📌 Core Information
🔹 Job Title: Senior Marketing Intelligence Analyst - NET-A-PORTER (f/m/d)
🔹 Company: Mytheresa
🔹 Location: Barcelona, Spain
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Analyzing customer journey behavior to optimize online marketing campaigns
- Designing and maintaining dashboards to visualize key metrics and insights
- Developing and implementing marketing attribution models across various channels
- Collaborating with data engineering teams to improve data pipelines and integration
- Ensuring data accuracy, consistency, and reliability
ASSUMPTION: This role requires a high level of data analysis and interpretation skills, as well as strong business acumen to connect data insights to commercial objectives.
📋 Key Responsibilities
✅ Analyze customer journey behavior and generate findings into online marketing campaigns
✅ Design, build, and maintain dashboards and reports to visualize key metrics and insights
✅ Develop and implement marketing attribution/allocation models across all media channels
✅ Partner with the data engineering team to improve data pipelines and ensure seamless integration of new data sources
✅ Ensure accuracy, consistency, and reliability of data
✅ Continuously optimize, monitor, and quality check existing processes and daily business
ASSUMPTION: This role involves a significant amount of data analysis and interpretation, as well as collaboration with various teams to drive marketing strategies.
🎯 Required Qualifications
Education: University degree in (business) informatics, mathematics, data science, economics/business administration, or another relevant field
Experience: Minimum of 5 years of work experience within a marketing analytical role, ideally within an e-commerce environment
Required Skills:
- Proven expertise in handling large datasets, attribution modeling, and deriving business-critical insights
- Advanced proficiency in SQL, Python, and R; comfortable with ETL workflows
- Strategic thinking with strong business acumen
- Initial experience with performance marketing channels, ad-tech, and web-tracking
- Result-driven with high standards in quality and precision
- Fluent in Business English
Preferred Skills:
ASSUMPTION: Candidates should have a strong background in data analysis and marketing to be successful in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (estimated based on industry standards for a senior marketing intelligence analyst in Barcelona)
Benefits:
- Up to 32 days of holiday, depending on the length of service
- Mobile office with up to 40% of total contracted hours (job and position permitting)
- 10 days/year of mobile office abroad in EU-countries (job and position permitting)
- Language & e-learning courses
- Staff discount of up to 30%
- Flexible remuneration benefits (ticket restaurant, ticket transport, and ticket child care)
- Discounted membership for selected sports platforms & gyms
- Private health insurance
- Access to LinkedIn Learning
- Individual support on mental health & well-being
- Social Day
- Employee Share Purchase Plan
Working Hours: Full-time, 40 hours per week, with flexible remote work options
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing intelligence analyst in Barcelona. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Mytheresa operates in the luxury e-commerce industry, focusing on providing a digital platform for luxury fashion brands.
Company Size: Mytheresa has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Mytheresa was founded in 2006, with a history rooted in both luxury fashion and digital innovation.
Company Description:
- Mytheresa is a global luxury fashion e-commerce platform, offering a curated selection of high-end designer brands for women, men, and kids.
- The company was founded in Munich in 2006 and has since grown to become a leading player in the digital luxury shopping space.
- Mytheresa is known for its exceptional customer experience, combining technology and luxury in a unique way.
Company Specialties:
- Luxury e-commerce
- Luxury fashion
- Digital luxury shopping
- International luxury boutique
- Technology and luxury
Company Website: https://www.mytheresa.com
ASSUMPTION: Mytheresa's focus on luxury fashion and digital innovation creates a unique work environment that combines creativity and technology.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in marketing intelligence and data analysis.
Reporting Structure: The Senior Marketing Intelligence Analyst will report directly to the Head of Marketing Intelligence.
Work Arrangement: This is a hybrid role, with a mix of on-site and remote work. Employees can work from the office up to 40% of their total contracted hours and have the option to work abroad in EU-countries for up to 10 days per year.
Growth Opportunities:
- As a senior role, this position offers opportunities for mentorship and knowledge-sharing with junior team members.
- The company's growth and expansion provide potential career advancement opportunities within the marketing department or other areas of the business.
- Mytheresa's focus on continuous learning and development offers opportunities for professional growth through language and e-learning courses.
ASSUMPTION: This role offers a unique opportunity for senior marketing intelligence professionals to apply their skills in a dynamic and growing luxury e-commerce environment.
🌍 Location & Work Environment
Office Type: Mytheresa's Barcelona office is a modern and collaborative workspace, designed to foster creativity and productivity.
