Senior Marketing Lead

📌 Core Information

🔹 Job Title: Senior Marketing Lead

🔹 Company: Pair Team

🔹 Location: Remote (United States)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Elevating Pair Team's brand and digital presence
• Streamlining content marketing efforts and website management
• Collaborating with cross-functional teams to drive impact
• Working in a fast-paced, early-stage startup environment

ASSUMPTION: This role requires a high level of autonomy and adaptability, as the company is growing and evolving rapidly.

📋 Key Responsibilities

✅ Enhance and maintain marketing materials, ensuring brand consistency

✅ Build scalable workflows for marketing asset creation and distribution

✅ Develop compelling blog posts, thought leadership content, and key messaging

✅ Support in maintaining social media platforms with thought leadership and industry content

✅ Plan, set up, and execute webinars to engage audiences

✅ Regularly update and maintain the company website

ASSUMPTION: This role may require occasional work outside of regular hours to meet project deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3-4+ years of experience in content marketing, website management, and/or digital marketing with an emphasis on healthcare

Required Skills:

• Proficient in Webflow or similar platform(s)
• Strong knowledge of HubSpot for managing marketing assets, email campaigns, and tracking engagement
• Excellent written skills with the ability to craft compelling content
• Highly organized with strong attention to detail and ability to manage multiple projects at once
• Passion for Pair Team’s mission and a desire to support underserved communities

Preferred Skills:

• Prior experience with Google Ads
• Experience in developing marketing collateral, including sales materials, pitch decks, and branded assets

ASSUMPTION: While not explicitly stated, experience working in an early-stage startup environment is highly preferred.

💰 Compensation & Benefits

Salary Range: $90,000 - $100,000 per year

Benefits:

• Equity compensation package
• Flexible vacation policy
• Comprehensive health, vision & dental insurance
• $50 employer contribution to active HSA accounts
• 401k through Guideline
• Life insurance and AD&D
• Monthly $100 work from home expense stipend
• Opportunity for rapid career progression

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels in the United States.

📌 Applicant Insights

🔍 Company Context

Industry: Pair Team operates in the healthcare industry, focusing on connecting underserved communities to high-quality care.

Company Size: Pair Team has 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: Pair Team was founded in 2019, making it a relatively young and rapidly growing company.

Company Description:

• Pair Team is a tech-enabled medical group focused on high-risk Medicaid and Duals patients
• The company uses a novel whole-person care model, quarterbacked by a multidisciplinary care team across their network of shelters, food pantries, and other community partners
• Pair Team leverages Arc, their proprietary care management platform, to engage hard-to-reach patient populations and address gaps in care

Company Specialties:

• Care Coordination

Company Website: http://www.pairteam.com

ASSUMPTION: Pair Team is a mission-driven company focused on improving the lives of underserved communities.

📊 Role Analysis

Career Level: This role is at the senior level, requiring significant experience and expertise in marketing.

Reporting Structure: The Senior Marketing Lead reports directly to the Director of Marketing.

Work Arrangement: This is a fully remote position, allowing for flexibility and work-life balance.

Growth Opportunities:

• As Pair Team continues to grow, there will be opportunities for career advancement within the marketing department and the company as a whole
• The company values internal promotions and offers opportunities for professional development

ASSUMPTION: Given the company's rapid growth, there may be opportunities for the Senior Marketing Lead to take on additional responsibilities and grow within the role.

🌍 Location & Work Environment

Office Type: Fully remote work environment

Office Location(s): Remote (United States)

Geographic Context:

• The United States has a large and diverse population, offering a wide range of opportunities for marketing and outreach
• The remote work environment allows for flexibility and the ability to work from various locations within the United States
• The company's focus on underserved communities may require occasional travel to better understand and serve these populations

Work Schedule: Full-time (40 hours/week) with flexible hours and a focus on results rather than face time

ASSUMPTION: While the role is fully remote, the Senior Marketing Lead may need to occasionally work outside of regular hours to meet project deadlines or accommodate team members in different time zones.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth interview with the marketing team
• Final interview with the Director of Marketing

