Senior Marketing Manager

📌 Core Information

🔹 Job Title: Senior Marketing Manager

🔹 Company: HiLabs

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading marketing efforts for a high-growth healthcare AI company
• Collaborating with cross-functional teams to develop and execute marketing strategies
• Driving brand awareness and lead generation through digital and offline channels
• Analyzing campaign performance and optimizing marketing spend

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in marketing within the healthcare or tech industry.

📋 Key Responsibilities

✅ Develop and execute marketing strategies to drive brand awareness and lead generation

✅ Collaborate with cross-functional teams, including sales, product, and content, to align marketing efforts with business objectives

✅ Manage marketing budget and optimize spend across various channels

✅ Analyze campaign performance using data and analytics tools, and report on results to stakeholders

✅ Stay up-to-date with industry trends and competitors, and provide insights to inform marketing strategies

ASSUMPTION: This role requires a strong understanding of marketing funnels, customer journey mapping, and marketing automation tools.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. Master's degree preferred.

Experience: 5-10 years of experience in marketing, with at least 3 years in a management role within the healthcare or tech industry.

Required Skills:

• Proven track record of driving marketing results and exceeding targets
• Strong analytical skills and data-driven mindset
• Excellent communication and presentation skills
• Experience with marketing automation tools (e.g., Marketo, HubSpot)
• Familiarity with CRM systems (e.g., Salesforce)
• Knowledge of SEO, SEM, and social media marketing

Preferred Skills:

• Experience in the US healthcare industry
• Certified in Google Analytics
• Fluency in multiple languages

ASSUMPTION: Candidates with experience in B2B marketing and a background in data analysis will be strongly considered.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (Based on industry standards for a senior marketing role in Bangalore)

Benefits:

• Competitive salary and accelerated incentive policies
• H1B sponsorship
• Comprehensive benefits package, including ESOPs
• Financial contribution for ongoing professional development
• Medical coverage for employees and their loved ones
• 401k and PTOs
• Collaborative working environment with smart mentorship

Working Hours: Full-time (40 hours/week), with flexibility for remote work as needed

ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Bangalore, considering the candidate's experience level and the company's size.

📌 Applicant Insights

🔍 Company Context

Industry: HiLabs is a leading provider of AI-powered solutions for cleaning dirty data and unlocking its potential for healthcare transformation.

Company Size: HiLabs has 51-200 employees, providing a mid-sized company environment with opportunities for growth and impact.

Founded: HiLabs was founded in 2014, with a mission to transform the healthcare industry through innovation, collaboration, and a relentless focus on improving patient outcomes.

Company Description:

• HiLabs is a multidisciplinary team of industry leaders, healthcare domain experts, AI/ML and data science experts, and professionals from top universities and business schools.
• The company is committed to transforming the healthcare industry by refining dirty data and unlocking its hidden potential.
• HiLabs offers competitive salaries, accelerated incentive policies, H1B sponsorship, and comprehensive benefits packages, including ESOPs and financial contributions for ongoing professional development.

Company Specialties:

• Healthcare analytics
• Data ingestion and scrubbing
• Big data and data science
• Hospital and health system data

Company Website: http://www.hilabs.com

ASSUMPTION: HiLabs' focus on data-driven healthcare transformation and its commitment to employee growth and development make it an attractive employer for marketing professionals seeking to make an impact in the healthcare industry.

📊 Role Analysis

Career Level: Senior-level role with opportunities for growth and leadership within the marketing team.

Reporting Structure: The Senior Marketing Manager will report directly to the Chief Marketing Officer (CMO) and collaborate with cross-functional teams, including sales, product, and content.

Work Arrangement: This role is on-site, with flexibility for remote work as needed. The office is located in Bangalore, India.

Growth Opportunities:

• Potential to lead and mentor junior marketing team members
• Opportunities to expand marketing efforts into new regions and markets
• Possibility to take on additional responsibilities and grow into a leadership role within the marketing department

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's marketing efforts and contribute to its overall success.

🌍 Location & Work Environment

Office Type: HiLabs' Bangalore office is a collaborative and innovative workspace, fostering creativity and teamwork.

