Senior Marketing Lead

📌 Core Information

🔹 Job Title: Senior Marketing Lead

🔹 Company: Clarity Global Inc

🔹 Location: London, United Kingdom (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-30

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: On-site with Hybrid option

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a global marketing strategy
• Leading marketing campaigns across various channels
• Collaborating with stakeholders across global offices
• Overseeing digital presence and performance marketing
• Managing marketing budget and tracking ROI

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in global marketing campaigns.

📋 Key Responsibilities

✅ Strategic Support: Own the development and implementation of a global marketing strategy that aligns with Clarity's business objectives and enhances brand visibility and reputation.

✅ Marketing Planning and Execution: Lead on planning and execution of marketing campaigns, including digital, social media, content marketing, events, and public relations.

✅ Stakeholder Collaboration: Collaborate with key stakeholders across the organization, including senior management, global offices, and external partners.

✅ Team Leadership: Effectively lead and collaborate with the other members of the Clarity marketing team, contributing to a culture of collaboration, innovation, and excellence and maximizing their potential.

✅ Content Creation: Collaborate with internal teams to produce high-quality, compelling content that showcases Clarity's expertise and thought leadership within the industry and across target sectors.

✅ Events Support: Oversee the planning and execution of impactful marketing events, including webinars, conferences, and industry gatherings, to drive business growth.

✅ Digital and Social Media: Lead the management of the agency's digital presence, including website and social media channels, to engage target audiences and generate leads.

✅ Performance Marketing: Collaborate with internal experts to lead digital marketing campaigns, including paid advertising, SEO, and email marketing, to drive lead generation and conversion.

✅ Budget Ownership: Own the Marketing budget and effectively manage it across each year, tracking return on investment for marketing initiatives and keeping a close eye on resources for ad-hoc opportunities across Clarity’s business units.

✅ Account-Based Marketing (ABM): Ideate and implement ABM strategies to target key clients and prospects, tailoring marketing efforts to specific accounts.

✅ Analytics and Reporting: Track and analyze marketing performance metrics, providing comprehensive monthly reports and insights to senior management.

✅ Market Intelligence: Stay informed about industry trends and competitor activity to identify opportunities and potential threats.

✅ Internal Communications: Support effective communication and alignment of marketing efforts across all global offices.

✅ Brand Leadership: Passionately and proactively be a brand custodian for Clarity, ensuring thought-leading, inspiring, and highly sophisticated communications, design, digital output, web content, and more.

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and collaboration with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.

Experience: Extensive experience (5-10 years) in marketing, preferably within PR and digital marketing industries.

Required Skills:

• Proven track record in developing and executing successful marketing strategies and campaigns
• Strong collaboration, project management, and interpersonal skills
• Data-driven and results-oriented mindset, with experience using platforms like HubSpot and GA4 for analytics and reporting
• Excellent written and verbal communication skills; confident in presenting ideas and engaging stakeholders
• Creative thinker with a passion for innovation and continuous improvement
• Strong commercial acumen and understanding of how marketing contributes to business growth
• Global perspective with the ability to work effectively across diverse markets and cultures
• Ability to thrive in a fast-paced, dynamic, and agile environment
• Commitment to ongoing professional development and thought leadership in agency marketing and communications

Preferred Skills:

• Experience with ABM strategies
• Fluency in additional languages

ASSUMPTION: Candidates should have a proven track record in marketing, with a strong strategic mindset and leadership skills.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per annum (Based on industry standards for a Senior Marketing Lead role in London)

Benefits:

• Private Medical Insurance
• Enhanced Family Leave
• Clarity Cares Time
• Employee Assistance Program (EAP)
• Wellness Fund
• Cycle to Work Scheme
• Volunteer Time Off
• Clarity Compass
• Unlimited Holiday
• Sabbatical Program
• Summer Fridays and Winter Break
• Flexible Working Program

Working Hours: Full-time (37.5 hours per week), with flexible working options available

ASSUMPTION: The salary range is estimated based on industry standards for a Senior Marketing Lead role in London. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Clarity is a global digital marketing and communications agency specializing in technology companies. They empower visionary technology companies to change the world for the better by bringing clarity through ideas, influence, and impact.

Company Size: Clarity is a mid-sized company with 51-200 employees, providing a dynamic and agile work environment.

Founded: Clarity was founded in 2013 and has since grown to have a footprint across EMEA, North America, and APAC.

Company Description:

• Clarity is a B-Corp Certified agency, focusing on technology specialists with corporate communications, reputation management, digital marketing, digital experience, and public affairs expertise.
• The company runs international campaigns that deliver global influence with a local perspective.
• Clarity's mission is to empower visionary technology companies to change the world for the better by bringing clarity through ideas, influence, and impact.

Company Specialties:

• Content Creation
• SEO
• PR
• Public Affairs
• Website Development
• Digital Marketing
• Paid Advertising
• Corporate Communications
• Media Training
• Analytics
• CRO
• Insights
• and UX

Company Website: clarity.global

ASSUMPTION: Clarity's focus on technology and global influence makes it an attractive option for marketing professionals seeking a dynamic and impactful work environment.

📊 Role Analysis

Career Level: Mid-Senior Level (5-10 years of experience)

Reporting Structure: This role reports directly to the Global Marketing Director and collaborates with various teams across global offices.