Office Location(s): Barcelona, Spain
Geographic Context:
- Barcelona is the second-largest city in Spain and the capital of the autonomous community of Catalonia.
- The city is known for its vibrant culture, rich history, and beautiful architecture, offering a high quality of life for residents.
- Barcelona is a major economic hub, with a strong focus on industries such as technology, fashion, and tourism.
Work Schedule: Full-time, with flexible remote work options and the possibility of working abroad in EU-countries for up to 10 days per year.
ASSUMPTION: Working in Barcelona offers a unique blend of cultural experiences and professional opportunities, with a dynamic and growing luxury e-commerce industry.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Data analysis and interpretation skills
- Marketing acumen and strategic thinking
- Communication and presentation skills
- Cultural fit and alignment with Mytheresa's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences in marketing intelligence and data analysis.
- Demonstrate your understanding of the luxury e-commerce industry and Mytheresa's unique value proposition.
- Prepare for the technical assessment or case study by brushing up on your data analysis skills and familiarizing yourself with Mytheresa's brand and products.
ATS Keywords: Marketing Intelligence, Data Analysis, Attribution Modeling, Luxury E-commerce, SQL, Python, R, ETL Workflows, Power BI
ASSUMPTION: Mytheresa's application process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and mission.
🛠️ Tools & Technologies
- SQL
- Python
- R
- ETL workflows
- Power BI
- Marketing attribution tools (e.g., Google Analytics, Adobe Analytics)
- Collaboration tools (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: This role requires proficiency in data analysis tools and familiarity with marketing attribution platforms.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Excellence in execution
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and respect
Work Style:
- Data-driven and analytical
- Results-oriented and proactive
- Collaborative and team-focused
- Adaptable and open to feedback
- Passionate about luxury fashion and digital innovation
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for delivering exceptional customer experiences?
- Are you comfortable working in a dynamic and fast-paced environment, with a focus on continuous improvement?
- Do you thrive in a collaborative and team-oriented work environment, with a focus on achieving shared goals?
ASSUMPTION: Mytheresa's culture values excellence, innovation, and collaboration, with a strong focus on delivering exceptional customer experiences in the luxury e-commerce space.
⚠️ Potential Challenges
- Working in a fast-paced and dynamic luxury e-commerce environment may require adaptability and the ability to manage multiple priorities effectively.
- Collaborating with various teams and stakeholders may present communication and coordination challenges.
- Ensuring data accuracy, consistency, and reliability may require a high degree of attention to detail and quality control.
- Working in a hybrid or remote environment may present unique challenges related to communication, collaboration, and work-life balance.
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and time management skills, as well as a proactive and adaptable approach to work.
📈 Similar Roles Comparison
- Compared to other marketing intelligence roles, this position offers a unique opportunity to work in the luxury e-commerce industry, with a focus on driving marketing strategies through data-driven insights.
- In terms of industry-specific context, this role requires a strong understanding of the luxury fashion market and the unique challenges and opportunities presented by the digital luxury shopping space.
- Career path comparison: This role offers opportunities for growth and advancement within the marketing department or other areas of the business, with potential paths leading to leadership or management positions.
ASSUMPTION: This role offers a unique blend of data analysis, marketing strategy, and luxury fashion industry expertise, with opportunities for professional growth and development.
📝 Sample Projects
- Analyzing customer journey data to optimize online marketing campaigns and improve conversion rates
- Developing and implementing marketing attribution models to allocate marketing spend across various channels effectively
- Designing and maintaining dashboards to visualize key metrics and insights, enabling data-driven decision-making
ASSUMPTION: These sample projects illustrate the core responsibilities and required skills for the Senior Marketing Intelligence Analyst role at Mytheresa.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Mytheresa support the professional growth and development of its employees?
- What are the key priorities and focus areas for the marketing department in the next 6-12 months?
- How does Mytheresa approach work-life balance and employee well-being, particularly in a hybrid or remote work environment?
- What are the most rewarding aspects of working in the luxury e-commerce industry, according to current employees?
ASSUMPTION: Asking these questions can help applicants better understand the role, the team, and the company culture, enabling them to make informed decisions about their application and potential fit.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in marketing intelligence and data analysis.
- Prepare for the technical assessment or case study by brushing up on your data analysis skills and familiarizing yourself with Mytheresa's brand and products.
- Follow up with the HR department one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
