📌 Core Information
🔹 Job Title: Senior Marketing Lead
🔹 Company: Edacious
🔹 Location: Marlborough, MA, United States
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Establishing and scaling the marketing function at Edacious
- Defining the brand's foundation and creating unified messaging across touchpoints
- Translating complex food science and nutrition concepts into clear narratives for diverse audiences
- Collaborating deeply across design, science, product, and commercial teams
- Setting strategic vision for the overall Marketing function while rolling up sleeves to deliver high-quality, high-impact brand and marketing assets
ASSUMPTION: This role requires a versatile, strategic, and mission-driven individual with a strong background in marketing, brand, or communications. A passion for or experience in food systems, regenerative agriculture, nutrition, or health is highly desirable.
📋 Key Responsibilities
✅ Hone core brand messaging based on prior strategic and design team efforts, translating complex concepts, customer pain points, external market forces, and Edacious offerings into a clear narrative that can be applied across channels
✅ Write or manage creation of case studies, blog posts, white papers, and other campaign content to strengthen Edacious’ external foothold and awareness
✅ Oversee creation of original visual content, including planning on-site photo or video shoots and work with design team to integrate imagery seamlessly into websites, case studies, and branded storytelling
✅ Own the content calendar and cohesive strategy for collateral (one-pagers, decks, and digital assets) to support growth
✅ Assess existing marketing workflows, assets, KPIs, and budget to recommend resource needs, asset strategy, PR/media partnerships, and a 12–24 month roadmap aligned to company growth and launches
✅ Establish a test-and-learn approach to messaging and content performance, designing and running A/B tests across content channels and using insights to continuously refine positioning and audience targeting
ASSUMPTION: This role involves a mix of strategic planning and hands-on execution. The ideal candidate will be comfortable working independently and collaborating with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 8+ years experience in marketing, brand, or communications roles — ideally in science-forward, mission-driven, or startup environments
Required Skills:
- Proven ability to create/hone a brand message and align an organization around it
- Exceptional writing, editing, and storytelling skills
- Project management skills and follow-through from concept through delivery, including management of external organization teams (e.g., PR)
- Comfort and experience turning scientific complexity into accessible, audience-tailored language
- Experience working with cross-functional teams (design, product, science, and sales), ideally in a startup environment
- Familiarity with and/or deep curiosity about food systems, regenerative agriculture, nutrition, and health
Preferred Skills:
- Prior startup experience, especially in building brand or marketing functions from the ground up
- Portfolio showcasing previous work and success stories
- Experience developing a singular brand message or unifying narrative that shaped a company’s voice, guided product marketing, and aligned internal teams
- Experience translating deeply technical or scientific topics into powerful stories that educate, differentiate, and convert
ASSUMPTION: Candidates with a strong background in marketing and a passion for food, health, or agriculture will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $130,000 - $170,000 per year, depending on qualifications, experience, and equity
Benefits:
- Flexible vacation policy and paid holidays
- Health, dental, vision insurance
- 401K with 4% company match
- Equity: 0.1%–0.25%, depending on qualifications, experience, and salary
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United States. The final offer will depend on the candidate's qualifications, experience, and the company's budget.
📌 Applicant Insights
🔍 Company Context
Industry: Food and Beverage Services
Company Size: 2-10 employees (Small startup with a close-knit team)
Founded: 2022 (Relatively new company with a short history)
Company Description:
- Edacious is a fast-moving, science-forward technology company on a mission to change how we understand and value food
- Their tools combine lab science, software, and storytelling to help brands, farmers, researchers, and food system leaders evaluate and communicate the quality of their food
- Their ultimate goal is to build a nutrition intelligence platform to transform food labeling, procurement, and policy
Company Specialties:
- Nutrient density analysis
- Food labeling and procurement
- Food system research and policy
Company Website: https://www.edacious.com/
ASSUMPTION: Edacious is a mission-driven company focused on improving the food system through innovative technology and data-driven insights. They value collaboration, creativity, and a passion for food and health.
📊 Role Analysis
Career Level: Senior (This role is a senior leadership position with significant responsibility and autonomy)
Reporting Structure: The Senior Marketing Lead will report directly to the CEO and collaborate closely with the Head of Product and commercial teams
Work Arrangement: Remote-first with the option to work on-site at the Marlborough, MA headquarters. Occasional travel to company events and conferences is required
Growth Opportunities:
- As the first dedicated marketing hire, this role has significant growth potential as the company expands
- Opportunities to shape the marketing function and build a team around it
- Potential to take on additional responsibilities as the company grows and evolves
ASSUMPTION: This role offers a unique opportunity to make a significant impact on a growing company and shape the marketing function from the ground up.