Office Location(s): 36, Infantry Rd, Tasker Town, Shivaji Nagar, WeWork Prestige Central, 7th Floor, Bangalore - 560001, India

Geographic Context:

• Bangalore is the capital of the Indian state of Karnataka and is known as the "Silicon Valley of India" due to its thriving tech industry.
• The city offers a high quality of life, with numerous cultural attractions, restaurants, and recreational activities.
• Bangalore has a tropical savanna climate, with warm and humid weather throughout the year.

Work Schedule: The work schedule is typically Monday to Friday, with standard business hours. However, flexibility is available for remote work as needed.

ASSUMPTION: Bangalore's vibrant tech industry and high quality of life make it an attractive location for marketing professionals seeking to advance their careers in a dynamic and innovative environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• On-site interview with the hiring manager and cross-functional team members
• Final interview with the CMO

Key Assessment Areas:

• Marketing strategy and planning
• Campaign analysis and optimization
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant marketing experience and achievements in your resume
• Tailor your cover letter to HiLabs' mission and values, explaining how your skills and experience make you a strong fit for the role
• Prepare for behavioral and situational interview questions that focus on your marketing expertise and problem-solving skills

ATS Keywords: Marketing strategy, campaign analysis, marketing automation, CRM, SEO, SEM, social media marketing, data-driven decision making, healthcare industry, tech industry

ASSUMPTION: HiLabs' interview process is designed to assess candidates' marketing expertise, strategic thinking, and cultural fit, with a focus on finding the best fit for the company's marketing team.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., Marketo, HubSpot)
• CRM systems (e.g., Salesforce)
• Google Analytics
• SEO and SEM tools (e.g., Google Ads, SEMrush)
• Social media management platforms (e.g., Hootsuite, Buffer)

ASSUMPTION: Candidates should have experience with marketing automation tools, CRM systems, and other relevant marketing technologies to be successful in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Transparency
• Continuous improvement
• Patient-centric focus

Work Style:

• Data-driven and analytical
• Strategic and creative
• Collaborative and team-oriented
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy analyzing campaign performance to optimize results?
• Are you comfortable working collaboratively with cross-functional teams to develop and execute marketing strategies?
• Do you embrace feedback and continuously seek opportunities for professional growth and development?

ASSUMPTION: HiLabs values candidates who are passionate about data-driven marketing, strategic thinking, and continuous learning, as well as those who align with the company's patient-centric focus and commitment to improving patient outcomes.

⚠️ Potential Challenges

• Managing a marketing budget and optimizing spend across various channels
• Staying up-to-date with industry trends and competitors, and providing insights to inform marketing strategies
• Collaborating effectively with cross-functional teams to align marketing efforts with business objectives
• Adapting to a fast-paced and dynamic work environment

ASSUMPTION: These challenges can be overcome by a strong candidate with proven marketing experience, a data-driven mindset, and excellent communication and collaboration skills.

📈 Similar Roles Comparison

• Compared to marketing roles in other industries, this role requires a strong understanding of the healthcare or tech industry and its unique marketing challenges and opportunities
• Marketing roles in other companies may have different reporting structures, marketing budgets, and team sizes, depending on the company's size and industry
• This role offers significant growth potential, with opportunities to expand marketing efforts into new regions and markets and take on additional responsibilities within the marketing department

ASSUMPTION: Candidates should research HiLabs' competitors and industry trends to better understand the unique challenges and opportunities of this marketing role within the healthcare or tech industry.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new healthcare product or service
• Analyzing campaign performance data to optimize marketing spend and improve ROI
• Collaborating with cross-functional teams to create marketing content that aligns with brand guidelines and business objectives

ASSUMPTION: These sample projects illustrate the range of marketing responsibilities and challenges that candidates may face in this role, from strategic planning and execution to data analysis and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how this role fits within it?
• What are the biggest marketing challenges and opportunities facing HiLabs in the next 1-2 years?
• How does HiLabs support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does HiLabs foster a collaborative and innovative work environment?

ASSUMPTION: These interview questions are designed to help candidates better understand the marketing team's structure, HiLabs' marketing priorities, and the company's commitment to employee growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare for behavioral and situational interview questions that focus on your marketing expertise and problem-solving skills
• Research HiLabs' competitors and industry trends to demonstrate your understanding of the unique challenges and opportunities of this marketing role within the healthcare or tech industry
• Follow up with the HR team one week after submitting your application to express your interest in the role and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.