Key Assessment Areas:

• Marketing and content creation skills
• HubSpot and Webflow proficiency
• Cultural fit and alignment with Pair Team's mission
• Problem-solving and adaptability in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Demonstrate your passion for Pair Team's mission and commitment to supporting underserved communities
• Prepare examples of your marketing work, including content creation, website management, and CRM marketing automation

ATS Keywords: Content marketing, website management, digital marketing, healthcare experience, HubSpot, Webflow, marketing collateral, thought leadership

ASSUMPTION: The application process may take several weeks, depending on the number of applicants and the company's hiring timeline.

🛠️ Tools & Technologies

• HubSpot
• Webflow
• Google Ads (preferred)
• Microsoft Office Suite or Google Workspace

ASSUMPTION: The Senior Marketing Lead may be required to learn and use additional tools and technologies as needed to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Lead with integrity: We keep our commitments and take responsibility for our actions. We are dependable and choose authenticity over perfection.
• Embrace challenges: We leave our egos at the door and step forward into discomfort instead of back into safety. We help each other to learn and provide feedback using candor and kindness.
• Break through walls: We go the extra mile for our patients, partners, and one another, and we run toward hard things. We are resilient in our push for consistent improvement and challenge the status quo.
• Act beyond yourself: We build each other up and respect boundaries. We seek first to understand and assume positive intent.
• Care comes first: We hold ourselves to the highest standards for our patients. We are relentless in the pursuit of our mission and ensure that we are taking care of ourselves in order to care for others.

Work Style:

• Collaborative and team-oriented
• Adaptable and comfortable with change
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you have a proven track record of success in content marketing, website management, and digital marketing within the healthcare industry?
• Are you comfortable working in a fast-paced, early-stage startup environment with minimal barriers to decision-making?
• Do you share Pair Team's passion for supporting underserved communities and improving access to high-quality care?

ASSUMPTION: Cultural fit is crucial for success at Pair Team, as the company values collaboration, adaptability, and a strong commitment to its mission.

⚠️ Potential Challenges

• The fast-paced, early-stage startup environment may require the Senior Marketing Lead to adapt quickly to changes and take on new responsibilities
• The role may require occasional work outside of regular hours to meet project deadlines or accommodate team members in different time zones
• The company's focus on underserved communities may require the Senior Marketing Lead to develop marketing materials and strategies that are culturally sensitive and relevant to diverse populations
• The remote work environment may present challenges in maintaining work-life balance and staying connected with team members

ASSUMPTION: These challenges can be overcome with strong communication, time management, and a commitment to Pair Team's mission and values.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, the Senior Marketing Lead at Pair Team requires a strong understanding of the healthcare industry and a passion for supporting underserved communities
• Pair Team's focus on underserved communities sets it apart from other healthcare organizations, offering unique opportunities for impact and growth
• As a senior-level role, the Senior Marketing Lead is expected to have significant experience and expertise in marketing, with opportunities for career advancement within the company

ASSUMPTION: The Senior Marketing Lead role at Pair Team offers a unique blend of marketing experience, healthcare industry knowledge, and a strong commitment to social impact.

📝 Sample Projects

• Developing a comprehensive marketing plan to elevate Pair Team's brand and digital presence
• Creating a series of blog posts and thought leadership content to establish Pair Team as a thought leader in the healthcare industry
• Managing a website redesign project using Webflow to improve user experience and drive engagement

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities the Senior Marketing Lead may encounter in their role at Pair Team.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Pair Team measure the success of its marketing efforts, and what key performance indicators (KPIs) are most important?
• What opportunities are there for professional development and growth within the marketing department and the company as a whole?
• How does Pair Team support work-life balance for its remote employees?
• Can you provide examples of how Pair Team has adapted its marketing strategies to better serve underserved communities?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and commitment to Pair Team's mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Prepare examples of your marketing work, including content creation, website management, and CRM marketing automation
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.