across various platforms and touchpoints, ensuring a cohesive brand narrative.
✅ Develop and implement measurement frameworks and KPIs to assess the success of OES activities and adjust strategies accordingly. Facilitate the sharing of learnings and best practices across the marketing community, enhancing the overall effectiveness of marketing activities.
✅ Provide actionable insights and recommendations to improve campaign performance and ROI across all media channels.
✅ Ensure that all marketing communications adhere to brand guidelines and messaging is consistent across all channels and markets.
ASSUMPTION: This role requires a high degree of independence and the ability to manage multiple projects and stakeholders simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. A relevant postgraduate degree would be an asset.
Experience: 10+ years of experience in marketing, with a strong focus on brand management and global marketing. Proven experience leading a top-tier global brand/IP is essential.
Required Skills:
- Proven expertise in leading a top-tier global brand/IP.
- Strong marketing and brand skills with a proven record of building brands across Owned, Earned, and Shared channels.
- Experience working in a global company and across markets and cultures.
- Strong digital experience.
- Strong stakeholder management and communication skills.
- Proficient in English.
- Strong team player with a high degree of personal integrity.
- Willingness to travel approximately once a month.
Preferred Skills:
- Experience working in the theme park or entertainment industry.
- Fluency in additional languages.
ASSUMPTION: Candidates should have a proven track record in driving brand success through strategic marketing initiatives and collaborating effectively with cross-functional teams.
💰 Compensation & Benefits
Salary Range: £80,000 - £100,000 per annum (estimated, based on industry standards for a senior marketing role in London)
Benefits:
- Family Care Leave
- Insurances
- Wellbeing resources and benefits
- Colleague Discount
- Bonus scheme (if eligible)
Working Hours: Full-time, with an average of 3 days per week in the office (hybrid work arrangement)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing role in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (Toys)
Company Size: 10,001+ employees (Large enterprise)
Founded: 1932 (Billund, Denmark)
Company Description:
- The LEGO Group is a family-owned company behind the world’s most loved LEGO® bricks.
- With headquarters in Billund, Denmark, and regional hubs around the world, the company employs over 31,000 colleagues.
- The LEGO Group’s mission is to inspire and develop the builders of tomorrow through creative play experiences.
Company Specialties:
- LEGO Bricks
- Educational concepts
- Consumer Experiences
- Digital Play Experiences
- Learning-through-Play
- Creativity and Imagination
Company Website: https://www.lego.com/en-gb/careers/who-we-are
ASSUMPTION: The LEGO Group is a well-established, global company with a strong brand and a commitment to inspiring creativity and imagination through play.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Head of Marketing, LEGO Brand Parks and Experience.
Work Arrangement: Hybrid (3 days in the office, 2 days remote)
Growth Opportunities:
- Potential to grow into a leadership role within the LEGO Brand Parks and Experience team.
- Opportunities to work on global marketing campaigns and collaborate with diverse teams.
- Possibility to gain experience in the theme park and entertainment industry.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop leadership skills and gain experience in a new industry.
🌍 Location & Work Environment
Office Type: Hybrid (3 days in the office, 2 days remote)
Office Location(s): London Hub
Geographic Context:
- London is a major global city with a vibrant culture and diverse population.
- The London Hub is located in the heart of the city, offering easy access to public transportation and amenities.
- The LEGO Group's London office is home to various teams, including Marketing, Digital, and Retail.
Work Schedule: Full-time, with an average of 3 days per week in the office (hybrid work arrangement)
ASSUMPTION: The hybrid work arrangement offers flexibility and a good work-life balance, while still providing ample opportunities for collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video screening with the HR team.
- Face-to-face or video interview with the hiring manager and a member of the HR team.
- Final interview with senior leadership (if applicable).
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Leadership and team management skills.
- Cross-functional collaboration and stakeholder management skills.
- Cultural fit and alignment with the LEGO Group's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Be prepared to discuss your experience with global brands and marketing strategies.
- Showcase your ability to work effectively in a hybrid work environment.
- Demonstrate your passion for the LEGO brand and commitment to inspiring creativity and imagination through play.
ATS Keywords: Marketing, Brand Management, Global Marketing, Stakeholder Management, Digital Experience, Hybrid Work, LEGO, Merlin Entertainments, OES, Brand Integration
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit for the role and the LEGO Group.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in standard office software and marketing automation tools, as well as experience with project management platforms.
👔 Cultural Fit Considerations
Company Values:
- Imagine
- Creativity
- Inspire
- Collaborate
- Care
Work Style:
- Collaborative and team-oriented
- Innovative and creative
- Results-driven and accountable
- Adaptable and resilient
- Passionate about the LEGO brand and mission
Self-Assessment Questions:
- How do you embody the LEGO Group's values in your daily work?
- How do you approach collaboration and teamwork in a hybrid work environment?
- How do you stay up-to-date with industry trends and best practices in marketing?
ASSUMPTION: Candidates should be passionate about the LEGO brand and committed to embodying the company's values in their daily work.
⚠️ Potential Challenges
- Managing multiple stakeholders and projects simultaneously may be challenging.
- Working in a hybrid environment may require additional effort to maintain strong team cohesion and communication.
- Balancing the needs of the LEGO Group and Merlin Entertainments may present unique challenges.
- Travel requirements may impact work-life balance.
ASSUMPTION: These challenges can be mitigated with strong organizational skills, effective communication, and a proactive approach to stakeholder management.
📈 Similar Roles Comparison
- This role is unique in its focus on integrating marketing efforts between the LEGO Group and Merlin Entertainments.
- Compared to other senior marketing roles, this position offers a unique opportunity to work in the theme park and entertainment industry.
- Career progression may involve moving into a leadership role within the LEGO Brand Parks and Experience team or transitioning to a different function within the LEGO Group.
ASSUMPTION: This role offers a unique opportunity to gain experience in the theme park and entertainment industry and drive marketing success for a global brand.
📝 Sample Projects
- Developing and implementing a global marketing campaign to launch a new LEGO theme park attraction.
- Collaborating with cross-functional teams to create a cohesive brand narrative across multiple touchpoints and channels.
- Conducting market research and analysis to inform marketing strategies and improve ROI.
ASSUMPTION: These sample projects demonstrate the strategic and collaborative nature of the role and the opportunity to drive meaningful impact on the LEGO brand and business.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the LEGO Group and Merlin Entertainments?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the LEGO Group support the professional development and growth of its employees?
- What is the team structure and dynamic within the LEGO Brand Parks and Experience team?
- How does the LEGO Group foster a culture of innovation and creativity?
ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and commitment to understanding the company's culture and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Prepare examples of your past marketing campaigns and their outcomes to showcase your strategic thinking and problem-solving skills.
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