🌍 Location & Work Environment
Office Type: Hybrid (Remote-first with an on-site option at the Marlborough, MA headquarters)
Office Location(s): Marlborough, MA, United States
Geographic Context:
- Marlborough, MA is located about 30 minutes west of Boston, offering a mix of urban and suburban living
- The area is known for its strong tech industry and access to top-tier universities
- Marlborough has a population of approximately 38,000 people and offers a range of housing options, from urban apartments to suburban homes
Work Schedule: Full-time (40 hours per week) with flexibility for remote work
ASSUMPTION: The remote-first work arrangement allows for greater flexibility and work-life balance, while the on-site option provides opportunities for in-person collaboration and networking.
💼 Interview & Application Insights
Typical Process:
- 20-min Screening Call with Chief of Staff
- 50-min Call with CEO
- 50-min Call with Head of Product
- 50-min Call with Commercial Team - Round Robin
- 3 Reference Checks
Key Assessment Areas:
- Strategic thinking and brand messaging
- Writing and storytelling skills
- Project management and cross-functional collaboration
- Alignment with Edacious' mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and brand experience, as well as any relevant experience in food, agriculture, or health
- Prepare examples of your writing and storytelling skills, as well as any relevant marketing campaigns or projects you've worked on
- Be ready to discuss your familiarity with and/or curiosity about food systems, regenerative agriculture, nutrition, and health
ATS Keywords: Marketing, Brand Messaging, Content Creation, Project Management, Storytelling, Cross-Functional Collaboration, Food Systems, Nutrition, Agriculture, Strategic Vision, Data Analysis, Public Relations, Visual Content Creation, Thought Leadership, Communication, Team Leadership
ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, communication skills, and cultural fit with Edacious' mission and values.
🛠️ Tools & Technologies
- Slack
- Figma
- GitHub
- Google Workspace
ASSUMPTION: Edacious uses a range of collaboration and productivity tools to facilitate remote work and cross-functional collaboration.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: Edacious is focused on making a positive impact on the food system and improving human health
- Innovative: The company values creativity, curiosity, and a willingness to challenge the status quo
- Collaborative: Edacious fosters a culture of open communication and cross-functional collaboration
Work Style:
- Remote-first: Edacious offers flexibility and autonomy for remote workers
- Data-driven: The company values evidence-based decision-making and continuous learning
- Startup pace: Edacious operates at a fast pace, with a focus on agility and adaptability
Self-Assessment Questions:
- How do you align with Edacious' mission to change how we understand and value food?
- How comfortable are you working remotely and collaborating with a distributed team?
- How do you approach continuous learning and staying up-to-date with industry trends and best practices?
ASSUMPTION: Edacious values candidates who are passionate about their mission, comfortable working remotely, and committed to continuous learning and growth.
⚠️ Potential Challenges
- As the first dedicated marketing hire, the Senior Marketing Lead will need to establish the marketing function from scratch and build a team around it
- The role requires a strong understanding of complex food science and nutrition concepts, as well as the ability to translate them into clear, accessible language for diverse audiences
- The remote-first work arrangement may present challenges for candidates who prefer an on-site work environment
- The fast-paced startup environment may be intense and demanding at times
ASSUMPTION: The Senior Marketing Lead will need to be comfortable with ambiguity, adaptable to change, and capable of working independently and collaboratively in a fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Senior Marketing Lead at Edacious will require a deep understanding of food science, nutrition, and agriculture
- This role is unique in its focus on nutrient density and its mission to transform the food system through innovative technology and data-driven insights
- As a senior leadership position, this role offers significant growth potential and the opportunity to shape the marketing function at a growing company
ASSUMPTION: This role is unique in its focus on nutrient density and its mission to transform the food system through innovative technology and data-driven insights. Candidates should be prepared to work in a dynamic, fast-paced environment and adapt to the company's evolving needs.
📝 Sample Projects
- Developing a comprehensive brand messaging framework that unifies internal teams and external communications
- Creating a content calendar and strategy for collateral (one-pagers, decks, and digital assets) to support growth
- Planning and executing on-site photo or video shoots to capture original visual content for websites, case studies, and branded storytelling
ASSUMPTION: These sample projects are designed to illustrate the range of responsibilities and deliverables for the Senior Marketing Lead role at Edacious.
❓ Key Questions to Ask During Interview
- How does Edacious plan to measure the success of its marketing efforts, and how will this role contribute to that process?
- What are the key priorities for the first 90 days in this role, and how will the company support my onboarding and integration into the team?
- How does Edacious approach collaboration and communication across remote and on-site teams?
- What opportunities are there for growth and professional development within the marketing function and the company as a whole?
- How does Edacious plan to scale its marketing efforts as the company grows and expands its offerings?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing and brand experience, as well as any relevant experience in food, agriculture, or health
- Prepare examples of your writing and storytelling skills, as well as any relevant marketing campaigns or projects you've worked on
- Be ready to discuss your familiarity with and/or curiosity about food systems, regenerative agriculture, nutrition, and health
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