Work Arrangement: This role is based in London with a hybrid work arrangement, requiring on-site presence 2-3 days per week.

Growth Opportunities:

• Progression to a Global Marketing Director role
• Expanding responsibilities across global offices
• Potential to specialize in specific areas of marketing, such as ABM or digital marketing

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance to leadership positions.

🌍 Location & Work Environment

Office Type: Clarity's London office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Third Floor, Unit 3A, Zetland House, 5-25 Scrutton Street, London, London EC2A 4HJ, GB

Geographic Context:

• London is a major global hub for technology, finance, and marketing industries.
• The city offers a diverse range of cultural, social, and professional opportunities.
• London's time zone is Greenwich Mean Time (GMT), which may require some flexibility for global collaboration.

Work Schedule: The work schedule is typically Monday to Friday, with flexible hours based on the hybrid work arrangement.

ASSUMPTION: Clarity's London office provides a dynamic and collaborative work environment, with easy access to cultural attractions and professional networks.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and skills-based interviews
• Final round interview with key stakeholders
• Background check and offer

Key Assessment Areas:

• Strategic thinking and marketing expertise
• Leadership and team management skills
• Collaboration and stakeholder management
• Data-driven mindset and analytics skills
• Cultural fit and alignment with Clarity's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience, strategic thinking, and leadership skills.
• Prepare examples of successful marketing campaigns and their outcomes to discuss during the interview.
• Research Clarity's industry focus and values to demonstrate your understanding of the company and its mission.
• Prepare questions to ask the interviewer about the company's growth plans and marketing strategies.

ATS Keywords: B2B Marketing, Strategic Planning, Marketing Campaigns, Stakeholder Management, Team Leadership, Digital Marketing, Performance Marketing, ABM, Analytics, Global Marketing

ASSUMPTION: Clarity's hiring process is designed to assess candidates' strategic thinking, marketing expertise, and cultural fit, with a focus on behavioral and skills-based interviews.

🛠️ Tools & Technologies

• HubSpot
• GA4
• Microsoft Office Suite
• Project management tools (e.g., Asana, Trello)
• Social media platforms (e.g., LinkedIn, Twitter, Facebook)
• Marketing automation tools (e.g., Marketo, Pardot)
• CRM software (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: Clarity uses a range of marketing and project management tools to streamline workflows and enhance collaboration.

👔 Cultural Fit Considerations

Company Values:

• Fearless: Clarity encourages employees to take risks, learn, adapt, and deliver.
• Inclusive: Clarity fosters a diverse and inclusive work environment that values different perspectives.
• Collaborative: Clarity promotes a culture of collaboration, innovation, and excellence.
• Impactful: Clarity aims to make a positive impact on clients, employees, and the community.

Work Style:

• Dynamic: Clarity's work environment is fast-paced, agile, and ever-evolving.
• Creative: Clarity values innovative thinking and encourages employees to challenge the status quo.
• Data-driven: Clarity uses data to inform decision-making and drive marketing strategies.
• Collaborative: Clarity emphasizes teamwork and cross-functional collaboration.

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable taking risks and learning from failures?
• Do you value diverse perspectives and foster an inclusive work culture?
• Are you skilled in collaborating with various teams and stakeholders?
• Do you have a data-driven mindset and use data to inform marketing strategies?

ASSUMPTION: Clarity's culture values fearlessness, inclusivity, collaboration, and impact, with a dynamic and creative work style that emphasizes data-driven decision-making.

⚠️ Potential Challenges

• Managing a global marketing strategy across diverse markets and cultures
• Balancing multiple priorities and stakeholders' needs
• Keeping up with industry trends and competitor activity
• Adapting to changes in the marketing landscape and technology
• Managing a marketing budget and tracking ROI effectively

ASSUMPTION: This role presents unique challenges, such as managing global marketing strategies, balancing multiple priorities, and keeping up with industry trends.

📈 Similar Roles Comparison

• This role differs from related positions in its global focus, requiring strategic thinking and collaboration across diverse markets and cultures.
• Industry-specific context: Clarity's focus on technology and global influence sets it apart from other marketing agencies.
• Career path comparison: This role offers growth opportunities, with potential progression to a Global Marketing Director role or expanding responsibilities across global offices.

ASSUMPTION: Clarity's global focus and industry-specific context make this role unique, with significant growth potential for the right candidate.

📝 Sample Projects

• Developing and executing a global marketing campaign to launch a new technology product
• Implementing an ABM strategy to target key clients and prospects in specific industries
• Conducting market research and analysis to inform marketing strategies and identify new opportunities

ASSUMPTION: These sample projects illustrate the strategic and global nature of this role, requiring a strong understanding of marketing trends, competitor activity, and industry-specific context.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other marketing teams and global offices?
• What are the most significant challenges facing the marketing department currently?
• How does Clarity support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?

ASSUMPTION: Asking these questions demonstrates your interest in the role's responsibilities, Clarity's culture, and the marketing team's dynamics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience, strategic thinking, and leadership skills.
• Prepare examples of successful marketing campaigns and their outcomes to discuss during the interview.
• Research Clarity's industry focus and values to demonstrate your understanding of the company and its mission.
• Prepare questions to ask the interviewer about the company's growth plans and marketing strategies.
• Follow up with the hiring manager one week after the interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.